บทถอดความฉบับเต็มของ Lessons from Decades of Building and Scaling Tech Companies. The 10-80-10 Principle. I with Scott Abbott

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WEBVTT 00:00:09.439 --> 00:00:18.079 Welcome to the Durable Entrepreneurs Show, where we talk with the experts to know how to help early stage entrepreneurs get from day one to year six. 00:00:18.320 --> 00:00:24.239 More than half of all small businesses fail in their first five years, but you are not going to be one of them. 00:00:24.399 --> 00:00:28.879 Listen up and apply what you learn to help you survive and thrive well beyond year five. 00:00:28.960 --> 00:00:32.960 I'm your host, Sean O'Hara, and today I'll be talking with Scott Abbott. 00:00:33.119 --> 00:00:40.320 Scott comes to the mic today with over 30 years of experience launching, operating, buying, and selling businesses. 00:00:40.479 --> 00:00:55.439 He's raised over$35 million in venture capital and led organizations that generated billions in sales, served thousands of clients, and hired hundreds of employees, all while learning just as much from his failures as his wins. 00:00:55.600 --> 00:01:04.959 Today, Scott will talk about how he went from peanut butter and jelly to raising$13 million and then watching nearly all of it disappear overnight. 00:01:05.040 --> 00:01:16.159 He'll talk about the one thing almost every founder gets catastrophically wrong and why most successful entrepreneurs are rarely the ones with the best ideas and a lot more. 00:01:16.319 --> 00:01:18.560 All right, it's time to get down to business. 00:01:18.719 --> 00:01:24.159 Would you please now welcome Scott Abbott to the Durable Entrepreneurs Show? 00:01:26.719 --> 00:01:28.319 And Sean, great to be here. 00:01:28.480 --> 00:01:37.599 It's great for me to have you here because in the world of tech entrepreneurship, you're exceptional because you've been on the ride pretty much from the beginning. 00:01:37.760 --> 00:01:40.480 So pleasure is mine for sure. 00:01:40.640 --> 00:01:49.760 Starting out, I'd like to ask everybody if you could take us back to a moment where it seemed like maybe all might be lost early on in your entrepreneurial journey. 00:01:49.920 --> 00:01:50.799 What happened? 00:01:50.959 --> 00:01:58.159 What the major takeaway was that you had there that may help any entrepreneur trying to build something that's going to last. 00:01:58.480 --> 00:02:00.159 Well, first and foremost, again, thanks. 00:02:00.239 --> 00:02:02.000 And you said about my background. 00:02:02.079 --> 00:02:08.400 Yeah, I've I've got a lot of validation on being a knucklehead and uh, you know, more failure than success. 00:02:08.560 --> 00:02:14.319 And and I say all that because I think what I have learned is you ready, drum roll, please, get over yourself. 00:02:14.560 --> 00:02:15.199 We're all wired. 00:02:15.280 --> 00:02:17.280 The good Lord's got a funny streak, right? 00:02:19.039 --> 00:02:20.719 You want to make God laugh, tell him your plans. 00:02:20.800 --> 00:02:22.560 And so we're born the way we are. 00:02:22.639 --> 00:02:25.759 We have our DNA, nature, nurture kind of a thing. 00:02:26.000 --> 00:02:28.639 But uh, you know, my dad was an engineer. 00:02:28.719 --> 00:02:40.560 I I I grew up in a you know, with his help to understand systems and structure, he used to literally in a loving way lecture me even how to hold my pen and do my arithmetic so I could see the numerator-denominator math. 00:02:40.960 --> 00:02:46.159 And I think I rebelled a little bit against that back in my early career, and I said, I'm gonna become an entrepreneur. 00:02:46.240 --> 00:02:47.680 And entrepreneurs just do it. 00:02:47.759 --> 00:02:49.680 They don't worry about how it's getting done, right? 00:02:49.759 --> 00:03:00.879 In today's vernacular, scrum, agile, and get all enamored with culture and growth and the vim and the vigor, but kind of blow off the systems, the structure, the protocol, the first things first. 00:03:01.039 --> 00:03:01.919 And it screwed me up. 00:03:02.240 --> 00:03:07.520 My first company I lost, I was out in LA trying to start a new gig, and uh it hit hard, man. 00:03:07.759 --> 00:03:11.680 In fact, I I uh lost everything pretty much. 00:03:12.000 --> 00:03:24.560 I lived in uh in an apartment where I wasn't paying the bills, the electricity, but they kind of forgot about me, so I did it for a couple months, sold CDs, went down to my last few bucks, and and didn't think I should be in this world anymore. 00:03:24.879 --> 00:03:28.639 And that I wasn't worthy um and I wasn't durable. 00:03:28.879 --> 00:03:44.479 But luckily, through a little bit of God's and the Holy Spirit's pushing, which I didn't know at that time, but in hindsight I do now, I I just stepped up and and I swallowed my pride and my ego and I got out of my own way, asked for a little help from some friends and family, and found a job back home in Indy. 00:03:44.560 --> 00:03:51.599 I drove back two days flat in a car that I wasn't paying for for about three months now that would have been repossessed if uh they knew where to find me. 00:03:51.680 --> 00:03:54.080 And luckily I I got my shit together. 00:03:54.240 --> 00:03:57.680 I actually lived in a motel where the bed folded out of the wall. 00:03:57.759 --> 00:04:05.199 I I literally lived off of PB and J and crap that I could get from the commissary, and I just busted my ass, man. 00:04:05.439 --> 00:04:11.599 Believe it or not, I bought Tony Robbins' course, and uh this was what 35 years ago. 00:04:11.840 --> 00:04:19.120 And um that was probably the first time I really realized how to overcome when you're not feeling durable. 00:04:19.279 --> 00:04:23.600 Um, systemization, and again, I use words now that I didn't know back in the day. 00:04:23.680 --> 00:04:23.920 Yeah. 00:04:24.079 --> 00:04:34.000 As a big part of uh my world, the boss up coaching solution academy, and this fusion of systems and humanization and AI and principles and values and vision and and profit. 00:04:34.160 --> 00:04:35.519 Uh, but I'd say that was it, man. 00:04:35.600 --> 00:04:38.000 And that was very impactful, and I

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never forget it. 00:04:38.160 --> 00:04:40.879 Um when I have those down days, I go, huh. 00:04:41.040 --> 00:04:43.439 And and you know, I am today blessed and privileged. 00:04:43.519 --> 00:04:44.079 I get it. 00:04:44.240 --> 00:04:49.360 I feel like I have a responsibility to help others overcome, not to avoid all the mistakes, Sean, as you know. 00:04:49.439 --> 00:04:51.439 Yeah but uh that was probably the darkest. 00:04:51.519 --> 00:04:54.800 Uh I've had a few others, but that's probably the one I'll share with you today. 00:04:55.199 --> 00:05:04.720 That's obviously a uh a deeply personal story, and it's so it sounds like you were really on the brink of financial ruin and you had to completely regroup. 00:05:05.120 --> 00:05:06.480 It wasn't just financial, man. 00:05:06.639 --> 00:05:09.279 It was here, it was here, it was here. 00:05:09.680 --> 00:05:10.000 Everything. 00:05:10.240 --> 00:05:11.439 And yeah, I was fortunate. 00:05:11.519 --> 00:05:13.839 And you know, luck is when preparation meets opportunities. 00:05:14.000 --> 00:05:24.959 And then and then when I started my real first company, that was about four years after that, thanks to that perseverance and that intestinal fortitude and crit and love and and faith, and then this thing called the internet came around. 00:05:25.120 --> 00:05:27.120 You mentioned that earlier, we'll probably talk about that. 00:05:27.279 --> 00:05:35.600 So I I I I was able to rebound and and then uh still only had about 500 bucks when I started my next company, which became the big famous one. 00:05:36.079 --> 00:05:39.920 But yeah, it it really was the the kick in the butt. 00:05:40.000 --> 00:05:46.399 And today I coach a lot of you know alpha executives, and when I start my one-on-ones, they say, Hey, how are you doing today? 00:05:46.480 --> 00:05:48.959 You want a pat in the back, a kick in the butt, or a little bit of both? 00:05:49.040 --> 00:05:51.519 Because that's what we need, and that's really what it taught me. 00:05:51.839 --> 00:05:53.040 Wow, impressive. 00:05:53.279 --> 00:05:58.160 So I definitely want to talk to you about, like you said, the big one, right? 00:05:58.240 --> 00:06:00.399 The one that you started with$500. 00:06:00.879 --> 00:06:02.879 I know that was incredibly successful. 00:06:03.199 --> 00:06:07.600 You actually were Erson Young, entrepreneur of the year finalist. 00:06:07.839 --> 00:06:21.600 So tell us about starting a business with$500, with the corporate office being in the basement, and that journey, what what you built, and then also let us know about like the that Erson Young entrepreneur of the year. 00:06:21.759 --> 00:06:23.680 So and you were a finalist. 00:06:23.920 --> 00:06:24.959 I'm curious now which is. 00:06:28.319 --> 00:06:32.160 He actually was, you may not know his name, but he was technically the inventor of voicemail. 00:06:32.319 --> 00:06:38.399 So his company that he was up for was like his third company, it was already worth hundreds of millions, and I was a scrappy dude. 00:06:38.560 --> 00:06:40.319 So he ended up winning it. 00:06:40.480 --> 00:06:41.519 I was a finalist. 00:06:41.600 --> 00:06:43.519 That was uh and it was a pretty cool vet, man. 00:06:43.600 --> 00:06:44.560 I gotta give a shout out. 00:06:44.639 --> 00:06:46.000 That was very inspirational again. 00:06:46.079 --> 00:06:47.680 My parents came into town, my family. 00:06:47.759 --> 00:06:49.120 It was a it was a weekend event. 00:06:49.439 --> 00:06:49.839 It was cool. 00:06:50.000 --> 00:06:55.600 But yeah, so I started uh, you know, as the joke goes, Al Gore invented the internet, but oh boom. 00:06:55.920 --> 00:06:58.480 Me and this little company called IBM. 00:06:58.639 --> 00:06:59.920 Um, I started my basement. 00:07:00.079 --> 00:07:08.240 IBM was certainly a lot bigger, but but we both kind of saw this internet uh revolution at that time, not even an evolution. 00:07:08.399 --> 00:07:19.120 And so I was in tech previous to that, uh software technology systems implementation, specialized in a certain brand of IBM computing, and Microsoft just came out with this product called Front Page. 00:07:19.199 --> 00:07:31.360 And so I literally took front page, uh, I wrote APIs from Java to RPG, and my specialization was web-enabling legacy tech systems in some of the mid-market large companies. 00:07:31.439 --> 00:07:38.079 And ultimately we ended up working with Aon and and Land's End and just a whole bunch of companies. 00:07:38.160 --> 00:07:47.360 And then about three years after doing that, growing from me, myself, and I to about a dozen employees, moved into real office and you know, rocking and rolling that whole internet wave. 00:07:47.439 --> 00:08:01.759 We raised about uh 10 million in in VC money, another few million in friends and family, and and and then took on quite a bit of debt, bought a bunch of companies, became pretty high profile, and uh, and then we got caught up with this dot-com boom bus crash. 00:08:02.000 --> 00:08:10.160 In fact, I was out raising my third round and looking to go public and put the IPO team together, and I was in Boston at UBS, up in their cafeteria for the day. 00:08:10.240 --> 00:08:18.319 And by the time I got down, literally in the lobby, the whole buzz about the Wall Street crash was happening, and uh it just fouled from there, man. 00:08:18.399 --> 00:08:31.360 In fact, long story short, we went from making a lot of money to losing half a million bucks a month intentionally, hired uh 150 people in total, and then uh, you know, everybody said, You're a loser, you suck, this stinks, and kind of gave up. 00:08:31.519 --> 00:08:42.000 I didn't, so I hung in there, and believe it or not, in about eight months through a lot of really painful challenges, having to let go of a lot of people, do a lot of things that just wasn't fun, but I learned. 00:08:42.159 --> 00:08:50.159 We actually got the company back to making money and profitable, and then uh

uh the investors who had more control over the company than me said, Hey, you're gonna live. 00:08:50.240 --> 00:08:53.519 We're gonna sell you off and and and move you into another company. 00:08:53.600 --> 00:08:58.879 So from there, that was kind of cool though, because I went from being kind of a high-profile entrepreneur to being an intrapreneur. 00:08:59.039 --> 00:09:10.320 I got picked up by my buddies at Avnet, small little$32 billion publicly traded company, and they asked me to become a guy who came in and helped them create new businesses, expand divisions, and I had a blast, man. 00:09:10.480 --> 00:09:20.080 In fact, I tell this to a lot of entrepreneurs yo, if you can't come up with an idea where you don't think you've got a new product, service, technology, especially with AI, again, check your ego. 00:09:20.240 --> 00:09:27.200 Bring your assets and your impact and what you want to do for income into a company that exists and help them get to the next level of goodness. 00:09:27.360 --> 00:09:28.080 You with me, man? 00:09:28.240 --> 00:09:36.240 So whether an entrepreneur or an intrapreneur be, and as Jim Collins says, magic happens when the spirit of entrepreneurship meets a culture of discipline. 00:09:36.399 --> 00:09:37.759 I think that's a big thing today, man. 00:09:37.919 --> 00:09:40.799 Entrepreneurship by acquisition, joining another company. 00:09:40.879 --> 00:09:44.639 So don't just think you got to invent something because I don't think I've ever really invented anything. 00:09:44.720 --> 00:09:48.639 I take things that are and hopefully and ideally get it to the next better level. 00:09:48.799 --> 00:09:49.440 Does that make sense? 00:09:49.600 --> 00:09:49.840 Yeah. 00:09:50.720 --> 00:09:52.639 So that's how that all, you know, the compounding. 00:09:52.720 --> 00:09:54.000 That's why today I'm so into moments. 00:09:54.159 --> 00:09:57.840 Moments to momentum, you don't result to results or drift into failure, right? 00:09:57.919 --> 00:09:59.679 They all have these stepping stones. 00:09:59.759 --> 00:10:02.240 They could either be stumbling blocks or building blocks. 00:10:02.320 --> 00:10:08.399 And so that's that big story, is a lot of fun because one, even failure, right, sort of catapulted into success. 00:10:08.559 --> 00:10:09.039 You with me? 00:10:09.120 --> 00:10:11.919 And that's kind of the cool, hopefully, backstory to share. 00:10:12.159 --> 00:10:26.320 It's interesting because what what I'm taking away here is like, yeah, okay, you can have a big moment of failure, and that can teach you a lot, and you persevere, but that doesn't mean there's not another big moment of failure that's coming that's going to teach you a lot that you have to persevere through. 00:10:26.559 --> 00:10:28.559 Dude, I'm gonna fail about 10 times today. 00:10:28.720 --> 00:10:36.559 So, so yeah, you know, I I don't want to get in my whole I got a lot of frameworks, Pam, clear, Pam is prospective attitude, aptitude, and

mindfulness. 00:10:36.720 --> 00:10:44.000 I joked that I had a midlife crisis, I didn't buy a Porsche or get an island, I started getting tattoos and upgrading my faith. 00:10:44.320 --> 00:10:48.960 But uh, but yeah, I I think you know, you gotta you gotta have commitment devices in your life. 00:10:49.039 --> 00:10:49.759 That's what these are. 00:10:49.919 --> 00:10:52.240 And this is why we need systems and structure, right? 00:10:52.320 --> 00:11:02.559 It sounds sometimes a little heavy, but counterintuitive to a lot of people, the more systemized thinking you have, especially with AI and the socioeconomic dynamics, the uncertainties of today, the more confidence it brings. 00:11:02.799 --> 00:11:08.399 Isodore Sharp, the founder of Four Seasons, is quoted as saying, systemized, predictable, dehumanized the exceptional. 00:11:08.480 --> 00:11:16.720 And so whether it's in business, work, and life, the more good SOPs, standard operating procedures you have, the more tailored systemization you have. 00:11:16.879 --> 00:11:27.279 And now with AI, man, I mean, I'll tell you, I've been a systems guy for a long time, but thanks to good systems, good systems, and now good people, I'm saving on average 20, 25% a week. 00:11:27.360 --> 00:11:36.399 And now that frees me up to reinvest that back into other people, to thinking about other things, even taking a nap in my downstairs office. 00:11:36.639 --> 00:11:54.799 So, yeah, man, that that's again one of the things that I think entrepreneurs struggle with is ego to IQ to EQ ratios, uh, thinking that they know more than they do, um, and not realizing the benefit of good systems, good frameworks, not just to help them build, run, and scale their company, but you gotta be good in life as well. 00:11:54.879 --> 00:12:01.759 So it also then positively impacts your life, your relationships, and and the person you bring into into building that company. 00:12:02.000 --> 00:12:12.879 Do you do you find that like with when you identify, I know you work with very large businesses, obviously, as you've cited, and and I know in our previous conversation you shared a lot more um household names. 00:12:13.039 --> 00:12:30.879 But um do you find that like working with these large enterprises and also with scrappy founder uh led organizations that the systems that are missing are very different, or are the systems sometimes common? 00:12:31.200 --> 00:12:31.519 Common. 00:12:31.759 --> 00:12:35.279 But you know what, like my dad likes to say, common sense is not so common. 00:12:35.519 --> 00:12:44.559 So hey man, I hate to, you know, we work a lot with universities and schools, but uh I don't want to impinge on everybody's job security, but business is not complicated, Sean. 00:12:44.799 --> 00:12:46.000 It's like checkers, man. 00:12:46.080 --> 00:12:47.679 But you want to think like a chess player. 00:12:47.919 --> 00:12:48.879 Business ain't complicated. 00:12:48.960 --> 00:12:51.600 A PL is a PL, a balance sheet's a balance sheet. 00:12:51.759 --> 00:12:58.159 EBITDA, EBIT, Notepad, GM, you know, product, service, people, structures, systems, right? 00:12:58.320 --> 00:13:08.480 But but what I would say is yes, every organization needs a common call to framework because a framework becomes a system, then we want to tailor that system, become a solution. 00:13:08.799 --> 00:13:13.919 We got people, we got goals, we got vision, we got values, we got we got profit, right? 00:13:14.240 --> 00:13:17.200 That's that's already been figured out, man. 00:13:17.279 --> 00:13:23.200 Yeah, give credit to the Collins of the world, the Drucker, the Demings, the Gerbers, and those guys have written about that all the time. 00:13:23.360 --> 00:13:26.320 So so that's where a lot of people get kind of jacked up, man. 00:13:26.480 --> 00:13:28.639 They overthink it, they get ahead of themselves. 00:13:28.799 --> 00:13:32.159 You know, it's funny, and I want to say something that hopefully is not taken out of context. 00:13:32.320 --> 00:13:36.480 There's not a company I can't help, and it's not because of my ego or I think I'm better. 00:13:36.639 --> 00:13:37.440 It's really two things. 00:13:37.600 --> 00:13:43.120 Number one, I'm not encumbered by all of their, let's just be honest, bullshit, good and bad, right? 00:13:43.200 --> 00:13:45.360 You can't read the label from inside the box. 00:13:45.519 --> 00:13:47.360 Um, and and yeah, credentials. 00:13:47.519 --> 00:13:50.159 You know, that's why AI is so powerful today, right? 00:13:50.320 --> 00:14:00.960 But while AI can give you the additive insights and perspective and just a whole host of goodness, what it can't give you is exactly what you and me are doing today, Sean, the humans. 00:14:01.360 --> 00:14:01.679 Yeah. 00:14:01.840 --> 00:14:05.279 And that's again another thing we gotta just get around people's heads. 00:14:05.440 --> 00:14:08.879 I'm not smart enough, big enough to to fight AI, man. 00:14:08.960 --> 00:14:11.279 It's going where it's going, it's gonna do what it's gonna do. 00:14:11.600 --> 00:14:11.840 Sure. 00:14:12.080 --> 00:14:17.360 But I'm not, you know, I'm not gonna, you know, stick my head in the sand and and be ignorant about it, right? 00:14:17.440 --> 00:14:19.360 I've been in systems and tech for 40 years. 00:14:19.519 --> 00:14:24.240 I was there at the internet, I was there with mobile, I was there with social, and now AI. 00:14:24.639 --> 00:14:29.279 And it's powerful, and it's got good and it's got bad, like anything that's out there in the world today. 00:14:29.679 --> 00:14:46.320 But the ability to harness that to be our best selves and again to fuse structure with with with soul and and systems with values and and and and purpose with profit, there's never been a better time to do it now because you can basically download this stuff for free. 00:14:47.200 --> 00:14:47.519 Yeah. 00:14:47.679 --> 00:14:53.679 And that's why the humans are so important now because if

it's free, and we all know that people tend to do nothing with it, right? 00:14:54.240 --> 00:14:57.840 So so to save people time, great stuff across the board. 00:14:58.000 --> 00:15:00.080 And I'm trying to figure like what area do you want to want to dig into? 00:15:01.200 --> 00:15:07.360 You know, this is I live vicariously through companies and clients in this, so sorry if I get a little loquious here, man. 00:15:07.679 --> 00:15:08.240 I love it. 00:15:08.480 --> 00:15:14.080 For for early stage entrepreneurs in their first couple, three years, and they want to go about building systems. 00:15:14.240 --> 00:15:21.759 What's the shortcut, or we're not necessarily the shortcut, but the most efficient way to develop these systems for an early stage founder. 00:15:22.080 --> 00:15:24.480 I've worked with Mackenzie and Accenture, E and Y. 00:15:24.720 --> 00:15:28.639 I've been in consulting services, systems, development, implementation. 00:15:28.720 --> 00:15:33.679 I've been blessed to work with a lot of frameworks from EOS to scaling up to eMyth. 00:15:34.000 --> 00:15:35.600 There's just a ton of great books. 00:15:35.759 --> 00:15:38.960 But I kind of did something before AI came commercialized, right? 00:15:39.039 --> 00:15:39.600 I tell a story. 00:15:39.759 --> 00:15:43.519 My last class of college, by the way, I needed five more credits in '89. 00:15:43.679 --> 00:15:49.200 I got two and a half in wine tasting, and believe it or not, two and a half in a class called Machine Learning and AI. 00:15:49.360 --> 00:15:59.279 And I helped IBM with their web uh front end for Watset, uh, that was one of the original main AI uh platforms in the world that was really behind the firewall. 00:15:59.440 --> 00:16:07.840 ChatGPT kind of did what happens at commercialized enterprise technology and it took it from being used by services firms to now, you know, you have it in your phone. 00:16:08.159 --> 00:16:17.279 So, so yeah, I would say, you know, be smart, go on to AI, look around and say, hey, who can help me get my head around a good framework? 00:16:17.440 --> 00:16:20.399 You know, people ask, what is a business operating system? 00:16:20.559 --> 00:16:23.279 Well, it's a system to help you operate your business. 00:16:23.600 --> 00:16:24.320 Why did you say that? 00:16:24.399 --> 00:16:24.799 I get it. 00:16:24.879 --> 00:16:27.279 Well, because that acronym then spells SOB. 00:16:27.679 --> 00:16:29.519 And who wants to hang out with an SOB? 00:16:30.000 --> 00:16:31.600 So find a good BOS. 00:16:31.759 --> 00:16:34.240 And you know, that's what the boss up coaching solution is about. 00:16:34.399 --> 00:16:39.840 Sorry for the blatant plug, but it's something I'm investing a lot in for the right reasons, not just capital. 00:16:40.080 --> 00:16:40.799 But they're out there. 00:16:41.039 --> 00:16:43.759 Second, again, don't overthink it to your point. 00:16:43.919 --> 00:16:52.960 The same frameworks, concepts, tools, and disciplines that

are helping Fortune 1000 companies rock and roll, you can too, especially with AI now, right? 00:16:53.120 --> 00:16:55.919 So, again, first things first, get your ducks in a row. 00:16:56.080 --> 00:17:01.919 To quote Abraham Lincoln, you give me seven hours to chop down a tree, I'm gonna spend five hours sharpening the axe. 00:17:02.080 --> 00:17:03.679 And again, especially with AI. 00:17:03.759 --> 00:17:15.599 And you know, in the book that just came out, Boss Up Moments, okay, this is all about the human side, the other books about the engineering, the mechanics, the strategy, the framework, the AI tucked in with the systems and the humans. 00:17:15.920 --> 00:17:19.599 But this one's all about how to help humans be better humans individually together. 00:17:19.839 --> 00:17:30.319 But the first three chapters are very intentional architect, builder, custodian for both entrepreneurs, owners, and founders, but also to give insight to the employees and the contributors, right? 00:17:30.480 --> 00:17:31.359 We call it CLEAR. 00:17:31.599 --> 00:17:33.519 We seek clarity, but it's also an acronym. 00:17:33.680 --> 00:17:36.640 Collaborative, logical, empathetic, authentic, and resilient. 00:17:37.119 --> 00:17:37.680 Say that again. 00:17:37.839 --> 00:17:38.559 Say it clear again. 00:17:38.799 --> 00:17:39.039 Clear. 00:17:39.759 --> 00:17:40.640 We want clarity, right? 00:17:40.720 --> 00:17:45.200 Always try to seek clarity and dialogue and discussion with yourself and others, but it's also an acronym. 00:17:45.440 --> 00:17:50.400 Stands for be collaborative, logical, empathetic, authentic, and resilient. 00:17:50.559 --> 00:17:53.200 It's one of our guardrails that all of our coaches and we teach. 00:17:53.440 --> 00:17:59.359 If you just start with that as principles for your dialogue, internally and externally, chances are you're gonna get better results, right? 00:17:59.519 --> 00:18:06.559 So the first three architect build a custodian, but the other ones go into things like boundaries and relationships and having courage. 00:18:06.720 --> 00:18:07.519 You follow me? 00:18:07.680 --> 00:18:10.240 And that's again back to AI and entrepreneurship today. 00:18:10.400 --> 00:18:16.480 This is gonna sound counterintuitive, again, like many things I share, but the systemization, even the products, right? 00:18:16.559 --> 00:18:20.079 You know, there's only four types of products in the world and economic models. 00:18:20.240 --> 00:18:35.759 You have something singularly unique that nobody else has, you're all about low bid wins, you have a commodity, but you provide better service and support than the others, or you literally are like this brand, like a Louis Vuitton or another one that just, you know, it's a brand thing. 00:18:35.920 --> 00:18:36.400 You follow me? 00:18:36.480 --> 00:18:37.200 That's it, man. 00:18:37.359 --> 00:18:38.000 True story. 00:18:38.079 --> 00:18:41.279 There's only four economic GDP type models. 00:18:41.519 --> 00:18:43.599 Second, system structure. 00:18:43.759 --> 00:18:46.880 That's all pretty, you know, cookie-cutter stuff now today. 00:18:47.039 --> 00:18:48.240 Not yet AI. 00:18:48.480 --> 00:18:50.720 So, what is the difference between success and failure? 00:18:50.799 --> 00:18:51.680 It's not inches, man. 00:18:51.759 --> 00:18:52.720 It's centimeters. 00:18:52.799 --> 00:19:01.680 And gotta get your head around this fusion of again, systemizations, humanity, product, principle, service, profit, and thanks again to AI and good systems. 00:19:01.759 --> 00:19:03.839 You can kind of get your ducks to roll your head around it. 00:19:03.920 --> 00:19:06.960 Then it comes to what the most important part execution. 00:19:07.119 --> 00:19:07.839 How do you do it? 00:19:07.920 --> 00:19:08.960 How do you get it done? 00:19:09.119 --> 00:19:11.279 And and that's that's another conversation. 00:19:11.359 --> 00:19:18.079 But my point of that one is that's where humans really are required and and ideally will never not be critical to the success. 00:19:18.400 --> 00:19:24.720 So so your books, and I love talking about your books because this is the distillation of your thought process, right? 00:19:24.960 --> 00:19:33.200 So with um boss up, it's you like you said, it's the it's the mechanics, the engineering of building a business. 00:19:33.359 --> 00:19:34.480 And then boss up moments. 00:19:38.240 --> 00:19:39.920 Good to great, built to last, right? 00:19:40.240 --> 00:19:41.519 Traction, emyth. 00:19:41.680 --> 00:19:43.839 I was lucky that I was kind of the last guy in, right? 00:19:43.920 --> 00:19:50.799 So I was able to take uh I mean, it this has been a 40-year journey, but the first book was written about 10 months ago, and moments just came out. 00:19:51.599 --> 00:19:51.839 Okay. 00:19:52.000 --> 00:20:11.839 And it was boss up moments like was the inspiration behind that partially like, hey, people are struggling with this AI moment that we're in right now and how to effectively thread this needle of operating a business in a rapidly shifting environment that's driven by AI's rise and what that means, like as far as people? 00:20:12.559 --> 00:20:15.680 Yeah, well, you know, we like to eat our own cooking, as Lou Gerster famously said. 00:20:15.759 --> 00:20:19.519 So we preach and teach clear, and I and I was clear to myself, collaborative logical. 00:20:19.680 --> 00:20:27.119 And again, I I was seen, I don't want to say I'm a futurist, but I've I've seen them I've seen a few things happen that I figured were gonna happen. 00:20:27.200 --> 00:20:28.960 That's again back to being an entrepreneur. 00:20:29.200 --> 00:20:31.839 By the way, that's a curse and a blessing for all you entrepreneurs out there. 00:20:31.920 --> 00:20:32.480 Let's be clear. 00:20:32.640 --> 00:20:36.240 But yeah, I just feel today, and then you look around at socioeconomics, man. 00:20:36.319 --> 00:20:41.359 You look at what's going on with politics and and

just the division and the and that kind of stuff, right? 00:20:41.519 --> 00:20:49.519 So so I just felt really compelled to say, hey, let's let's just focus on leadership, the humans, management, teamwork, accountability. 00:20:49.680 --> 00:20:56.960 And then again, the cool thing is if I could say so, what I did was I created this is mobile, it's an app, there's video in here. 00:20:57.119 --> 00:20:58.880 Uh, so there's a QR code. 00:20:58.960 --> 00:21:07.440 I I also produced and directed and and and starred in 75 videos that go into this, so you can click a QR code. 00:21:07.599 --> 00:21:20.240 So instead of reading tons of books and spending tons of money on consultants and coaches, and I still hope you have a coach in your life and people that are gonna help you as humans, but you literally come in and at the end of every moment is journaling. 00:21:20.319 --> 00:21:28.720 And in the journaling, we basically ask five questions that you basically can sit down with in your office or at home and actually bring in AI. 00:21:28.880 --> 00:21:39.759 So you can actually prompt your AI, that's why they're called prompts, and say, Hey, this is my situation, this is how I'm feeling, this is what I'm trying to overcome, this is my charter, this is my challenge, this is my opportunity. 00:21:40.000 --> 00:21:44.160 Come up with your own brain, leverage AI to complement your thinking, right? 00:21:44.240 --> 00:21:46.799 Never let AI lead or be the last. 00:21:47.039 --> 00:21:49.039 It's always in the middle to compliment you. 00:21:49.359 --> 00:21:56.319 So now we start getting this wonderful rhythm and movement of hey, AI is not this creepy, spooky agent that's gonna eat my brain. 00:21:56.480 --> 00:21:58.559 Maybe someday, wink, not today. 00:21:58.720 --> 00:22:03.119 So this fusion again of Systemization and more often than not, people think this is just for work. 00:22:03.200 --> 00:22:06.640 No, man, that expression, it's not personal, it's business is bullshit. 00:22:06.720 --> 00:22:08.880 Work life balance honestly is bullshit. 00:22:09.119 --> 00:22:10.160 We want harmony. 00:22:10.319 --> 00:22:16.319 So, you know, back to even when I say to business owners when they sometimes just, well, what if I do all this stuff for my people and they leave? 00:22:16.559 --> 00:22:19.119 To which I say, Well, what if you don't and they stay? 00:22:19.359 --> 00:22:21.920 I mean, you know, it's an age-old dilemma, man, right? 00:22:22.079 --> 00:22:32.720 And so, and so I hope people take, especially if you're an entrepreneur, if you're not invested in yourself in terms of how to know what you need to know and get out of your own damn way, more importantly, good luck. 00:22:32.880 --> 00:22:33.359 Good luck. 00:22:33.519 --> 00:22:40.720 And if you're a business owner not figuring out how to evolve and get to the next level, that's why I will just say some of the frameworks that are out there, right? 00:22:40.799 --> 00:22:42.400 I'm just gonna say

they're kind of arrogant. 00:22:42.480 --> 00:22:46.559 They wrote a book or put it in there 20, 25 years ago and they say, we're good. 00:22:46.880 --> 00:22:47.839 I don't know about you, man. 00:22:48.000 --> 00:22:56.079 A lot of shit's changed in the world from tech to, again, socioeconomic dynamics to the human vibe, Zs, millennials, X, boomers. 00:22:56.160 --> 00:22:57.839 I mean, we're dealing with a lot of stuff. 00:22:57.920 --> 00:23:04.799 And the best way to deal with all this stuff is to have agreement-based commitments, have a common language, aka system. 00:23:04.960 --> 00:23:10.480 Again, I know that word gets some bummer views sometimes, but remember, systems don't make systems bad people do. 00:23:10.640 --> 00:23:19.440 And that's why back to moments, it's so important to complement, if not elevate, the human ability, experience, and deliverables. 00:23:19.839 --> 00:23:20.799 Now more than ever, man. 00:23:20.880 --> 00:23:21.599 Now more than ever. 00:23:21.839 --> 00:23:25.119 So what what did you mean by excuse me, commitments? 00:23:25.359 --> 00:23:26.880 Yeah, we call them ABCs. 00:23:27.119 --> 00:23:33.839 So if you think about it, expectations can be not only a little lazy, but they can actually be passive aggressive. 00:23:34.000 --> 00:23:35.519 This was our expectation. 00:23:35.680 --> 00:23:40.480 Well, especially now with this whole workforce dynamic, Z coming in saying, but you never told me. 00:23:40.559 --> 00:23:43.920 You know, I hear all this stuff about they're lazy, blah, blah, blah, blah, blah, blah. 00:23:44.000 --> 00:23:45.920 I'm like, well, what did you do about it? 00:23:46.079 --> 00:24:06.000 Did you set the right agreement-based commitments up front that says, hey, this is your function, these are your roles, responsibilities, these are your KPIs, these are your OKRs, this is the process that we do it in, this is how we meet, this is how we communicate, this is what I want from you, in addition to what you think you're gonna do to ideally help you better in life, not just in work. 00:24:06.319 --> 00:24:07.920 We have this agreement-based commitment. 00:24:08.000 --> 00:24:08.799 We have a deal. 00:24:08.880 --> 00:24:15.279 And if you didn't do that and you just assume and expect and believe without validation, right? 00:24:15.359 --> 00:24:17.839 There's the famous line, trust, but verify. 00:24:18.000 --> 00:24:18.720 How's that fair? 00:24:18.880 --> 00:24:19.759 How's that fair to them? 00:24:19.920 --> 00:24:20.880 How's that fair to you? 00:24:21.039 --> 00:24:26.559 So, again, you know, I I like some of the old adages like stitching time saves nine, right, man? 00:24:26.720 --> 00:24:30.480 Get in the front end of all of this and set what we call agreement-based commitments. 00:24:30.559 --> 00:24:33.440 What that means is now you know, you literally say, Are we good? 00:24:33.599 --> 00:24:33.839 Good. 00:24:34.000 --> 00:24:41.920 And sometimes in big companies, you actually maybe

even have to have a little fun, like the old days of memos, and put your signature on it or your initials and say, Yes, this is my function. 00:24:42.079 --> 00:24:47.599 These are my RARs, roles, accountabilities, responsibilities, these are my numbers, this is how I do it, this is how I get it done. 00:24:47.759 --> 00:24:50.319 And then through that, that's where culture comes, man. 00:24:50.480 --> 00:24:55.359 Culture doesn't come because you sprinkle in some mystical Jedi voodoo witchcraft. 00:24:55.759 --> 00:25:00.480 Culture comes because you do the right things right, and then you power up the people to the next level. 00:25:00.640 --> 00:25:01.279 You with me? 00:25:01.359 --> 00:25:01.599 Yeah. 00:25:01.920 --> 00:25:04.000 That's where I see a lot of entrepreneurs getting wrong, man. 00:25:04.240 --> 00:25:16.319 Culture and the grind and agile and MVP and Scrum and you know, I'm probably pissing off a few of my startup buddies, but I I know organizations and they have acronyms. 00:25:16.400 --> 00:25:17.680 And and you know, I've been there. 00:25:17.839 --> 00:25:20.799 I've walked in 10 years ago to make a talk or be part of it. 00:25:20.960 --> 00:25:23.599 I just did this the other day in another town where I walked in. 00:25:23.759 --> 00:25:25.200 I was like, hey, I saw you 10 years ago. 00:25:25.279 --> 00:25:27.279 I was like, when are you gonna stop being a startup? 00:25:27.440 --> 00:25:30.720 When do you want to be a going concerned versus concern going? 00:25:30.960 --> 00:25:41.519 When is it time to say, hey, I'm building a legitimate business, moreover company, because there's the difference between just being a business and building a company, enterprise value, exits, all that stuff, right? 00:25:41.680 --> 00:25:45.440 But I just I think there's been too much romanticism about just being an entrepreneur. 00:25:45.519 --> 00:25:48.079 In fact, I don't even like being called an entrepreneur. 00:25:48.319 --> 00:25:51.359 My my old my old man gave me guff about it back in the days. 00:25:51.599 --> 00:25:55.440 Like entrepreneurs are a bunch of goofballs who just talk a good game and do a bunch of stuff. 00:25:55.599 --> 00:26:04.480 Let's go build something of legacy, let's contribute, let's generate, yes, impact, but if we can't do a concurrent to income, and I don't care how much capital you've raised, right? 00:26:04.559 --> 00:26:05.920 Even the capital markets are changing. 00:26:06.000 --> 00:26:08.240 VCs are what they used to be, PE's. 00:26:08.559 --> 00:26:16.000 So, you know, ideally you're not looking for OPM, other people's money unless your your model warrants it and needs it. 00:26:16.319 --> 00:26:22.960 What do you think is the the main reason if one or two things maybe come to mind that startups fail? 00:26:23.279 --> 00:26:31.680 I'm gonna go back to EQ, IQ, ego, and and they don't have the right harmonization of all three. 00:26:31.839 --> 00:26:33.920 Did you notice I didn't say anything about product, Sean? 00:26:34.240 --> 00:26:36.319 Did you notice I didn't say anything about market, Sean? 00:26:36.559 --> 00:26:36.799 Right. 00:26:36.960 --> 00:26:44.480 Because I'm gonna tell you that with all due love and respect, and I know that expression is like people in the South would say, well, bless your heart. 00:26:44.640 --> 00:26:46.480 It's really it's like you're a knucklehead. 00:26:46.720 --> 00:26:51.440 My specific data may be not exactly accurate, but but give me a little leeway here. 00:26:51.519 --> 00:26:59.839 Okay, 75% of companies and GDP are driven by products, services that other people have. 00:27:00.079 --> 00:27:03.839 And if that's the case, first and foremost, be a realist. 00:27:04.000 --> 00:27:06.160 You know, neither a cynic nor an optimist be. 00:27:06.319 --> 00:27:07.680 Be a positive pragmatist. 00:27:07.839 --> 00:27:08.799 Keep it, keep it real. 00:27:08.960 --> 00:27:11.680 So if that's the case, where do you excel? 00:27:11.839 --> 00:27:12.880 What do you do better? 00:27:13.200 --> 00:27:14.640 And everything matters then, right? 00:27:14.720 --> 00:27:22.799 I was in a in a I get invited into a company, and I don't know if you ever see the TV show The Prophet with Lamonis, but you know, I could have that show before he did. 00:27:22.960 --> 00:27:27.200 But I walked in, man, and they're doing okay, but the lobby's a mess. 00:27:27.359 --> 00:27:28.799 Things just look disheveled. 00:27:28.880 --> 00:27:30.240 There's a light bulb out. 00:27:30.400 --> 00:27:34.400 And the owner said, when I kind of challenged him, because that's what I do, I'm a challenger. 00:27:34.799 --> 00:27:41.519 I said, perception being reality and first impression, hmm, this doesn't feel like you should be paid a premium over the guys down the street. 00:27:41.599 --> 00:27:43.759 He's like, well, nobody really comes in, it's just my employees. 00:27:43.920 --> 00:27:45.839 Well, aren't your employees clients? 00:27:46.000 --> 00:27:47.599 Have you not been reading the paper? 00:27:47.759 --> 00:27:50.079 Unless they suck and they don't have options, right? 00:27:50.319 --> 00:27:52.079 So again, this is a heavy concept. 00:27:52.240 --> 00:27:55.920 We talk a lot about the concepts, tools, and disciplines, and this is a heavy concept. 00:27:56.160 --> 00:27:58.400 How you do anything is how you do everything. 00:27:58.559 --> 00:27:59.119 I love that. 00:27:59.279 --> 00:28:00.319 And everything matters. 00:28:00.480 --> 00:28:01.920 Even what doesn't matter matters. 00:28:02.079 --> 00:28:06.559 The golden rule today is a little bit flawed because it says treat people the way you want to be treated. 00:28:06.640 --> 00:28:14.720 But if you're a sociopathic jerk and you happen to be a knuckle that had that doesn't have taste and, you know, supports a team like the New England Patriots or the St. 00:28:14.799 --> 00:28:15.519 Louis Cardinals. 00:28:15.599 --> 00:28:17.680 I mean, you know, sometimes, man, there's just no

talent for taste. 00:28:17.920 --> 00:28:19.599 Okay, a little bias coming in here, but go ahead. 00:28:19.839 --> 00:28:22.880 Says the cubby, says the cubby cults, uh, IU Hoosiers fan. 00:28:23.039 --> 00:28:25.599 But um, you know, opinions are like belly buttons. 00:28:25.680 --> 00:28:26.240 We all have them. 00:28:26.640 --> 00:28:30.079 I think you've just got to be cognizant of it's not about you, man. 00:28:30.240 --> 00:28:30.720 That's it. 00:28:30.880 --> 00:28:31.839 It's not about you. 00:28:31.920 --> 00:28:36.640 And I go to schools and and these events, and I say, hey, why do you want to start a company? 00:28:36.720 --> 00:28:38.400 And you know what I hear more often than not, man? 00:28:38.480 --> 00:28:43.759 I don't know I'm lowering my voices if I'm on stage, but I hear I don't want to work for anybody else. 00:28:44.640 --> 00:28:47.519 Once I stop laughing, back to this guy, right? 00:28:47.599 --> 00:28:51.359 You're working for your employees, servant leadership, the inverted pyramid, right? 00:28:51.440 --> 00:28:52.400 You with me, man? 00:28:53.039 --> 00:28:58.799 And get your head around these truisms that you may roll your eyes at and say, ah, and that's where I screwed up back in the day. 00:28:58.960 --> 00:29:00.240 Back to my dad, right? 00:29:00.400 --> 00:29:03.039 How you hold your pen and do your math is important. 00:29:03.200 --> 00:29:05.920 You can sit there and say, Well, AI is gonna do a lot of that stuff for me today. 00:29:06.079 --> 00:29:06.319 True. 00:29:06.400 --> 00:29:10.400 So if AI is gonna, in my book, I call it the 1080-10 principle. 00:29:10.559 --> 00:29:20.880 And if you're a business owner, ideally, you want to be able to spend 80% of the day-to-day grind that gets stuff done through good systems, elegate and elevate it to other people. 00:29:21.039 --> 00:29:31.519 So you can take 80% of your life and put in the first 10%, which is business development, market expansion, innovation, rubbing elbows, kissing babies, helping sales and marketing, bring it in. 00:29:31.599 --> 00:29:35.359 And then the last 10% is where you put another 40, and that's the thank yous. 00:29:35.519 --> 00:29:36.240 Give me a hug. 00:29:36.319 --> 00:29:37.039 What about now? 00:29:37.119 --> 00:29:37.759 Where do we go? 00:29:37.920 --> 00:29:38.079 Right? 00:29:38.160 --> 00:29:43.519 Because it takes 80 cents more on a dollar to get a new customer than to keep a current customer and do more with them. 00:29:43.599 --> 00:29:45.519 So that's where systemizations come in. 00:29:45.599 --> 00:29:47.759 So again, I've learned from a lot of mistakes, man. 00:29:47.839 --> 00:29:51.920 You started the show this way, and and ideally, I hope people don't avoid mistakes. 00:29:52.240 --> 00:29:53.519 Yeah, great stuff. 00:29:53.759 --> 00:29:59.119 All of that was not typical of what you you would expect to hear. 00:29:59.359 --> 00:30:01.200 All of those insights you just shared. 00:30:01.440 --> 00:30:04.160 You

know, we're we're a social enterprise, so I I like sharing. 00:30:04.400 --> 00:30:08.960 But yeah, I just think it's, you know, things happen in stages and phases, moments to momentum. 00:30:09.119 --> 00:30:15.279 And so ideally, once you get typically it takes about 18 to 24 months to get to that to that 1080-10 ability. 00:30:15.440 --> 00:30:26.319 But now a business owner's got good systems, good structure, the right people, the right seats, not too many, not too few, you got your ducks in a row, and you now can it's it's like the difference between a street lamp and a laser beam. 00:30:26.480 --> 00:30:29.039 Both generate light, but but there's a difference, right? 00:30:29.200 --> 00:30:35.599 And so if you could basically say, hey, now I'm this founder, this visionary that's got my ducks in a row, and I can go 10x. 00:30:35.839 --> 00:30:48.240 So, you know, everybody's heard the concept of 10x, but if you want a 10x, not just to make money and become a unicorn, stop being silly, but to generate cash flow, to put food on the table, to get to the next level, right? 00:30:48.400 --> 00:30:50.000 You've got to get your head around again. 00:30:50.079 --> 00:30:51.759 If you've got the system, the structural. 00:30:51.920 --> 00:30:53.680 Now I can take, if again, think about this. 00:30:54.000 --> 00:30:54.880 Here's the math. 00:30:55.200 --> 00:30:59.440 80% of everything you do day in and day out is basically what's done, right? 00:30:59.599 --> 00:31:06.400 In fact, 20% of the SOPs, the actions, the activities that everybody does, generates typically 80% of the results. 00:31:06.559 --> 00:31:09.680 These are just proven ratios that have been around way longer than me. 00:31:09.839 --> 00:31:12.240 So if that's the math, the pareto principle, right? 00:31:12.319 --> 00:31:30.160 The 20%, imagine what you do if you take 80% of you and it's specifically divided in half: 40% to biz dev, where's the puck going, growth, marketing, sales, 40% to thank you, to your employees, to your people, nurture, coach, develop, and mature. 00:31:30.319 --> 00:31:34.640 And then that other 80% of the get done is being done by systems and structure. 00:31:34.880 --> 00:31:36.880 Now with AI, that's how you 10x. 00:31:36.960 --> 00:31:38.240 10x is a concept, man. 00:31:38.319 --> 00:31:39.680 It's not a binary equation. 00:31:39.839 --> 00:31:49.359 So get your head around the concept, get your head around or what are the handful of tools, and then the discipline, again, the perspective, attitude, aptitude, and mindfulness, your elbow greets. 00:31:49.519 --> 00:31:52.480 How do you get up in the morning and hit the go clock, not the alarm clock? 00:31:52.559 --> 00:31:55.839 How do you, how do you get your head around the Vim and vigor? 00:31:55.920 --> 00:32:05.200 Because when you do that, man, when you got the best of AI, the best of systemization, you agree to these type of principles, that's the heart of 10x. 00:32:05.279 --> 00:32:13.119 And 10x may

or may not show up in your balance sheet when you want it to, but I promise this, Sean, I've seen it, I've done it, I've been there. 00:32:13.440 --> 00:32:15.200 It will also show up in your life. 00:32:15.279 --> 00:32:18.000 And when it shows up in your life, then that transcends into work. 00:32:18.079 --> 00:32:20.400 And when work is good, that transcends in your life. 00:32:20.559 --> 00:32:22.480 I see this all the time from too many founders. 00:32:22.640 --> 00:32:23.759 Back to health and well-being. 00:32:23.839 --> 00:32:27.759 We were talking about fasting and some other stuff before we got on mic. 00:32:28.480 --> 00:32:37.599 I've walked into way too many offices where I just look at the owner, and you know, between Spidey senses, six senses, and you know, this is what I do, like, whoo, you're not in a good place, are you? 00:32:38.160 --> 00:32:38.400 No. 00:32:38.640 --> 00:32:39.279 What's going on? 00:32:39.440 --> 00:32:42.559 I just I can't take care of myself because I'm so busy taking care of other people. 00:32:42.640 --> 00:32:43.359 I'm like, ooh. 00:32:43.599 --> 00:32:48.000 And then they basically think that's selfish, not selfless, which I tell them, no, that's selfish. 00:32:48.240 --> 00:32:52.079 Taking care of yourself is selfless because you can't take care of other people unless you're here. 00:32:52.160 --> 00:32:52.960 It's like the airplanes. 00:32:53.039 --> 00:32:54.079 Put your mask on first. 00:32:54.240 --> 00:32:56.000 And I just go, What a bunch of rubbish. 00:32:56.079 --> 00:32:56.880 That's just an excuse. 00:32:57.039 --> 00:32:58.640 And and and I don't want to get into therapy. 00:32:58.720 --> 00:33:04.640 I do quite a bit of therapy and psychology and sociology and what I do, but let's just keep it on the lighter level right now. 00:33:04.799 --> 00:33:06.640 And and you just back to systems. 00:33:06.720 --> 00:33:08.319 You got to have a personal accountability system. 00:33:08.480 --> 00:33:09.440 How do you get up in the morning? 00:33:09.519 --> 00:33:10.079 What do you read? 00:33:10.160 --> 00:33:10.960 When do you pray? 00:33:11.119 --> 00:33:12.880 How do you how do you have time for family? 00:33:12.960 --> 00:33:15.039 And again, we call it compartmentalization. 00:33:15.119 --> 00:33:20.240 It's a big word, but it basically says, right, you know, good fences make good neighbors, as Robert Frost wrote. 00:33:20.400 --> 00:33:21.519 Get your ducks and row. 00:33:21.599 --> 00:33:24.079 Not only have a system for your company, but a system for your life. 00:33:24.240 --> 00:33:26.000 And again, it doesn't need to be complicated. 00:33:26.079 --> 00:33:27.359 It doesn't need to be even tech. 00:33:27.440 --> 00:33:32.160 It just needs to be, you know, ultimately created so it becomes a habit, right? 00:33:32.319 --> 00:33:37.440 James Clear, Tom McCavitz writes, you don't rise your level of your goals, you fall to the level of your habits. 00:33:37.599 --> 00:33:44.559 Well, I think that's true, but I also think that in business, you don't rise to the level of your OKRs, you fall to the level of your systems. 00:33:44.960 --> 00:33:45.759 You with me? 00:33:46.079 --> 00:33:46.799 And yeah. 00:33:47.119 --> 00:33:57.759 Systems that can become a part of who you are and just part of how you live your life, going back to what you were saying before about which I love this phrase, how you do anything is how you do everything, right? 00:33:58.000 --> 00:34:02.640 Do you do you in home, Sean, do you worry more often than not unless something bad happens about plumbing? 00:34:02.799 --> 00:34:06.000 When you switch the light switch, do you think the lights are gonna turn on? 00:34:06.160 --> 00:34:06.400 Right? 00:34:06.559 --> 00:34:11.119 This conversation, I mean, again, just look at the world and say, without systems, chaos. 00:34:11.280 --> 00:34:13.360 And yes, I know there's bad things about systems. 00:34:13.440 --> 00:34:18.800 There they could be a whole host of is contagious, racist, sexist. 00:34:19.039 --> 00:34:20.239 I get all of that, right? 00:34:20.400 --> 00:34:23.599 But again, systems don't make systems what they are, people do. 00:34:23.760 --> 00:34:28.000 Now, certainly AI is bringing a lot to the table in terms of how that's impacting it. 00:34:28.079 --> 00:34:28.320 Yeah. 00:34:28.559 --> 00:34:35.679 But once again, back to AI, neither a leader nor a, you know, make sure you're always the leader and the lagger if you follow me, right? 00:34:35.760 --> 00:34:43.199 We talk a lot about leady versus lagging key performance indicators with AI on the front, on the back, and it's just here to help you in the middle. 00:34:43.440 --> 00:34:48.320 Can you give me, I feel like right now we're getting to this point of where AI was very there was a lot of buzz, right? 00:34:48.400 --> 00:34:50.719 And a lot of different so many different takes. 00:34:50.800 --> 00:34:58.960 And and there still is, but I feel like it's entering a moment right now where it seems like it's becoming more of just an everyday tool in corporations, right? 00:34:59.039 --> 00:35:01.599 So, what do you think people are getting wrong about AI? 00:35:01.760 --> 00:35:03.119 Where should a founder start? 00:35:03.280 --> 00:35:04.719 There's so much information out there. 00:35:04.880 --> 00:35:07.199 Well, it's I'm gonna say it's a little bit like politics right now. 00:35:07.280 --> 00:35:09.920 I think we're being hijacked by two sides in the extremes. 00:35:10.079 --> 00:35:13.920 I truly believe 95% of humanity, especially in the US, wants to get along. 00:35:14.000 --> 00:35:17.519 We we want to work, we want to have fun, we want to provide, we want to be good. 00:35:17.599 --> 00:35:18.559 You know, that's still what? 00:35:18.639 --> 00:35:24.239 We got we got 350 million Americans, that still leaves, again, a couple million, you know, knuckleheads on the extremes. 00:35:24.480 --> 00:35:27.360 So again, to that point, don't get too

high, don't get too low. 00:35:27.440 --> 00:35:29.679 Don't be too happy, don't be too discouraged. 00:35:29.760 --> 00:35:31.199 It's a challenge and it's an opportunity. 00:35:31.360 --> 00:35:34.719 Like most things in life, it's and both, and it's typically somewhere in the middle. 00:35:34.880 --> 00:35:35.280 Number one. 00:35:35.440 --> 00:35:37.840 Number two, back again, if I may, right? 00:35:38.079 --> 00:35:40.079 Bring AI into the systemization. 00:35:40.239 --> 00:35:47.039 Just start using it to elevate insights, to complement your perspectives, to do diagnostics, right? 00:35:47.119 --> 00:35:57.519 You can save tens and tens of thousands of dollars and and and tens and tens of hundreds of hours by complimenting, whether it's Gronk, deep seat, chat GBT, I'm just talking on the search level. 00:35:57.679 --> 00:36:00.320 Now you get into the tool level, that's a different story, right? 00:36:00.480 --> 00:36:03.440 How to optimize project management, how to do product development. 00:36:03.599 --> 00:36:06.639 And then back to here, this is why I'm, you know, I'm not gonna lie, man. 00:36:06.719 --> 00:36:07.280 I'm packed. 00:36:07.360 --> 00:36:11.599 Mother Teresa says if you're passionate about something and you just keep it a secret, that's actually arrogant. 00:36:11.679 --> 00:36:12.320 So yeah. 00:36:12.480 --> 00:36:19.440 But but then if you're if you're just getting your feet wet, especially with your employees, because a lot of employees are a lot more concerned about it than the leaders and the founders. 00:36:19.679 --> 00:36:26.800 If you're an entrepreneur, you kind of know, you know, it should at least know that that there's things you need that you don't have, right? 00:36:26.960 --> 00:36:33.920 And let's be honest, there's a lot of employment out there that they're not expected necessarily to overdo their investment in the company, right? 00:36:34.000 --> 00:36:35.119 They're punching the clock. 00:36:35.280 --> 00:36:39.440 It's it's a J-O-B to generate a paycheck. 00:36:39.599 --> 00:36:39.920 Okay. 00:36:40.159 --> 00:36:45.199 Not everybody needs to get the tattoos and sing kumbaya and know the company song, man. 00:36:45.360 --> 00:36:49.679 In fact, I'd say at least 60% of our societal work is based on that. 00:36:49.920 --> 00:37:01.840 Doesn't mean though, back to my new program lead with Scott, it doesn't mean though, that you can't get this in their hands and let them take this home, put it on the nightstand, the kitchen table, because now they can start to dabble. 00:37:02.000 --> 00:37:04.960 Whether somebody first thinks, ah, journaling's a silly thing. 00:37:05.119 --> 00:37:09.039 Well, I could tell you journaling to me has been, you know, life-changing. 00:37:09.199 --> 00:37:11.679 So again, the concept is get started. 00:37:11.840 --> 00:37:12.480 Be cool. 00:37:12.639 --> 00:37:15.760 Don't get ahead of yourself, but don't be too slow. 00:37:15.840 --> 00:37:18.559 And just start letting it marinate, right? 00:37:18.960 --> 00:37:20.159 I love cooking. 00:37:20.320 --> 00:37:27.119 And uh, I'm not gonna throw anybody on the bus, but I often see people take a jar of sauce or a packet of chili and stick in the microwave and eat it, man. 00:37:27.280 --> 00:37:33.039 Any of my meals, if it doesn't take a good five to eight hours, and I learned this from my mom, my mom was a gourmet cook. 00:37:33.199 --> 00:37:49.119 But my chili and my sauces, man, if they don't marinate and warm up and get ooey gooey love, I don't put anything on the table that doesn't have at least six to eight hours of TLC when it comes to a sauce or a marinade or anything like that, right? 00:37:49.199 --> 00:37:51.840 It's just, it's just back to agreement-based commitments. 00:37:51.920 --> 00:37:53.199 It's just a bylaw of mine, man. 00:37:53.360 --> 00:37:55.119 And even people come by and take a little spoofable. 00:37:55.280 --> 00:37:56.239 I go, nope, put that back. 00:37:56.400 --> 00:37:58.079 By the way, I do make the world's best chili. 00:37:58.159 --> 00:38:00.239 Maybe someday I'll come out with that uh on the market. 00:38:00.400 --> 00:38:04.400 But my my moral of the story is here, again, especially back with AI. 00:38:04.639 --> 00:38:08.480 Get in, get on, and just get movie, right? 00:38:08.559 --> 00:38:11.360 I don't like the Nike, just do it because that could get you into trouble. 00:38:11.519 --> 00:38:14.000 But but be intentional, but but move forward. 00:38:14.079 --> 00:38:15.360 Because yeah, I saw this with the internet. 00:38:15.519 --> 00:38:16.480 I mean, think about today. 00:38:16.559 --> 00:38:18.719 Back in the day, we always had to say WW dot. 00:38:18.960 --> 00:38:19.679 Did we say that? 00:38:19.840 --> 00:38:22.000 We always had to say a lot of things with social. 00:38:22.239 --> 00:38:23.360 I did a tour for IBM. 00:38:23.440 --> 00:38:25.280 I did 28 cities over 18 months. 00:38:25.440 --> 00:38:30.079 I wrote a book called The Co-Factor, and it's when social media started coming into the enterprise. 00:38:30.159 --> 00:38:31.920 And IBM had a product called Connections. 00:38:32.000 --> 00:38:37.920 They sold it to HCL, but they hired me to head up the launch of this new product in the market. 00:38:38.079 --> 00:38:41.280 And we literally did 28 cities, and I didn't invite anybody. 00:38:41.440 --> 00:38:44.400 I'm just being honest now, everybody, but this was 12 years ago. 00:38:44.559 --> 00:38:46.239 We didn't invite anybody over 30. 00:38:46.400 --> 00:38:52.079 It was a diverse group of non-tech people because this was when reverse mentoring was hot, if you remember it. 00:38:52.159 --> 00:38:57.440 The young people were teaching the old cats and kittens how to use this thing called social media, right? 00:38:57.519 --> 00:39:01.280 And so we had these, we had these wonderful get togethers at bars and restaurants. 00:39:01.440 --> 00:39:02.400 We did food tasting. 00:39:02.480 --> 00:39:03.760 It was it was a

jam. 00:39:03.840 --> 00:39:14.079 And so many people didn't get it because what we did was we were creating what are called mobilizers, now kind of called influencers, and we had all these young people come in and we tell them about where things are going. 00:39:14.159 --> 00:39:19.679 And yes, it was a bit of a of an educating way to promote this product without knocking them over the head, right? 00:39:19.920 --> 00:39:21.760 There was between PR and advertising. 00:39:21.840 --> 00:39:28.400 And we want some huge deals, Southwest, Victoria's Secret, because these individuals will go back and say, I didn't know IBM did that. 00:39:28.480 --> 00:39:29.360 I didn't know they're cool. 00:39:29.440 --> 00:39:36.960 I didn't know they so my point is if you look back to the internet, all of these things we did intentional and the dial-ups, that's all gone, man. 00:39:37.119 --> 00:39:39.360 It's now just common sense, common language. 00:39:39.440 --> 00:39:41.760 Well, that's what's happening with the AI, to your point today. 00:39:41.840 --> 00:39:43.679 You're seeing it settle down a little bit. 00:39:43.840 --> 00:39:47.440 You're seeing hiccups and giddy ups because of tech companies, right? 00:39:47.679 --> 00:39:48.719 That's what you're reading about. 00:39:48.880 --> 00:39:55.920 But as far as the inclusion and the introduction and the level setting of AI in most organizations, I think it's healthy. 00:39:56.079 --> 00:40:02.639 I think most people are at least, you know, being somewhat realistic about, you know, it's here to stay. 00:40:02.800 --> 00:40:07.280 Um, and that's where I just go back to guys like you, Sean, and and the materials, right? 00:40:07.440 --> 00:40:09.760 Get over your ego, get over your hesitancies. 00:40:09.920 --> 00:40:25.519 If you are back to the 1080 10, if you are a leader, entrepreneur, founder, if you're not investing 10% of your time, and I would even argue back to the company, you know, I think AI right now and learning and development should be considered literally infrastructure, just like a utility in a company. 00:40:25.599 --> 00:40:29.599 You better put, you know, the average what, 18, 21% in SGA. 00:40:29.760 --> 00:40:34.559 If you're not putting 5 to 10% of your time in LD, you're missing the boat, man. 00:40:34.639 --> 00:40:35.440 You're missing the boat. 00:40:35.679 --> 00:40:50.719 And even if you're a solopreneur all by yourself, if you're grinding 100% of the time and you're not stopping to work on versus just in, and you're not rising above to both elevate yourself and those around you as well as the company and its product, again, I'm just gonna say this is Dritov AI. 00:40:50.880 --> 00:40:51.760 You're missing the boat. 00:40:51.920 --> 00:40:52.400 Awesome. 00:40:52.559 --> 00:40:53.039 Awesome. 00:40:53.360 --> 00:40:57.199 You have like infused this conversation with so many. 00:40:57.679 --> 00:41:02.159 Well, you told me I got you told me I got paid per word by the time by when we

started. 00:41:02.239 --> 00:41:03.760 So I'm just trying to get my money's worth, man. 00:41:04.000 --> 00:41:04.320 There you go. 00:41:04.559 --> 00:41:06.079 I think you're already doing okay. 00:41:06.400 --> 00:41:08.480 No, the the paradigm shifts, right? 00:41:08.559 --> 00:41:09.840 The paradigm shifts keep coming. 00:41:09.920 --> 00:41:10.880 Uh, and I love it. 00:41:11.199 --> 00:41:12.000 It's your turn, Sean. 00:41:12.159 --> 00:41:12.880 What what do you think? 00:41:13.199 --> 00:41:19.119 And what do you see today, especially the fusion of growth and entrepreneurship and systems and AI? 00:41:20.079 --> 00:41:20.960 Like this moment. 00:41:22.239 --> 00:41:22.639 Yeah. 00:41:22.960 --> 00:41:25.039 Yeah, just like the rise of AI. 00:41:25.519 --> 00:41:28.639 A summary of, you know, this is our situation, what now? 00:41:29.440 --> 00:41:35.519 In my opinion, it's a difficult needle to thread, and it's very uncharted territory, right? 00:41:35.679 --> 00:41:39.280 The it's the genie is out of the bottle, for sure. 00:41:39.519 --> 00:41:41.519 So so so the now what? 00:41:41.679 --> 00:41:46.639 And I think that the the challenge going forward, it has broader implications, right? 00:41:46.880 --> 00:41:48.960 Um more on a more global level. 00:41:49.039 --> 00:41:52.960 As as each individual is is bringing this into their life. 00:41:53.119 --> 00:42:03.199 Some of them just literally prompt writing throughout the day to to figure things out that would have taken them time to do you know a lot more research online. 00:42:03.760 --> 00:42:15.920 But but globally, when you figure geopolitics and all of these things, it's a new tool that everybody, from leaders of nations down to mom and pop operations, now has at their disposal. 00:42:16.000 --> 00:42:22.320 And it's gonna be interesting to see how how people employ it based on what they're trying to accomplish. 00:42:22.559 --> 00:42:28.239 And I realize that's that's kind of nebulous, but I think we're at that moment, too. 00:42:28.559 --> 00:42:31.599 Well, I and I would say, you know, I'm gonna, you know, I've been blessed. 00:42:31.679 --> 00:42:34.400 Uh, I've had good and bad, I'm in a good place right now. 00:42:34.480 --> 00:42:38.960 And I don't say this to again sound sanctimonious or tootin' a horn, right? 00:42:39.039 --> 00:42:59.760 But I've invested significantly in the boss of coaching solution academy that I launched just under four years ago with with very much this intent to be the most modern, accessible, inclusive, and affordable way to help startup, small, mid-market companies build, run and scale great companies through this fusion of good systemization, coaching, not just because you use coaches, but you become one yourself and AI. 00:43:00.000 --> 00:43:10.559 And the word that I basically summed up is we're democratizing the ability of what historically has been uh unaffordable and not accessible by most companies. 00:43:10.800 --> 00:43:16.320 That was pre-launch of AI commercialization vis-a-vis Chat GBT, right? 00:43:16.480 --> 00:43:17.360 So now that's out. 00:43:17.519 --> 00:43:18.159 So you ready? 00:43:18.320 --> 00:43:23.199 I could look at this and say, shit, that's gonna be a significant impact to my economic model. 00:43:23.360 --> 00:43:24.480 And gosh knows it is. 00:43:24.559 --> 00:43:28.800 I mean, I've spent hundreds of thousands of dollars on building our solution in our academy. 00:43:28.960 --> 00:43:32.639 We've got glorious materials, resources, et cetera, et cetera, et cetera. 00:43:32.719 --> 00:43:38.079 But what we have that AI doesn't have is these things called humans and the human touch and the DNA, right? 00:43:38.159 --> 00:43:41.599 So I've decided not to let it say, hey, how is this gonna denigrate? 00:43:41.679 --> 00:43:44.400 And in reality, there is, but but how do we now harness this? 00:43:44.480 --> 00:43:47.280 And in fact, back to democratization and libertization. 00:43:47.440 --> 00:43:49.599 These say it may sound a little revolutionary, right? 00:43:49.760 --> 00:43:51.280 Especially when you see what's cool, what's going on. 00:43:51.360 --> 00:43:54.480 I'm just gonna say around the world right now, I'm a humanitarian capitalist. 00:43:54.719 --> 00:43:55.920 Somebody wants to fight me on this. 00:43:56.079 --> 00:43:57.679 I believe in humanitarian capitalism. 00:43:57.760 --> 00:43:59.840 I don't believe in in a lot of the other socioeconomic. 00:44:00.159 --> 00:44:02.000 Economic governmental models. 00:44:02.400 --> 00:44:06.559 But but I believe in freedom and and liberty within reason. 00:44:06.719 --> 00:44:12.000 What I mean by this is, right, you don't want to say just because I read something on AI, I'm not going to fly this airplane. 00:44:12.159 --> 00:44:12.480 Right. 00:44:12.719 --> 00:44:15.440 I'm not going to, you know, we were talking about health earlier today. 00:44:15.519 --> 00:44:19.519 I'm not going to start doing things to my body that I don't know what I should be doing, right? 00:44:19.679 --> 00:44:20.000 Right. 00:44:20.239 --> 00:44:22.239 So again, I there's a responsibility. 00:44:22.400 --> 00:44:31.840 And ideally, that's the beauty of your show and what people who, you know, there's an old old story about the two guys running through the forest being chased by a bear, and the one guy stops to tighten up his shoes. 00:44:31.920 --> 00:44:33.119 The other guy says, What are you doing, man? 00:44:33.199 --> 00:44:34.000 You ain't gonna outrun that bear. 00:44:34.159 --> 00:44:36.400 And he goes, I don't have to outrun the bear, I just gotta outrun you. 00:44:36.639 --> 00:44:38.480 You know, again, fun way. 00:44:39.039 --> 00:44:44.719 Maybe somebody being attacked by a bear isn't so fun to some people and some of the sensitivities in the world that it's just a joke. 00:44:44.880 --> 00:44:45.920 But you know what I mean, man? 00:44:46.159 --> 00:44:48.800 You gotta be back to humanitarian capitalism.

00:44:48.960 --> 00:44:55.840 One of my favorite moments, if I may, sorry for the blade plug in the book, yeah, is adaptability. 00:44:55.920 --> 00:44:57.119 And what page is on? 00:44:57.199 --> 00:44:57.760 55. 00:44:57.840 --> 00:44:59.199 I'm on page 55. 00:44:59.360 --> 00:45:05.599 And if you'll notice, all of these have, you know, I spent I I've had a team that helped me design and make everything look good, right? 00:45:05.760 --> 00:45:08.239 But but how did a giraffe become a giraffe, Sean? 00:45:08.480 --> 00:45:10.880 And why did a giraffe become a giraffe, Sean? 00:45:11.199 --> 00:45:14.000 And how does a giraffe maintain giraffeness, Sean? 00:45:14.159 --> 00:45:16.400 You know, Darwin didn't say it's survival of the strongest. 00:45:16.480 --> 00:45:19.679 A lot of people get that wrong and use it inappropriately in manipulation. 00:45:19.840 --> 00:45:22.960 It is survival of the fittest and the most adaptable. 00:45:23.119 --> 00:45:28.000 So that dude right there, once upon a time, was this dude and said, Hey, I got this differentiator. 00:45:28.079 --> 00:45:35.280 If my neck grows long and my legs grow long, I can avoid the bad guys and kick them in the face when the lions and the tigers come to get me. 00:45:35.440 --> 00:45:37.360 I get stuff that nobody else has, right? 00:45:37.679 --> 00:45:39.920 Adaptability, man, especially with AI today. 00:45:40.159 --> 00:45:41.280 I'll tell you what I did over the weekend. 00:45:41.360 --> 00:45:44.400 I believe it or not, I'm I'm a filmmaker and well, I've never been. 00:45:44.480 --> 00:45:49.920 I've been a restaurateur, business guy, done a lot of stupid things, but I literally am doing a documentary. 00:45:50.000 --> 00:45:53.519 We're doing this wonderful program where we're bringing in diverse companies. 00:45:53.599 --> 00:46:01.039 We just had our first enclave, companies from Brazil, Mexico, Guatemala, Venezuela, and it's just the enclave. 00:46:01.199 --> 00:46:02.960 It's all based on ours, but we're gonna do a documentary. 00:46:03.119 --> 00:46:05.679 And so I literally spent six, eight hours this weekend. 00:46:05.840 --> 00:46:08.719 I have now formatted the entire documentary. 00:46:08.880 --> 00:46:12.239 I literally prompted as if I'm Jacques Cousteau, if you will. 00:46:12.960 --> 00:46:14.559 Um, dude, I'm not kidding. 00:46:14.639 --> 00:46:16.960 It was fun, it was brilliant, it was amazing. 00:46:17.119 --> 00:46:20.159 So, so FYI, a little hack for everybody out there, right? 00:46:20.239 --> 00:46:21.920 And and I wrote everything I write. 00:46:22.000 --> 00:46:24.800 I always start and I always end, and I do a bunch of work in between. 00:46:24.880 --> 00:46:29.840 But even Picasso and Rembrandt and all these guys, they all had assistance, they all had helped. 00:46:30.000 --> 00:46:37.119 If you think that the Barnicks of the world and the Cardones and the and the and the Martel, all these, you know, come on, man. 00:46:37.199 --> 00:46:38.000 They all have teams. 00:46:38.159 --> 00:46:39.119 Let's be honest. 00:46:39.280 --> 00:46:41.199 Let's be honest, team. 00:46:41.440 --> 00:46:46.880 So so now you get to do it yourself now, thanks to AI, but never put anything in the world that you don't approve. 00:46:47.039 --> 00:46:51.679 So my average intensive project with AI, true story, you can all take it if you want. 00:46:51.760 --> 00:46:53.840 It's it's again agreement-based commitment. 00:46:54.079 --> 00:46:58.320 I will do no less than 10 loops. 00:46:58.400 --> 00:46:59.440 I'm I'm a car guy. 00:46:59.519 --> 00:47:00.800 He used to sponsor Indy Car. 00:47:01.119 --> 00:47:06.960 I go around that track 10 times with my AI, and unless I do 10 times, I don't trust it. 00:47:07.119 --> 00:47:08.880 I don't trust me, and I won't put it in the world. 00:47:08.960 --> 00:47:09.280 Period. 00:47:09.440 --> 00:47:09.679 Okay. 00:47:09.760 --> 00:47:10.639 Okay, that's good about it. 00:47:10.800 --> 00:47:13.039 So I did this documentary and I'm I got it back. 00:47:13.199 --> 00:47:15.360 I got it back for it's like pickleball. 00:47:16.079 --> 00:47:16.320 Right? 00:47:16.400 --> 00:47:18.960 And the game ain't done, and I'm not saying we're good. 00:47:19.119 --> 00:47:22.639 In fact, Vector, you can read this as my personal AI agent. 00:47:22.719 --> 00:47:25.920 Uh, I've been working on this kind of like a little bit like Iron Man or Batman. 00:47:26.000 --> 00:47:29.280 I got my own Vector, and Vector and I have a deal. 00:47:29.360 --> 00:47:31.760 And and it really is is a challenger model, right? 00:47:31.840 --> 00:47:35.360 A lot of AIs can be a little hallucinogenic and tell you what you want to hear. 00:47:35.599 --> 00:47:37.039 I don't, I don't roll that way, man. 00:47:37.199 --> 00:47:40.239 And so we know that we have these rules, we have these ABCs. 00:47:40.320 --> 00:47:42.400 So everything I've said to you today, Sean, you ready? 00:47:42.559 --> 00:47:46.480 My A AI partner and I have the same agreements that literally you and I've got to. 00:47:46.639 --> 00:47:47.119 Oh, okay. 00:47:47.280 --> 00:47:48.159 Nice, nice. 00:47:48.320 --> 00:47:48.639 Yeah. 00:47:48.880 --> 00:47:49.199 Wow. 00:47:50.000 --> 00:47:51.360 No, I love it. 00:47:51.440 --> 00:47:52.400 I I love it. 00:47:52.559 --> 00:47:56.480 I do have to I want to ask you a couple questions wrapping up. 00:47:56.719 --> 00:48:02.000 First one, uh, what do you do, Scott, to to relax uh and decompress? 00:48:02.480 --> 00:48:04.960 Or I don't know if you relax, but what do you do for fun? 00:48:05.199 --> 00:48:09.119 Well, very honestly, work is a hobby, and I'm blessed today and privileged. 00:48:09.199 --> 00:48:10.960 And I do think it's both blessed and privileged. 00:48:11.119 --> 00:48:12.960 Privilege and that I need to give back. 00:48:13.280 --> 00:48:17.119 And so yeah, my hobby is I really have my life in three thirds. 00:48:17.280 --> 00:48:28.960 One third is being a student, not just a

teacher, being a listener, not just a talker, being active and captive on I always believe every good leader has three priorities continuous learning and growth. 00:48:29.199 --> 00:48:30.320 Second, keep momentum. 00:48:30.400 --> 00:48:32.239 Not everything's screwed up and stupid, right? 00:48:32.400 --> 00:48:34.000 And then number three is drive progress. 00:48:34.159 --> 00:48:35.119 So I take that personally. 00:48:35.199 --> 00:48:36.159 I like to eat my own cooking. 00:48:36.239 --> 00:48:40.000 So a third of my life is a student, a teacher, a writer, a listener, a watcher. 00:48:40.159 --> 00:48:41.119 I love movies, man. 00:48:41.199 --> 00:48:42.320 It's my catnip. 00:48:42.480 --> 00:48:44.880 I actually think more in my sleep than I think in reality. 00:48:44.960 --> 00:48:47.760 But you put a good movie on or a TV show, man. 00:48:47.840 --> 00:48:48.960 I'm like Homer Simpson. 00:48:49.199 --> 00:48:55.360 Other third is I still have companies to run and businesses to invest in and perform and do. 00:48:55.519 --> 00:49:00.000 And then I don't know if it's a third, a third, a third, because harmony is different than balance. 00:49:00.239 --> 00:49:03.119 But um, you know, I'm into this life longevity thing. 00:49:03.280 --> 00:49:08.800 So it ties into part one, but but you know, my life is in service right now. 00:49:08.960 --> 00:49:22.719 And so if I'm not physically, emotionally, spiritually, mentally, relationally where I need to be, so you know, a good 10-50% of my life fortunately allows me to focus on not because I'm selfish, but because I'm selfless, I think, uh being a better version. 00:49:22.880 --> 00:49:31.440 So what I do in terms of physical activities and and mental preparation and and just making sure that I'm there for other people. 00:49:31.599 --> 00:49:33.920 That that's at this stage of my career, my life. 00:49:34.079 --> 00:49:51.920 I actually was going into semi-retirement a few years ago, and then I was I was challenged by the good lord and others to create boss up uh because some people just said, you know, you've been kind of selfish, time to do unto others as you've been able to do to yourself with Straticos, because Straticos was the parent company of boss up that I've had for 15 years. 00:49:52.079 --> 00:49:53.599 So and I'm having a blast, man. 00:49:53.760 --> 00:49:58.880 Again, as everybody knows, when you enjoy what you're doing, but I also just want to go back to you entrepreneurs and everybody else. 00:49:59.039 --> 00:50:03.679 Don't again be get over oversold on the romanticism of startup or founders, right? 00:50:03.840 --> 00:50:06.480 Work and work takes work, and I am my dad, right? 00:50:06.559 --> 00:50:13.599 I I do jobs, I empty the garbage cans, I wash down the dishes, I literally have clients that I'll go in and grab a paintbrush. 00:50:13.760 --> 00:50:16.000 So, you know, nothing's above. 00:50:16.079 --> 00:50:24.239 Just make sure that you're you have courage and fortitude,

but humility and and and curiosity and all these attributes, man. 00:50:24.480 --> 00:50:26.639 It's not just because it sounds good, it's true. 00:50:26.880 --> 00:50:30.239 And so that's the kind of world, and that's the way that I try to get through it today. 00:50:30.320 --> 00:50:31.039 Thanks for asking. 00:50:31.280 --> 00:50:31.519 Excellent. 00:50:31.679 --> 00:50:34.000 And lastly, obviously, you shared a lot from your books. 00:50:34.159 --> 00:50:35.679 People want to follow you to get the book. 00:50:35.920 --> 00:50:39.760 I mean, I know you have a very significant social media following, web presence. 00:50:40.000 --> 00:50:44.000 What's the best way for people to keep up with you or or or contact you? 00:50:44.079 --> 00:50:44.320 Maybe. 00:50:45.119 --> 00:50:47.119 And you know, I I don't even like the word followers, right? 00:50:47.199 --> 00:50:48.719 I I really do prefer the word connections. 00:50:48.800 --> 00:50:52.079 I might know it might just sound cliche or before whatever. 00:50:52.159 --> 00:50:57.679 Yeah, but uh, but I'm probably most authentic, Scott on Instagram, LinkedIn, X. 00:50:57.760 --> 00:50:59.679 That's all Scott Abbott ABC. 00:50:59.920 --> 00:51:02.159 ABC stands for my mantra, my moniker. 00:51:02.239 --> 00:51:06.000 I'm an architect, builder, custodian of prosperous companies, leadership, and growth. 00:51:06.079 --> 00:51:08.079 It's my purpose-caused passion. 00:51:08.159 --> 00:51:11.199 It's also my, let's be honest, my monetization as well. 00:51:11.360 --> 00:51:15.920 So those all the socials, the interwebs, if you will, Scott Abbott ABC. 00:51:16.159 --> 00:51:18.079 I'm pretty passionate about our newest program. 00:51:18.159 --> 00:51:21.440 We have four programs in boss up, boss one starter, builder, scaler. 00:51:21.519 --> 00:51:24.159 So depending on the size of your company, your position, we have coaches. 00:51:24.239 --> 00:51:27.039 I have 75 plus coaches across the world and growing. 00:51:27.199 --> 00:51:34.159 If you think you're a consultant or an independent coach that would like to join us, go to boshyphenup.coach, learn more about us there. 00:51:34.400 --> 00:51:43.199 But uh the new one that uh, you know, how we got introduced, my team, I know it sounds a little haughty to say that, but is leadwith.com. 00:51:43.280 --> 00:51:47.679 And and I'm taking the taking the reins up front, but all of our coaches can do it. 00:51:47.760 --> 00:52:02.719 And it's this really cool, high impact leadership learning and development experience that that just has this wonderful blend of what's in the book, keynotes, day-long togetherness with companies to coach and consult and and just to apply it in the real world. 00:52:02.800 --> 00:52:07.840 Uh so lead with Scott, boss up stuff, and and through all those, you can get the books on Amazon. 00:52:07.920 --> 00:52:09.920 And and we got a YouTube channel, by the way. 00:52:10.000 --> 00:52:12.239 We're approaching 4,000 subscribers. 00:52:12.400 --> 00:52:18.480 So, yeah, you know, been in this internet world for a while, so we're we're gonna keep hanging out up in the cloud, as they say. 00:52:18.719 --> 00:52:20.800 The YouTube channel, is it just your name? 00:52:21.199 --> 00:52:23.280 It's uh Boss Up Moments with Scott. 00:52:24.239 --> 00:52:25.440 Scott, thank you very much. 00:52:25.599 --> 00:52:28.719 This has been an extremely impactful and fun conversation. 00:52:28.960 --> 00:52:30.880 Sean, I mean and sincerely thank you. 00:52:30.960 --> 00:52:33.039 I enjoyed our two pre-calls. 00:52:33.199 --> 00:52:38.159 So, everybody, for its worth, I know you don't need to know this if you're already with Sean, but Sean's the real deal. 00:52:38.320 --> 00:52:40.719 I talk about my Spidey Census Six senses, man. 00:52:40.800 --> 00:52:41.519 I love your vibe. 00:52:41.679 --> 00:52:44.880 I think you got that EQ, IQ ego ratio intact. 00:52:44.960 --> 00:52:46.719 And again, keep doing what you're doing, man. 00:52:46.800 --> 00:52:50.400 Keep keep keep spreading and sharing, and because I know it comes from the right places. 00:52:50.559 --> 00:52:54.800 And uh again, on behalf of myself and the listeners, thanks for what you're doing.

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