บทถอดความฉบับเต็มของ How to Build a Personal Brand & Change Your Mind in Public with Amy Mashburn

when you have to let go of that version of yourself because she no longer fits in this chapter of life anymore, but also like being okay to like be like, yeah, I don't agree with those things that I said anymore. I don't agree with the way that I live my life anymore. Like and people see it in a different light, like, if you get sober, you're like, good job. You know, like your life doesn't suck anymore. Like, good job. There are people who also don't love it when people get sober, but for the most part, people are Jaden Hummel: Yeah. Amy: like, thank God you're sober because that was really not good. and you're like, yeah, I didn't like that version of me. I didn't like that life. But then if you do it in just like your everyday life and just like you're like, yeah, I really believe in this thing, and now I really believe in this thing instead. And like I changed my mind. Like people just are like, mm-mm, you can't change your mind. You can't change your identity. You say one thing, you have to stick with that for the rest of your life. and so when you're letting when you're having that identity grief, I I think it's also like letting it's all about letting go. It's all about letting go. of who you were and also like how people view you and how people view you going forward and just being like letting them do and think whatever they want and say whatever they want you just being really like building that confidence in this new version of yourself and just like freaking owning it, you know? Jaden Hummel: Yeah. I so hear that, like the letting go and the building confidence. Why do you think, through your experience and probably the hundreds or thousands of people that you've worked with, why is it so terrifying to be I don't know if it's to be misunderstood or like to go through a pivot like, I was here and now I'm doing this, or I thought this sick and now I'm here. Like why do you find that that's such a terrifying thing for people? And what have you trained yourself to have to focus on? How have you moved through that? Amy: think people want to appear like they're lying or like they lied or that Jaden Hummel: Mm. Amy: they were faking it or that like they were creating a persona I think that people want to continue to be consistent with everything that they've said because then what would people think if you changed your mind? like they don't want be questioned. They don't want all the things that come with that. You know, like it is so much easier just to remain the same or at least make people think you're the same than to actually Jaden Hummel: Mm. Amy: like stand up for yourself and stand up for what you believe now, now that you've been given and learned new information and you've had a new experience. You know, I I just I think it's weird that people don't see the experience for what it is and be like, like, no shit, she had a change. Like, look what she went through. That's Jaden Hummel: Yeah. Amy: weird to me. I'm like, why don't more

people have that awareness of how fucking hard that could be for people? Right. Jaden Hummel: Yeah. Amy: I think that people really lack the ability to have compassion for like what's and Jaden Hummel: Mm-hmm. Amy: especially if you're a online persona, people don't see you as a person. They have a parasocial relationship with you, and your relationship with them depends on them. And so they could be an incredibly dysfunctional person having a relationship with you and you don't even know them, right? So it's like, I think it just depends on the person and how visible you are. And I think visibility rawness and realness and being able to come on and just be like, Yeah, that's what I said and that's what I preached, and now I don't believe it. I think that. The backlash that comes with that, mostly because of the advent of cancel culture. I think people are just afraid to be canceled and they're afraid to be like, no, the internet lives forever. It's like, no shit, Sherlock. Like, I don't fucking care. Like, yeah, Jaden Hummel: Yeah. Amy: I said that. And now I'm saying this. Like what's your point? Jaden Hummel: Yeah. So brilliant. I love hearing I love hearing you say it too because it just sounds so obvious. You're like, there's these people, Amy: Yeah. Jaden Hummel: they're having these, you know, fake relationships with you, they don't know you. Of course you change your mind. We're human, we're alive. And it just sounds so is so brilliant and so painfully obvious as you describe it. And I'm curious what you think, you know, in terms of in person and online and in social media, because they're really so different and when you've Amy: Different. Jaden Hummel: yeah it's like when you've changed your mind or gone through some sort of Amy: Uh-huh. Jaden Hummel: whatever new information new job new kid in person versus online like I'm curious what that experience has been like for you side by side Amy: Well, having a core group of women that have like to talk to and hang out with and talk about this with in person, they kind of show me the insanity. They're just like, are you like serious? Like when I talk about my experiences online, they're just like, What? Like in you can see the lack of humanness, the human connection that people have. It's more like AI to AI. It's weird. it's like the the computer's connected to the computer. But we you don't feel the human until you're next to the human. And that's why so many people can say so much shit online. And then behind fake names and all kinds of stuff because like they don't really know you. They've never felt your energy in real life. They've never had a conversation with you. so they're essentially having conversations with themselves. And you're like the avatar for them. It's so freaking weird. But I will say, in order for you to be able to show up authentically and be able to Jaden Hummel: Mm-hmm. Amy: be okay with that, to. hate to say it, but you just have to be okay with people just making up stuff about you and just still being confident in the fact that like you're allowed to have your opinion and they're allowed to have theirs, but yours is the right one. Because they don't fucking know what they're talking about. Jaden Hummel: Yeah. It's so good. And what I'm hearing from you is just like, don't let the perception of other people or whatever's going on have a hold on you and stop you from doing the things that you want to do or say in your life. Amy: That's where imposter syndrome comes from. Imposter syndrome comes from the thought of other people being like, who does she think she is? How can she just go and do this? Like when I first started posting about health and fitness online, I got a lengthy email, like this long, from a dude that I was friends with in high school telling me all the shit that's that is fucking wrong with me. You're this, you're that, you're this, you're that, you're this, you're that, like this is later. Like And that was the first time where I was like, literally, what other people think about me is not in my business. was like, this is this is insanity. And when I brought it to my mentor, and this is why having a mentor and having a coach is so important. I cannot be where I am today without one. And so many people out there just a raw dogging it with Chat GBT and freaking. Jaden Hummel: No, it's so bad. Amy: Like Instagram gurus, and I'm just like, no wonder you're not getting results because you will not invest in the one person, the one thing that is gonna actually move mountains for you. But she was just like, She told me to grow a thicker skin. that was good advice for pre-a-baby Amy. That would not be the advice I need now. And she's also very different now. It's not the advice, but she's a somatic practitioner now, so she wouldn't even give me that advice now because we were both very different. Jaden Hummel: She was like toughen up. Amy: Yeah, yeah. Now she's like, well, we'll we'll really and I've done a I've done a session with her in the last like two months. So it's like it's so funny to be in these next versions of ourselves together. and this woman has made eight figures, you know, with the business that we are both in. She's amazing. But I think the main thing to remember is just that brain. is the most important thing. And the way that you think about yourself and the way you think about it's like really knowing how to self-coach and really having people that you can go to who are going to ask you the right questions to help reframe is so important because every single person that is like made up of philosophy that has been adopted by people has literally made that shit up. Jaden Hummel: Mm-hmm. Amy: Has come like I watched a presentation from the dude who started teaching human design in 1994 on this little projector that we had in high school. And I was like, this dude was teaching these people about this thing that everybody thought he was probably a freaking quack. Jaden Hummel:

Yeah. Amy: You know, everybody thought he was probably insane. And he was just like, well, I'm just gonna share it and you do what you want with it. You know? And that's the thing, Jaden Hummel: Yeah. Amy: is like you just have to share it and they do what they want with it. And you have to be okay with that. You can't control everybody around you. You got that's again the let go. Like if you Jaden Hummel: Yeah. Amy: can learn the power of letting go, like you have like probably ninety percent of it nailed right there. Jaden Hummel: Yeah. Yeah. It's so good and like the lack of being able to let go is probably where everything goes to die. It's interesting, I had a client, she was talking about her art and it was like, How do I make sure it's worth, you know, people looking at it or know that people are gonna like it? And I'm like A lot of people are probably gonna think it sucks, you know? And I shared this story about like I went to Paris and saw this art gallery. It was off. I'm like, I hated it. But some guy had this light on a wall and he thought it was a really good piece of art and he trusted himself to enter it into some sort of an art exhibition. But the Amy: Mm. Jaden Hummel: reality is, like, so many people are going to misunderstand you, not like what you're doing, and That's the reality of the world. And knowing that, like knowing that it's not gonna resonate, knowing that there's gonna be some people who are gonna tell you that, you know, you're full of shit or they don't like what you're doing or they don't like your art, Amy: Mm-hmm. Jaden Hummel: what have you trained yourself to focus on? Like what do you come back to maybe on a bad day where you are able to lean into that confidence and trust of knowing that okay, doing what you wanna do is more important than all of that. Amy: I think it's been different in different seasons. Like when I was first growing online and I would get negativity, and this is what I used to teach my team too. Like every time you get a piece of negativity, go and like put out like 10 positive things into the world. Like go pour Jaden Hummel: Mm. Amy: into your clients, pour into the people who do want your attention. I think that's the thing that people like they focus on the negative. And if you can take that negativity and alchemize it. Like everything that I've created, all the growth I've created in the last six months was alchemized from negativity. Cause I was like, what can I do to take this negativity and put out something positive back into the world? Right. And that just always like it's kind of like you're like fighting it with like your superpowers. You're like, you can't fucking touch me, because I'm gonna take your negativity and I'm gonna turn in ten times better things for better people, and then you make more money and you're better, happier, and you're more successful, and everybody around you who touches you Is also happier and successful. And the people who are negative, their life

sucks. And we all know that. Jaden Hummel: Yeah. Amy: wouldn't be out there freaking trolling and and trying to bring you down. There wouldn't be a group chat about you if they felt good about their own lives. Like I could not even imagine having the time and energy to do that. Jaden Hummel: Right. Amy: And so you have to also understand that. Everybody's like walking in different realities too. So while like you're living in this reality, you also have to remember a time when you were not in that reality. Like we can all remember a time when we were that shitty person. Cause I know we have all been that shitty person that's gossiped about somebody else. I do not believe one person that says they have never talked bad about somebody, they have never gossiped about somebody. That is it's human nature in the beginning to use that to make clicks and connections and and to branch off and to know who the enemy is and who know is safe. It's like it's this pecking order kind of pride thing, like like a it's very animalistic. But I think as we grow and evolve and our brains, come into full form, we can make more informed decisions for ourselves. so I think it's just also It's having that compassion. Like if we want people to have more compassion for ourselves, I also think we need to have more compassion for other people. And so, and I don't think it's really beneficial to be like, fuck them. You know, it's like I think it feels really good. I think you should do it from time to time. Absolutely. Like throw a middle finger up, right? but I think that you're going to feel more like Giving goodness out into the world and being more positive if you're more positive and if you think things like I really love it. I really love this saying, like, bless your heart. You know, like it's so condescending, but it's like it's exactly what you say. Somebody who says something so asinine to you that it's so out of character, and you're just like, where the fuck do you get this? Bless your heart. Like, Jaden Hummel: Yeah. Amy: and I think it's okay hit these things head on. in the way that feels good to you. Like the love and light bullshit it's not gonna work for everybody, right? And the being really brute force and being like, fuck you, I wanna fight is not for everybody too. But everybody needs to address these things that make them angry and frustrated in the way that they're naturally meant to process and not try to be like force it down and be like, no, I'm not supposed to react this way. It's like, no, you can react however you want. But you need to let the emotions run their course and feel neutral before you act on it, you know? Like you can feel Jaden Hummel: Yeah, yeah. Amy: however you want, but you need to process before you act on it. And I have not always been the best at that. And that's okay. Jaden Hummel: I love it. And what I'm just hearing is like rising above it. Just like, okay, here's this thing. I might react to it. I might have an experience to it. People are going to be people. But ultimately, like, what do I want to do? And then focus on what you can create, like where you're focusing your energy. Amy: You'll get better at it. You get better at it. and then eventually it just becomes neutral. don't know how successful the people who are watching your podcast want to be, but if you want to have visibility, I mean like I have millions of reach every single week. I have all kinds of people coming through and creating opinions of me on a daily basis. I have people who have already created opinions on of me, who already think things of me, who are already out there trying to like control the narrative. And at the end of the day, it's like if you want the kind of visibility and success that creates the kind of life that like you have impact and you have money and you have free time, like you have to be okay with people having opinions and criticizing you. You know, like you just have to be okay with it. And I don't even think that you have to be that successful for it. I think I think it just takes one person who really doesn't like what you're doing to make your life really freaking annoying. Or at least if you let them. Jaden Hummel: Yeah. Yeah. Amy: And that's the thing is the power is always yours. And they think they have it, but they don't. And you just have to remember that. Like the power is always yours, you know? Jaden Hummel: Yeah. So good. And I love what you just said about like if you want this level of visibility or success or thought leadership, like it's just part of the opportunity cost. It's just a trade off like Amy: Dude, thought leadership. Whoo, thought leadership, which is like that is even more what I'm going into and what I've done like for fifteen years. Like people do not like it when you have thoughts or not like their thoughts. They really don't. It's an attack on their identity. And that feels very threatening to people. To some people. Some people, the triggers become like doors that open. If they're self aware enough. Jaden Hummel: Yeah. And it's so good 'cause like knowing that people will react or people will have things, but who are the people I heard somebody describe it once with social media of like imagining like it's your living room or your house, it's like who would you wanna come and have over at your house? And so if people are having opinions or people are having adverse things or you're not allowed to change your mind, like are those really the people that you wanna be vibrating with? And like why would we Amy: Yeah. Jaden Hummel: put put all our attention on those people? Amy: Mm-hmm. Yeah. Jaden Hummel: So I know you got sober really early in your life in your early twenties. And I don't know if that was like the first, you know, big shift that you had. but I'm curious like what that journey and transformation was like for you, like foundationally, and what the journey of sobriety gave you on that brought you to where you are today and

continued. Amy: Well, it gave me everything that I have. I will say that choosing to go get sober was the first time that like I really chose myself over the scene. That's how young I was. It was the scene, Jaden Hummel: Mm-hmm. Amy: my social light standing. In a way I was giving up a career of something I had built and you know, the friends that came with that and Being okay to be outwardly happy, like sober, was also very scary for me. It felt very fake in the beginning. I remember like I got this little bike that I would like I lived in Eugene, Oregon at the time, and I would ride my bike, you know, to my waitressing shift. And I just remember feeling like like it felt so fake. Like Jaden Hummel: Mm. Amy: it was so outside of my personality and who I was to be wearing what I was wearing and to be riding a bike at all whatsoever to be doing anything physically active by choice. I think that nobody talks about enough too about like when you're creating the new identity, like in the beginning, like you don't know that person either. Like you're getting to know them. And I think that's also why people feel like so impostery. And it's because like you're becoming that version you want to become, you're not there yet. Jaden Hummel: Mm. Amy: You know? And it's interesting now because now that I am very fully removed from that person, there are even people that think that's a lie. Like when I tell people the my about my past, they're like, you're fucking making that up. You're fucking making Jaden Hummel: Like it's a story. Amy: like it's a story. Like it's completely made up. Like Which is, I guess, really good because like, wow, like people like Jaden Hummel: Yeah. Great work. Amy: could never imagine. But I love it when people from my past slide into my DMs or like message me or whatever. I have a lot of friends still from elementary school, preschool, middle school, high school, and that just remind me of like how great I'm doing. And I think you just need to be really grounded in reality too. because the gaslighting is real. The gaslighting is real and it can create psychological damage. And I don't want to like undermine that. And I don't want people to think like, you could just power through psychological damage, like gaslighting and and people like harassing you and and bullying you and and the abuse that comes with that. But I also just want to say too that like back to the person I was becoming when I was choosing sobriety, you have to choose yourself. Again and again and again and again. And that's the thing, is like you have to choose yourself again and again and again. and I hate the saying like it's lonely at the top because it doesn't have to be. If you can surround yourself around a really great core group of people who know the real you and keep you rooted in reality, like you're gonna have a way better time at Coming into this new version of yourself. And when I got sober, I changed who my friends group were. I didn't hang out with, I had to let go of that, all of those people, all of them. And I had to create all new friends. And I had to start being in community. And I had to start learning how to be a person that is in community because I never knew how to do that before. I had to learn so many things that I did not know how to do, that just normal everyday people knew how to do. Like talk to somebody. sober or have a relationship sober or like do anything sober. And so if you look at sober as the change, but maybe for somebody watching this, that means stepping out into entrepreneurship or that means starting to post online and actually go for it. You know, it's like all the things that you're choosing to that goes with that it's not just choosing a new job, it's choosing a new lifestyle. It's becoming a different person who does different things and lives her life differently. And I don't think people really realize the amount of transformation that happens every time you choose yourself over how other people want you to stay. So it's like a constant, it's a process, it's a practice. Entrepreneurship is a spiritual practice. I it's like it really is. Yeah. Jaden Hummel: Right. yeah. Yeah. I mean so good and it is. It's like a whole new life and a whole new person and it's I really love what you said, that part about you on a bike and wearing different clothes or being on a bike and Amy: Yeah. Jaden Hummel: not recognizing that version and A huge part of my work is congruence and alignment and it's like doing things that are in alignment, doing things that are true in your soul, but then you have alignment versus what's just comfortable. And really interesting what you said is like when you go and do something transformational or you're becoming as cliche as all the personal development stuff sounds, you're becoming like your highest self or this higher version of yourself. Amy: Mm-hmm. Jaden Hummel: You might not know that person at all in their Might be this time period where it might not feel aligned. It might not feel like you, but it's just like becoming of this person. Amy: No, it feels so uncomfortable. It feels like you're crawling out of your skin. Like every moment of every day feels like when I this last transformation I made with how I work and letting and learning how to not have hustle culture and validation and all the things and making work my nervous system regulation. Like having to sit with yourself. When you want to pick up your phone and check your DMs or check if you made any sales or check if if you know and you're like, no, I said I was gonna be present with my kids, even though you know a deal could be coming through or something could be happening, like you know there's things happening over here. Like you know, but you promised yourself that you are going to become somebody who makes a shit ton of money and has the time to be present in your life. That is just as uncomfortable as getting sober because that's breaking in addiction. Jaden

Hummel: Yeah, yeah. Amy: And I don't think people realize how much. I didn't even realize it until my career ended and I had to like be like, What is fucking like I like felt like I was self imploding and everybody around me was just like going about life, like, we're just gonna start something new. And I was like, I don't fucking know what I wanna do with my life. Like I was right back to that girl who was getting sober. And so these last two years for me have been like getting sober again. And I didn't Jaden Hummel: Yeah. Amy: share any of it online. 'Cause I was like, I'm not doing that anymore because I wanted to create more privacy and less visibility in in that sense because I think that we have all started to believe that vulnerability equals success online I did that for so long and created so much unrest within myself that I decided to do this like on my own and let people think what they want to think. and that in itself was just such a great thing that I did for myself. And I talk about it when I'm ready, you know, not in real time, the way people are doing it on social media and processing things in real time. I just you don't have to do that. Jaden Hummel: Yeah. Yeah, so it's so interesting you say that I was talking with a client yesterday who was sharing something similar. She's like, I wanna do this thing, and then there's parts of my life I don't want to share. And this would be a really great time to ask this question of somebody who you were such an early adopter in social media. Like, what do you wish more people knew about social media marketing? Especially when it comes to that which you just spoke on. I just yeah. Amy: This is a whole course in itself. But I will say that I created an Instagram account when I was already full time making money through social media. I had built it all through Facebook and I had learned about Instagram and I started that account with the main goal in mind to make money and to build a business. And nobody else was doing that on Instagram at all. nobody. had nobody to learn from. It was such a new way to live and make money. I remember running into somebody from high school when I was back in Miami and he was like, you make that internet money. Like that's how new it was. Like nobody knew how to make that internet money yet, right? And I was like, Okay, I guess. Like I was like, sure. Like I didn't view it that way. I viewed it as a way to be creative. and to own my own business and to help people and to have fun and I thought it was so fucking fun. And then it turned into something else where we were expected instead of just sharing a picture and writing a caption, stories came. And then after that reels came and I rem Jaden Hummel: You're really like blasting me from the past. I'm like remembering life before all of this. Amy: Well, I don't think that people were using Instagram the way I was using Instagram. I mean, this was since I was twenty five that I was doing this and this was in twenty eleven that I started building my business through social media, where most people were still doing Tumblr, you know? And so seeing the evolution and the change in the demand on me to be more vulnerable and I will I would do it. I would do it. I was like, it's gonna make me successful, it's gonna make my team successful, it's gonna make us all success. Let's do let's do it, let's do it. And with that, I also felt like I had I'd like wear my heart on my sleeve. I didn't care what people think, you know. And so I was just oversharing, oversharing, and just sharing everything. to the point where like I when I had kids and I didn't want to share them, I had to figure that out. And like there's so much more to this that I could go on and on and on about. It's just really important to remember that like there is the influencer way of posting on social media and then there's the business ownership way. And I think a lot of us have been trained and thought to think that we need to post like influencers to have a successful business. And we don't. In fact, this and this is the gold nugget everybody needs to hear right now. To be successful on social media in today's day and age is actually not at all what you would do back in 2020 when Reels came, not even two years ago. It's gonna be about making everything about your dream client, your dream community, like your dream person, and you speak to her, right? You speak to her. And if you want to share aspects of your life, sure. But at the end of the day, if you're trying to grow a business, then at the end of the day, you can take aspects of your life and you can speak to her with it. But that doesn't mean I need to come on and talk all about dropping my kids off at camp this morning and how an egg got cracked in my pocket third you know, and I did that on my stories today, but I haven't talked about that kind of stuff on my stories in a while. But I'm constantly experimenting and I'm constantly finding try and that's the thing too, you have to be an experimenter. You have to see what and try things on, what I like, what I don't like. And I've been wanting to share more about like my hobby farm again and my life again, now that my kids are going back to school. But during summer I was locked down. And I live I do things seasonally. And on s during summer I said I'm locking I'm lo I'm locking out stories. I'm locking out people from my life for the summer. And now I'm like, well, maybe I wanna bring them in a little bit more. But you don't have to do it. You know, there's nothing one way to do things. And I think that's what everybody thinks. It's like, follow this framework. You have to do this. This is how you're supposed to be successful. And it's like, no, people hate this saying, but you know, there's more than one way is this gonna, you know. It's like Jaden Hummel: Yeah. Amy: there's so many different ways in which Every single person can be successful. and if you don't want to share your life

and you don't want to be an influencer, then don't be an influencer, right? Grow a business, build a business, become an entrepreneur. And then you can then lead over to like the solution of your problem that you're solving and focus on that and focus on like how you're gonna solve that problem for other people. And that works too, you know? Jaden Hummel: Yeah. There's so many voices out there on like as you just say that, like in I do a lot of stuff in personal branding too, and it's funny I was learning from somebody who was more like business oriented and now I'm this seeing this other person who's more like personal brand, influencer oriented. I mean, there's so many voices out there, not even Amy: Mm-hmm. Jaden Hummel: social media marketing, but business growth, personal development, like who Amy: Mm-hmm. Jaden Hummel: should people listen to when they take advice about that if they want to build something that actually lasts and feels good for them through every iteration? Amy: think somebody who is going to actually teach you how to learn about yourself and how to lead yourself. I was a Tony Robbins mastery graduate, so I've been to every single Tony Robbins event and I love him, and I have loved a lot of personal development in the past. I've seen all of them speak, all the ones that we're all thinking about. And when I went into this last two years of like my healing, I'm calling it, I guess, I turned them all off. And I just started listening myself. And I stopped listening to all the podcasts. I stopped taking in all the information. And I started listening to myself and I started focusing more on my human design and focusing more on how I wanted to live my life. And I think sometimes those things are great. And I think when we find when we hit a roadblock, we need to find somebody to release that roadblock. But I think a lot of people have become so outwardly focused on information and learning that they are forgetting how to listen to themselves, especially with AI. People are losing their creativity and losing their own thought to these things and to these people. And again, like I don't think all of the information is bad, but I think that you should be listening to yourself. more and you need to learn how to self-coach and self-listen and go inward and trust what you want. And I think that's the part that's scariest for people actually. Because when I was doing this and it was like, no, you're not going to go back to network marketing. You're not going to take a bridge deal. you're not going to do all this stuff because it didn't sit in alignment with me. I didn't feel like it had integrity. It wasn't the same business I had started when I was 25. Everything had changed about it and had changed about it to me. And when I decided to go out on my own and I wanted to do something on my own. And I I did try and experiment a bunch of different things. I tried TikTok shop. I tried affiliate marketing. I tried doing brand partnerships and through trying and that's the thing that a lot of people like sit and they're like, Want the bet, it's like you have to get out there and get into action. And I was like, Yeah, that sounds good. My friend said she's making 25 grand a month and TikTok shop. Cool. I'm gonna try it. And I was like, I don't want to be a QVC commercial. And then I went over and tried this thing, and I was like, I don't want to do that. I don't want to sling links and then brand partnerships. I don't want to work with corporate companies anymore. I've fucking done that, right? So then The only other option was for me to go and create my own thing. And then I was like, what do I want to do? And then that started a whole nother like, you know, round of experimentation. And we built a six-figure business with for my husband with health and fitness. And I love health and fitness, but also like I have something bigger inside me. And I know Jaden Hummel: Mm-hmm. Amy: that. And I can't escape that. Like I can't just go and sell products. Like I have to be helping. People have transformation. And that's what I did in a way of my previous business. And now I have the job of making sure that I know and believe that I can create bigger transformation, help people even more, have even more growth, make even more money with spending less time doing it, being less hurried, being less hustly, and being more in alignment with myself. And I think that's the part where the self-trust comes in, where people are like, that sounds impossible. Jaden Hummel: Yeah. Amy: But it's only impossible till you do it. And then people are like, Okay, how do I do that? And that's what I've done over the last couple of years. I've created that. And so now I get to go and teach people that, you know? Jaden Hummel: Yeah, so good. And I'm just hearing that in your share of like taking action, like just getting out there and doing it. And I couldn't agree more with that piece of like listen to people and learn from people, though they might have information, like people who are going to lead you back to yourself. Because at the end of the day, like you mentioned with you Amy: Mm-hmm. Jaden Hummel: in social media, like you were the first one doing it. And like if we're Doing things really well, like we will be innovating. And so getting to know yourself and leading yourself is gonna be the most important investment of time, energy, money. Amy: I mean, will say like the biggest mindset shifts happen to me when I have a coach or a mentor or a business. Like I if I'm left to my own devices, it's not pretty. Like my brain is too creative, too many ideas, too many thoughts. Like I need somebody to help me digest those. And then also ask me confronting questions. Jaden Hummel: Yeah, yeah. Amy: And that's I think what makes the best coach, you know, somebody who's gonna be like, mm, me ask you this. And you're like, hmm, and like you're willing to ponder those questions instead of being like they're attacking

me. It's like that's that's also part of the growth mindset, you know? Being Jaden Hummel: Yeah. Amy: like hungry to change too. Jaden Hummel: Yeah. I couldn't agree more and we have all those answers within. So I know that do a lot in in Health Fitness now, with your husband's company that you're working in. You're Amy: Mm-hmm. Jaden Hummel: opening up waitlists to be working with people. Do are you doing more business and branding work with people coming up? So I would love Amy: Yeah, yeah. Jaden Hummel: to hear more about that, like the people that you really love to work with and what you're yeah. Tell us. Amy: Yes. So my husband's business is upper left strength and nutrition. And again, like we really believe in individuality. So it's all one on one, right? And helping people to create he creates their plans, obviously macros, calories, but also based on capacity. They're like all the things that people should be paying attention to when they're on a health and fitness journey, really helping people to like be in it for the long haul. and with that I also am very passionate about individuality on how we live our life. And I've always been. I've always been about creating life by design, whatever that means to you, right? Like you don't have to want my life. I just really want you to have the life that you really want. so before that business ended, I had already been like mentoring in business and I had already been coaching women. I had already been work doing one on one work with them. And when I decided to clear my books so that I could like go inward and like be able just to focus on myself for the first time and freaking knows how long, like I didn't even realize how long it had been that I hadn't been trying to help other people to the point where I didn't even like help myself at all. And so going there and creating my own flow and my own way of doing things made me realize that how much of the success I had created only worked because I had no kids. I had all the time in the world. I was young. I Jaden Hummel: Mm. Amy: could burn the boats and I could go for it. But in this season of life, being forty-one with a toddler, two little kids, like under eight, and ten acres to maintain, and household and all the things that go with motherhood and three kids doing three like it's a lot. And I had to figure out a way to provide for my family with also not sacrificing my family, right? And so that's what I want to help women to do. Whether you have kids or not, I feel like there always an easier, softer way. we have to like do so much on learning and we have to go back to like, okay. What is the business that I actually want to build? And how do I want it to feel? What do I want it to look like from day to day? So much of what we have done in business and work and just in general is like you go get a job or you join a business opportunity or you take your skills and you turn that into business, but very rarely are we like, what do I actually want my life to look like inside my business? Like what do I need to feel emotional regulation? What do I need? in order to be able to have a business that feels good to me that I can sustain and can actually make me a shit ton of money, like 10, 20, 30, 40, $50,000 a month without working 12 hours a day. That was what I had set out to figure out. everything down to the way that I was operating with social media, my brand, my marketing, my visibility style, my posting style, like all of that needed an overhaul. And so that's what I'll be doing with my clients. So excited. Jaden Hummel: So so good. I'm like I couldn't imagine a more incredible person to work with or anybody listening to this who is I mean, that's just the best thing in the world. Like, what do I want my life to look like? What do I want my business to look like? How can I do this in a way that's like different? Amy: For the record, I'm still figuring out what the fuck that even sounds like on social media. Like, so like you want to go watch me real time trying to figure out how to talk about something that I literally created without having a blueprint, like it's gonna be on there, right? Because so much is going to be about like finding my voice with this new thing and seeing how it lands and learning how to talk about it, right? And so I just want to normalize that for people too. Like you're gonna be like a a giraffe getting its legs, like trying to walk, like a lot of the times. And Like it's okay. Like you're allowed to mess up in public. We're allowed to mess up in public. You're not gonna get stoned and feathered. And if you do, this too shall pass. People will find somebody Jaden Hummel: Yeah. Amy: else to focus on eventually. Jaden Hummel: I love that and I love this frame for you. You're like, I've been doing it for so long and I'm doing something new again. And I I don't know. Like, so come watch it in real time. And I mean, I work with so many people who I like you do it after a certain time. You're like, I just want it to be easier. At one point I'll figure it out, or eventually my messaging will be right. And it's like, here, take Amy: Mm. Jaden Hummel: it from Amy here. Like you will always be figuring it out. Amy: Well, I just n and you know, there was like ten years where I knew what I was doing and I created, you know, millions of dollars online. like if you were to go back in time and be like, What would you say to her? There was nothing she would have listened to. She'd been like, You can get out of my way, right? So like I do hope to be there again and I know I will be. But then once you're there, it's like, okay, that's when the momentum goes, but like The momentum doesn't build like overnight, you know? Jaden Hummel: Yeah. And you really feel so clear from the outside Amy: Yeah. Jaden Hummel: Amazing. Okay, well thank you so much for coming on here. I mean it's been so fun. I hope that, you know, if you're listening to this episode, you got so much from it. I know we'd both love to hear from you. So if you're listening to this episode, like definitely feel free to post it on your stories, tag us, let us know what, you know, breakthroughs or insights you got from it. I will put all of your links and show notes and things in the chat. And then what's your Instagram handle right now for anyone? Amy: Yeah, I just changed it again for like the tenth time. It's currently Amy Mashburn official. I figured I don't Jaden Hummel: Yeah. Amy: have to like narrow it down if I can just put my name. I was like, I'm not gonna niche down for shit. It's Amy Mashburn official. Jaden Hummel: You You're like this should cover it. thanks so Amy: Mm-hmm. Jaden Hummel: much for coming on here. It's been so fun to have you and to get to talk with you on this one. Amy: Yes, thanks for having me. Founder's Compass with Jaden Hummel: Thanks for tuning in to Congruent the Podcast. I hope you got so much from today's episode or even took one thing that will change your perspective. If you love today's show, it would mean the world if you went and left a five-star review. Reviewing the podcast allows us to get in front of more incredible people like yourself. Thanks for being here, and I'll see you in the next show.