บทถอดความฉบับเต็มของ AI Can't Replace a Strong Brand | FT Quenest Mosley | EP32

stand out and 38 00:01:54.760 --> 00:01:59.879 increase profit chan ching chan ching through cohesive and professional 39 00:02:00.120 --> 00:02:03.599 visual branding. So some of her past clients and employees 40 00:02:04.120 --> 00:02:05.920 be world Sayer and be the Budagent. 41 00:02:05.959 --> 00:02:08.120 I just want to put that number one, Okay. 42 00:02:08.080 --> 00:02:12.080 University of Alaska, our Heeart Media, CNN, pure Red Creative Agency. 43 00:02:12.400 --> 00:02:14.560 And that's just really a very small condens list. I 44 00:02:14.560 --> 00:02:16.240 don't know why this bible doesn't have so many other 45 00:02:16.280 --> 00:02:18.680 brands that she's worked with, but she's worked with countless 46 00:02:18.680 --> 00:02:22.719 of brands. Y'all, let's welcome our company to the high Q. 47 00:02:23.400 --> 00:02:32.280 Come on in. Hey, you look so cute. 48 00:02:36.599 --> 00:02:38.599 Thank you for coming on. I find I told you 49 00:02:38.680 --> 00:02:40.960 I was gonna, you know, have you on the podcast. 50 00:02:41.080 --> 00:02:43.840 So it's it's how did it feel as a designer 51 00:02:44.159 --> 00:02:45.439 to be on this side? 52 00:02:47.919 --> 00:02:51.960 You know, I don't like talking, so it's interesting because 53 00:02:51.960 --> 00:02:54.800 I spend so much time curating things for other people, 54 00:02:55.199 --> 00:02:57.439 so you know, when it comes to it's like me, 55 00:02:57.560 --> 00:02:59.840 it's like, okay, forget about me, and you know, like 56 00:03:00.599 --> 00:03:03.120 talking about topics like this is part of my brand, 57 00:03:03.240 --> 00:03:06.120 right because that is part of my mission for my 58 00:03:06.199 --> 00:03:09.120 business to you know, put more content out there telling 59 00:03:09.159 --> 00:03:13.240 people educational things. Because that's why we have a lot 60 00:03:13.240 --> 00:03:13.879 happening right now. 61 00:03:13.919 --> 00:03:15.120 It's a wild wild West. 62 00:03:14.879 --> 00:03:16.680 In these design streets, and a lot of it is 63 00:03:16.800 --> 00:03:19.680 lack of education. So I do like talking about stuff 64 00:03:19.680 --> 00:03:21.840 like this, So I'm excited, yes. 65 00:03:22.000 --> 00:03:24.039 And you know what we're gonna We're gonna hop in. 66 00:03:24.159 --> 00:03:25.759 I think the first question I want to you know, 67 00:03:26.000 --> 00:03:27.879 for those that don't know Q and I have been 68 00:03:27.879 --> 00:03:30.800 working together, I want to say at least about seven years. 69 00:03:31.680 --> 00:03:32.800 I believe in partnership. 70 00:03:32.879 --> 00:03:35.439 I believe in collaboration, and I think I made like 71 00:03:35.479 --> 00:03:37.960 this clarion call to say I was looking for a 72 00:03:37.960 --> 00:03:41.120 designer because I knew that we as an agency PRC 73 00:03:41.240 --> 00:03:44.039 branding agency, we needed to connect with, you know, other 74 00:03:44.159 --> 00:03:47.479 creatives to help us really, you know, help other clients. 75 00:03:47.520 --> 00:03:50.719 And so people tag Q and we were both starting 76 00:03:50.719 --> 00:03:53.439 and building and all the things, and so that's how 77 00:03:53.639 --> 00:03:56.280 Q came to be a part. So at this point, y'all, 78 00:03:56.360 --> 00:03:59.400 she's family. She branded be Real with there, we work 79 00:03:59.479 --> 00:04:02.199 together on on it. She's Brandy the both agency logo. 80 00:04:02.280 --> 00:04:05.439 She brings a lot of our content. So she's family. Okay, 81 00:04:05.520 --> 00:04:07.879 So y'all know, if y'all like my branding, y'all might 82 00:04:07.919 --> 00:04:09.400 as well go ahead and take my girl out. But 83 00:04:09.960 --> 00:04:12.599 I want to get into the first thing. You have 84 00:04:13.080 --> 00:04:18.120 rebranded your agency and it's one twenty seven. Okay, it 85 00:04:18.279 --> 00:04:22.399 was to Toure Media as of recent but also you 86 00:04:22.480 --> 00:04:25.240 used to identify yourself as a graphic designer. Now it's 87 00:04:25.360 --> 00:04:28.000 brand identity designer. Kind of walk me through why you 88 00:04:28.160 --> 00:04:29.240 changed your title. 89 00:04:30.560 --> 00:04:31.639 Well, I. 90 00:04:33.120 --> 00:04:35.000 Guess The thing about me and graphic design, to start 91 00:04:35.040 --> 00:04:38.120 from the beginning is I was never I have a 92 00:04:38.199 --> 00:04:40.759 degree in photojournalism, and I kind of felt always tell 93 00:04:40.759 --> 00:04:43.360 people I felt backwards into design. It was really kind 94 00:04:43.360 --> 00:04:45.279 of like a part time job in college, and it 95 00:04:45.399 --> 00:04:46.920 just coincided with what I already knew how to do. 96 00:04:46.920 --> 00:04:48.360 I already knew how to use Adobe, you know. 97 00:04:48.399 --> 00:04:51.040 So when I was approached to help, you know, run 98 00:04:51.040 --> 00:04:53.079 an agency, it was like, okay, sure, you know, I 99 00:04:53.120 --> 00:04:55.120 need extra money. But I wasn't really taking it serious, 100 00:04:55.399 --> 00:04:58.040 and so I kind of I wasn't so focused on it. 101 00:04:58.079 --> 00:04:59.439 You know, It's just like, hey, can you make me 102 00:04:59.480 --> 00:04:59.800 this thing? 103 00:05:00.040 --> 00:05:01.560 You mean that thing? Sure, I can make. 104 00:05:01.480 --> 00:05:03.240 You this thing. I can make you that thing. And 105 00:05:03.279 --> 00:05:04.839 I never really took And then I had a lot 106 00:05:04.839 --> 00:05:06.720 of full time jobs. I was working at iHeart, you know, 107 00:05:07.000 --> 00:05:08.920 I was working at Purid for a little bit, and 108 00:05:08.959 --> 00:05:11.319 so I never spent enough time to really sit down 109 00:05:11.319 --> 00:05:12.839 and be like, Okay, so what is it that I want? 110 00:05:12.959 --> 00:05:14.959 Because I feel like sometimes we'll get so so up 111 00:05:15.000 --> 00:05:17.439 to what we're doing, it's just like, well, what do 112 00:05:17.519 -->

00:05:18.399 you like doing? 113 00:05:18.439 --> 00:05:20.319 What are you tired of doing? What have you outgrown? 114 00:05:20.759 --> 00:05:23.879 And having a child and you know, becoming somebody's wife 115 00:05:23.920 --> 00:05:25.959 and moving out of Atlanta, a lot of that stuff. 116 00:05:26.240 --> 00:05:27.879 I had to sit down. I ain't had no choice. 117 00:05:27.920 --> 00:05:29.959 I was living in Alaska for spell, Okay, I was. 118 00:05:30.199 --> 00:05:32.639 I had no choice but to sit with the baby 119 00:05:32.720 --> 00:05:34.439 and be like, Okay, so what I'm gonna do next? 120 00:05:34.480 --> 00:05:36.279 Cause I'm not the type of person who's just gonna 121 00:05:36.319 --> 00:05:39.399 sit and you know, be somebody's cute little wife, you know, 122 00:05:39.560 --> 00:05:40.120 for a spell. 123 00:05:40.240 --> 00:05:42.480 But I was like, okay, I can't. I gotta do something, 124 00:05:42.519 --> 00:05:42.839 and I do. 125 00:05:42.920 --> 00:05:44.319 I still wanted to do what I was doing, but 126 00:05:44.360 --> 00:05:45.879 there are certain things that I was like, I don't 127 00:05:45.920 --> 00:05:47.079 really like this, but what is it? 128 00:05:47.120 --> 00:05:48.920 So I really tapped into Okay, what is it that 129 00:05:48.959 --> 00:05:49.959 I really enjoy doing? 130 00:05:49.959 --> 00:05:52.639 And I really enjoy working with people like Sarah, people 131 00:05:52.639 --> 00:05:57.519 that value their they value their business, they value their visuals. 132 00:05:57.519 --> 00:05:59.399 And so I was like, well, I like to build 133 00:05:59.439 --> 00:06:01.439 brands and I would do that I heard as well, 134 00:06:01.680 --> 00:06:03.920 work with small businesses who had the money to advertise, 135 00:06:03.959 --> 00:06:06.199 but necessarily have their branding together. So they would send 136 00:06:06.279 --> 00:06:08.319 us what they had and we would make, you know, 137 00:06:09.120 --> 00:06:11.560 make a shape. And so I like working with people 138 00:06:11.839 --> 00:06:14.319 building logos but not just making logos and just being 139 00:06:14.360 --> 00:06:17.160 like bye, I like from the ground up, and so 140 00:06:17.279 --> 00:06:18.399 that's that's brand building. 141 00:06:18.480 --> 00:06:20.319 So that's why it was like a natural pivot. 142 00:06:20.480 --> 00:06:23.399 I could spend more time with people, you know, working 143 00:06:23.560 --> 00:06:27.800 and just building better relationships with clients and doing the 144 00:06:27.920 --> 00:06:30.480 work that I'm proud of. So that's really the reason 145 00:06:30.519 --> 00:06:31.480 for the pivot. 146 00:06:32.199 --> 00:06:33.600 Yeah, I mean, you know what, this is the news 147 00:06:33.639 --> 00:06:36.399 to me because we never really talked about the whole 148 00:06:36.439 --> 00:06:39.759 pivot and the change of identity and for context, y'all, 149 00:06:40.079 --> 00:06:43.000 like I have seen you grow from like being this 150 00:06:43.079 --> 00:06:46.600 single person working out all the time, grinding, doing all 151 00:06:46.639 --> 00:06:49.879 the things, and literally like a very quick shift happened 152 00:06:49.920 --> 00:06:53.160 in your life where you became a bob, a wife 153 00:06:53.480 --> 00:06:57.879 and you moved to Alaska. So yeah, you didn't have 154 00:06:57.879 --> 00:07:00.600 a choice but to kind of sit in because your 155 00:07:00.639 --> 00:07:02.519 whole life rebranded. So you didn't have a choice but 156 00:07:02.600 --> 00:07:05.040 to kind of really like, Okay, I'm in a different season. 157 00:07:05.959 --> 00:07:09.480 But you know, speaking of seasons, we are in a 158 00:07:09.800 --> 00:07:10.920 very peculiar season. 159 00:07:10.959 --> 00:07:13.680 And I got to just hit dead on it, how 160 00:07:13.759 --> 00:07:14.519 ghetto is. 161 00:07:14.480 --> 00:07:19.600 It in the design streets because we see AI flyers everywhere, 162 00:07:19.639 --> 00:07:22.160 So you gotta break it down, like is it do you? 163 00:07:22.399 --> 00:07:24.680 I mean, how can we coexist? Like how ghetto is 164 00:07:24.720 --> 00:07:26.959 it right now? In the design streets with AI. 165 00:07:27.680 --> 00:07:29.079 And I wouldn't even say it's exclusive. 166 00:07:29.120 --> 00:07:31.600 I feel like it's like that everything streets because there's 167 00:07:31.600 --> 00:07:34.720 no regulation, and it's like I feel like small business owners, 168 00:07:34.720 --> 00:07:37.319 business owners, everyone is going through it in a different way, 169 00:07:37.439 --> 00:07:40.399 and it's affecting everybody, you know, because it's like I 170 00:07:40.439 --> 00:07:42.600 just saw somebody saying they're a lawyer, and now they 171 00:07:42.600 --> 00:07:46.199 have people, you know, shoving giant transcripts on them instead 172 00:07:46.240 --> 00:07:49.519 of listening. You got doctors that's quitting because they got 173 00:07:49.519 --> 00:07:50.959 people being like, here's what's wrong with me? 174 00:07:51.160 --> 00:07:51.560 Fix it? 175 00:07:51.639 --> 00:07:54.160 Chat told me this, And I'm sure you have people, Hey, 176 00:07:54.160 --> 00:07:55.879 here's what we should probably do, but you tell me 177 00:07:55.879 --> 00:07:57.600 what you think. You know, it's a lot of that, 178 00:07:57.800 --> 00:08:00.120 and so to me, it's like it's the same in 179 00:08:00.639 --> 00:08:02.800 different day. You know, it's just taking on a different form. 180 00:08:03.040 --> 00:08:05.199 And so I think that there's good and bad to that. 181 00:08:05.279 --> 00:08:06.920 You know, at the end of the day, it's gonna 182 00:08:06.920 --> 00:08:09.439 weed out people who don't value what you do anyway, right, 183 00:08:09.480 --> 00:08:11.399 because if you're gonna come to a doctor with a 184 00:08:11.480 --> 00:08:14.319 chat GBT thing, or you're gonna come with this flyer, 185 00:08:14.399 --> 00:08:16.000 then you didn't really value what I was doing

in 186 00:08:16.000 --> 00:08:18.800 the first place, and you probably really wasn't client. And 187 00:08:18.839 --> 00:08:21.079 so it's kind of weeding out the people that's unseerious 188 00:08:21.199 --> 00:08:24.240 at least for now and their levels to it. There's 189 00:08:24.279 --> 00:08:27.800 obviously people that know what they're doing. And it's such 190 00:08:27.800 --> 00:08:30.279 a complex issue because you have different types of AI. 191 00:08:30.360 --> 00:08:33.279 You know, you got people who everyone use AI's, there's different. 192 00:08:32.960 --> 00:08:36.120 Types and some are you know, using up more than others, 193 00:08:36.159 --> 00:08:38.399 and so we got to be clear on you know, 194 00:08:38.480 --> 00:08:41.279 what those different types are. But yeah, I know, I'm 195 00:08:41.279 --> 00:08:45.960 definitely tired of seeing these flyers. They're childish. And the 196 00:08:46.039 --> 00:08:48.840 main thing is you can't shove a website onto a flyer. 197 00:08:48.879 --> 00:08:50.879 That's the main thing I'm seeing is that a lot 198 00:08:50.919 --> 00:08:53.120 of people don't have a website or their website or 199 00:08:53.120 --> 00:08:56.480 they neglect it, and so everything they're doing, they're shoving 200 00:08:57.080 --> 00:08:59.559 every piece of information on the flyer. Number One, no 201 00:08:59.559 --> 00:09:03.360 one no one's reading that. The icons is just the 202 00:09:03.600 --> 00:09:06.559 iconography is just so many icons, and as soon as 203 00:09:06.559 --> 00:09:09.799 people see those icons, they immediately because they're like, look, 204 00:09:09.840 --> 00:09:10.559 you didn't make that. 205 00:09:10.679 --> 00:09:13.559 It's just overkill. So yeah, it's it's kind of a. 206 00:09:13.879 --> 00:09:18.399 So for the people that are thinking, well, what's wrong 207 00:09:18.519 --> 00:09:22.320 with having a chat ubut or claude or aof like 208 00:09:22.360 --> 00:09:26.559 what's really like the downfall or the bad issue with 209 00:09:26.720 --> 00:09:27.360 having that fly? 210 00:09:27.480 --> 00:09:30.879 What would you say to them, like from a designing perspective. 211 00:09:31.279 --> 00:09:33.279 I mean, well, aside from the facts, and this is 212 00:09:33.320 --> 00:09:35.200 not I mean this is the government needs to regulate 213 00:09:35.240 --> 00:09:37.320 these things, right, like, aside from the fact that it's 214 00:09:37.399 --> 00:09:39.240 taking up like sucking up all of the water, like 215 00:09:39.360 --> 00:09:43.799 very face, that's like number one. But if we step 216 00:09:43.879 --> 00:09:45.120 to the side of that, we're just talking about it. 217 00:09:45.159 --> 00:09:45.440 I get it. 218 00:09:45.480 --> 00:09:48.600 Everybody doesn't have a big, big budget, but it is 219 00:09:48.639 --> 00:09:51.120 concerning with the you know now that people are using 220 00:09:51.159 --> 00:09:53.720 like AI to do everything. It's not just again, it's 221 00:09:53.759

--> 00:09:56.399 other things like you know, people can't even send text 222 00:09:56.440 --> 00:09:58.960 messages without relying on the chat bike And it's like, well, 223 00:09:58.960 --> 00:10:01.600 what was you doing last week? And you were probably 224 00:10:01.639 --> 00:10:03.240 if you needed a flyer, you probably made it some 225 00:10:03.759 --> 00:10:05.799 last week yourself. It might not have been the greatest, 226 00:10:05.799 --> 00:10:09.039 but this ain't good either, So I don't know, it's 227 00:10:09.039 --> 00:10:11.039 like we gotta really think about what's to go here, 228 00:10:11.200 --> 00:10:13.399 because I've seen, you know, a lot of people being like, well, 229 00:10:13.440 --> 00:10:15.000 I don't see the big deal. Why don't see the 230 00:10:15.000 --> 00:10:16.480 big deal? I made it and I kept it moving. 231 00:10:16.559 --> 00:10:18.399 But it's like, you need to be strategic about what 232 00:10:18.399 --> 00:10:20.120 you're doing. What that shows me is that you don't 233 00:10:20.159 --> 00:10:21.559 care that much about what you're doing in the first 234 00:10:21.559 --> 00:10:23.200 place if you just have this lacks of days ago 235 00:10:23.320 --> 00:10:25.600 editor about it. Because anything you put out promoting your 236 00:10:25.600 --> 00:10:28.399 brand is still representing your brand, a flyer, any piece 237 00:10:28.440 --> 00:10:30.879 of contents, because like I know, you, you know, everybody 238 00:10:30.879 --> 00:10:34.279 that really is really invested in their thing, They're not 239 00:10:34.360 --> 00:10:37.480 just gonna just keep making slop making slopped in at 240 00:10:37.480 --> 00:10:39.840 some point not being like okay, at least let me 241 00:10:39.840 --> 00:10:42.360 make it cohesive. And this is why you got to 242 00:10:42.399 --> 00:10:44.320 learn a little bit about branding. Even if that's what 243 00:10:44.360 --> 00:10:46.799 you choose to do, you should still know somewhat about 244 00:10:46.840 --> 00:10:49.159 branding and just the basics of these things. And this 245 00:10:49.200 --> 00:10:51.519 is why I try to talk about these things because 246 00:10:52.159 --> 00:10:55.120 it's like that over that text hierarchy is something that 247 00:10:55.159 --> 00:10:56.799 I talk about in that and the ebook on my 248 00:10:56.840 --> 00:10:59.879 website is like text hierarchy, like you got a headline, 249 00:11:00.039 --> 00:11:02.000 you got date, you got time, you shouldn't make a 250 00:11:02.000 --> 00:11:05.879 flyer and put the emancipation proclamation on it, right, anybody 251 00:11:05.919 --> 00:11:08.120 reading all of that, and that's like one of the 252 00:11:08.159 --> 00:11:12.159 big too much costly Yeah, yeah, it's still you're not 253 00:11:12.200 --> 00:11:14.039 getting clients if your goal is to, oh, get somebody 254 00:11:14.039 --> 00:11:16.720 to come to your thing. If it's too busy, they're 255 00:11:16.720 --> 00:11:18.240 not going to read it. If it's too much copy, 256 00:11:18.279 --> 00:11:19.639 they're not going to read it anyway, you know what 257 00:11:19.679 --> 00:11:21.440 I mean. Or there's a lot of people who got 258 00:11:21.480 --> 00:11:24.159 feelings about, you know, using AI in different scenarios. You 259 00:11:24.240 --> 00:11:26.279 might lose some people like that. So there's just different 260 00:11:26.279 --> 00:11:28.000 things you know, to think about there to where you 261 00:11:28.080 --> 00:11:28.639 might actually be. 262 00:11:30.600 --> 00:11:33.200 Yeah, yeah, yeah, I think you know. 263 00:11:33.399 --> 00:11:37.279 The saying is that it's easy by the time you prompted. 264 00:11:37.759 --> 00:11:40.440 It just gets the job done for whatever goal that is. 265 00:11:40.639 --> 00:11:43.799 And a lot of the flyers we're seeing is that 266 00:11:43.879 --> 00:11:46.039 may be irritating, is that they're just trying to get 267 00:11:46.039 --> 00:11:47.039 the information out. 268 00:11:47.480 --> 00:11:51.440 That's it. They're not necessarily worried about anything. 269 00:11:51.080 --> 00:11:52.960 Else because they're trying to get ticket sales, they're trying 270 00:11:52.960 --> 00:11:56.600 to get people in seats in the room. But I 271 00:11:56.639 --> 00:12:00.120 think from I think one of our challenges that we 272 00:12:00.120 --> 00:12:03.960 we spoke about is that there's still no company, organization, 273 00:12:04.159 --> 00:12:07.720 brand identity for what you are building, and over time 274 00:12:08.000 --> 00:12:11.000 you need like you need somebody to identify like with us, 275 00:12:11.039 --> 00:12:13.840 be real with Sarah. With my branding, I've been very 276 00:12:13.840 --> 00:12:16.440 consistent yellow, black and white. I've even carelated into my 277 00:12:16.519 --> 00:12:19.759 personal branding. So over years, that's what people expect to see, 278 00:12:20.000 --> 00:12:22.039 A be a buzz and a HB Like that's just 279 00:12:22.120 --> 00:12:25.200 my identity. So what I think, I don't you tell me. 280 00:12:25.279 --> 00:12:27.759 I think over the next few years, like our companies, 281 00:12:27.799 --> 00:12:30.639 an organization or individuals professionals, are they really going to 282 00:12:30.679 --> 00:12:33.519 have a real brand identity now that they've just went 283 00:12:33.600 --> 00:12:34.440 straight to AI. 284 00:12:35.320 --> 00:12:37.039 Well, the problem is most of the people that are 285 00:12:37.039 --> 00:12:38.879 doing that don't have one. And that's why they don't 286 00:12:39.039 --> 00:12:41.240 care because they didn't really have one to begin with. 287 00:12:41.639 --> 00:12:43.720 And you don't need people think that, oh, you got 288 00:12:43.720 --> 00:12:45.080 to have a big budget. You gotta have a whole 289 00:12:45.080 --> 00:12:46.879 lot of money to have brand Like, No, you don't 290 00:12:47.080 --> 00:12:49.320 Canva because a lot of people are like canvas free 291 00:12:49.360 -->

00:12:50.720 like and I get people like, well, I. 292 00:12:50.720 --> 00:12:51.559 Don't know how to use Cambo. 293 00:12:51.600 --> 00:12:54.200 You can literally go on Canva pick a few colors out, 294 00:12:54.840 --> 00:12:56.759 you know, what I mean, you could you could write 295 00:12:56.759 --> 00:12:58.960 you a text based logo if you have nothing else. 296 00:12:59.399 --> 00:13:02.639 You know, there are ways to simply start things right 297 00:13:02.720 --> 00:13:04.879 and just have a foundation, even if it's not exactly 298 00:13:04.879 --> 00:13:06.679 what you want. You know, there are ways to have 299 00:13:06.720 --> 00:13:08.799 a start and then it's like okay the goal because 300 00:13:08.799 --> 00:13:10.759 I don't I don't recommend most people when they first 301 00:13:10.759 --> 00:13:13.039 start to put all their money into branding because things change, 302 00:13:13.080 --> 00:13:16.559 you know, sometimes you grow, Sometimes your offer might shift 303 00:13:16.600 --> 00:13:18.519 depending on your audience, because it might you might be 304 00:13:18.559 --> 00:13:20.440 getting a different audience than you thought you was gonna get. 305 00:13:20.559 --> 00:13:23.960 I don't necessarily recommend spending all your money in the beginning, 306 00:13:24.039 --> 00:13:26.480 like you know, establish them things first, So maybe keep 307 00:13:26.480 --> 00:13:28.720 it simple first and then get some money and then invest, 308 00:13:28.840 --> 00:13:30.919 really invest into your brand. And when you start to 309 00:13:30.960 --> 00:13:32.320 see some money come in, when you get a little 310 00:13:32.320 --> 00:13:34.200 bit more stable. But a lot of people put it 311 00:13:34.240 --> 00:13:36.039 on the back burner and never go back to it, 312 00:13:36.120 --> 00:13:37.679 and so then they never have a brand I yet, 313 00:13:38.440 --> 00:13:40.080 or you grow, the harder it is to go back 314 00:13:40.080 --> 00:13:42.519 because I work with people who have just you know, 315 00:13:42.679 --> 00:13:46.039 like they're big organizations and they might have merch. The 316 00:13:46.080 --> 00:13:47.799 merch is all different colors, you know, what I mean, 317 00:13:47.799 --> 00:13:50.120 because there's no brand identity. It's like, well, technically this 318 00:13:50.159 --> 00:13:51.879 is our color, but you don't know what color that is. 319 00:13:51.919 --> 00:13:53.559 So when you go to the printer, the printer's giving 320 00:13:53.559 --> 00:13:55.799 you eight shades of green, and so it's got different 321 00:13:55.799 --> 00:13:57.879 shades of green and now it just looked fl gazy 322 00:13:57.919 --> 00:13:59.799 And people don't think about that stuff. But it's like 323 00:14:00.120 --> 00:14:02.799 multiply over time. It's not something you could ignore. You 324 00:14:02.799 --> 00:14:04.440 can ignore it for a time, but if you're serious 325 00:14:04.480 --> 00:14:07.120 about what you're doing, it's always gonna

come in the 326 00:14:07.159 --> 00:14:10.440 butt later. So that's why I'm like, you can ignore 327 00:14:10.440 --> 00:14:11.840 it if you want to, but if you're serious about 328 00:14:11.840 --> 00:14:13.720 what you're doing, eventually you're gonna have to find somebody 329 00:14:13.720 --> 00:14:15.720 to help advise you if nothing else, you. 330 00:14:15.639 --> 00:14:18.759 Know, and you know what, let's dial it back here. 331 00:14:18.799 --> 00:14:22.679 So someone that is a startup a new business to say, 332 00:14:23.320 --> 00:14:25.480 maybe if they're with them their first year or two, 333 00:14:25.840 --> 00:14:30.600 what are some startup branding items that they should invest 334 00:14:30.639 --> 00:14:34.480 in in the beginning and then like less prioritizing, like 335 00:14:34.519 --> 00:14:36.559 hey this is very important, and then hey I will 336 00:14:36.559 --> 00:14:38.159 actually move this on later on. 337 00:14:39.399 --> 00:14:44.159 That's a good idea, I would say, hell logo and 338 00:14:44.320 --> 00:14:46.279 even if it's just a simple and a lot of 339 00:14:46.279 --> 00:14:48.600 people feel like oh again, like oh, I gotta pay 340 00:14:48.639 --> 00:14:51.519 this much money. Honestly, sometimes you can find students. You 341 00:14:51.559 --> 00:14:53.679 can find you know, people that are just starting out. 342 00:14:53.720 --> 00:14:56.200 Be like, honestly, be honest about your budget. First of all, 343 00:14:56.240 --> 00:14:58.200 you could look in a group or something. You you 344 00:14:58.200 --> 00:15:00.320 could find somebody to work with your budget. Just like 345 00:15:00.360 --> 00:15:02.000 if I only got this much money, get my hair, 346 00:15:02.080 --> 00:15:03.720 and I can probably find somebody to do my hair. 347 00:15:03.960 --> 00:15:07.559 You know, I might have to. You need to know 348 00:15:07.879 --> 00:15:08.840 when it comes to logos. 349 00:15:08.879 --> 00:15:12.200 You need to know what kind of file you need 350 00:15:12.240 --> 00:15:13.960 because you need to be able to own that logo, 351 00:15:14.120 --> 00:15:16.240 and a lot of people if you're making your logos 352 00:15:16.279 --> 00:15:18.399 in Canva or if you're making your logos in AI, 353 00:15:18.480 --> 00:15:20.759 you cannot, you know, legally own that. So again, if 354 00:15:20.759 --> 00:15:22.879 you're serious about what you're doing, that's something that's gonna 355 00:15:22.879 --> 00:15:24.360 bite you in the butt later. So you need to 356 00:15:24.399 --> 00:15:27.039 find a designer, even if they're up and coming, that 357 00:15:27.159 --> 00:15:28.679 know how to use like a Doobe illustrator. 358 00:15:28.679 --> 00:15:29.639 They need to get you a victor. 359 00:15:29.639 --> 00:15:31.559 They need to get you an original logo that they 360 00:15:31.639 --> 00:15:33.960 made that's not clip art. You know, something that you 361 00:15:34.519 --> 00:15:37.039 can have for you. And again you don't necessarily have 362 00:15:37.120 --> 00:15:38.480 to spend a whole lot of money on it. You 363 00:15:38.559 --> 00:15:40.960 just gotta find somebody who knows the right software and 364 00:15:41.000 --> 00:15:42.879 knows what they're doing. But a lot of people don't 365 00:15:43.240 --> 00:15:45.200 understand that part, so that's how they get scammed. 366 00:15:45.279 --> 00:15:47.519 Right, So I would definitely say logo you could do 367 00:15:47.559 --> 00:15:48.399 like a little one. 368 00:15:48.279 --> 00:15:53.600 Page style guide literally with just colors, fonts and some 369 00:15:53.759 --> 00:15:56.559 imagery like here's what we look like stock photos. And 370 00:15:56.559 --> 00:15:59.519 that's another thing AI is demolishing is stock photos. And 371 00:15:59.559 --> 00:16:01.919 I feel because there are like no good stockholders of 372 00:16:01.960 --> 00:16:04.840 black people, so I get it to an extent. But 373 00:16:05.159 --> 00:16:08.200 another thing to your point that I recommend is brand photography. 374 00:16:08.440 --> 00:16:10.080 And again it doesn't have to be a whole ton 375 00:16:10.120 --> 00:16:10.480 of money. 376 00:16:10.639 --> 00:16:10.960 You could. 377 00:16:11.600 --> 00:16:14.919 I tell listen, I have a photography degree, and all 378 00:16:14.960 --> 00:16:18.480 you need is window light and iPhones. 379 00:16:18.519 --> 00:16:19.279 Take great pictures. 380 00:16:19.320 --> 00:16:22.279 If you don't got nothing else, take your tripod, get 381 00:16:22.320 --> 00:16:25.039 next to the window, take some pictures that is better 382 00:16:25.159 --> 00:16:27.240 than the AI and you have an a fingers like 383 00:16:27.279 --> 00:16:30.679 I promise you, And you could start with something like that, 384 00:16:30.960 --> 00:16:33.960 just the pictures. You know, you need your vector, your logo, 385 00:16:34.519 --> 00:16:37.200 and you need it done. You know, correctly, preferably an 386 00:16:37.200 --> 00:16:40.039 Adobe illustrator and you know, like a style guy, so 387 00:16:40.080 --> 00:16:42.919 you know which colors you're using. You need your Pantone colors. 388 00:16:42.960 --> 00:16:44.919 So if you go to the printer and they're asking 389 00:16:44.960 --> 00:16:47.120 you what colors, you know, you could tell them which 390 00:16:47.159 --> 00:16:50.919 color print situation. You know, so you're not getting all 391 00:16:50.919 --> 00:16:53.480 these different shades. And those are kind of just the 392 00:16:53.519 --> 00:16:56.159 main like foundational things that you can start with. You know, 393 00:16:56.240 --> 00:16:58.120 you need to before you do any of that. You 394 00:16:58.159 --> 00:17:02.279 gotta know your your vision, your mission, because that's gonna 395 00:17:02.279 --> 00:17:04.119 guide everything that you're doing. A lot of people, I 396 00:17:04.160 --> 00:17:06.599 don't think start there. They just get excited and they 397 00:17:06.599 --> 00:17:09.640 start doing stuff.

And that's how you get the slop. 398 00:17:10.039 --> 00:17:12.799 That's how you get the bad looking stuff, just stuff. 399 00:17:13.160 --> 00:17:16.880 People stop just making stuff for this AI or Canva stuff. 400 00:17:16.920 --> 00:17:19.359 You know, like who are you? What do you look like? 401 00:17:19.519 --> 00:17:21.559 You know what you look like? If we see you know, 402 00:17:21.559 --> 00:17:23.559 we looking in the background, we see the high back there, 403 00:17:24.000 --> 00:17:25.640 the logo, the beat. You know what I'm saying, it's 404 00:17:25.640 --> 00:17:27.839 gonna be some yellow. We already know that's you. And 405 00:17:27.920 --> 00:17:30.000 over time, it just takes time, and people don't have 406 00:17:31.400 --> 00:17:32.720 was down to it takes time. 407 00:17:32.759 --> 00:17:35.279 It takes money. It's takes patience. 408 00:17:37.599 --> 00:17:42.160 It does and something I've learned to uh, finding a 409 00:17:42.200 --> 00:17:46.000 designer for different things that you're working on too, and 410 00:17:46.000 --> 00:17:49.359 building relationships with them. You and I we've talked about this. 411 00:17:49.359 --> 00:17:51.279 One thing I love about Q is that we work 412 00:17:51.319 --> 00:17:55.759 with corporate projects. And there are some designers that would 413 00:17:55.759 --> 00:17:59.039 not be able to work with some of the corporate clients. 414 00:17:59.039 --> 00:18:03.680 They don't have the knowledge as it relates to They 415 00:18:03.720 --> 00:18:07.079 just know how to design, like and that's that's that's 416 00:18:07.079 --> 00:18:10.400 the Adobe canva. They can switch, they can hold classes 417 00:18:10.440 --> 00:18:13.000 and things, but when it comes to working with as 418 00:18:13.039 --> 00:18:16.359 you know, corporations, there's they need to print, they have 419 00:18:17.599 --> 00:18:20.480 like banners and all the different things. And also I 420 00:18:20.519 --> 00:18:23.319 think for people they need to know different types of 421 00:18:23.359 --> 00:18:25.160 designers possibly for different projects. 422 00:18:25.200 --> 00:18:26.359 What do you what do you think about that? 423 00:18:27.519 --> 00:18:29.640 Yeah, No, that's a good point because the thing about 424 00:18:30.279 --> 00:18:31.960 design and I always tell people. 425 00:18:32.039 --> 00:18:33.480 Sorry, I feel like I got like a chi seed 426 00:18:33.559 --> 00:18:34.359 up here anyway. 427 00:18:36.519 --> 00:18:39.200 Uh, just like if somebody you looking for somebody who 428 00:18:39.200 --> 00:18:40.960 do her, You're not gonna go to the first person 429 00:18:41.000 --> 00:18:42.640 you see. You're gonna look like, can I see more 430 00:18:42.640 --> 00:18:44.920 pictures of you work? You should be able well, you should. 431 00:18:45.079 --> 00:18:47.240 Some people do that, but you should look at people's 432 00:18:47.279 --> 00:18:50.000 work before you pick them, right, And so I don't 433 00:18:50.079

--> 00:18:52.480 understand when it comes to people don't have that same 434 00:18:52.480 --> 00:18:55.039 attitude because design is subjective. And when I was young 435 00:18:55.119 --> 00:18:57.519 and I might work with somebody and maybe the project 436 00:18:57.519 --> 00:18:59.000 didn't work out, I used to take it so personal, 437 00:18:59.079 --> 00:19:00.640 like I used to be looking like I'm not good 438 00:19:00.640 --> 00:19:02.400 when you do. I'm gonna stop telling people do this. 439 00:19:02.440 --> 00:19:05.240 And it's like it's literally as art, it's literally subjective. 440 00:19:05.559 --> 00:19:08.640 And so different people do different work and they you 441 00:19:08.640 --> 00:19:11.799 know what I'm saying. And so like you said, you buildships, 442 00:19:11.960 --> 00:19:14.279 it's like, you know, Okay, this person, they probably be 443 00:19:14.279 --> 00:19:16.759 better for this type of part. This person be better 444 00:19:16.759 --> 00:19:18.680 for this type of project. And so as a designer's 445 00:19:18.720 --> 00:19:20.200 good for me to know of the designers because I 446 00:19:20.200 --> 00:19:22.519 already know somebody tell me someone be like this seems 447 00:19:22.559 --> 00:19:24.400 like it's your vibe. You know it wasn't she is 448 00:19:24.440 --> 00:19:32.880 here healthy this morning. But yeah, so you're that's to 449 00:19:32.920 --> 00:19:35.559 your point, because I think, at least for me again, 450 00:19:35.559 --> 00:19:37.079 when I first started, it was something that I used 451 00:19:37.079 --> 00:19:38.680 to kind of take a little personal. But it's not 452 00:19:38.720 --> 00:19:41.319 a personal thing. Everybody's different and so if you're looking 453 00:19:41.319 --> 00:19:43.480 for a designer, one of the persons you should ask 454 00:19:43.640 --> 00:19:45.680 is like, can I see your portfolio? Can I see 455 00:19:46.079 --> 00:19:48.799 examples of your past work? And that's a good way 456 00:19:48.799 --> 00:19:51.799 to tell like, okay, it should all kind of somewhat 457 00:19:51.799 --> 00:19:53.640 look the same. And then you should get like a 458 00:19:53.759 --> 00:19:55.880 vibe of like, oh I like this, and it's like, well, 459 00:19:56.079 --> 00:19:57.880 what your brand look like? This will work well for 460 00:19:58.000 --> 00:20:00.119 my brand or this I could see them doing something 461 00:20:00.119 --> 00:20:02.680 for me. But to just hire somebody because they say 462 00:20:02.680 --> 00:20:04.440 they know what they're doing, it's crazy, but people do 463 00:20:04.480 --> 00:20:08.240 that every day and then be like, no you should No, 464 00:20:08.359 --> 00:20:11.359 you have to find the right Yeah, no, you got 465 00:20:11.359 --> 00:20:13.279 to find the right vendor. You gotta find the right vendor. 466 00:20:13.559 --> 00:20:15.720 If you are a business owner and you believe that 467 00:20:16.319 --> 00:20:18.720 over time you are going to do quite a bit 468 00:20:18.720 --> 00:20:22.599 of banners, a lot of printing, you gotta do exposed 469 00:20:23.039 --> 00:20:26.960 those marketplace type of activities. I would definitely suggest building 470 00:20:27.160 --> 00:20:31.160 with a graphic designer that knows how to design for that. 471 00:20:32.200 --> 00:20:34.319 And Q and I have this open relationship where we'll 472 00:20:34.319 --> 00:20:38.119 have like, uh, faith based minister type of clients, and 473 00:20:38.200 --> 00:20:40.960 so we have we work with designers that work heavy 474 00:20:41.000 --> 00:20:43.200 in that space, so they pretty much know the flow 475 00:20:43.279 --> 00:20:45.200 and work with similar clients. And then when it comes 476 00:20:45.200 --> 00:20:47.240 to our corporate or other type of clients, I'm like, hey, 477 00:20:47.279 --> 00:20:49.000 you we got this, this is going on, you know 478 00:20:49.079 --> 00:20:51.279 the language, and we just have a relationship. So I 479 00:20:51.559 --> 00:20:54.279 think a part of business too, if you can find 480 00:20:54.279 --> 00:20:56.799 a designer you can grow with. Like to your point 481 00:20:57.519 --> 00:21:02.079 about finding a student a budget because and I'm just 482 00:21:02.079 --> 00:21:05.839 something I want to hop into as well. It's a budget, 483 00:21:06.200 --> 00:21:09.160 you know what are what what is a budget that 484 00:21:09.160 --> 00:21:13.720 maybe somebody should have with a website or a logo, like, 485 00:21:14.200 --> 00:21:15.440 because people get stick. 486 00:21:15.279 --> 00:21:16.200 They get stick a shot. 487 00:21:16.319 --> 00:21:19.400 I remember when we rebranded our website was it our 488 00:21:19.680 --> 00:21:22.640 no our logo no we When we rebranded. 489 00:21:22.279 --> 00:21:23.200 It costs quite a bit. 490 00:21:23.440 --> 00:21:25.839 It costs quite a bit to get the logo remade, 491 00:21:25.960 --> 00:21:28.680 the photos, uh, the website. 492 00:21:28.839 --> 00:21:29.839 So it's pricey. 493 00:21:29.880 --> 00:21:32.359 But from your eyes, what what do you think are 494 00:21:32.400 --> 00:21:36.359 the ranges for branding or rebranding for small business owners now? 495 00:21:37.400 --> 00:21:40.240 And that's tough to give a range because everyone's different, right, 496 00:21:40.279 --> 00:21:44.559 Everyone is differentone's different, everybody, stage of business is different. 497 00:21:44.799 --> 00:21:46.319 So I can't say, you know what I mean, you 498 00:21:46.359 --> 00:21:49.519 can't get this much money because like depending on where 499 00:21:49.519 --> 00:21:51.440 you are. You know, that might be really low and 500 00:21:51.519 --> 00:21:53.319 it might be really high for you. But I feel 501 00:21:53.359 --> 00:21:55.240 like you should have a marketing budget, and I think 502 00:21:55.240 --> 00:21:56.039 a lot of people don't have. 503 00:21:55.960 --> 00:21:59.039 A marketing budget. Yeah, right, Like if you need to 504 00:21:59.079 -->

00:21:59.480 have a. 505 00:21:59.519 --> 00:22:03.519 Marketing period and the ship shouldn't be like a month, 506 00:22:03.680 --> 00:22:05.960 like it should be reasonable, you know, and it shouldn't. 507 00:22:06.720 --> 00:22:10.119 And even if it's something that especially like you said, 508 00:22:10.160 --> 00:22:11.880 you're doing a big project, you know, you need to rebrand, 509 00:22:12.079 --> 00:22:14.799 you need to be like, you need to not neglect it. 510 00:22:15.000 --> 00:22:16.480 And I think that's the thing that people do. They 511 00:22:16.640 --> 00:22:19.880 neglect or they give it just like peanuts. And it's 512 00:22:19.960 --> 00:22:22.839 like when you do I tell everybody this, If you're 513 00:22:22.880 --> 00:22:25.400 working on a rebrand or branding and you do it 514 00:22:25.559 --> 00:22:27.680 right and you find good vendors, it's not something that 515 00:22:27.799 --> 00:22:30.599 you have to keep doing. It's an investment. It's literally 516 00:22:30.640 --> 00:22:33.240 an investment. And that's not just like a buzzword. It's 517 00:22:33.240 --> 00:22:36.039 an investment because it's not a reoccurrent cost. You know, 518 00:22:36.440 --> 00:22:38.200 Like once you do it, it's like, Okay, you're set, 519 00:22:38.240 --> 00:22:40.279 you got your logo. You're not gonna have to keep 520 00:22:40.279 --> 00:22:42.839 paying for this. You pay for it, done, paying for it, 521 00:22:43.079 --> 00:22:45.440 and that's gonna make you money, like hand over foot. 522 00:22:45.880 --> 00:22:48.640 You know, as long as you're you're pushing it, that's 523 00:22:48.680 --> 00:22:50.880 gonna make you money for a long time. And so 524 00:22:51.079 --> 00:22:53.640 these are things that are literally literal investments, like I 525 00:22:53.720 --> 00:22:56.920 don't have to pay nobody every monthing like website hosting. Sure, 526 00:22:57.039 --> 00:22:59.119 but for the most part, once you pay for some 527 00:22:59.200 --> 00:23:02.160 photos or logo, you don't have to get paid for it. 528 00:23:02.400 --> 00:23:05.000 So focus on, you know, making but you have to 529 00:23:05.039 --> 00:23:07.000 budget for that, and you have to have a budget 530 00:23:07.039 --> 00:23:08.200 for it. You have to have set us out. 531 00:23:08.160 --> 00:23:10.440 Many because then you need marketing. You know, these are 532 00:23:10.519 --> 00:23:12.440 things in the black I feel like in the black community, 533 00:23:12.680 --> 00:23:16.279 we neglect marketing, We neglect pr things that we need, 534 00:23:17.079 --> 00:23:19.920 and then you know, you why your business can only 535 00:23:20.000 --> 00:23:21.440 go so far. So it's hard for me to say 536 00:23:21.480 --> 00:23:24.000 an exact budget, but I would my advice is to 537 00:23:24.200 --> 00:23:28.039 have one and to not neglect it, to have one. 538 00:23:28.119 --> 00:23:30.279 Have a marketing budget, because it's people who probably don't 539 00:23:30.319 --> 00:23:32.559 have no marketing budget at all. They don't even it's 540 00:23:32.599 --> 00:23:34.559 not even a thought in their mind, especially now AI. 541 00:23:34.640 --> 00:23:39.480 It's just just and it's like yeah, yeah, I don't know, 542 00:23:39.640 --> 00:23:41.680 you don't even look like a real business. If everything 543 00:23:41.720 --> 00:23:42.599 you do is AI. 544 00:23:42.599 --> 00:23:43.400 Like you literally. 545 00:23:44.720 --> 00:23:52.119 You might be a scammer. Yem A, yeah, AI dude, 546 00:23:52.279 --> 00:23:54.480 everything Like, are you a real person? 547 00:23:55.359 --> 00:23:57.920 I don't know. Yeah, maybe that's a real thing. There's 548 00:23:57.920 --> 00:24:03.039 a real thing. If there are AI businesses, I would say, yes, 549 00:24:03.519 --> 00:24:06.519 definitely have a budget. I would market it or I 550 00:24:06.559 --> 00:24:10.559 would budget it under like content marketing, and I would 551 00:24:10.640 --> 00:24:13.160 suggest I would suggest a few hundred dollars a month 552 00:24:14.200 --> 00:24:18.680 just because if you can possibly, uh for because the 553 00:24:18.759 --> 00:24:21.799 graphics can you know, I'm seeing and you you know, 554 00:24:21.920 --> 00:24:25.680 everybody's budget different. I know a designer he's you know, 555 00:24:26.160 --> 00:24:28.880 he works with all these big names and stuff like that. 556 00:24:29.039 --> 00:24:31.799 He'll charge upward of like eight seven hundred, you know, 557 00:24:31.960 --> 00:24:33.920 one hundred dollars, you know, a flyer graph. 558 00:24:34.119 --> 00:24:37.200 It depends, but you know, usually you know, you can 559 00:24:37.279 --> 00:24:38.720 find designers. 560 00:24:38.279 --> 00:24:42.359 With bundle bundle deals and hey, I'll do five for 561 00:24:42.759 --> 00:24:45.839 this amount, but you you can't afford it if you 562 00:24:45.880 --> 00:24:47.559 don't at least a lot like hey this mon y'all, 563 00:24:47.559 --> 00:24:51.279 we're gonna allot five hundred dollars for marketing or content marketing, 564 00:24:51.480 --> 00:24:55.079 whether that's photography, videography or whatever you may. So, I 565 00:24:55.160 --> 00:24:57.319 think a big port of part of what we're saying too. 566 00:24:57.839 --> 00:25:00.720 If you have a relationship with a designer, you may 567 00:25:00.759 --> 00:25:03.319 can build a relationship and say, hey, can we get 568 00:25:03.400 --> 00:25:05.440 can we can we figure out a partnership where you 569 00:25:05.519 --> 00:25:08.240 make so many graphics per month? For this is the 570 00:25:08.240 --> 00:25:11.720 budget I'm allotting for this quarter. I believe in closed 571 00:25:11.720 --> 00:25:13.599 mout fit, I'll tell Q and the Heartmuddle that heck, 572 00:25:13.920 --> 00:25:16.000 this is the budget that we have. I pretty much 573 00:25:16.000 --> 00:25:18.480 know qu'es rates. I said, Okay, I'm trying to get 574 00:25:18.519 --> 00:25:20.160 close to it as much as possible, but

this is 575 00:25:20.279 --> 00:25:23.880 our client budget or you know this, I can meet 576 00:25:23.920 --> 00:25:25.799 the budget like, oh, you know, we got it. So 577 00:25:26.519 --> 00:25:29.799 but that's a that's obviously a relationship, friendship and did 578 00:25:29.880 --> 00:25:33.000 life together these past seven years. So I would definitely 579 00:25:33.000 --> 00:25:35.839 that's one of my suggestions. But also I wanted to 580 00:25:35.839 --> 00:25:37.519 ask you too. I had sent you a post not 581 00:25:37.640 --> 00:25:40.119 too long ago about a designer. I think we talked 582 00:25:40.119 --> 00:25:43.599 about it a little bit, and so you know, for 583 00:25:43.720 --> 00:25:47.759 the past year, we're seeing entrepreneurs and business owners go 584 00:25:47.920 --> 00:25:51.799 back to work because it's not the income is not 585 00:25:52.000 --> 00:25:55.920 incoming like that. Twenty twenty to twenty twenty two, are 586 00:25:56.000 --> 00:25:59.720 you hearing in the designer streets that they're like, ay, 587 00:25:59.799 --> 00:26:01.279 I kind of really killing my business. 588 00:26:01.400 --> 00:26:03.440 Business is slow. I'm going to back the work, Like, 589 00:26:03.519 --> 00:26:04.240 what are you kind of. 590 00:26:04.240 --> 00:26:09.079 Seeing I've seen you know, I've seen it again. I've 591 00:26:09.119 --> 00:26:09.640 seen it. You know. 592 00:26:09.720 --> 00:26:11.799 It's kind of chomping a lot of different people's jobs 593 00:26:11.799 --> 00:26:13.279 at this point. It's kind of it's hurting a lot 594 00:26:13.319 --> 00:26:16.400 of different industries, but it's helping in different ways. And 595 00:26:16.680 --> 00:26:19.839 so that's another reason I kind of wanted to pivot, 596 00:26:20.079 --> 00:26:21.880 you know, because it's like, yeah, I can make things 597 00:26:21.960 --> 00:26:23.400 all day long. I can make you this thing, I 598 00:26:23.440 --> 00:26:25.119 can make you that thing, but I didn't want nobody 599 00:26:25.119 --> 00:26:26.519 to come for me for things like I've been doing 600 00:26:26.599 --> 00:26:28.680 this for a long time, you know, a lot longer 601 00:26:28.680 --> 00:26:30.000 than I guess. I give myself credit for it to 602 00:26:30.079 --> 00:26:31.319 where like you said, I'm an expert. 603 00:26:31.319 --> 00:26:32.000 I know what I'm doing. 604 00:26:32.039 --> 00:26:34.160 I don't know everything, but I know a lot. And 605 00:26:34.319 --> 00:26:37.319 so that's why I wanted to pivot, you know, at 606 00:26:37.400 --> 00:26:39.359 least for me. I'm like, this makes more sense, and 607 00:26:39.480 --> 00:26:43.359 I think this has more longevity as of a career 608 00:26:43.640 --> 00:26:45.880 versus just being like I'm a graphic designer, or as 609 00:26:45.880 --> 00:26:48.079 a graphic designer might be a little bit more easily 610 00:26:48.160 --> 00:26:51.880 replaceable than somebody with more expertise about like the overarching 611 00:26:52.240 --> 00:26:54.319 branding as a whole. And I have, you know, my 612 00:26:54.480 --> 00:26:56.680 NBA marketing, and I have, you know, all of the 613 00:26:56.759 --> 00:26:58.960 experience that I have, So it speaks to that. So 614 00:26:59.119 --> 00:27:01.920 for me, that's why pivoted. And yeah, I have seen 615 00:27:02.000 --> 00:27:04.599 people that yeah they're going they may have been freelancing 616 00:27:04.640 --> 00:27:06.000 a lot and they're like, yeah, I'm cool on that, 617 00:27:06.319 --> 00:27:08.359 you know, I'm I'm gonna do this. And as somebody 618 00:27:08.400 --> 00:27:10.680 who had a job for a long time and was 619 00:27:10.799 --> 00:27:12.920 just also doing this, I understand. 620 00:27:13.319 --> 00:27:13.839 I get it. 621 00:27:13.960 --> 00:27:16.400 Ain't nothing like happen two checks. Ain't nothing wrong with 622 00:27:16.519 --> 00:27:18.680 it if you can make it work. I'm not one 623 00:27:18.680 --> 00:27:21.640 of the people you know that's just like super on 624 00:27:21.720 --> 00:27:23.440 one side or the other. You know, you gotta do 625 00:27:23.759 --> 00:27:25.880 what works best for you. But yeah, I've seen it. 626 00:27:26.160 --> 00:27:28.759 I've definitely seen some of the chatter here and there. 627 00:27:28.920 --> 00:27:31.480 But I think there's always going to be a need 628 00:27:31.640 --> 00:27:34.880 for just that expertise, you know, cause it's like it's 629 00:27:34.960 --> 00:27:37.000 making things, but it's not going to give you the direction. 630 00:27:37.319 --> 00:27:40.039 It's just making you think. And if you have knowledge, 631 00:27:40.079 --> 00:27:41.079 and if you don't have the direction. 632 00:27:41.200 --> 00:27:43.240 You just keep making. You just keep making stuff. You 633 00:27:43.279 --> 00:27:45.799 don't know where there's right, where there's wrong, you know 634 00:27:45.960 --> 00:27:48.240 how to fix it? What should I be doing? And yes, 635 00:27:48.359 --> 00:27:51.720 you're starting to see this as people need printing. Like 636 00:27:52.160 --> 00:27:55.160 I'm pretty well versed in print making things, huge things, 637 00:27:55.400 --> 00:27:56.319 little print things. 638 00:27:56.359 --> 00:27:56.960 You know, I can make. 639 00:27:57.119 --> 00:27:57.640 I have a lot of. 640 00:27:57.680 --> 00:27:58.759 Knowledge when it comes to print. 641 00:27:58.920 --> 00:28:00.119 But you got a lot of people that try to 642 00:28:00.200 --> 00:28:03.119 make everything on chat making things and you know whatever 643 00:28:03.319 --> 00:28:05.279 generator of AI sending in straight to the printer, and 644 00:28:05.279 --> 00:28:06.640 the printer it's like, girl, what I'm gonna do with this? 645 00:28:07.039 --> 00:28:09.319 But if you don't understand you know, bleed, if you 646 00:28:09.319 --> 00:28:12.480 don't understand color space, if you don't understand sizing, is 647 00:28:12.559 --> 00:28:12.960 what I see. 648 00:28:12.960 --> 00:28:14.119 All I see a lot

of people make a lot 649 00:28:14.200 --> 00:28:16.240 of things own you know, gen AI. 650 00:28:16.359 --> 00:28:18.559 But if they don't know any of that, like they'll 651 00:28:18.599 --> 00:28:21.240 still they'll come to me and be like, hey, I 652 00:28:21.400 --> 00:28:24.440 need this billboarder, Hey can you make a poster? When 653 00:28:24.480 --> 00:28:27.160 it's just like you could technically do that on there, 654 00:28:27.240 --> 00:28:29.359 I guess, but I don't know that. They're all different, 655 00:28:29.440 --> 00:28:32.039 you know. But then you need pds, you need sometimes 656 00:28:32.079 --> 00:28:34.160 you need layer of files. It depends on what you're making, 657 00:28:34.400 --> 00:28:37.000 but you're not gonna get that from most of these things, 658 00:28:37.079 --> 00:28:38.839 especially if you're not paying premium, which we know a 659 00:28:38.880 --> 00:28:41.160 lot of people are not paying premium AI because they're 660 00:28:41.160 --> 00:28:43.440 trying to do it for cheap. So it's like, you know, 661 00:28:43.519 --> 00:28:46.720 you still end up in that situation. Like I don't know, 662 00:28:46.799 --> 00:28:49.680 it's funny, but it's definitely a lot of a lot 663 00:28:49.759 --> 00:28:53.720 of shifting. It's interesting, but I just feel like it's 664 00:28:53.759 --> 00:28:56.599 it's a little too good to be true. And you know, eventually, 665 00:28:56.640 --> 00:28:58.359 I think we're gonna come of see the bubble pops 666 00:28:58.400 --> 00:29:02.759 where it's like eventually this is probably gonna like only 667 00:29:02.839 --> 00:29:03.880 be accessible. 668 00:29:03.440 --> 00:29:04.119 To certain people. 669 00:29:04.319 --> 00:29:08.720 Like it's a trend. It's a trend right now, like 670 00:29:08.880 --> 00:29:11.480 it is it's a trend. If you got an AI flyer, 671 00:29:11.759 --> 00:29:15.599 it's like it's it's a trend. Like it's still and 672 00:29:15.839 --> 00:29:18.599 surprisingly it's still gravitating people right now, like cause it's 673 00:29:18.680 --> 00:29:22.599 just getting information out. It's a good time, but it 674 00:29:22.759 --> 00:29:24.839 is a trend. And I wanted to hit on like 675 00:29:25.359 --> 00:29:27.240 a year from now, where do you really see this 676 00:29:27.440 --> 00:29:30.079 going from your eyes, your lens, your expertise, where do 677 00:29:30.079 --> 00:29:32.279 you because I see it to your point like, I 678 00:29:32.359 --> 00:29:34.599 don't think it's gonna be a trend like this next year. 679 00:29:36.440 --> 00:29:40.119 I mean, to me, the trend of you know, there's 680 00:29:40.200 --> 00:29:43.400 always gonna be some people that's treating a business like 681 00:29:43.400 --> 00:29:45.039 a hobby, and there's always gonna be some people that's 682 00:29:45.079 --> 00:29:48.079 treating it like serious. And I feel like if you're serious, 683 00:29:48.480 --> 00:29:50.960 the serious is always gonna prevail when it comes to 684 00:29:51.240 -->

00:29:56.200 actually investing and you know, really cementing those brand identities 685 00:29:56.319 --> 00:29:58.920 with the real software versus is just making stuff, making stuff, 686 00:29:58.960 --> 00:30:00.960 making stuff, And I think people do that because they 687 00:30:01.000 --> 00:30:03.480 get excited, you know, because I make stuff for people's 688 00:30:04.039 --> 00:30:06.759 and when people they just get excited. It's exciting, like 689 00:30:06.880 --> 00:30:09.640 oh and soople to make something and it's just like whoa, 690 00:30:10.160 --> 00:30:12.359 I made something. You know, people are just like, well 691 00:30:12.400 --> 00:30:15.279 that's something. And then you got people being like, oh, 692 00:30:15.359 --> 00:30:17.359 but that's ugly, you know, but they are like I 693 00:30:17.400 --> 00:30:19.799 don't care. They're just excited because it's their stuff. But 694 00:30:20.160 --> 00:30:23.279 is it if it looks like everybody else's stuff? So 695 00:30:23.400 --> 00:30:25.119 it's like you got to you gotta think about it. 696 00:30:25.519 --> 00:30:27.720 It's like, well you still don't look like anybody. You 697 00:30:27.799 --> 00:30:30.319 still just you know, it's just stuff happening. So at 698 00:30:30.319 --> 00:30:31.480 the end of the day, you just really got to 699 00:30:31.480 --> 00:30:33.160 figure out what it is that you look like and 700 00:30:33.480 --> 00:30:35.960 invest in that. Even if you know you kind of 701 00:30:36.000 --> 00:30:39.000 come up with your own like way of how that's 702 00:30:39.039 --> 00:30:40.960 going to look like, Hey, I really like the shade 703 00:30:40.960 --> 00:30:41.319 of blue. 704 00:30:41.680 --> 00:30:42.680 I really like this image. 705 00:30:42.680 --> 00:30:44.079 You could always you could have an idea of it, 706 00:30:44.200 --> 00:30:46.799 and then, like Sarah said, set aside some money. Even 707 00:30:46.839 --> 00:30:48.960 if you only have enough money fifty dollars a month, 708 00:30:49.119 --> 00:30:51.519 hundred dollars a month, whatever, set aside some money until 709 00:30:51.720 --> 00:30:54.599 you know you can find a designer. You can be 710 00:30:54.680 --> 00:30:57.640 somebody's budget, you know, cause your your brand. You know, 711 00:30:57.839 --> 00:30:59.839 if you put so much time and energy in your brand, 712 00:31:01.039 --> 00:31:02.839 you wanted to look as good as it actually is 713 00:31:02.920 --> 00:31:06.640 because if it doesn't, you know, you're not gonna get 714 00:31:06.680 --> 00:31:08.920 the get the people that you want, like, you want 715 00:31:08.920 --> 00:31:11.160 to attract those people. And people are visual. That's why 716 00:31:11.200 --> 00:31:13.519 people have these opinions on these flyers because they hate them. 717 00:31:13.759 --> 00:31:17.359 People are visual and yeah, stuff and they judge whether 718 00:31:17.440 --> 00:31:19.880 they like it, whether they dislike it, like it's you 719 00:31:20.000

--> 00:31:21.960 really have two seconds to catch people's attentionally when it 720 00:31:22.000 --> 00:31:24.960 comes to that stuff, and people are they're just becoming 721 00:31:25.599 --> 00:31:28.359 blind to that they're starting to become starting to look 722 00:31:28.559 --> 00:31:30.960 nothing to them, So it'll be interesting to see. 723 00:31:31.359 --> 00:31:32.079 How it pivots. 724 00:31:32.119 --> 00:31:34.039 I think the software will get better, you know, I 725 00:31:34.079 --> 00:31:36.160 think it'll continue to hopefully get better. 726 00:31:36.400 --> 00:31:37.599 But you also have to have a good. 727 00:31:37.519 --> 00:31:38.960 Prompt again, and if you don't know what you're doing, 728 00:31:39.000 --> 00:31:41.839 your prompt gonna be trash. So I'll be curious. 729 00:31:42.000 --> 00:31:43.359 You don't have to have a good problem. 730 00:31:44.480 --> 00:31:45.519 Yeah, I'm I'm but. 731 00:31:45.599 --> 00:31:48.799 I don't think it'll be affordable for everybody because this 732 00:31:48.920 --> 00:31:50.960 is America, you know, Like why would it be? 733 00:31:53.319 --> 00:31:53.799 No for real? 734 00:31:54.000 --> 00:31:55.519 That's why I was like, yeah, it's definitely not gonna 735 00:31:55.519 --> 00:31:58.559 be because it's so easy, like throw me a fire, 736 00:31:58.640 --> 00:32:00.839 this is what I got going on, bring people, put 737 00:32:00.920 --> 00:32:04.079 people in. Uh, you know, it's a party, like it's 738 00:32:04.160 --> 00:32:06.519 just not that that trend of it because of the 739 00:32:06.559 --> 00:32:09.799 accessibilities what you're saying, I don't think that it'll be 740 00:32:09.960 --> 00:32:12.279 that you gotta you gotta pay, you gotta pay to 741 00:32:12.359 --> 00:32:15.599 you gotta pay to play in America, what I would say, 742 00:32:16.720 --> 00:32:20.839 AI at this point, you know, lacks a certain. 743 00:32:20.680 --> 00:32:23.400 Level of execution that you need to thrive as a business. 744 00:32:23.920 --> 00:32:27.119 So you can get direction, you can you can get 745 00:32:27.200 --> 00:32:30.519 a pitch and a press release or whatever off or 746 00:32:30.599 --> 00:32:34.680 a graphic off of chat CHUBT or Claude, but chat 747 00:32:34.720 --> 00:32:38.440 GBT Claude cannot build a relationship with a journalist, cannot 748 00:32:38.440 --> 00:32:41.000 build a relationship with a designer, cannot print for you. 749 00:32:41.200 --> 00:32:44.160 Like you have to just really hone down and say, 750 00:32:44.640 --> 00:32:45.279 I'm even. 751 00:32:45.160 --> 00:32:47.960 I can even respect a business that says, you know 752 00:32:48.079 --> 00:32:51.160 what some things will do AI. You know, sure, whatever, 753 00:32:51.799 --> 00:32:55.400 But this other part, We're gonna bring an actual expert 754 00:32:55.599 --> 00:32:58.279 like you or Sarah, and let's see how we can 755 00:32:58.359 --> 00:33:01.680 coexist both of the roles. We can thrive or we 756 00:33:01.759 -->

00:33:03.960 can work in an environment like that. But the moment 757 00:33:04.119 --> 00:33:07.119 you decide you want full AI or you want you 758 00:33:07.240 --> 00:33:09.839 are literally I feel like you're cheating yourself as a 759 00:33:09.920 --> 00:33:13.519 business and you're cheating the progression of your business. 760 00:33:13.640 --> 00:33:16.480 So that's my thoughts on it. It is it's not. 761 00:33:16.759 --> 00:33:18.480 I mean, I feel like part of being entrepreneur is 762 00:33:18.480 --> 00:33:21.720 like fulfilling you know, like doing that work and making 763 00:33:21.759 --> 00:33:23.839 it make sense, like cause there are certain things it's 764 00:33:23.839 --> 00:33:25.519 like why not make your life easier? I get that, 765 00:33:25.759 --> 00:33:27.240 and I get what people are saying to and it's 766 00:33:27.279 --> 00:33:28.759 they like, why should I be working on this I 767 00:33:28.799 --> 00:33:31.359 want to tell my family, and it's like there are 768 00:33:31.480 --> 00:33:33.720 some things. Again, if you care about your business, you're 769 00:33:33.759 --> 00:33:36.000 not going to like one hundred percent automated if you care. 770 00:33:36.160 --> 00:33:38.039 Some people don't care. Some people just trying to make money. 771 00:33:38.480 --> 00:33:40.519 Cool, but a lot of people claim, especially I feel 772 00:33:40.559 --> 00:33:43.559 like black entrepreneurs, we treat businesses like it's our baby, 773 00:33:43.640 --> 00:33:45.359 it's our this is hard at and then why are 774 00:33:45.440 --> 00:33:46.559 you like never with it? 775 00:33:46.799 --> 00:33:51.519 Like you'ster course of it? Yeah, and this is random. 776 00:33:51.559 --> 00:33:54.079 I'm going backward but earlier because you were talking with 777 00:33:54.200 --> 00:33:55.240 my AI. What do I think? 778 00:33:55.480 --> 00:33:57.240 I just I was saying about this the other day 779 00:33:57.480 --> 00:34:01.119 and I'm like, do you remember when listening uber were new, 780 00:34:02.200 --> 00:34:04.720 like kind of new, and it would be like five 781 00:34:04.759 --> 00:34:06.160 dollars you know what I'm saying. I go on a 782 00:34:06.200 --> 00:34:09.000 trip and it'd be like you know what I'm saying, 783 00:34:09.039 --> 00:34:11.559 like Collos, Yeah, how much chicaus? 784 00:34:12.320 --> 00:34:12.440 Right? 785 00:34:12.760 --> 00:34:16.880 Like we know how it's America. So over time, I'm 786 00:34:16.920 --> 00:34:19.519 not saying it's not gonna exist, but you know, there's 787 00:34:19.559 --> 00:34:21.880 definitely gonna be a shift. It's a catch because they 788 00:34:21.960 --> 00:34:24.199 get you dependent. And I just seen somebody else on 789 00:34:24.199 --> 00:34:26.360 about so they get you dependent on these things right, 790 00:34:26.840 --> 00:34:29.239 just like, oh, you feel like you gotta luber uber, 791 00:34:29.360 --> 00:34:31.639 you've gotta list, you gotta do that, you gotta do that, 792 00:34:31.760 -->

00:34:34.039 and it's like, oh, it's one hundred dollars for me 793 00:34:34.119 --> 00:34:36.480 to go two miles down the street. But they make 794 00:34:36.559 --> 00:34:38.280 you feel like you got to have these things. And 795 00:34:38.360 --> 00:34:40.559 I feel like that's kind of why it's so easy 796 00:34:40.679 --> 00:34:43.639 to just do dud do. And eventually it's gonna be like, 797 00:34:43.719 --> 00:34:45.800 all right, that's gonna be and you're gonna be paying 798 00:34:45.840 --> 00:34:49.079 more than you was probably paying a designer anyway. We're 799 00:34:49.159 --> 00:34:53.360 paying more professional anyway, because they want you depending on this, 800 00:34:53.719 --> 00:34:55.079 you know, like crack in the eighties. 801 00:34:55.719 --> 00:34:57.599 So you know that's why I don't want to be 802 00:34:58.000 --> 00:34:59.840 dependent on anything outside your brain. 803 00:35:00.000 --> 00:35:04.000 Okay, Well that's that's good. That's good. 804 00:35:04.159 --> 00:35:07.079 She said they have you depended, that's true. Have you 805 00:35:07.199 --> 00:35:09.519 depended on like you really just got to haven't got 806 00:35:09.599 --> 00:35:11.199 a need in camp. I think we're at a point 807 00:35:11.199 --> 00:35:14.280 we can't even think about it, like you said, because 808 00:35:14.280 --> 00:35:16.880 I'm guilty. I would get on Check and talk to 809 00:35:17.039 --> 00:35:18.880 Check about some stuff I ain't gonna watch. 810 00:35:19.559 --> 00:35:22.119 I'm scared, girl. 811 00:35:22.159 --> 00:35:24.360 I don't know you like that, Like I'll do it 812 00:35:24.480 --> 00:35:29.599 for you know sometimes like business related things. Maybe everyone, yeah, maybe, 813 00:35:30.639 --> 00:35:33.559 but I try not to just live on it because 814 00:35:33.880 --> 00:35:34.679 I'm saying. 815 00:35:38.559 --> 00:35:39.639 I'm scared. 816 00:35:40.960 --> 00:35:43.480 Robot the back of my mind. 817 00:35:45.039 --> 00:35:47.519 I didn't even watch that. What happened in that movie? 818 00:35:48.559 --> 00:35:51.079 Have you seen those robots that they keep putting in, like, 819 00:35:51.480 --> 00:35:53.800 you know, different countries and the robots like break dancing 820 00:35:53.800 --> 00:35:55.840 and stuff. They look to me, it looked like that robot. 821 00:35:56.119 --> 00:35:58.760 But basically the robots, you know, they they turn on 822 00:35:58.800 --> 00:36:01.480 Will Smith. Okay, they supposed to be like, you know, obeying, 823 00:36:01.559 --> 00:36:02.840 and they turn on him and they trying to. 824 00:36:02.800 --> 00:36:06.320 Like take over the world. So but you know, god, 825 00:36:07.280 --> 00:36:09.079 I believe that's a remake of an old movie. 826 00:36:09.159 --> 00:36:09.440 I think. 827 00:36:09.519 --> 00:36:12.679 But anyway, yeah, don't watch it now, you won't watch 828 00:36:12.719 --> 00:36:13.519 to chat no more. 829 00:36:15.679 --> 00:36:18.760 There's another you know, they have a robot

now they 830 00:36:18.880 --> 00:36:20.920 have you can have you can buy one for twenty 831 00:36:20.960 --> 00:36:23.880 thousand dollars or something like that, and he'll he'll fold 832 00:36:23.920 --> 00:36:24.440 your clothes. 833 00:36:26.039 --> 00:36:32.119 See it's your own clothes, be left or hire somebody 834 00:36:32.199 --> 00:36:34.880 to fold your clothes if that's the case, like Jesus Chice. 835 00:36:35.880 --> 00:36:37.800 Yeah, no, for real, you know it's I saw it 836 00:36:37.880 --> 00:36:40.440 on like I don't know, spiritual word and it's like 837 00:36:40.559 --> 00:36:43.400 he literally walking and he does your lot, you know, 838 00:36:43.599 --> 00:36:46.599 all your housework, and twenty thousand. 839 00:36:46.599 --> 00:36:50.400 I want to say, I don't know. I don't trust them. 840 00:36:50.840 --> 00:36:53.599 It's another movie you should watch called Her. It's a 841 00:36:53.639 --> 00:36:56.440 weird movie. You should watch that movie. 842 00:36:56.960 --> 00:36:58.480 Oh, I haven't watch it. It's by Robots. 843 00:36:59.800 --> 00:37:01.840 Well, it's basically about this man who falls in love 844 00:37:01.920 --> 00:37:04.639 with like his AI. This movie came out like maybe 845 00:37:04.800 --> 00:37:08.760 maybe ten years ago, maybe something like I want to say, 846 00:37:08.840 --> 00:37:11.159 it's not like an Alexa type of thing, but it's 847 00:37:11.199 --> 00:37:12.440 the same all same concept. 848 00:37:12.599 --> 00:37:14.679 Yeah, he basically like falls in love with you. And 849 00:37:14.800 --> 00:37:15.400 I remember at the. 850 00:37:15.400 --> 00:37:19.000 Time everybody was just like this movie's cruzy, and I'm like, now, 851 00:37:19.079 --> 00:37:22.280 literally that's what you're doing every day. Oh. 852 00:37:22.599 --> 00:37:27.639 No, movie though too close. 853 00:37:27.480 --> 00:37:29.880 To home, definitely too close to home. 854 00:37:30.000 --> 00:37:32.400 Ten years later, movies be really telling us what our 855 00:37:32.400 --> 00:37:34.599 future gonna look like. I feel like Hollywood know before 856 00:37:34.599 --> 00:37:39.400 we know. They definitely know. And the AI is all 857 00:37:39.440 --> 00:37:41.880 in Hollywood, like they we see it all the time. 858 00:37:41.960 --> 00:37:44.159 It's other fancy your terms. I can't think of the names, 859 00:37:44.280 --> 00:37:47.840 but like the backgrounds and things that we see, it's everywhere. 860 00:37:48.400 --> 00:37:52.079 It's definitely not going anywhere, and I think it can coexist, 861 00:37:52.239 --> 00:37:53.639 but just don't forget the expert. 862 00:37:53.679 --> 00:37:56.840 Don't forget the actual human that can really do it, 863 00:37:56.920 --> 00:37:58.519 that went to school like girls, because. 864 00:37:58.360 --> 00:38:00.480 Baby, we got I got a you got a photo 865 00:38:00.559 --> 00:38:05.039 journalism degree, we got NBA marketing from Middle Tennessee State University. 866 00:38:05.119 --> 00:38:08.639 But my girl is degreed and experienced. Don't play with her. 867 00:38:12.800 --> 00:38:17.360 Don't play with her. So I think this was informative. 868 00:38:17.400 --> 00:38:22.480 I mean, obviously we're in Q three of the twenty 869 00:38:22.519 --> 00:38:27.280 twenty six so as we are ending the year, what 870 00:38:27.440 --> 00:38:30.920 are some things that you think right now business owners 871 00:38:31.000 --> 00:38:33.960 can think about for twenty twenty seven branding kind of 872 00:38:34.079 --> 00:38:35.320 drop some gems for them. 873 00:38:36.039 --> 00:38:37.719 Because you know, I don't know's I'll just ask you. 874 00:38:40.840 --> 00:38:43.320 I think that's a good question because it's like, what 875 00:38:43.519 --> 00:38:45.840 is it? Dang, it's August, I. 876 00:38:45.840 --> 00:38:49.559 Would say, you know, now, it's definitely a good time to, yeah, 877 00:38:49.679 --> 00:38:52.840 start thinking about what you're gonna do, like how you're 878 00:38:52.840 --> 00:38:55.320 going to roll out the rest of the first of 879 00:38:55.440 --> 00:38:58.039 nick sture because August, you know, we're not too far 880 00:38:58.079 --> 00:39:00.280 away from the holidays, right, you know, people want to 881 00:39:00.280 --> 00:39:03.000 get busy during holidays, hang out with their family. Ideally, 882 00:39:03.119 --> 00:39:05.360 you should have these start structuring these plans now. So 883 00:39:05.480 --> 00:39:07.840 that means if you need to have like a phone shoot, 884 00:39:08.320 --> 00:39:10.280 you know, you should be scheduling these things now. If 885 00:39:10.320 --> 00:39:12.079 you need to be doing some work on your website, 886 00:39:12.119 --> 00:39:14.239 if you need to hire somebody to help you roll 887 00:39:14.320 --> 00:39:16.920 out something that's supposed to take place at the top 888 00:39:16.960 --> 00:39:19.440 of the year. You know, even thinking about your content 889 00:39:19.519 --> 00:39:22.280 for nixture, you could start badging content for nixture, Like, 890 00:39:22.440 --> 00:39:24.519 there's a lot of things you could plan to just 891 00:39:25.079 --> 00:39:27.920 make it a lot, you know, a lot of stress free. 892 00:39:28.719 --> 00:39:29.599 By the time you have to. 893 00:39:31.360 --> 00:39:33.960 And even if depending on your business, if you're like 894 00:39:34.039 --> 00:39:35.840 a product business and you want to do like some 895 00:39:35.960 --> 00:39:39.199 holiday promos, now's a good time to start thinking about that. 896 00:39:39.280 --> 00:39:40.880 I mean, technically you should bet thinking about that earlier. 897 00:39:40.880 --> 00:39:42.840 But if you a small business, we give you grace. 898 00:39:43.000 --> 00:39:44.920 You know you still have time to start thinking about 899 00:39:45.000 --> 00:39:50.159 like holiday promotions. And I'm sorry, what was your original question? 900 00:39:50.360 --> 00:39:54.440 What's small businesses something that I want

to do? You like, 901 00:39:54.480 --> 00:39:56.320 small business is what they can do to. 902 00:39:58.920 --> 00:40:03.599 That's horrible that I forgot what they can do? I 903 00:40:04.559 --> 00:40:08.000 answered what they or what they can do uh top 904 00:40:08.039 --> 00:40:11.239 of next year, like I don't know, just finish your question. 905 00:40:11.840 --> 00:40:14.400 That's what you said, but not just changed it up. 906 00:40:14.440 --> 00:40:17.599 I just told it anyway, Well, something that I I 907 00:40:18.920 --> 00:40:20.960 would like to do. Depending on what kind of business 908 00:40:21.000 --> 00:40:23.199 you're in, it can be nice to send out holiday 909 00:40:23.199 --> 00:40:24.039 cars to your clients. 910 00:40:24.480 --> 00:40:25.679 That's a good branding thing. 911 00:40:25.760 --> 00:40:28.760 And we're talking about we're talking about relationship building, right, 912 00:40:28.880 --> 00:40:32.440 and so that's something that ask I'm like, Oh, I 913 00:40:32.440 --> 00:40:34.360 don't necessarily have enough money to do that, but like 914 00:40:34.440 --> 00:40:35.880 now I'm kind of like, okay, that would be like 915 00:40:35.880 --> 00:40:37.960 a cute idea, like for some of my bigger clients, 916 00:40:38.039 --> 00:40:41.559 like maybe sending them a thing, you know, sending them 917 00:40:42.239 --> 00:40:44.519 a physical item thank you for your thank you for 918 00:40:44.679 --> 00:40:46.519 you know, all value our relationship. It's just a nice 919 00:40:46.519 --> 00:40:48.280 little gesture. It doesn't have to be anything crazy. Could 920 00:40:48.280 --> 00:40:50.760 be a T shirt, it could be a mug. That's 921 00:40:50.840 --> 00:40:54.000 just a good way to help build those relationships. Because 922 00:40:54.000 --> 00:40:55.840 that's what I'm learning in this stage my business. I 923 00:40:55.960 --> 00:40:58.599 used to hate going to network and stuff. I used 924 00:40:58.599 --> 00:41:01.599 to hate talking about business. They like talking about high, 925 00:41:01.639 --> 00:41:03.280 but you cannot grow up business and high like you 926 00:41:03.360 --> 00:41:07.119 got to put yourself out there and so definitely trying 927 00:41:07.159 --> 00:41:08.639 to do more of the things. 928 00:41:09.079 --> 00:41:11.000 And that is one of the ways. 929 00:41:11.039 --> 00:41:14.280 Also, I'm trying to do my business do more physical 930 00:41:14.320 --> 00:41:17.159 items like design and just put more physical items on 931 00:41:17.280 --> 00:41:19.280 my store because that is a way to kind of 932 00:41:19.559 --> 00:41:23.400 back all of this like oh, bony designers like, well, 933 00:41:23.519 --> 00:41:24.239 physical things. 934 00:41:24.360 --> 00:41:26.599 People love stuff, and that ain't going nowhere. 935 00:41:26.920 --> 00:41:30.199 So you know, I'm definitely yeah, more like, you know, 936 00:41:30.320 --> 00:41:34.599 making more things, designing clothes, designing banners, signs, things like that. 937 00:41:34.760 --> 00:41:36.599 So leaning more into that is helpful too. 938 00:41:37.800 --> 00:41:40.039 Yeah, I agree, And I'm actually when you said website, 939 00:41:40.039 --> 00:41:42.639 I was like, oh, I said, she's already in the 940 00:41:42.719 --> 00:41:46.159 vein because I'm gonna be sending a que an email. 941 00:41:45.880 --> 00:41:49.199 About redesigning our website. 942 00:41:49.519 --> 00:41:53.159 Not redesigning, but like, yeah, design me, well, refreshing it, 943 00:41:53.360 --> 00:41:57.920 refreshing it, like just updated photos, we got some new information, 944 00:41:58.039 --> 00:42:00.480 things have changed. I think that's I think it's a 945 00:42:00.519 --> 00:42:03.079 great time. So even on the PR marketing side, we 946 00:42:03.280 --> 00:42:07.639 actually encourage people to start, you know, having these conversations 947 00:42:07.679 --> 00:42:11.159 with us between August and October on their launch plans 948 00:42:11.360 --> 00:42:14.320 for Q one and even Q two, and think about 949 00:42:14.360 --> 00:42:17.440 what you're going to do, you know, ahead of time, 950 00:42:17.519 --> 00:42:22.800 because it's budget they're scheduling, you know, with holidays, y'all 951 00:42:22.840 --> 00:42:25.079 get super busy a lot of times. That's y'all super 952 00:42:25.119 --> 00:42:29.159 Bowl season. Then it's travel, you know again, holidays, events 953 00:42:29.199 --> 00:42:31.599 and parties. So this is a really good time to 954 00:42:31.719 --> 00:42:34.960 think ahead, think about you know what, we're having this 955 00:42:35.079 --> 00:42:38.000 in March. If you're having something in March, you should 956 00:42:38.000 --> 00:42:40.719 have already been conversing about it by now. But if not, 957 00:42:40.920 --> 00:42:44.400 it's time to go ahead and get that brainding together, marketing, 958 00:42:44.519 --> 00:42:48.599 that planning, so that because those last thirty sixty ninety 959 00:42:48.679 --> 00:42:51.400 days you're trying to maybe fill seats in and you know, 960 00:42:51.480 --> 00:42:52.840 you're trying to go harder, but you got to have 961 00:42:52.920 --> 00:42:53.559 your assets. 962 00:42:53.920 --> 00:42:54.920 You know, you got to have your ass. 963 00:42:54.920 --> 00:42:57.800 Yeah, so I think that's yes, you have to have 964 00:42:58.079 --> 00:43:01.199 You know that those physical assets be the ones costing 965 00:43:01.199 --> 00:43:02.559 the most money. And a lot of people wait to 966 00:43:02.559 --> 00:43:04.960 the last minute to try to get things printed and 967 00:43:05.639 --> 00:43:07.679 you know all of that stuff, and that you need 968 00:43:07.760 --> 00:43:10.159 to you need that time to have things processed and 969 00:43:10.199 --> 00:43:14.159 print especially like very large things. So yes, events, Yeah, 970 00:43:14.239 --> 00:43:15.800 you gotta give yourself a lot of time if you 971 00:43:15.840 --> 00:43:17.880 want to make it like a success,

like a visual success. 972 00:43:19.000 --> 00:43:21.320 Yeah, definitely, I agree. 973 00:43:21.440 --> 00:43:23.760 No, we're we're on the same page. So we we 974 00:43:23.880 --> 00:43:26.079 think the same, We work in this around the same, 975 00:43:26.480 --> 00:43:29.039 you know, timelids and people and all the things. So 976 00:43:29.679 --> 00:43:31.719 I think this was great. You did amazing. 977 00:43:32.360 --> 00:43:35.039 You know, you educated the people that got them thinking. 978 00:43:35.840 --> 00:43:38.239 Some of our audience they're still gonna use chatty, and hey, 979 00:43:38.440 --> 00:43:39.679 I'm not gonna get you using Chatty. 980 00:43:39.760 --> 00:43:42.920 But all I can say is haul on the expert. 981 00:43:43.039 --> 00:43:44.079 Reach out to the experts. 982 00:43:44.159 --> 00:43:47.639 Get some type of brand cohesiveness so that when I 983 00:43:47.760 --> 00:43:50.880 encounter your brand, I know, oh okay, that's x Y 984 00:43:50.920 --> 00:43:54.159 and z K Bakery or whatever. 985 00:43:55.079 --> 00:43:57.880 Listen, that's what I want to know. Brand identity for 986 00:43:58.039 --> 00:43:58.920 our brand identity. 987 00:43:59.039 --> 00:44:02.519 Designer just a large project. You spend a lot of money. 988 00:44:02.679 --> 00:44:04.360 Don't spend a lot of money on some and didn't 989 00:44:04.400 --> 00:44:07.599 make every graphic in chat because that they don't go 990 00:44:07.679 --> 00:44:09.599 to Galla, like, make it make sense. Also, you know 991 00:44:09.719 --> 00:44:11.960 you got a little we closed today. Make make a 992 00:44:12.039 --> 00:44:14.000 chat fly for that. Just make it makes sense. 993 00:44:14.400 --> 00:44:17.840 But yes, make correct, it makes sense. Thank you for 994 00:44:17.960 --> 00:44:18.800 having me and did that. 995 00:44:19.559 --> 00:44:22.039 You did amazing, y'all. We gotta give it up for Q. 996 00:44:23.159 --> 00:44:25.519 I'm not selfish. I say, hey, you know you need 997 00:44:25.559 --> 00:44:27.920 a designer. Definitely make sure you check out my girl. 998 00:44:28.039 --> 00:44:30.840 This is who, like I said, have built the branding 999 00:44:31.079 --> 00:44:34.440 of Sarah the agency, and I'm sticking beside her. 1000 00:44:35.320 --> 00:44:38.679 But no, thank you. You You're amazing. But y'all know 1001 00:44:38.719 --> 00:44:39.360 what we do here. 1002 00:44:39.599 --> 00:44:43.519 You know my goal with the podcast obviously it is 1003 00:44:43.599 --> 00:44:45.920 for you guys to go from stuff to momentum and 1004 00:44:46.239 --> 00:44:49.000 to have movement. We have to be flexible, we have 1005 00:44:49.039 --> 00:44:51.920 to be open in our perspectives and I believe that 1006 00:44:52.159 --> 00:44:55.119 in a time that we're in I as an agency, 1007 00:44:55.239 --> 00:44:58.960 I actually use AI because AI is everywhere, like we 1008 00:44:59.079 --> 00:44:59.800 cannot avoid it. 1009 00:44:59.840 --> 00:45:03.920 We have on our phones, you be online, it's the 1010 00:45:04.039 --> 00:45:06.679 chatbobs talking to you. And actually AI is actually not new. 1011 00:45:06.960 --> 00:45:08.159 That's some boarant It's not new. 1012 00:45:08.599 --> 00:45:11.039 But I thought it was important to bring an expert 1013 00:45:11.119 --> 00:45:14.519 on just to show you the importance as you are. 1014 00:45:14.440 --> 00:45:15.280 Building your business. 1015 00:45:15.360 --> 00:45:17.760 Are you as you are building your uh, whether it's 1016 00:45:17.800 --> 00:45:21.679 your professional brand, your personal brand, that bringing an expert 1017 00:45:21.800 --> 00:45:26.280 find out, Okay, how can AI coexist with you know, 1018 00:45:26.400 --> 00:45:28.679 with branding, but also get with somebody that you can 1019 00:45:28.719 --> 00:45:31.559 build a relationship. I think relationships are so so so 1020 00:45:31.800 --> 00:45:34.480 very important. All right, So I'm gonna stop kind of 1021 00:45:34.519 --> 00:45:36.400 chatting a little bit right there. I'm gonna let y'all 1022 00:45:36.480 --> 00:45:37.719 kind of marinate on that. Let me know in the 1023 00:45:37.719 --> 00:45:39.840 comments which y'all think, how y'all felt about this episode. 1024 00:45:39.840 --> 00:45:43.039 I love to kind of inform and educate you, but 1025 00:45:43.119 --> 00:45:44.639 y'all know what I tell y'all all the time. Make 1026 00:45:44.719 --> 00:45:47.480 sure that you always be real, that you spread the honey, 1027 00:45:47.719 --> 00:45:49.039 and be you all right. 1028 00:45:49.159 --> 00:45:49.760 Talk to you soon. 1029 00:45:49.960 --> 00:45:50.239 Bye,