In recent years, some podcasters have started publishing their podcasts on YouTube as well to reach a wider audience and increase discoverability. This can be a valuable strategy, but it requires additional time and resources to create video content and optimize your channel.
There are many famous podcasters who have YouTube channels in addition to their podcasts. Some examples of podcasters with YouTube channels include:
Joe Rogan - The Joe Rogan Experience podcast is one of the most popular podcasts in the world, and Joe Rogan also has a YouTube channel where he posts video versions of his podcast episodes.
Jenna Julien - Jenna Marbles and Julien Solomita co-host the Jenna Julien podcast and also have a YouTube channel where they post vlogs, challenges, and other types of content.
H3H3 Productions - Ethan and Hila Klein host the H3 Podcast and also have a YouTube channel where they post commentary videos, memes, and other types of content.
The Try Guys - The Try Guys started as a group of Buzzfeed employees and have since launched their own podcast and YouTube channel where they post videos about food, travel, and other topics.
The Basement Yard - The Basement Yard podcast is hosted by comedian Joe Santagato, who also has a YouTube channel where he posts vlogs, comedy skits, and other types of content.
Today, let's discuss the topic of podcasting and YouTube. As a podcaster, do you need to publish your podcast on YouTube?
Podcast vs YouTube
Credits: @Josh Withers
Podcasting and YouTube are two different mediums for creating and distributing content. Both platforms have their own unique advantages and disadvantages, and the choice between the two depends on the goals and resources of the content creator.
Podcasting is an audio-only medium that allows for longer-form content, with episodes ranging from 30 minutes to several hours. It is a great medium for storytelling, interviews, and discussions. Podcasts are often consumed on-the-go, such as during commutes or while exercising. They can be accessed through podcast apps or directories such as Apple Podcasts, Spotify, and Google Podcasts.
YouTube, on the other hand, is primarily a video-sharing platform. Videos on YouTube can range from a few minutes to 30 minutes in length and can be used for a variety of content, such as tutorials, vlogs, product reviews, and more. Videos on YouTube can be monetized through advertising, sponsorships, and merchandise sales. YouTube has a larger user base and search engine optimization capabilities, making it easier for content creators to gain exposure and attract viewers.
Overall, the choice between podcasting and YouTube depends on the goals, audience, and resources of the content creator. Both platforms can be effective mediums for content creation and distribution, but they have different strengths and limitations. Content creators should consider their needs and goals before choosing a platform or deciding to use both in combination.
Why Podcasters Need to Create YouTube Contents
Credits: @ConvertKit
While podcasting offers ample opportunity to connect with listeners, it can be challenging to gain visibility and reach a wider audience. This is why many podcasters are turning to YouTube to expand their reach and grow their audience. Here are some reasons why podcasters can reach a wider audience through YouTube:
YouTube is the second largest search engine in the world
With over 2 billion monthly active users, YouTube is the second largest search engine in the world after Google. This means that by creating content on YouTube, podcasters have access to a massive audience that they might not be able to reach through podcasting alone. YouTube's search engine optimization (SEO) capabilities allow podcasters to optimize their videos for search, making it easier for new viewers to find their channel and content.
Video content allows for greater engagement
While podcasting offers a unique and immersive listening experience, video content allows for greater engagement with the audience. By adding visuals such as graphics, text, or animations, podcasters can create a more engaging viewing experience for their audience. This can help to increase engagement, build a stronger connection with their viewers, and attract new subscribers to their channel.
YouTube offers monetization opportunities
While podcasting offers monetization opportunities through advertising, sponsorships, and merchandise sales, YouTube offers additional monetization options such as advertising revenue, sponsorships, and merchandise sales. By creating content on YouTube, podcasters can potentially earn additional revenue from their content. This can be a valuable strategy for content creators who want to monetize their content and earn a living from their work.
Collaborating with other YouTubers
Collaborating with other YouTubers can help podcasters reach a wider audience and gain new subscribers. By collaborating with other YouTubers in their niche or industry, podcasters can tap into the existing audiences of those channels and attract new viewers to their own channel. This can lead to new opportunities for growth, exposure, and revenue.
Repurposing content
Creating video content on YouTube allows podcasters to repurpose their existing audio content, creating a new form of content without having to create new material from scratch. This can be a valuable strategy for content creators who want to make the most out of their existing content. Repurposing content can save time and resources while creating new opportunities for engagement and growth.
YouTube offers podcasters a valuable opportunity to expand their reach, attract new viewers, and grow their audience. By creating video versions of their podcast episodes, using YouTube SEO best practices, sharing video clips on social media, collaborating with other YouTubers, and creating YouTube-specific content, podcasters can expand their reach, attract new viewers, and grow their audience on YouTube.
A Guide from Podcasting to YouTube
Credits: @愚木混株 cdd20
Here are some ways podcasters can reach a wider audience through YouTube:
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Create Video Versions of Podcast Episodes
One of the easiest ways to reach a wider audience on YouTube is by creating video versions of podcast episodes. This allows podcasters to repurpose their existing audio content and turn it into video content that can be shared on YouTube. By adding visuals such as graphics, text, or animations, podcasters can create a more engaging viewing experience for their audience.
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Use YouTube SEO Best Practices
YouTube is the second largest search engine in the world, after Google. By using YouTube SEO best practices, podcasters can optimize their videos for search and attract new viewers to their channel. This includes optimizing video titles, descriptions, tags, and using closed captioning.
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Share Video Clips on Social Media
Sharing video clips on social media platforms such as Instagram, Twitter, and Facebook can help podcasters reach a wider audience. By creating short clips of the most engaging parts of their podcast, they can attract new viewers to their channel and encourage them to listen to the full episode.
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Collaborate with Other YouTubers
Collaborating with other YouTubers can help podcasters reach a wider audience and gain new subscribers. By collaborating with other YouTubers in their niche or industry, podcasters can tap into the existing audiences of those channels and attract new viewers to their own channel.
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Create YouTube-Specific Content
To attract new viewers on YouTube, podcasters should consider creating content that is unique to the platform. This can include creating vlogs, how-to videos, or other types of content that are popular on YouTube. By creating content that aligns with the interests of their target audience, podcasters can attract new viewers to their channel.
In conclusion, podcasters can reach a wider audience through YouTube by creating video versions of their podcast episodes, using YouTube SEO best practices, sharing video clips on social media, collaborating with other YouTubers, and creating YouTube-specific content. By following these strategies, podcasters can expand their reach, attract new viewers, and grow their audience on YouTube.
Why Not to Create YouTube Content: Understanding the Barriers and Challenges
Credits: @GR Stocks
While creating content on YouTube can be a valuable strategy for podcasters to expand their reach and grow their audience, not all podcasters choose to create YouTube content. Here are some reasons why podcasters may not create YouTube content:
Lack of Resources
Creating video content on YouTube requires more resources than podcasting. Podcasters who do not have access to the necessary equipment or software may not be able to create high-quality video content. This can be a barrier to entry for some podcasters, who may choose to focus solely on their podcast instead.
Different Skill Set
Creating video content on YouTube requires a different skill set than podcasting. Podcasters who are not comfortable with video production or presenting on camera may not be interested in creating video content. This can be a barrier to entry for some podcasters, who may prefer to focus on their strengths in audio production.
Time Constraints
Creating video content on YouTube can be time-consuming, especially for podcasters who already have a busy schedule. Podcasters who do not have the time to invest in creating video content may choose to focus solely on their podcast instead.
Different Audience
YouTube has a different audience and culture than podcasting. Some podcasters may feel that their content is better suited for audio-only consumption and may not translate well to video. These podcasters may choose to focus solely on their podcast and their existing audience.
Different Goals
Not all podcasters have the same goals when it comes to their content. Some podcasters may be more interested in building a loyal audience than expanding their reach. These podcasters may choose to focus solely on their podcast and building a community around their content.
Conclusion
In summary, podcasters should consider creating content on YouTube as it offers several benefits, including the ability to reach a wider audience, greater engagement with viewers, monetization opportunities, and the ability to repurpose existing content. However, podcasters may face challenges such as lack of resources, different skill sets, time constraints, different audience, and different goals. Ultimately, podcasters should consider their goals, audience, and resources when deciding whether to create content on YouTube. While not all podcasters may choose to create YouTube content, it can be a valuable strategy for those looking to expand their reach and grow their audience.
