5 Things Most Brands Get Wrong About LTV
👉 Grow your bottom line: https://www.kynship.co/
Most brands are optimizing for LTV the wrong way.
Tracking shallow metrics, trusting false profitability, and scaling acquisition without understanding how or if the revenue will come back…
Here's the brutal truth... If you don’t understand the real…
BFCM Recap: What 2025 Tells Us About 2026
👉 Grow your bottom line: https://www.kynship.co/
The headlines after Black Friday Cyber Monday were mixed.
Spending was up. Costs were up too. Once you factor in inflation, a big portion of that growth disappears.
In this episode, I share the actual Black Friday Cyber Monday numbers from our client…
Meta Isn’t Volatile. You’re Just Reading It Wrong
👉 Grow your bottom line: https://www.kynship.co/
Day-to-day ad performance can feel chaotic. One day results are strong, the next they drop, and suddenly it feels like something is broken.
In this episode, I break down why that reaction is costing brands more than they realize.
Meta ads aren’t vola…
10 Proven Ways to Break Through Your Growth Plateau
👉 Grow your bottom line: https://www.kynship.co/
If you’re listening to this, chances are you’ve hit a wall. Revenue has flatlined. What worked last year isn’t working now, and you’re wondering if you’ve maxed out your brand…
Here’s the thing most people won’t tell you: plateaus are actually norma…
3 Ways to Grow When Paid Media Stops Working
DTC and eCommerce brands are facing rising ad costs, climbing CAC, and tighter margins in 2026. If your growth strategy still depends on cheaper paid media, it is time to adjust.
In this episode of Bottom Line, Cody sits down with Chris Hall, founder of Ecomm Cowboy and former Shopify operator, to …
Wild Bird's Nate Gunn: The Product Pivot
Nate Gunn spent nearly a decade building Wild Bird before it finally broke through. In this episode, Cody sits down with the co-founder and CEO to talk about what actually turned the business around — a full product pivot during COVID, two years of selling out on pre-orders, and the financial clari…
KC Holiday: The Thing Nobody Tells You Before You Build a Brand
KC Holiday sold Qalo at 30. What came next surprised him more than building it did.
He moved to Australia, worked in venture capital, came back, and spent two and a half years coaching ecommerce founders at Daily Mentor. Almost 1,700 sessions in, one pattern kept showing up across every brand he wo…
Google Is Where Your Meta Spend Goes to Die (Or Get Saved)
I've audited a couple hundred ad accounts. The most common problem I find has nothing to do with Meta.
Google is almost always the single biggest structural mess in a DTC brand's marketing stack. The waste is real — I've seen brands burning $12,000 to $14,000 a month on brand spend alone for clicks…
The Top 4 Ways Humans Kill Marketing Performance
A lot of brands are not underperforming because their agency is lazy or their ads stopped working. They're underperforming because humans keep interrupting the system.
In this solo episode, I walk through the four most common ways founders and CEOs kill their own marketing performance, covering fou…
AI and the future of marketing agencies
AI can now write a marketing recommendation about as well as most marketers can. It'll pull the data, read the account, tell you what it would do, and it'll do it in about three seconds. So here is the question that should be keeping every founder and every agency up at night: if the machine can re…
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