# Tamara Grominsky
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Top podcast episodes featuring tamara grominsky.
Go-to-Market Plays #1: When To Do a Launch
A lot of marketers think launch starts on launch day…and they’re very wrong.
In this new miniseries called Go To Market Plays, Daniel and Tamara break down go to market strategies in ten minutes or less. Tamara insists the best launches start months in advance, not just when you hit publish.
Pl…
Relationship-Driven Product Marketing: Building Influence and Trust with Tamara Grominsky
Product marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and the network you nurture across the industry. When your relationships are stron…
Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp
In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just …
Go-to-Market Plays #10: The Psychology of Pricing
That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible.
This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B Saa…
Award-Winning Digital Lead Generation Expert | Ted Lau - Ep 144
Talking Points:
The Entrepreneur Journey
How Marketing has changed over the last 20 years
What empathy leadership is and how it’s very much needed in today’s business worldBio: Ted Lau is the Owner and CEO of Ballistic Arts. Founded in 2002, Ballistic Arts is a high-touch award-winning Lead Genera…
Episode 144: PMM Masterclass: B2B vs B2C, PLG vs Sales Led & Why “AI Is the New UI”
Shannon Kearns joins host Justin Dorfman on #TheGTMPack to unpack what great product marketing really looks like across B2B and B2C, how to shift from sales-led to product-led growth without face-planting, and why behavioral psychology (not just copy) should drive your launches, claims, and lifecyc…
The New Messaging Rules When AI Accelerates Product
Now that AI coding help is speeding product release cycles, it can be hard for Go-to-Market Teams to keep up. Product marketers are grappling with how often they should be refreshing messaging stories, making decisions about what's important to communicate, and thinking through how frequently their…
How to Build Your Launch Goals From Scratch in 4 Steps w/Tamara Grominsky
A few years ago, I was complaining to my buddy Justin that I needed a place to actually hang out with PMMs — somewhere I could just be myself and not perform for the algorithm. He told me I had to check out this thing his pal Tamara was building. It was called PMM Camp.
I knew it was for me the sec…
The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue
Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring.He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually want to watch.Plus the…
#319: How Tamara Grominsky Predictably Grows Her Membership Each Month
My guest is Tamara Grominsky, founder of PMM Camp — a private, application-only membership for senior product marketing leaders with 280+ members.
Tamara spent 15 years in product marketing, eventually landing at Kajabi as VP of Product Marketing. She went there with a specific agenda: study how t…
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