The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing
Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of 'positionless marketing'—a radical rethink of organizational roles in the AI era.
Mind Over Mechanism
Key takeaw…
Ep 503: Marketing Without Positions: Playing The Full Court with Optimove
On today's episode of iGaming Daily, sponsored by Optimove, their very own Pini Yakuel tells us why marketing is a lot like basketball. Best played with fluidity.
SBC Editor-at-large Ted Menmuir is in the host's chair for this one, joined by Pini Yakuel, CEO and Founder of Optimove, to discuss the …
[DECODED] Positionless Marketing: Enter the Age of Hyper-Execution
![[DECODED] Positionless Marketing: Enter the Age of Hyper-Execution](https://cdn-images-3.listennotes.com/podcasts/future-commerce/decoded-positionless-Fhn_slacE-D-dhQWiJ4uYMf.300x300.jpg)
In this kickoff episode of Decoded, Phillip Jackson sits down with Pini Yakuel to explore the concept of "positionless marketing" — a radical rethinking of how marketing teams operate in an AI-powered world. Drawing inspiration from the evolution of positionless basketball, Pini argues that marketi…
[DECODED] Your Positionless Future is Limitless
![[DECODED] Your Positionless Future is Limitless](https://cdn-images-3.listennotes.com/podcasts/future-commerce/decoded-your-positionless-T3Ezh4OAL1t-sw86Ehfxlzj.300x300.jpg)
Phillip and Pini decode the implications of operating in a world where generative AI acts as both creative partner and analytical assistant. The walls between departments are dissolving. Roles are becoming more flexible. Tools are learning faster than their users. And the new creative process start…
[DECODED] Unblocking the Exploration–Exploitation Dilemma
![[DECODED] Unblocking the Exploration–Exploitation Dilemma](https://cdn-images-3.listennotes.com/podcasts/future-commerce/decoded-unblocking-the-YXMbqAzmcn8-SIJo2Cjlf08.300x300.jpg)
Organizations love to optimize—but often forget what, or who, they’re optimizing for. When teams are built around internal structures rather than customer outcomes, even the best strategies become slow to adapt.
Author and data analyst Neil Hoyne and Pini Yakuel explore how behavioral rigidity, not…
[DECODED] The Power of AI-Enabled Ambition
![[DECODED] The Power of AI-Enabled Ambition](https://cdn-images-3.listennotes.com/podcasts/future-commerce/decoded-the-power-of-ai-ox_5fL6YRpF-0sXH-1yBPbE.300x300.jpg)
Positionless marketing isn’t just a framework—it’s a return to how work once was: flexible, intuitive, and deeply human. In this episode, Phillip, Pini, and Optimove’s VP of Product, Shai Frank, unpack how cultural mindset, military experience, and generative AI converge to create teams that move w…
[DECODED] Step Into A Positionless Future
![[DECODED] Step Into A Positionless Future](https://cdn-images-3.listennotes.com/podcasts/future-commerce/step-into-a-positionless-WwvRodX_s1h-qGzFNX682Y1.300x300.jpg)
Optimove’s Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approa…
Why 70% Unsubscribe: Solving Marketing's Personalization Paradox
CEO of Optimove, Pini Yakuel, returns to explore the roots of positionless thinking and how AI pushes us to visionary methods over specialization. We explore how breaking departmental siloes unlocks 88% faster campaign cycles, and why a refreshed mindset will be your strongest tool in 2026.
Key tak…
RTFM 248: The End of the Assembly Line: Pini Yakuel on the Rise of the Artisan Marketer
OK, no intro on this episode for a bunch of excellent reasons. First, Fintan could not be there (WE MISSED YOU GOOD, BRAH); second, as it was at ICE do you really need us to tell you awesome things about Clarion and how they made the industry’s best show somehow even better?; and third, we introduc…
The Positionless Marketer: How AI Levels the iGaming Playing Field | Ep. 873
In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures.
Key Topics
The concept of positionless marketing and its…
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