# Nicole Baer

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Nicole Baer: Pioneering Tech and Social Development in Meetings

"... part of what we're looking at is what you're describing with meeting airtime and inclusivity. There's also a whole other element to how AI can support the right behaviors in meetings and be able to, for example, not only take in information around who's talking, but things like voice level. Wh…

Does stretching improve performance with Nicole Baer and David Hillard

Should you stretch before or after you exercise? What are the different types of stretching and what benefits or detriments will they give you? Maz Compton and Dr. Sam Hay are joined by Nicole Baer and David Hillard, Exercise Physiologists at Zone 34 to breakdown the myths around stretching. See om…

"Making WFH work in 2021" with Nicole Baer

Wondering if you can hold more boundaries while working from home? Or are you looking for ways to improve your remote-work-productivity in the medium to long-term? On this episode of TechTalk Tuesdays, our guest, Nicole Baer, provides insights into the mindset change required to make work from home…

10 - Growing a Side Hustle During a Pandemic as an Essential Worker with Nicole Ware

Welcome to another episode of the Side Hustle Freedom Podcast! Today I am joined by guest Nicole Ware. Nicole is a virtual summit producer, essentially someone who puts everything together. During this episode, we talk about Nicole’s business and how she adds value to her clients. We also dive into…

106: Nicole Baer | Marketing Executive

Nicole is a 25+ year marketing executive who held leadership roles at Aon Hewitt, Zendesk, and Logitech. Rising from a product marketing specialist, she became Corporate VP and Head of Marketing at Aon Hewitt and COO/CMO at Logitech Sports and Human Performance. In 2022, Nicole left Logitech to sta…

SaaStr 771: The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta

SaaStr 771: The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta Right now is one of the hardest times of the year for marketers. Most CMOs will be heads down wrapping up a year-end assessment and figuring out what to pitch for next year's budgetary spend t…

How Carta's CMO builds brand in a category no one thinks is emotional ft. Nicole Baer

In this episode, we dig into how Nicole Baer thinks about B2B marketing as an emotional discipline, not a rational one. She shares how she rebuilt Carta's brand through customer storytelling, why brand investment shouldn't be sacrificed for performance marketing, and how AI is reshaping Carta's go-…

Carta’s CMO Reveals What’s Really Happening to Startups

Carta CMO Nicole Baer joins Corey and Grant to break down the real state of startups in 2026. With half of all venture funding now flowing to AI-native companies and seed deals at a six-year low, the startup playbook has fundamentally changed. Nicole shares Carta’s data on solo founders, the new bi…

Whispered Hiring with Nicole Baer, CMO @ Carta

In this episode of Whispered Hiring, Andy Mowat speaks with Nicole Baer, Chief Marketing Officer at Carta, about how she designs, sources, and evaluates senior marketing talent. Drawing from leadership roles at Logitech, Zendesk, and Aon, and having founded two marketing consultancies, Nicole bring…

Inside Carta's Enterprise AI Rollout | Nicole Baer

How does an enterprise move from experimenting with AI to building it into the way the company actually operates? CMO Nicole Baer shares what that process looked like behind the scenes, from what she calls AI "recess" to a more focused enterprise AI adoption plan. Recorded live at eMerge Americas 2…