CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content
In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team.
With over twenty years of experience in sales, ma…
Miguel Navarro - How to Build a Conversational AI for the Human Experience
Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational A…
Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth Initiatives
In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features.
Heather is currently the Director of Product, Mobile App at …
AI, Alignment, And The Death Of Single-Touch Marketing with Kate Johnson
What if attribution isn’t clarifying your strategy but quietly breaking it?
In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to challenge the obsession with single-source attribution and the internal damage it can cause.
Instead o…
AI, Alignment, And The Death Of Single-Touch Marketing with Kate Johnson
In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete sit down with Kate Johnson, CMO of Dscout, to dismantle one of marketing’s biggest myths: single-source attribution. Kate shares why chasing “what channel won” is the wrong question, how deal storytelling reveals the real dr…
From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how to navigate developer-first go-to-market without losing executive buyers, why P…
The Death of the Funnel and the Rise of Signal Driven Marketing with Wendy Werve of Comply
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Wendy Werve, Chief Market Officer at Comply, to challenge one of marketing’s most foundational concepts: the funnel. Wendy shares why traditional funnels and MQLs no longer reflect how buyers behave, how A…
Mada Seghete, Upside CEO & Co-Founder on Revenue Intelligence for B2B
Mada Seghete is the CEO and Co-Founder of Upside, a revenue intelligence platform helping B2B companies understand and optimize what drives deal outcomes across marketing, sales, partnerships, and customer success. ~~~~~~~~~~~~~This episode is brought to you by Nebius — the ultimate cloud for AI in…
How to Build a Brand That Stands Out in the Age of AI with Anthony Kennada of Goldenhour
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Anthony Kennada, Founder and CEO of Goldenhour to examine what happens when AI automates the mechanics of marketing. Anthony argues that the old B2B playbook, gated content, nurture sequences, demo request…
The AI Native CMO Playbook with Morgane Palomares of Braintrust
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Morgane Palomares, VP of Marketing at Braintrust, to unpack how marketing leaders can build credibility, speed, and leverage inside technical companies. Morgane shares how she used Reddit scraping, Gong ca…
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