# Lynnaire Johnston
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Top podcast episodes featuring lynnaire johnston.
499. Is SSI going away?
Brenda Meller voice note about the new "Seems like AI slop" feature
Is Social Selling Index (SSI) going away for free users?
My first collaborative post, with Lynnaire Johnston
Come to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed.
Tickets: https://jesp.me/nanobristol
New…
Momentum: Why Visibility Compounds Over Time
Professional visibility rarely produces its most valuable results immediately.
An enquiry, recommendation, speaking invitation or approach about a new role may appear to come out of nowhere. But behind that opportunity may be months or years of accumulated evidence – a LinkedIn® profile, articles, …
501. Profile top card basics
A look at some of the basics of your LinkedIn profile's top card.
Plus, voice note contributions from Lynnaire Johnston and Mark Lee.
Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join
Support the show: Informed i…
LinkedIn Attention: What Makes Content Worth Stopping For?
There is more content competing for our attention on LinkedIn® than ever, and no shortage of advice about how to “stop the scroll”.
But can anyone really know what will make another individual stop?
LinkedIn itself increasingly treats relevance as highly individual, using hundreds of signals and so…
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston.
Suggested LinkedIn fixes:
Exact date and time on posts & comments
Batch delete notifications
Pinned comments
Combine split DM threads from the same person
Rich text support in posts
Reorderable sections in Li…
From Visibility to Authority: What Makes Expertise Believable?
Visibility may enable someone to find you, but it does not automatically make your expertise understandable, believable or relevant.
Being found is only the beginning. Before visibility can create an opportunity, someone must understand what you know, find enough evidence to trust your expertise an…
Is AI Recommending You or Your Business?
Being found by AI does not necessarily mean being recommended when a prospective client asks who they could work with.
For that recommendation to be useful, the answer needs to connect your expertise with the person’s particular challenge – and give them a credible reason to consider you.
Following…
Five ways to demonstrate your expertise on LinkedIn
Five practical ways to turn everyday professional judgement and existing work into evidence others can assess.
You use your expertise every day, but how much of it can someone see when they look you up? A job title, a list of services and years of experience provide context. Someone considering you…
Share your expertise more widely… with less effort
Turn everyday discussions, useful answers and existing material into opportunities to reach more people in more places.
You’ve written a useful blog post, recorded a video or shared a thoughtful professional observation. What happens to it once you move on to the next thing? In this episode of The …
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