Jonathan Kranz on Copywriting in Content Marketing
Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the most important aspect of content marketing. You can have great images, amazing video, but the sto…
Jonathan Kranz on Copywriting in Content Marketing
Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the most important aspect of content marketing. You can have great images, amazing video, but the sto…
Episode 273 - Alberto Manguel
Author, editor, translator, and (most crucially) reader Alberto Manguel joins the show to talk about his new book, Packing My Library: An Elegy and Ten Digressions (Yale University Press). We discuss the lifelong act of building a library and how he deals with having no access to it, now that he's …
Getting Started With Content Marketing; Jonathan Kranz
Content Marketing has become one of the most common marketing buzz words over the past 12 months. But how do you take it beyond the hype and actually start to implement this successfully in your organization? This episode of Content Marketing 360 Radio Show host Pamela Muldoon interviews Jonathan…
Episode 148 - The Guest List 2015
More than 30 of the year's Virtual Memories Show guests tell us about the favorite books they read in 2015 and the books they hope to get to in 2016! Guests include Derf Backderf, Anthea Bell, John Clute, Michael Dirda, Matt Farber, Jonathan Galassi, Brad Gooch, Langdon Hammer, Liz Hand, Jennifer H…
How to Fuel Your Business by Publishing a Book
Publishing a book can seem like a daunting task. In this week’s Labcast, marketing experts (and published authors) Dorie Clark and Jonathan Kranz walk listeners through the publishing process and offer tips for keeping motivated throughout the journey.
Publishing a book is an extremely rewarding ac…
Ep. 21: Jonathan Kranz - MFA in Creative Writing Turned Marketing Writer and Trainer
Jonathan’s pursuit of an MFA was “totally mercenary.” After making little headway in his career or with his oil paintings post college, he realized his penchant for writing could be lucrative (and creative).
Several years later, with his master’s finished, Jonathan was at a work party when his bos…
Episode 238 - Mushroom Talks with Jonathan Kranz
Welcome to episode 238! This week, mushroom forager and fungi enthusiast Jonathan Kranz joins us to dive into the fascinating world of mushrooms and fungi! Jonathan is a Massachusetts Audubon Certified Field Naturalist and has been exploring and foraging throughout the Catskills for more than 40 ye…
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