# Jessica Totillo Coster

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#184: Make Money (When Sales Are Down), Interview with Jessica Totillo Coster

Jessica Totillo Coster is an expert in eCommerce. Today, she and I are talking about how we can use eCommerce tools to make money, even when sales are down. How can we put ourselves out there to ensure people know what we're offering? Work with Me - https://www.ciarastockeland.com/work-with-me-ste…

MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store

We’ll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well. This is especially important when it comes to eCommerce. Today, special gues…

EP298: The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

Jessica Totillo Coster has cracked the code on creating automated email sequences that will build customer loyalty, grow your brand, and increase your sales.   Here are the resources mentioned in the show:   Jessica: https://ecommercebadassery.com/   FREE Business Accelerator Audit https://fl…

MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store

We’ll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well. This is especially important when it comes to eCommerce. Today, special guest Jessic…

327. Stop Overthinking Your Emails (Because You’re Drowning in Advice)

Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Insp…

394 | How Product Business Owners Are Leveraging (and Missing Out On) Email Marketing with Jessica Totillo Coster, eCommerce Badassery [Part 1]

I'm loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should…

395 | Navigating Profit Margins, Burnout, and Tariffs with Jessica Totillo Coster, eCommerce Badassery [Part 2]

We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394. During part two of my interview with Jessica, we cover how product-based businesses are making money in their b…

416 | 2025 Black Friday/Cyber Monday Sales Strategies with Jessica Totillo Coster, eCommerce Badassery

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion. That's a lot of money. Despite consumer caution and economic pressures here in the United States, this repre…

Quick Hit: Do I Need An Email List When I Mainly Communicate via Faire

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that'…

Jessica Totillo Coster: Boost On-Site Shopping and SEO: Your Recipe for Success (#652)

Ever heard of Bob's Bakery? Two years ago, they were virtually invisible on Google. Now, they're a top search result and have doubled their sales. The magic? Improving their on-site shopping experience and fine-tuning their SEO. You can do it too. Why On-Site Experience and SEO Are Best Friends Wha…