Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic
In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partner…
Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscape…
Jessica Lam | Cybersecurity and Undergrad Research
This is my last episode with Girl Code since I'm graduating and what better way to end it than by interviewing Jessica Lam, a current UCSD undergraduate majoring in computer science. Jessica has inspired me since the day I learned about her, from doing great work at ACM Cyber, doing undergraduate r…
Reaching Voters with Programmatic Media Buying: Strategies by IQM
In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.
Tune in to…
The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, J…
14 - LGBTQ Pride Month - with Special Guest Jessica Lam
We're back with a very special episode honoring Pride Month, featuring special guest Jessica Lam, an advocate and ally for the LGBTQIA+ community. Jessica shares her story as a trans woman coming out in the 90s, LGBTQ awareness and how we can come together to understand one another. We hope you wa…
How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1
Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do)
This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes.
Want to impress your clients or boss? Start revisiting your vast library of content.
Be warned: hockey st…
3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2
“60% of all our content ranks on page one.”—Jessica Lam Hill Young
In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time.
Expect to learn:
The three-part framework behind content that ranks on page…
EP 20 - Financial Services Reimagined: Navigating Change, Innovation, and Hyper-Personalization
Insurance for the New Possible was joined by Gabriel Lazaro, Head of Digital Business for Chubb Overseas General, and Jessica Lam, Chief Strategy Officer at WeLab.
Some of the insights they shared included:
• The transition from working at a global, traditional financial services firm to a Fi…
Rejecting The "Normal" Route To Become A Full-Time Creator
In this episode, I sit down with creator Jessica Lam to talk about what really happens behind the scenes of becoming a full-time content creator, specifically in UGC, in college and in her early 20s.
Jessica is a recent UCLA grad who has already worked with nearly 200 brands—Adobe, Amazon, Nike, an…
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