What is Marketing Analytics and How It Helps Your Business?
As per Dr. Jeffrey Lant's Rule of Seven, for a marketing message to penetrate a person's conscious level, they need to hear it at least seven times in 18 months.
So, it certainly makes sense why you see the same ad almost every time you open your social media platforms.
Paid and organic marketing…
From Marketing Frustration to Marketing Foundation with Joe Polish and Dean Jackson - I Love Marketing Episode #473
Joe Polish and Dean Jackson go live and ask the audience the same simple question. What is your biggest marketing frustration right now, and what does it actually feel like?
The answers cluster into five patterns, and underneath all of them is the same diagnosis. People know what to do. They are s…
What Happens When You Treat Every Lead Like You're Responsible for Helping Them
Wrapping up journal number two, heading into number three, and one throughline keeps surfacing.
Being outwardly focused on exactly what your best prospects want... and then marching them to the benefit.
Not the features. Not the information. Not the thing you're offering. The benefit they actuall…
90% of Copywriting Comes Down to 4 Words
I learned four words from Jeffrey Lant that carry about 90% of what you need to write copy that works: you get benefit now. If any word you write doesn't sit under one of those pillars, you're on the wrong path.
The mistake almost everyone makes is thinking their prospect cares as much as they do …
How to Write Copy That Leads People to "Yes"
Good morning.
Another reading from the good book today. Cash Copy, by Jeffrey Lant.
We started a Lead Conversion workshop yesterday, and somebody on it said something that sent me straight back to journal number four.
Almost everything you need to know about marketing and writing great copy fits…
How To Say What You Do So Clearly It Sells Itself
Good morning.
If you only had three or four words to describe exactly what you do... what would they be?
Not a tagline. Not a mission statement.
Three or four words that make exactly the right person stop.
I was looking back through a journal from April 1997 and that's the question I was chewin…
How To Get The Most People to Buy Now AND Later
Good morning.
Back in the good book today. Cash Copy, by Jeffrey Lant.
And this time it's egregious error number thirteen.
You don't give the moderately interested prospect an invitation to stay in touch, so you can do what it takes to sell him.
Now, everybody wants the magic ad.
Run it today,…
How to Actually Finish the Ideas You Start
Good morning from Winter Haven.
Day sixty three, and not one rainy morning yet. I'm not going to jinx it.
And I've got the tickle trunk out today, so you know something good is coming.
Still 1997. About halfway through the year.
And going back through these pages I keep running into projects I'…
Building Trust and Opportunities
What if the "big break" in your business isn't actually one big moment at all — but five, six, seven quiet little ones you almost didn't notice? Today I'm walking you through two real encounters from my own week — a coffee meeting that turned into a client proposal, and a networking introduction th…
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