Spotlight's John Rockhold on influence orchestration: why earned authority now outweighs owned content
John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it doesn't control. He and Greg Kihlström get into what replaces the old B2B influence playbook.
Self-citation is a ceiling, not a s…
Spotlight's John Rockhold on Influence Orchestration in B2B
John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it doesn't control. He and Greg Kihlström get into what replaces the old B2B influence playbook.
Self-citation is a ceiling, not a s…
Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent
Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare, says the rules of customer experience are being rewritten as LLMs and AI agents join the customer journey. He and Greg Kihlström get into what that means for how enterprise teams measure, test, and fund digital experi…
Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent
Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare, says the rules of customer experience are being rewritten as LLMs and AI agents join the customer journey. He and Greg Kihlström get into what that means for how enterprise teams measure, test, and fund digital experi…
Aampe CEO Paul Meinshausen on the control marketers never had
Paul Meinshausen, CEO at Aampe by MoEngage, argues marketers never had individual-level control over customer experience — only rules applied at scale. He and Greg Kihlström get into what replaces it.
Personalization was always rules in disguise. What marketers experienced as control was segment lo…
MoEngage CEO Paul Meinshausen on the control marketers never had
Paul Meinshausen, CEO at MoEngage, argues marketers never had individual-level control over customer experience — only rules applied at scale. He and Greg Kihlström get into what replaces it.
Personalization was always rules in disguise. What marketers experienced as control was segment logic appli…
From MAICON: Robin Ross on making the shortlist when AI agents do the shopping
Robin Ross, Digital, Analytics and Loyalty Executive at Activate Insight, on how brands compete when a consumer's AI agent controls the consideration set. Recorded live at MAICON 2026 with Greg Kihlström.
- Brand preference is now decided before the customer sees the options.
- When an agent build…
Robin Ross on making the shortlist when AI agents do the shopping
Robin Ross, Digital, Analytics and Loyalty Executive at Activate Insight, on how brands compete when a consumer's AI agent controls the consideration set. Recorded live at MAICON 2026 with Greg Kihlström.
- Brand preference is now decided before the customer sees the options.
- When an agent build…
IDT's Kyla Malone on earning trust when customers conduct critical transactions
Kyla Malone, Director of Marketing at IDT, talks with Greg Kihlström at Braze Forge 2026 about earning trust from customers who rely on one company to stay connected to family abroad and send money home.
Moving into money movement raises the bar for the brand. When the customer who buys calling cre…
IDT's Kyla Malone on earning trust when customers conduct critical transactions
Kyla Malone, Director of Marketing at IDT, talks with Greg Kihlström at Braze Forge 2026 about earning trust from customers who rely on one company to stay connected to family abroad and send money home.
Moving into money movement raises the bar for the brand. When the customer who buys calling cre…
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