350: How Can Behaviour Economics Help us Understand Our Customers Better? with Anthony Tasgal
On this episode of LID Radio Podcast, we're joined by best-selling author Anthony 'Tas' Tasgal to talk about his latest title, The Consumer Behaviour Book.About Anthony TasgalTas is a man of many lanyards: trainer, author, TEDx speaker, brand and comms strategist and lecturer. He spent 15 years as …
Episode 48 - The Consumer Code: Behavioral Economics with Anthony Tasgal
In this episode of Our Best Behavior, Anthony "Tas" Tasgal (Trainer, Author, Brand & Comms Strategist) joined us to explore how blending data with behavioral insights, alongside advances in AI, is reshaping our understanding of consumer choices.
Key themes included behavioral economics, enhancing …
99. Consumer Behaviour: we don't think the way we think we think
In this episode of The Unicorny Marketing Show, Dom talks to Tas Tasgal, Keynote speaker, author and trainer about the intricacies of human behaviour in marketing.
Tas challenges common perceptions in marketing, emphasising that decision-making is often unconscious and influenced by emotions rather…
Anthony Tasgal on storytelling
Stories are a fundamental part of what makes us human.
They help us make sense of the world, remember things, share information, bring ideas to life, and communicate better with others. Stories capture meaning and emotion, reveal injustice or challenge our perspectives in ways which can change our…
373: The Classical Marketing Book with Anthony Tasgal
On the latest episode of LID Radio Podcast, we're joined by Anthony "Tas" Tasgal to discuss his latest book, The Classical Marketing: Marketing Lessons From the Greeks and Romans.About Anthony "Tas" TasgalAnthony "Tas" Tasgal spent many years as an ad agency planner before becoming a trainer for va…
EP297: Anthony Tasgal, Author & Trainer - Understanding buying behaviour from the greeks and romans
Lysha welcomes back her second cousin, Anthony Tasgal (known as Tas), for a wide ranging conversation at the intersection of ancient philosophy and modern business. Tas introduces his latest book Classical Marketing, which draws on Greek and Roman Stoic wisdom to tackle contemporary challenges like…
The Classical Marketing Book, with the author, Anthony 'Tas' Tasgal
Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a s…
How To Captivate Your Audience With Storytelling
Anthony "Tas" Tasgal is the Trainer, Author, and Speaker at POV Marketing and Research Ltd where he helps marketers and personal brand builders who struggle with bland, ineffective messaging to create captivating stories that connect emotionally and persuade audiences.In this episode, you’ll learn:…
392: The Art in Marketing Book with Anthony Tasgal
On this episode of LID Radio Podcast, we’re joined by Anthony Tasgal, author of The Art in Marketing.About Anthony Tasgal
Anthony Tasgal is a strategic brand consultant and founder of POV, with over 15 years of experience in advertising and marketing. He is also a Training Director for the CIM, a…
The Art in Marketing Book, with the author, Anthony 'Tas' Tasgal
Hello and welcome to Anthony Tasgal, possibly better known as Tas, author of The Art in Marketing Book – Why we need less science and more art in marketing. Tas is author of seven other books, including the best-selling The Storytelling Book, and The Classical Marketing Book- – Marketing Lessons fr…
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