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You are listening to the Staffless Practice Podcast.
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We aim to serve the facilitators, practitioners, and teams of the wellness practices of our community with real deal Monday morning ready tools.
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Be sure to follow us wherever you're watching.
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Tag us, like us, and make sure you check us out online at gostiffless.com.
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Hi, Dr.
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Marcy.
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Hi, Dr.
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Jody.
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How are you today?
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I'm good.
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I'm so excited to be doing this with you.
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Let's do it.
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Yeah, let's turn up the notch.
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So a few years back when staffless practice was growing, we had this amazing client, and her name was Dr.
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Marcy.
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And she was a mogul, to say the least.
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And she would also became someone who I just liked.
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We just had a really nice rapport and banter.
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And um when she came to the point in the program where she was like good, she was like kind of floating along.
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And she I said to her, hey, what would you think about coaching on our team?
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Like being because she's so successful with her creative ways in practice.
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Um, and she immediately said, Yeah, let's definitely let's explore that.
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And here we are a few years later.
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And um, Dr.
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Marcy, please just introduce yourself.
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Where are you?
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Uh, what do you do?
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Uh, what's your role on the staffless practice team?
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Give us the lowdown.
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Well, first off, thank you, Dr.
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Jodi.
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You're making me blush with all those lovely compliments.
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And I'm really, really honored to be part of the staffless uh team here as one of the accountability coaches.
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Um, I am a chiropractor, like many of you that are watching and listening today.
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Um, I started just me, myself, and I, and I built my practice to um two physical locations and four satellite locations, and so um you can do it too.
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It just takes some time and uh patience and commitment and perseverance.
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I think patience.
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Yeah, and yeah, and patience.
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And it takes time, it takes effort, and uh, you know, we have some amazing support here to help you get down the road.
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And I mean, I came to staffless practice well into my career, and there were still things that I was still learning, um, and I could do better um as being part of the staffless team now, but even as a client uh some three years ago.
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So definitely some some everyone can learn.
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Doesn't matter what stage in your career you are at, uh, whether you're brand new, we have something to offer you to build a successful uh systematic approach to your practice that can be really seamless and as we as our name states, staffless if you so choose.
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Or you can have, like myself, uh multidisciplinary, uh multiple location uh clinics that uh we can help you amplify where you're at and where you want to go.
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Yeah, you know, Dr.
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Marcia is one of the clients who I've actually worked with her team.
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At one point, we had a study pod going where we were meeting with her team every week, doing a deep dive on each person's accountability piece on the team.
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And a lot of people assume that staffless practice means no staff.
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And I'm constantly course correcting staffless practice is actually less staff showing up to do what isn't their best lean or in their with their with the great greatest joy and appreciation for what their talent is.
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So can you speak a little bit to how success shows up on it for your team in practice, uh, as far as practice growth, as far as uh practice systems?
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How do you keep things successful on your side of the computer?
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Well, I think I mean think there's an evolution uh to each and every single person who is part of a team.
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They may come and start as one role, a chiropractor or a physiotherapist, and then you realize that they have other talents that you didn't even realize, whether they're an incredible writer and they could do your blog writing, or that they do research in the background, or are doing um teaching at the local colleges.
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These people are filled with a massive amount of information and talent.
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Even on the front desk, somebody who you maybe hired as a receptionist, all of a sudden you realize, oh my goodness, you have a skill set in Excel and um analytics and Canva, all these things can be a huge advantage.
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And I think it that's where, like the word I used earlier is the evolution of every person and really kind of allowing people to express what their talents are, giving them the bandwidth to do it.
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That was something I had to learn a
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little bit.
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That was hard to let go of the reins and allow people to do good work.
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So that's something I would pass on.
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So can you talk to the solo practice owner who doesn't have staff?
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How do they wear all of the hats?
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Can you speak to that?
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Um, yeah, I I mean I think since you were you know, we're talking 20 plus years in practice, so but I I think back to the very beginning, and I was I was doing everything.
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And maybe to the detriment, uh not maybe, without a doubt, to the detriment of my practice at the time.
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And then I came to realize that this the amount of money that I need to invest is I had to change my thinking.
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It wasn't about spending, it was about investing in people um who are better at things than myself, an accountant, for an example, a bookkeeper, um, and somebody at the front desk to actually receive and accept the exchange of finances.
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I think that is a huge thing, whether it be somebody virtual, whether it be somebody sitting in a conventional desk, um, you know, allowing people to do that work for you, especially if your your joy and your um purpose is really to be a physiotherapist, a chiropractor, a dentist, an optometer.
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How do you know when you're at that point, Marcy?
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Like, how do you, you know, I'm making a big decision right now about a role on our team.
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Like, I could not do it and probably stay stagnant, where I could lean in, invest a lot of money, a lot of time, and a lot of trust.
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How do you know when it's the right time to branch out and bring somebody else onto your team?
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I think the time is when you can be yourself earning um a higher per hour um amount than allowing someone else to do that.
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And if it's wasting your time or if you're spinning your wheels in doing something that you don't like to do, you try to do it and you don't like it and you're not good at it.
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I think it's also coming to you know, the idea that you don't like doing that, you're not good at it.
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That's okay to recognize that and say they're better at that than me.
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We'll often have conversations and you'll be like, Yeah, I'm interviewing for another associate today and maybe three other front desk people.
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And you're so um, you're so on track when it comes to what you need to invest in the practice to get back from it.
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Can you speak a little bit about what you do with our clients as far as stats are concerned, marketing plan planning is concerned?
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Yeah, stats have been something for me very early on in my practice that were critical.
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That's the best word I could use.
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And that's that's why things like um using if you're using a software program, that you can get the stats necessary so that even if you can't, keeping track yourself, and that that at the beginning, I literally was using a Excel spreadsheet, a Google Doc or a Google Sheet, and counting the number of new patients, the number of patient visits, the pre-books, the the dollars per hour, because you can't make decisions unless you know what your numbers are, right?
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Whether you're going to bring on a new associate.
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Have you personally reached your capacity?
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If you only choose to work X number of hours in a week, and you know that you physically can only see four, six, eight, twelve, whatever patients in an hour have you reached an 80% capacity or greater?
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You can't see there's just enough, not enough time in a day for you to see more people and lets you add more time.
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That's when the new associate, but you mentioned about like constantly recruiting Jody, and I'm not always hiring, I'm always looking for great talent, right?
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Is there ever a time that you're not?
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No, never because the you guys you see how that's like a it's a it's an understanding or a way of being in business, you're constantly looking.
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It's I'll use an example, Jody, though.
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My one I have one associate who is wonderful and has been incredible.
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And God, I'm so gracious and grateful that she came into my life, but I was not looking for an associate at that moment.
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Her resume, her personality were just so in line with who I was that I was like, I can't pass up on this candidate.
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Um, and so here we are 15 years later, and we've been, you know, colleagues for 15 years.
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Uh that's why together and she's incredible.
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I love the, you know, I don't think it's very common in our profession as chiropractors to have such a business-oriented mindset on running the business of the practice.
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Where did that come from?
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How did you learn that?
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You're listening to the Staffless Practice podcast.
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If you're enjoying this episode, follow us on Instagram, Facebook, and YouTube.
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Just search Staffless Practice.
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If you see a like button or a follow button where you're watching or listening, tap
it so you never miss a beat.
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Visit us at www.gostaffless.com for resources to help you run your practice with less stress and more freedom.
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Now back to the show.
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You know, Jody, I don't think I really, I think I've been just innately gifted as an entrepreneur from a very young age.
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And and um yeah, I just took my my science and blended my, I guess, my innate talent of business into what I passionately love to do uh when it comes to chiropractic, you know, healing the body from above down inside out.
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I just, you know, it's always something for me that was like, I just knew like this is an incredible thing that we have, but how do I also take that business and blend it together?
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It's just naturally sort of happened.
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There was no, I don't have an MBA, you know, uh it just came naturally.
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And I've don't get me wrong, I've had some fall on my face moments and some hurdles to overcome.
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And that is where most of my learning has happened.
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That's where structure and policies and maybe some of the things that I can share with our our um our clients about what I have learned over the many years of you know building a practice or multiple practices.
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What is a good location?
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What is good space?
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What is how to hire, how to fire, all those things.
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It's so important.
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Um last summer, Marcy and I spent a couple days together taking big sheets of paper and just writing all the ideas on the wall.
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And what is something, what does something like that do for you?
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Like to do a deep dive on the business because part of what Marcy does on our team is she works with our clients to explore ideas in marketing, to put together marketing plans and then to hold our clients accountable for seeing it come to life.
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What does it do to have, what does it do for you to have that brainstorming, to have that accountability?
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How does it support your practice?
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I think this is a great question, and it is a great time of year to be asking that question.
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We're coming off of the summer months, we're refreshed, we're renewed, we don't feel exhausted from day-to-day operations, and we feel inspired.
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And there is that moment in a lot of our practices and styles where it's that transition and return to school, and there's a pause for a very short time in our upcoming um statistics.
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And this is the moment that I love to
brainstorm the most.
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It's even better than new year, if you ask me.
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September or end of August, early September are the best time of years for planning.
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Because let's face it, we're gonna hit the ground running come end of September to the end of the year, and we're not gonna have time to think about it.
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So this is a great time to start planning and to have to have it written.
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You know, someone once said to me, if it's not written, it's not true.
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Right.
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And I really think that that's true, whether it's in communication with others, whether it's in your own marketing strategy, to have it written down.
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There is more likely opportunity for it to be successful as well, versus just an idea or a thought in your head about something.
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I want to do this, I want to do that.
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No, this is what I'm gonna do, this is how I'm going to do it.
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Um, yeah, clarity.
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Clarity.
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And we we just had our level 10 meeting and talked about rocks, and we're implementing the EOS system for staffless practice.
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It's so complicated.
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It's so it's it is, but it's not.
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It's like it can be it can be as simple as a rock, but it's also like, how do I choose like the one thing I want to focus on over the next?
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So can you talk a little bit about how we organize our RISE program, how we organize practice growth, the different components?
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Yeah.
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So in our RISE program, it's three simple components stats.
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And from our stats, we then build on our marketing plan, which includes your inside and outside habits and celebrations.
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And then from there, you know, we help you build all of the clarity on all those other small nuances and help you kind of and make you accountable, but also help you kind of flesh out your from your own brain what is meaningful to you at this particular time in practice, because every practice is unique uh and sees different types of people.
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And we want it to be authentic to your practice when we help you, whether it's in our glitter program or if you're doing your own, you know, marketing, uh, you know, it should be really authentic.
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It shouldn't feel like it's just pasted photos, right?
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You know, but again, systematically, blogs are easy to get done.
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Uh newsletters are able to be created in a systematic fashion.
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Again, with the support of Staffless Practice and our Glitter program, um, there are so many things that are just so easy.
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We just need your we need your thoughts or the the practitioner's thoughts or the the lead docs ideas about things.
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What do you want specifically for your practice and how do we make that happen?
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And I think that we're constantly we're constantly pivoting on what's needed because things are changing so fast.
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We I went and met with our coaches, um, my coaches, and the the head of the community was up on stage and said, raise your hand if this time last year you were offering an AI-based solution for your clients.
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And maybe three people out of 500 people raised their hand.
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And he said, Raise your hand if you're offering an AI-based solution today.
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Everybody in the room's hand went up.
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So we things are changing in private practice as fast as we're talking about it.
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And I feel like we've got a really good pulse of what's happening and what our clients need, and we're able to hold the flexibility to constantly be pivoting.
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So, Dr.
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Marcy, thank you for being the person who sits on the seat on our team to help carry the torch forward for practice growth expansion stats.
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Is there anything else you want to say to our community members?
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No, I just would love to have a conversation with anyone who wants some inspiration or needs some direction.
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Um, that, you know, the sky's the limit, right?
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Whether you're new or you're in succession planning, um, you know, we're here to support you.
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I can give you some guidance.
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Um, but yeah, I would love to meet any of them.
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Thanks, Dr.
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Marcy.
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I appreciate you.
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Thanks, Dr.
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Jody, for the time.
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Okay, there it is.
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Our amazing community.
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We are so pleased to bring you another great episode of the Staffless Practice Podcast.
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Now, go make the world better with great care.