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God.
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Welcome to this very special edition of The Cage a
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Masterclass Live, the show which ensures that you profit from
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your time spent here with experts, either through their industry
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in sights, information, or simply learning from them. And today
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we have with us. Jennifer Bulushi is a licensed Master
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level social worker and author, passionate advocate for children, people
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with disab it is, and older adults. As a children's
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book author, she hopes to inspire children and their caregivers
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to connect through reading, imagination, and creative writing activities. Welcome
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to the show, Jennifer, Thank you.
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I'm so happy to be here.
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You're welcome. Welcome to the show, Jennifer. Welcome to India
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in this online form. And I'm sure not just in India,
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but a lot of people across the globe will benefit
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from what we are going to talk. Right now, we'll
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talk about how to write for children. We'll talk about
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this and much more and including your book under my Willow.
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But before that, let's talk a bit about your journey,
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your background, so that the audience knows who they are
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listening to.
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Okay, sounds good.
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Right right. A bit about your background, your journey so
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that the audience knows.
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Yes. So I am a social work and I got
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my master's in twenty sixteen. Before that, I was actually
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in the corporate world for several weeks selling newspapers. But
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just yeah, so did that path, and then I had children,
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kind of had a big life change. God divorce, had children,
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and so I moved all the way back home. I'm
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a Native Austinite and now my children are seventeen. I
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have twins. But when they were you know, four or five,
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they we did this whole scrap book tradition when they
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were losing their teeth. So that's what this book is
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based on. We would do letters to the tooth Fairy
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and it was this really wonderful exercise
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and we did
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it for eight years and their writing improved greatly. They
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were so happy to have this bond with the chief theory,
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and so I wrote this book to encourage other families
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to do similar traditions to help foster that creative outlet
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for their children and the bond that it creates with
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care herevers. So hopefully that's a good background for you.
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Absolutely absolutely so. In terms of your book. If I
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understand this is your first book or you have written before,
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that the idea of writing. See, you want to do
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a lot of things, but the idea of writing can
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be a lot of responsibility also at the same time.
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And not everyone finds this so easy or difficult in
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their own way. I want to understand that part of
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your mindset, your thought process, how it came down to
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writing this particular book.
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Yes, so I've always been interested in publishing a book.
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I really enjoy writing, and I have a history of publishing,
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even from high school. So I was editor of my
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high school yearbook, and so I understood publishing and you know,
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putting a book together and writing and photography. So that's
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always been in the back of my mind. And I
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had this opportunity to take a class from these women
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that had a big book of their own that was
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like a New York Times bestseller, and they were offering
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this class how to write a new you know, a
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New York Times top bestseller. And I said, well, that
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sounds interesting. So I took the class and one of
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the assignments was to send over your ideas. So I
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had several ideas. I sent them. Some were like a memoir,
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some were political, they were sort of all over the map.
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And then I sent them this idea, this children's book
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idea about letters to the tooth theory, and they loved
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it and they said you should do that. So I
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said okay, And then this idea sat in my drawer
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for several years until one day I was like, you
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know what, I really want to do something about this,
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you know. And I had a friend who is a
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productivity consultant and she kind of, you know, helps you
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get things done that's on your list. And she said, well,
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you know, I know this author coach that helps people
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publish a book, and I think you need to reach
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out to her. So I did and I met with
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her and she said, yes, I can definitely help you.
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Of course, there is a fee for her services, so
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I had to really think about that and just was like,
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are you sure that you want to do this? And
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so I decided after a deep contemp and myself, I
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said yes, I want to. I want to go for this.
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So it took us about six months. She we did Amazon,
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KDP and Ingram Spark. She had written her own book
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that was actually a memoir, but she knew the ins
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and outs of how it works, how you set up
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the book with graphic design, how to do a cover.
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We went through the whole gamut. She actually also helped
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co write this with me. We came up with because
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I couldn't just do letters to the two theory. I
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think I needed an actual book with a plot beginning, middle,
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and end, a story arc so with characters. You know,
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that takes the reader through some themes. So there's trust, faith,
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and forgiveness and teamwork. Those are some arcs in this
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book as well, and a list of characters. So we
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had to develop all of that. And there was some
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time when I would just go kind of in the mountains.
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I'm in Texas, but there's in West Texas there's some
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mountains called Big Bend, and my family would go out
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there a lot. And so I sent some time just
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sitting there and writing some dialogue on my own, just
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to get some free flow from that, and I would
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share it with her and then she would give her ideas,
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and then after many edits, we came up with something.
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I found an illustrator in Pakistan through
Fiver, which is
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which I think is a great platform for all kinds
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of tasks that you need. It's it's pretty incredible, So
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just looked up you know, children's book illustrations, and we
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liked her profile. So I did actually the whole book
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through the app, which was kind of amazing looking back
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at it. So that gives you a little background on
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the process. And then once the book was published, then
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I went into the whole marketing phase, which is kind
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of like what I'm doing now with promotion and I
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go to farmers' markets and I sell my book there
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in person, and trying to get into schools right now
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to do school visits. I had a great opportunity from
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the city of Austin to do a playdate in the park.
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They had a new park that they were reopening and
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they wanted me to read my book and then pass
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out copies that they had purchased to the children. So
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it's just been a lot of fun and I enjoy
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marketing and just wanted to learn what this is all about.
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Absolutely, how did you deal with what you have to
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write in the book? Because it's for children. So even
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though you had some understanding, you know, master level social worker,
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writing a book for children is a very very you know,
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intensive tasking me if I look at it from my
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point of view, to understand the mind of a children.
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So that they understand what you are trying to teach
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them through your book. How did that happen when you started,
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you know, thinking of the book and then getting down
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to writing. Who did you have in mind? Your own children?
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Other children?
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Yeah, so I think it's really helpful. Like I think
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it kind of comes naturally to you. So feel like everybody.
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They do say that ninety eight percent of people have
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a book idea that mostly but only two percent actually
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publish it. So I feel like everybody has something that
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they know, like an inner story that they that's close
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to their heart, that makes sense to them, that's easy
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for them to tell. So for me, that was children's literature.
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I would read to my children every night, and I
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would look at these books and they seemed so simple.
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In some ways, children's literature can seem very simple. It's
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just it's a very nice illustration, which I really enjoy
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because I have the artistic background as well. And it's
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you know, like three hundred words for a whole book,
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sometimes it's like two words a page. I mean, it
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seems very simple. So I would just say, you know what,
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I could do this that this doesn't seem hard. And
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so in some ways it came naturally to me. But
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it's true that writing for children can be extremely challenging,
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and it's all about the keeping it really concise that
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that can be that can be really really challenging, and
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then getting the illustrations to match the words exactly the
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right way. All of that, yes, is extremely challenging, But
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like I said, I had a partner and so working
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on it together with her really helped. And I do
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encourage that for people if they're having writer's block or
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a hard time, you know, really figuring out the structure
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of the book working with someone else can make a
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huge difference if if you're open to that. Some people
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like that it's better if they work on their own
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that that fits them. But yeah, I think it's figuring
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out your style and how your most productive and all
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of those types of things.
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Absolutely, Jennifer, what about use of AI generally? You know,
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in today's time, sometimes it can feel like, let me
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test with AI. Not that you have wrong idea or
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not a lesser idea, but sometimes you think maybe AI
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will take care of the knowledge gap better or come
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with a better idea than yours. That's a bigger problem sometimes.
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How did you deal with that?
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So it's great that you brought it up. It's such
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a huge issue for writers right now. And luckily I
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published this in twenty twenty three and AI had not
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exploded yet the way it has, say in the last
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year or year and a half. So luckily I this
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before kind of before AI, and that was a blessing
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because I wasn't tempted to turn to AI. Now I
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use AI all the time, and it's an incredible tool.
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I think it has its proper time and place where
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it's appropriate and it's helpful. They do say it kind
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of impairs your ability to think because it just does
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it all for you, So I'm kind of aware of
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that and try to balance that. But in terms of
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original writing, I highly recommend not using it. Maybe at
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the end for tiny tweaks to your book, perhaps, but
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for the most part, like I would not use it
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because it's just going to make your story inauthentic and
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you want it to really be your authentic voice and
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if you want it to be of any quality, just
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would highly recommend it to avoid it. And the same
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with illustrations. So the more you can do it on
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your own, the much better product you will have, the
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much better, you will feel good about this product. So,
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but if you're you know, writing, like right now, I'm
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in the marketing phase, and so it's writing a ton
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of emails to librarians or to teachers, or to bookstores,
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do filling out applications, all of that kind of stuff.
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I think AI is well suited for because you're just
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trying to get out your request. You know what you're
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asking for in a very concise way, and you know
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AI I think makes a lot of sense for that,
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but not not for the book.
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Right. What about the format of publishing self publishing going
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the traditional way? How did you navigate that part?
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Yes, so I chose self publishing, which if you are
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keen or you just want to get your idea out there,
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I highly recommend that versus traditional publishing. If you are
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really set though on being a author and you plan
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to do several books and it's like that's your career path,
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perhaps traditional publishing is the way to go. You have
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to really be determined and willing to stick it out
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because it could take several months or even years to
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find an agent and a publisher it's willing to take
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your project on. But once you do that, you can
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really establish yourself as like a writer as a career.
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For this project, I kind of just had this one idea.
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I don't really have a huge desire to be a
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writer for the rest of my career. I'm probably going
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to go back to traditional social work after this. So
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if you have like one book idea kind of, I
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think self publishing is the way to go, because, like
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I said, traditional could just take a really, really long time.
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And the format again, I think Amazon is a great
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way to go because I wanted this to be available
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for purchase. I wanted people to be able to find
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it to look it up, and I think having it
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on Amazon is a great way to do that. And
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then ingram Spark is a different platform if you want
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it to be available to librarians or in bookstores. So
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that's why I did both. And when you're in that process,
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I think it's helpful to consult with someone who knows
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the ins and outs of how the specifications that Amazon
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needs for your book. There's certain you know, guidelines that
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you need to fit for like paperback or hardcover or ebook,
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so you can do tutorials though online I think you
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know Amazon, you create an account basically and then it
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can walk you through it. I think I think they have,
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you know, some tutorials about how to set up your
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book and kind of get it ready to publish. But
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it's it's it can be a you know, a simple process,
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depending on how you like
to work and how determined
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you are. So that's that's what I would.
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Say, absolutely, Jennifer. What about after? That means the marketing part,
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the publishing part, where you prepared for it, or where
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you not prepared for it. Was it easier than writing
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or this part was difficult even then writing a book.
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So I think it depends on the person whether that
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interests them or not. I have a sales background, so
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I before I published this book, I was starting to
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collect other materials about how to market your book. So
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it would say, okay, here's how you publish it, and
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then this is some things you can do once it's
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published if you want to sell your book. So I
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would read all of that information and I'd say, Wow,
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you know, this sounds really interesting. I kind of can't.
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I want to just try it. This is very I'm
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very curious about all of these different things, and I
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just want to see what I can do. So I
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was like yeah, I want to do workshops for kids,
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and I like the idea of doing podcasts, and you know,
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coming up with lesson plans. All of that seemed really
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interesting to me. So I feel like you just sort
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of take one aspect and then run with it and
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then do another one kind of do it one at
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a time. I also would consult with other authors that
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have sold their book, and they also had some great advice,
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So yeah, I think it's it is challenging, and also
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you're going to get a lot of no's, so you know,
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you may send out ten different inquiries and sometimes you
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only hear from one of them, so you have to
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be persistent and not easily deterred. You can't yeah, yeah,
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you can't give up to easily. But I think, yeah,
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it's a matter of if you find those types of
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activities interesting and whether you will enjoy them, and then
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I think you just take it one little bit out
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of time. I will also say that I do not
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recommend doing this kind of thing if you are strapped
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for cash, or if this is like you have to
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sell the book because you're in debt. I don't recommend
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doing this if you really need the cash right away.
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So yeah, I think eventually you could reap all you
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know and make a profit, but at first it's not
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going to feel that way. So you kind of have
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to be prepared for that and do small things and
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build on those successes and then you know, if the
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cost of feed, do a small fee, see how it goes,
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and then you can do larger ones as you're more successful.
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So smaller building blocks that to bigger you know, stones
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or mountains and whatnot.
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Absolutely, absolutely, Now let's talk about the book. You know,
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how what is in the book? How should people know
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what is in the book?
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Why?
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Als this is you talk about, you know, emotional learning
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and imagination imagination building for kids. That's a difficult task.
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Entertainment is different. But all these things are very very
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you know, sensitive things. Tell us a bit about if
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any example is possible, please do give.
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So about the emotional learning aspect and imagination. Okay, yeah,
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so I think some of it is kind of innate
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if you are raising children at the same time, because
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you kind of have to practice those things on a
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daily basis with your own kids, and so that's helpful
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and not making it is difficult. So kind of like
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those themes of trust, faith, forgiveness. That's kind of the
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emotional learning, and that was, you know, part of the plot,
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and children will get that from reading the book. And again,
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when you're parenting, those things don't seem as difficult because
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you're dealing with them on a daily basis and you're
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reading lots of children literature that you're sharing with them
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daily and helping them through school and navigating friends and
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all kinds of stuff. And then the imagination part is,
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you know, bringing in the the idea of a two
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fairy or you know, an Easter bunny or Santa Claus,
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which is this make belief or per thing that it
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lives in the imagination and it's up to the family
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if they want to go that route. And we were
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really positively impacted by thinking of magic, you know, leaning
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in to the idea of fairies or mythical creatures. It
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seemed to have a really positive impact on my kids,
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who are actually really big story writers now. They write
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their own stories and they're full of just really interesting creatures.
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And I think, you know, fostering the idea of like okay, well,
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what what is happening? You know, what is the tooth fairy?
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Like where does she live? Does she have helpers just
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helping them think of this this world that is based
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in imagination is such a wonderful exercise for kids. And
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there's all this research about how, you know, when you
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think of things in your mind, it's really fantastic for
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your brain and for creativity. So it has actually a
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lot of health benefits besides the fact of just thinking
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it's it's just the tooth fairy, and it's kind of
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a lot more than.
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That, absolutely, Jennifer. Yes, So you also talk about curiosity
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and conflict resolution MISS, especially you know, in times of
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AI for the kids who are growing with you know,
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more gadgets and more AI later versions, the latest version
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of AI. MISS, this whole curiosity thing can be very
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useful if they understand it in their right way at
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the right age. What is your take when you talk
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about curiosity and also conflict resolution. In today's time, less
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and less people are interacting, you know, in person, but
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more through you know, gadgets and all that.
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Yeah, so I would of course encourage kids to go
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in the real world and make real friends and stay
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away from the gadgets. And I actually have a wonderful doctor.
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She's a psychologist that specializes in parenting for children, and
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I will I've been kind of meeting with her off
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and on since my children were very little, and the
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biggest advice she gave was limit technology and social media
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as much as possible for your kids and for as
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long as possible. So, you know, electronics, in electronic media,
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it leads to all kinds of behavior problems and disregulates
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the emotional system for children. So if you have any
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kind of behavioral issues, the first thing she says is like,
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get rid of the electronics. You know, go to wooden toys,
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things that aren't like making loud noises and have all
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kinds of lights and things like that. All of that
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it helps sue the regulation system your system. So and
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then I think once that is all removed, and of
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course AI is part of that, and then there's all
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you know, social media, all kinds of bullying or social pressure.
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Once you remove all of that, then you're back to, Okay,
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what's my natural curiosity about the world, And so you're
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helping kids develop that just by removing the electronics right away.
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It's almost like all of your problems are sort of solved,
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a lot of them just just by doing that. And
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then with the conflict resolution again it's back to they're
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just able to think with their brains and their bodies
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without relying on this electronic device. And so there now
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they need to come up with, you know, conflicts just
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in their lives interacting with people because now they kind
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of have to because you don't have an electronic advice
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for them to use as a cratch. Uh. And then
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also reading books and that you can talk about what's
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happening in the book, like you know, if it's got
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a set of characters and they have some sort of
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adventure and so or a problem and so they get
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to see what's happening in the book and they're like, oh, wow,
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that's a conflict. How should we solve that? And you
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can have a discussion with your child while you're reading
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the book that can help them decide, you know, how
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to problem solve. So that, yeah, that's the advice I
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give there.
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Absolutely, absolutely, Jennifer, There is so much to learn about
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all this from you, from about writing for children, about curiosity,
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about conflict resolution, about emotional emotional activities and learning and
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IMAGINATIONIL for kids, and also you know about all the
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things about that you advocate for so what is the
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best way for people to learn all this from you
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and also from your book.
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Well, if they're on Instagram. I'm really working on that
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right now. I'm trying to build a lot of content
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that's around parenting tips and emotional like intelligence of learning
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for kids and parents. So that's one way to learn
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a lot about me. And then my website Jennifer Blue,
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author dot com and I have a blog which has
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I think a lot of helpful information and ideas for parents.
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Some of it's just kind of quirky and fun related
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to teeth or the tooth fairy, and then some of
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it's a lot more goes into some I think more
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meat issues like how to deal with jealousy around you know,
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sibiling loses the tooth and the other doesn't. These are
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kind of I think, deeper, real issues that can be helpful.
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So yeah, that's yeah. My website Instagram at jen Blue,
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and then also on Amazon you can just look up
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Under my Pillow Jennifer Blue and a. Roba Seek is
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the illustrator.
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Wonderful with this. It's set up on this very special
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edition of The Cage Masterclass Life. Thank you so much
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indeed for joining us thank you,