Fullständig transkription av #41 - How Camo Ag Is Revolutionizing Farmland Data for Brokers & Appraisers

00:05:58.927 --> 00:06:05.380 And allowed farmers to visualize that data, kind of keep track of everything they were doing on the farm. 00:06:05.380 --> 00:06:19.959 And it was kind of through that experience you know, both at 640 Labs and post-acquisition with Monsanto, that I just discovered there weren't really great data tools on the land side of the business. 00:06:19.959 --> 00:06:26.245 You know everything from what is a farm worth, what should a farm be renting for. 00:06:26.245 --> 00:06:32.249 If I am a landowner, how do I keep track of my farm, keep records around the farm? 00:06:32.249 --> 00:06:36.331 So that's just kind of tools out there that farmers are using every day. 00:06:36.331 --> 00:07:02.271 You know there's actually a lot of technology there they are using, but there's been less development for folks like yourself yeah, how to help you do your job better and then obviously for the ag bankers and ag salespeople, et cetera. 00:07:02.271 --> 00:07:05.870 So really just identify that opportunity. 00:07:05.870 --> 00:07:08.788 Now we roll the clock back really far. 00:07:09.721 --> 00:07:11.327 I grew up in Southern Illinois. 00:07:11.327 --> 00:07:18.146 I did not grow up on a farm, but all of my friends or a good portion of my friends were farm kids. 00:07:18.146 --> 00:07:33.891 I witnessed what happened during the early 80s and some of the challenges that took place in those farm families, so that was kind of my early exposure. 00:07:33.891 --> 00:07:39.031 My great-grandparents had a farm, but I myself did not grow up on a farm. 00:07:39.031 --> 00:07:52.415 I got interested, I guess kind of mid or in the latter part of my career in agriculture, really, when I started 640 Labs with a good friend of mine who did grow up on a farm in Iowa. 00:07:52.415 --> 00:07:55.685 And, you know, fast forward here to today. 00:07:55.846 --> 00:08:58.062 You know, founder and CEO of KMO Ag yeah that technology that, like I did grow up on a farm, that technology that, like I did grow up on a farm so I joke, you know, like with the farmers and stuff like that that I did it old school where you still had a local producer here that was on the podcast several episodes dive into using not just that data but also sales data and things like that, because our industry has been one of we've really wanted to keep all that data in-house, right. 00:08:58.123 --> 00:09:17.892 So my sales data as a farm seller, I want to know what the sales is and I don't want anybody else to know, right, and so that benefits me because then nobody else can go to anybody else and you know, hire anybody else to sell the farm and so what. 00:09:17.892 --> 00:09:29.145 I really love what you guys are doing, and especially in some of those states where it's really hard to find that data unless you go directly to the guy that sold you know 12 of the last 15 farms. 00:09:29.145 --> 00:09:53.791 You're really opening up the opportunities for guys to go in and and that maybe have better marketing skills to go in and and have a an opportunity in those areas where it's been really rough to do that before, because you have the data, yeah, and I think one thing that's interesting Kobe, you're a good example of this. 00:09:54.221 --> 00:09:56.749 You cover quite a bit of territory, don't you Sure? 00:09:56.749 --> 00:09:57.250 Yeah, I do. 00:09:57.250 --> 00:10:09.068 And having access to the data to be able to make good decisions and to make sure that you're getting your clients, you know, top dollar for their farm. 00:10:09.068 --> 00:10:25.751 For you to come in and kind of be an expert throughout your territory, it's really dependent upon at your fingertips, at your fingertips, having good sales data so that you can do a good job of helping those clients out. 00:10:25.871 --> 00:10:34.341 So you know, one of the things I think people don't understand that's fundamentally different about selling farms versus selling houses. 00:10:34.341 --> 00:10:37.648 There's not really an MLS for farmland. 00:10:37.648 --> 00:10:53.813 So if you're a residential broker, right, and especially in like a major metro area, well, they can go into the MLS, right, and see every listing, they can see what every house is sold for recently, etc. 00:10:53.813 --> 00:11:02.850 But in rural areas, especially as it relates to farmland, most farms do not end up on an MLS. 00:11:02.850 --> 00:11:06.475 There's not a nationwide MLS for land, really. 00:11:06.475 --> 00:11:17.269 So it's been a challenge, I think, for brokers like yourself to say, ok, I picked up a farm in XYZ County, what are the sales in this county? 00:11:17.269 --> 00:11:19.167 You know how far back, can I go? 00:11:19.167 --> 00:11:29.153 So there's fundamentally, I think, some differences between the residential space and if you're a farmland broker or a land broker. 00:11:29.975 --> 00:11:37.693 Right, well, and not only that, but then to be able to understand, like, even if you do have the data, what exactly are we looking at? 00:11:37.693 --> 00:11:48.763 You know, and that's another real interesting part of it is, you may have a farm that's sold for, you know, 75% higher than anything else we've seen. 00:11:48.763 --> 00:11:49.644 You know. 00:11:49.644 --> 00:11:52.451 So we need to understand why that happened. 00:11:52.451 --> 00:12:05.854 You know that may have been that love property that the guy next door has been watching for, you know, years, and you know somebody's cousin bid it up at a farm sale because he knew that was the case, or something like that. 00:12:05.854 --> 00:12:06.201 You know. 00:12:06.201 --> 00:12:20.182 So I think you know, like I said, love, what you guys are doing, and and especially since you know, data is is the world we live in, and so the more data that we can have, the better off we are. 00:12:20.182 --> 00:12:25.769 So let's take a quick break and we will be right back. 00:12:27.272 --> 00:12:32.784 The American Land Seller Podcast is

brought to you in part by LandHubcom. 00:12:32.784 --> 00:12:41.466 Join us today and experience the expertise of LandHub's land marketing professionals, whether you're buying or selling. 00:12:41.466 --> 00:12:46.355 Let us show you the way in the ever-evolving world of land transactions. 00:12:46.355 --> 00:12:52.393 Visit LandHubcom and discover what the future of land marketing looks like. 00:12:52.393 --> 00:12:56.990 Landhubcom where your land journey begins. 00:12:58.701 --> 00:13:03.993 Okay, we're back here with Corbett Coole from Camo Ag. 00:13:03.993 --> 00:13:05.623 You know, corbett. 00:13:05.623 --> 00:13:09.350 Like I said, we've talked about this. 00:13:09.350 --> 00:13:12.644 I am somebody that uses this. 00:13:12.644 --> 00:13:14.206 I've used it for several years. 00:13:14.206 --> 00:13:16.692 I think it's a great program. 00:13:16.692 --> 00:13:22.466 Your guys are one of the best in the world at creating value for your clients. 00:13:22.466 --> 00:13:31.265 Not only I see them at the, at the expos and stuff like that, or at the conferences that I go to. 00:13:31.265 --> 00:13:36.761 They always have the time to, you know, geek out with me on what they're up to. 00:13:36.761 --> 00:13:42.292 One of your best paid unpaid employees, david Whitaker. 00:13:42.292 --> 00:13:49.668 He's always Unpaid employees, david Whitaker. 00:13:49.668 --> 00:13:51.519 He's always out there with the latest and greatest on what you guys are up to. 00:13:51.519 --> 00:13:55.153 He's always fun to hang out with. 00:13:55.153 --> 00:14:20.491 But talk about how did you guys come up with just continually creating the feature of the week, that kind of keeping the new stuff and even the old stuff in front of your current users, because that's not really something that's inside of today's sales model, right, like Verizon doesn't offer deals to the people that are already Verizon dealers type of deal. 00:14:21.273 --> 00:14:21.514 Yeah. 00:14:21.514 --> 00:14:27.013 So first of all, I appreciate you pointing out or calling out David Whitaker. 00:14:27.013 --> 00:14:38.631 He is a great guy has done an awesome job referring business to us Right, and he does really being an advocate for a Camelag. 00:14:38.720 --> 00:14:42.091 So thank you, david, great broker. 00:14:42.091 --> 00:14:46.123 So if anybody's looking for somebody to work with, uh, give, give David a call. 00:14:46.123 --> 00:14:49.065 Um, you know it's we're. 00:14:49.065 --> 00:15:07.477 We're constantly looking ways, looking for ways to improve the platform and also, um, help uh really just create more value for our customers, right, and so we're constantly improving the software. 00:15:07.477 --> 00:15:10.649 I think this is somewhat of a truism. 00:15:10.649 --> 00:15:12.626 Software is never done right. 00:15:12.626 --> 00:15:19.879 Right, if you have software that you use that's not being improved, it gets out of date and it gets stale pretty quickly. 00:15:21.183 --> 00:15:23.270 So that applies to a couple of things, right. 00:15:23.270 --> 00:15:27.602 Number one, it applies to the features of this software. 00:15:27.602 --> 00:15:31.966 And then two, especially for you, kobe, it applies to the data. 00:15:31.966 --> 00:15:45.835 Right, like, we have to constantly be going out there pulling more data into the platform more farm sales, more data layers, auction data, et cetera. 00:15:45.835 --> 00:15:57.274 So literally every day we're pulling data in from a variety of different sources and automatically uploading that to the platform. 00:15:57.274 --> 00:16:06.615 So somebody like yourself gets really the full benefit of the most up-to-date data on farm sales, auctions, etc. 00:16:06.615 --> 00:16:09.325 In terms of features of the week. 00:16:09.325 --> 00:16:12.773 I wish I could take credit for that. 00:16:12.773 --> 00:16:14.625 I think that goes to Jesse. 00:16:14.625 --> 00:16:25.215 On our team, we're constantly adding new features and we don't expect you guys to read a user manual or go to our help center or whatever. 00:16:25.215 --> 00:16:32.594 So we're just trying to push out these new capabilities to folks and then call attention to them. 00:16:32.594 --> 00:16:36.110 But we're constantly improving things. 00:16:36.110 --> 00:16:37.421 You know. 00:16:37.520 --> 00:16:42.393 One thing I would like to point out is we've made a huge investment in search. 00:16:42.393 --> 00:16:53.720 Made a huge investment in search because you know like, uh, when a prospective client calls you up on the phone, it's usually something like hey, kobe, I got this farm I want to sell, can you help me sell it? 00:16:53.720 --> 00:16:55.363 You're like, okay, well, where is it? 00:16:55.363 --> 00:16:59.129 Well, it's in such and such county. 00:16:59.129 --> 00:17:04.862 I I'm not exactly sure what road it's on, but, uh, I've been there a couple of times. 00:17:04.862 --> 00:17:12.326 So then you're on a little bit of a hunt through the woods literally to find the parcel that they might want to sell. 00:17:12.326 --> 00:17:15.147 So we've made a huge investment in search. 00:17:15.788 --> 00:17:20.810 So you can search by, obviously, the landowner's name across all 50 states. 00:17:20.810 --> 00:17:30.836 You can search by mailing address, which normally, if somebody's calling you up, right, you can say okay, well, where does the tax bill go? 00:17:30.836 --> 00:17:41.541 You can search by section, township and range. 00:17:41.541 --> 00:17:47.115 You can search by county Heck, even if you just have a partial address or a partial name, usually you can find the parcel that you're interested in. 00:17:47.115 --> 00:17:54.413 So anyway, that's just an example of a feature that you would think is not that big a deal. 00:17:54.413 --> 00:18:05.252 But first and foremost, especially if you're a broker, you got to find the parcel that the prospect has called you up on to help you be able to put a value on it. 00:18:05.252 --> 00:18:08.369

Right Start to put a value on something if you don't know the parcel. 00:18:08.369 --> 00:18:15.868 So that's just a good example, and we've pushed out a few features of the week, highlights of even the search feature. 00:18:16.890 --> 00:18:53.592 Yeah, no, and that you know, like that, to me it's just, it's one of those things though it's, it's real easy to get that mindset that once you sign a contract, hey, gotcha, you know, so on to the next sale, right, and it's just, it's refreshing, I guess, just for me to point that out there, that unsolicited feedback, I guess, but that that just a constant reminder to us that are using it that, hey, there's more out there than just probably what you guys signed up for and we, you know, and that just that joy to be able to share with us that that you guys have all this robustness to your platform. 00:18:53.632 --> 00:18:56.699 So so, kobe one other thing I'd like to point out. 00:18:56.699 --> 00:19:03.651 I'm sorry to cut you off, no go, and this is. 00:19:03.651 --> 00:19:04.252 This is a hot button for me. 00:19:04.252 --> 00:19:05.857 Um, if you have a question, call us, we pick up the phone. 00:19:05.857 --> 00:19:09.329 You know a lot of software companies don't pick up the phone. 00:19:09.329 --> 00:19:10.531 We do pick up the phone. 00:19:10.531 --> 00:19:14.881 Uh, my team may, you know, hate me for saying this, but but I do. 00:19:14.881 --> 00:19:25.394 Uh, you know customer service and making sure that if somebody does run into a problem or you have questions, email us, give us a call. 00:19:25.394 --> 00:19:30.967 Heck, give me a call, I will answer the question. 00:19:30.967 --> 00:19:33.191 I think that's super important. 00:19:33.191 --> 00:19:37.756 But, in addition to that, the software is never done. 00:19:37.756 --> 00:19:40.118 We're constantly making improvements to it. 00:19:40.118 --> 00:19:48.055 But but please don't this is true for whether you're a customer or not a customer Give us a call and we'll walk you through. 00:19:48.055 --> 00:19:51.182 We'll, we'll help you understand how to use the platform. 00:19:51.182 --> 00:19:55.080 So, but we're not afraid of talking to our customers. 00:19:56.170 --> 00:19:57.073 Yeah, I think that. 00:19:57.073 --> 00:19:59.140 Well, I mean, we've found out, that's true. 00:19:59.140 --> 00:20:02.430 Brian Reynolds from Nebraska here, one of our agents. 00:20:02.430 --> 00:20:16.960 He was having an issue with, like, the way the data was coming through and he picked up the phone, called and I think it was just a matter of like, there was some, the data was flipped, the switch was flipped wrong or something, and as soon as it was set up correctly it was. 00:20:16.960 --> 00:20:19.654 It was amazing how quickly you guys resolved it. 00:20:19.654 --> 00:20:31.722 And so you know that's very true, Very easy to deal with, and it was within like an hour, I think that we resolved it instead of days. 00:20:31.849 --> 00:20:34.036 So I can contest to that. 00:20:34.036 --> 00:20:48.984 You're not lying, Pick up the phone, Ask questions, Don't be mad, Don't go to bed mad, Just get it off your chest so that we can have a good relationship. 00:20:48.984 --> 00:20:52.075 But let's talk about what. 00:20:52.075 --> 00:20:56.382 So we use this because we want to make sure that. 00:20:56.382 --> 00:20:57.984 You know this is just one tool. 00:20:58.130 --> 00:21:01.357 There's many tools that we use to try and come up with values on properties. 00:21:01.357 --> 00:21:06.369 This is one of them that we start with because we want to find the comparables. 00:21:06.369 --> 00:21:09.317 Really, and that's kind of this is my main tool. 00:21:09.317 --> 00:21:11.403 I want to go find out what's sold recently. 00:21:11.403 --> 00:21:14.571 I guess that's. 00:21:14.571 --> 00:21:23.085 That's kind of you know I I build my farm in the in Camo Ag and then immediately I go find the comparables. 00:21:23.085 --> 00:21:26.440 It also brings in soil datas and all this other stuff. 00:21:26.440 --> 00:21:31.923 Is that kind of what you guys' main goal was? 00:21:31.923 --> 00:21:45.001 At least for the land brokers is to try and help us find comparables and get that soil, that land data that came along with it, so we can build a report to help us get that value on the property. 00:21:45.001 --> 00:21:50.323 Is that kind of what the goal was, or what was the initial idea behind Camo Ag? 00:21:52.393 --> 00:21:59.305 Yeah, the initial idea was especially as it pertains to brokers, but this also applies to appraisers as well. 00:21:59.305 --> 00:22:06.233 Brokers, but this also applies to appraisers as well. 00:22:06.233 --> 00:22:17.863 You know, being able to, at your fingertips, identify the comps, the comp sales, the farms in the vicinity of the, let's say, the subject property that you're trying to do a broker's opinion on is very important, right? 00:22:17.863 --> 00:22:19.732 Not all farms are created equal. 00:22:19.732 --> 00:22:27.981 So let's talk about how you choose from your comparable farms, or how you choose the comparable farms. 00:22:27.981 --> 00:22:32.301 Well, one thing would be size, like how many acres is a property? 00:22:32.301 --> 00:22:34.869 Another thing would be percent tillable. 00:22:34.869 --> 00:22:48.617 So obviously, we've got our parcel layer and our farm layer, which allows you to carve the parcel up into production and non-production land, so that helps you put a value on a farm. 00:22:49.369 --> 00:22:51.778 You mentioned soils. 00:22:51.778 --> 00:23:00.224 Obviously, there's a big difference between high-quality soils and lower-quality soils. 00:23:00.224 --> 00:23:03.878 There are other things, such as flooding. 00:23:03.878 --> 00:23:06.815 Right, are we talking bottom ground that floods every other year? 00:23:06.815 --> 00:23:09.961 Is the property well drained? 00:23:09.961 --> 00:23:15.682 And then, obviously, the crops that are growing on it, right, I mean, there can

be a big swing on. 00:23:15.682 --> 00:23:22.549 Is this land that has just had, you know, grass on it, or is it corn and bean ground? 00:23:22.549 --> 00:23:25.295 Or you cover a pretty diverse area. 00:23:25.295 --> 00:23:28.500 So you probably see a fair amount of wheat and heck. 00:23:28.500 --> 00:23:31.005 Maybe you even see some cotton in certain areas. 00:23:31.005 --> 00:23:35.922 So I mean, obviously that can impact the value of the land. 00:23:36.651 --> 00:23:46.519 So, as a broker, what you are trying to do is you're trying to do a like-for-like analysis, right, farms like this have sold for this amount. 00:23:46.519 --> 00:23:57.224 And then the other thing you mentioned this earlier who were the buyers and sellers of those close-by farms, right? 00:23:57.224 --> 00:24:02.442 So that will tell you a little bit of did this property sell for a lot of money? 00:24:02.442 --> 00:24:06.718 Because it got bid up by the neighbor which you know. 00:24:06.718 --> 00:24:14.442 A farm may only come up once in a generation for sale, so that could justify a very, very high price. 00:24:14.903 --> 00:24:30.815 That also helps you determine who your list of buyers might be, right, you and I discussed when we were getting ready for the call you need to give those neighbors a call or stop by and say, hey, would you be interested in this property? 00:24:30.815 --> 00:24:40.175 So researching who the landowners, the large landowners, and who the buyers and sellers in the vicinity of a property are. 00:24:40.175 --> 00:24:48.346 So those are all just different data layers that we have in the platform that brokers like yourself can use. 00:24:48.346 --> 00:24:59.266 Now, above and beyond that, if you're an ag banker and you're using the platform, you're probably looking at mortgage data. 00:24:59.266 --> 00:25:18.642 You may also be looking at who the producers in the area are as well, and then obviously, if you're in ag seed sales or something like that, you probably care more about the operators or the producers in the area than just the landowners. 00:25:18.642 --> 00:25:27.423 So those are just examples of data layers that we have in the platform that a broker like yourself can use to help put an accurate value on farmland. 00:25:28.250 --> 00:25:43.865 Yeah, and I think what's interesting is like okay, so years ago, initially, when I got my subscription to Camo Ag and started using it, absolutely my initial thought was is that I'm building a report. 00:25:43.865 --> 00:25:54.576 It's it's a semi-sexy report that I'm going to be able to hand to my client, got my branding on it and that it's got my comparables on it. 00:25:54.576 --> 00:25:57.241 It's got the soil data, it's got all this other data on it. 00:25:57.241 --> 00:26:11.743 Since then we've all of a sudden became we got to the point where now I've got and we've talked about this in the break is you've got the search feature on here. 00:26:11.864 --> 00:26:16.737 Now I can go to the point you just made about. 00:26:16.737 --> 00:26:19.381 I want to notify all the neighbors, right? 00:26:19.381 --> 00:26:32.077 I want to let them know so I can go in there and I can say I want you know 200 addresses surrounding that property that I can send a bold postcard to that I can say hey, we're selling this property. 00:26:32.077 --> 00:26:37.415 We want to make sure you guys know, which has now become a part of my business model, right? 00:26:37.415 --> 00:26:39.038 So now I want to let the neighbors know. 00:26:39.038 --> 00:26:46.701 That search feature, I think, is becoming probably one of the bigger selling points, correct? 00:26:46.701 --> 00:26:49.873 That's become a huge feature of KMOA. 00:26:50.855 --> 00:26:54.046 Yes, Search being able to find the property quickly. 00:26:54.046 --> 00:26:57.494 And list building being able to build that marketing list. 00:26:57.494 --> 00:27:05.873 It's allowing you to serve your customers in the highest possible way, right in you. 00:27:05.873 --> 00:27:07.556 You and I discussed previously. 00:27:07.556 --> 00:27:17.000 Selling a farm is more than just pounding a sign into the field and calling it a day right and you know you can't sell farms that way. 00:27:17.461 --> 00:27:36.983 But if you are really, uh, trying to do your the best job you can for your clients, it's yeah, it's pounding a sign into the farm, but it's making sure that you are bringing an audience around that farm, a list of buyers around that farm that both live near and far. 00:27:36.983 --> 00:27:44.054 I think one of the things that's happened Kobe in the land business, especially over the last 10 to 15 years. 00:27:44.054 --> 00:27:52.176 Heck, even over the last three or four years, I think the world has become much more aware of the value of farmland. 00:27:52.176 --> 00:27:55.804 It has been a pretty darn good investment. 00:27:55.804 --> 00:27:57.070 Well, guess what? 00:27:57.070 --> 00:28:03.564 The buyer of that farm that you're selling, that buyer could be anywhere. 00:28:03.564 --> 00:28:06.190 It could be in New York, it could be in California. 00:28:06.190 --> 00:28:20.006 So your responsibility to your clients, and every broker's responsibility to the client, is to get the highest possible price and bring the largest list of buyers to that. 00:28:21.412 --> 00:28:26.304 So before tools like CamelWag, it was a lot more difficult. 00:28:26.304 --> 00:28:33.203 So we're really trying to make your job easier so you can spend more time with your clients. 00:28:33.203 --> 00:28:40.580 You mentioned the reports, the market analysis that we create. 00:28:40.580 --> 00:29:02.769 It's got your branding on it so that you can do a very professional job, have a work product that you can leave behind with them and, uh, let them know that you know, you know what you're doing and I think, um, I think, it helps, uh, differentiate folks like yourself right, Like you're a professional in this business. 00:29:02.769 -->

00:29:14.625 You can do the best job of valuing a farm, so it's our job to give you the best possible tools and the best possible data and the most up-to-date data. 00:29:15.310 --> 00:29:16.476 You know, here's a good example. 00:29:16.476 --> 00:29:25.223 You know we spend quite a bit of time pulling auctions and auction data into the platform. 00:29:25.223 --> 00:29:42.483 A lot of times, especially if you're not in that area, you may not know that a farm just closed last week or two weeks ago and you need that very, very up-to-date data, if at all possible, to put the most accurate value on a farm. 00:29:42.483 --> 00:29:45.380 That's something that I think a lot of people don't realize. 00:29:45.380 --> 00:29:50.416 We are pulling a great deal of auction data into the platform. 00:29:50.416 --> 00:29:53.968 A lot of that has not even hit the public records yet. 00:29:53.968 --> 00:29:55.531 You could call the county assessor. 00:29:55.531 --> 00:29:57.515 That county assessor may not even know yet. 00:29:58.176 --> 00:30:03.796 Yeah, no, I mean, and I mean I want to talk about that when we come back from the break. 00:30:03.796 --> 00:30:14.798 Let's take a quick break and when we come back I want to talk about just kind of where that data is coming from, because you are getting this stuff from a multitude of different places. 00:30:14.798 --> 00:30:20.156 But if you don't mind, we're going to take a break and we will be right back. 00:30:22.151 --> 00:30:23.376 Land isn't just dirt. 00:30:23.376 --> 00:30:31.222 It's where memories are made, families are raised and livelihoods are built. 00:30:31.222 --> 00:30:36.882 But when it comes time to sell or buy, the weight of the decision is heavy. 00:30:36.882 --> 00:30:40.997 Where do you even start? 00:30:40.997 --> 00:30:49.251 Who can you trust to guide you? 00:30:49.251 --> 00:30:54.242 For too long, land transactions have been treated like a simple exchange Numbers on a paper, a signature on a line. 00:30:54.242 --> 00:30:56.332 But it's more than that. 00:30:56.332 --> 00:31:02.301 At High Point Land Company, we don't just list land, we walk it. 00:31:02.301 --> 00:31:11.569 We learn its story and we find the right buyer who understands its worth. 00:31:11.569 --> 00:31:15.082 You are not just another deal. 00:31:15.082 --> 00:31:28.317 You are the steward of something bigger and we're here to help you navigate every step of the way when it's time to sell, when it's time to buy. 00:31:28.317 --> 00:31:36.492 We're here Because land is more than just land. 00:31:42.383 --> 00:31:53.801 It's your legacy all right, we are back with corbett. 00:31:53.801 --> 00:31:58.067 Cool, from camo ag corbett. 00:31:58.067 --> 00:32:10.417 You said to me something interesting that you don't really have a headquarters like you have like people hanging out in like nine states or six countries or I don't know, like something, like what is it nine states? 00:32:10.417 --> 00:32:14.809 But you're from the great metropolis of chicago, correct? 00:32:15.830 --> 00:32:22.877 yeah, so I'm, uh, based out of suburban chicago, but we are we're one of those fully remote companies. 00:32:22.877 --> 00:32:33.452 You know that in the real estate business, like most real estate brokerages are kind of remote as well, but yeah, we're, we're very distributed. 00:32:33.452 --> 00:32:41.644 We do have a small office in suburban Chicago, but really a remote first company. 00:32:41.644 --> 00:32:52.144 We leaned into that with the pandemic and it's been great for us and we do get together periodically as a company. 00:32:52.144 --> 00:33:13.243 We will typically have like a harvest day where we'll come out to a farm and ride in combines, tractors, semis and stuff just to, especially for the folks that are not as familiar with agriculture, although at this point most of the team has quite a bit of experience now. 00:33:13.243 --> 00:33:19.323 But, yeah, just trying to do things to make sure that all the employees are well educated about agriculture. 00:33:19.869 --> 00:33:25.903 Yeah, to touch and taste what it is exactly you're, exactly what you're up to and why you're doing it. 00:33:25.903 --> 00:33:27.255 That's fun. 00:33:27.255 --> 00:33:38.804 But, yeah, we've still got a couple of offices around the country, but I would say that a lot of our agents with High Point are remote, out on their own little islands doing their own things. 00:33:38.804 --> 00:33:43.760 But no, but, uh, no, let's talk about data. 00:33:43.760 --> 00:33:45.756 Uh, that's what's the? 00:33:45.756 --> 00:33:55.960 We're in the data age, you know, and I think we're moving into the uh, um, what, the, the age of uh, of what? 00:33:55.960 --> 00:33:58.029 What's the next stage? 00:33:58.029 --> 00:33:59.976 I don't know. 00:33:59.976 --> 00:34:00.807 Is it artificial? 00:34:00.827 --> 00:34:01.108 intelligence. 00:34:01.128 --> 00:34:02.273 Artificial intelligence. 00:34:02.273 --> 00:34:03.730 Is that what it is? 00:34:03.730 --> 00:34:05.288 But we're still. 00:34:05.288 --> 00:34:07.496 The world revolves around data. 00:34:07.496 --> 00:34:11.615 Where exactly is the data that you guys are getting? 00:34:11.615 --> 00:34:13.764 I mean, it's coming from a ton of different places, right? 00:34:13.764 --> 00:34:29.710 You're not just sitting there with a couple of people sitting at a chair typing all this stuff in from reports from brokers all over the country, right there's a bunch of stuff that's coming in and you're getting the data from that correct, correct, correct. 00:34:29.730 --> 00:34:34.297 So we get data through a variety of different aggregators. 00:34:34.297 --> 00:34:42.539 There are some big national players, so we're pulling it from two or three of the large national players. 00:34:42.539 --> 00:34:54.161 There are some local, more local data sources, for example, like Land Sales Bulletin, which I think covers, you know, nine or 10 states. 00:34:54.161 --> 00:35:19.653 So

we've got a pretty close working relationship with them, with them, and then on top of that, we are pulling in auction data that is relatively real time, so both live auctions, things that are going to be auctioned into the future, you can see those in the platform as well as recent auctions that have closed. 00:35:19.713 --> 00:35:22.137 So that's like near real time. 00:35:22.137 --> 00:35:26.849 Usually within a few days of an auction closing we'll have that in the platform. 00:35:26.849 --> 00:35:32.478 Then on top of that, we have private data. 00:35:32.478 --> 00:35:34.688 So what private data would be? 00:35:34.688 --> 00:35:41.239 Let's say Highpoint, you can record all of your sales data in the platform. 00:35:41.239 --> 00:35:53.594 Now, the difference with that is any private data in the platform remains private to your organization. 00:35:53.594 --> 00:36:01.293 So let's say you have somebody on your team that is entering either your sales in or just other let's say you had somebody attend an auction. 00:36:01.293 --> 00:36:05.409 They can record that in the platform for your own benefit. 00:36:05.889 --> 00:36:12.548 We do not look at the data that you guys are entering into the platform or any of our customers. 00:36:12.548 --> 00:36:16.378 Any of the data that we're pushing out to you guys. 00:36:16.378 --> 00:36:17.746 That's from public sources. 00:36:17.746 --> 00:36:28.414 And then anytime you privately author a comp data so a comparable sale data that stays private to your organization. 00:36:28.414 --> 00:36:36.851 There are some cases where certain organizations have agreed to share some data, but that's handled on a case-by-case basis. 00:36:37.284 --> 00:36:41.347 Anything you do in the platform is private to your organization. 00:36:41.347 --> 00:36:44.228 We don't look at it, we don't do anything with that. 00:36:44.228 --> 00:36:48.831 So those are the sources of the data. 00:36:48.831 --> 00:37:16.246 And it obviously right, because the counties don't report sales instantaneously, right, but we have both the transaction data. 00:37:16.246 --> 00:37:22.726 Then we also have the county assessor data as well and then I think you know, kobe, for a number of the counties we have links directly to the county assessor's website. 00:37:22.726 --> 00:37:24.434 So we call them convenience links. 00:37:24.434 --> 00:37:32.606 So if you click on a parcel, in a lot of cases, if you see that as a hyperlink, you can click on that it will take you directly to the county, which is. 00:37:32.606 --> 00:37:47.335 It's a pretty cool feature to be able to very quickly go and maybe dig in a little bit deeper on a property and see if there's anything else that you need to know about that specific person or that farm. 00:37:48.018 --> 00:37:49.300 Yeah, no, that's. 00:37:49.300 --> 00:37:56.784 That's interesting because you know, like I would be kind of curious to know, like, what's the hierarchy? 00:37:56.784 --> 00:38:10.034 There's gotta

be like data coming in on sales and how you have data coming in on the same sale five different times. 00:38:10.034 --> 00:38:28.778 There's got to be a way that it'll say, oh, this is the same one, and if there's a data difference, does it just kick it to somebody to make a decision? 00:38:30.186 --> 00:38:31.873 Yeah, so there's a couple of things. 00:38:31.873 --> 00:38:42.019 One, when you're doing a comparable market analysis where you're looking at sales, you can turn different data sources on and off right. 00:38:42.019 --> 00:38:46.996 So you can sometimes be in certain areas where there's just too much right. 00:38:46.996 --> 00:38:50.735 You just want to turn off some of the sources. 00:38:50.735 --> 00:39:10.990 In terms of that hierarchy I forget exactly how we set that, but in some cases, you know what is interesting it can actually be helpful to look at multiple sources on the same transaction, because guess what Mistakes happen right. 00:39:11.885 --> 00:39:17.666 Sometimes they'll miss a parcel, sometimes perhaps the acreage could be off Heck. 00:39:17.666 --> 00:39:23.376 We've even seen keying errors right where the data source that we're pulling in. 00:39:23.376 --> 00:39:25.760 They just flat out made a mistake right. 00:39:25.760 --> 00:39:36.119 So the combination of those things can make it helpful to look at, you know, if multiple sources have the same transaction. 00:39:36.119 --> 00:39:40.885 It can actually be helpful to see the multiple transactions. 00:39:40.885 --> 00:39:44.971 But I'll be honest with you, I forgot exactly how we prioritize it. 00:39:44.971 --> 00:39:51.250 So I'll have to get Jesse on the phone or something with you to see how we prioritize those. 00:39:51.670 --> 00:39:52.413 That's all right. 00:39:52.413 --> 00:39:55.144 You've been pretty on top of things so far. 00:39:55.144 --> 00:39:59.813 I'm going to give you this one on a lookup, I guess. 00:40:00.956 --> 00:40:02.418 Well, you can ask the team. 00:40:02.418 --> 00:40:05.454 I'm probably one of the heavier users of the platform. 00:40:05.454 --> 00:40:13.510 I use it quite a bit, so I feel like if you're going to sell something, you better know how to use it. 00:40:13.510 --> 00:40:18.894 So that applies to a lot of different things, but I'm a pretty big user of the platform myself. 00:40:21.291 --> 00:40:22.795 Yeah, it's pretty user-friendly. 00:40:22.795 --> 00:40:25.369 I mean, if I can use it. 00:40:25.369 --> 00:40:29.135 I always say you made it to the point where most people can handle it. 00:40:29.135 --> 00:40:45.347 So I'm going to stump you now because I use the product, because I'm going to. 00:40:45.347 --> 00:40:46.751 I use the product so I want to know, like, what would I not know? 00:40:46.751 --> 00:40:50.402 Or maybe what's coming up that is exciting, that maybe we could let people know that that's going to be new. 00:40:50.585 --> 00:41:15.684 And the next big thing with Camelback Well, so a few things, and one thing that, again, I just don't think people are aware enough of is we have invested very heavily in search and it is super fast, very slick and very good, and it is a search across the entire country. 00:41:15.684 --> 00:41:26.054 So both for yourself you know, you being a professional but others who are not professionals using the platform, give search a shot. 00:41:26.054 --> 00:41:35.398 You know, I think everybody knows how to use Google search, but I think you will be surprised at how well it works. 00:41:35.398 --> 00:41:42.777 Heck, you can do a search for something like search for Walmart or search for Apple or Microsoft, et cetera. 00:41:42.777 --> 00:41:46.092 You will see all the parcels that they own in the country. 00:41:46.092 --> 00:41:47.637 So it's really kind of crazy. 00:41:47.637 --> 00:41:49.628 So just a shout out to search. 00:41:49.628 --> 00:41:53.157 If you haven't used it yet, I would highly recommend it. 00:41:54.425 --> 00:42:09.641 A couple of quick previews we are working on some tools that will help brokers like you drive even more engagement with your customers and with your prospects. 00:42:09.641 --> 00:42:21.041 And just a little bit of a veiled you know hint, but it will make your website even more powerful than it is already. 00:42:21.041 --> 00:42:30.739 Make your website even more powerful than it is already and it will hopefully help drive more engagement with your website and help bring in more customers, help bring in more leads. 00:42:30.739 --> 00:42:31.766 So stay tuned. 00:42:31.766 --> 00:42:45.411 On that little bit of a sneak peek, the last thing I'll leave you with is Camoag is mobile responsive, so you can use it on your phone in a web browser. 00:42:45.432 --> 00:42:49.514 That's right and it works quite well. 00:42:49.514 --> 00:42:56.976 You can even turn on location services and if you're standing right next to a farm or whatever, you can see exactly where you are. 00:42:56.976 --> 00:43:05.992 If it's a section, it's easy to get you know, it's easy to you know, get kind of confused, like where you're at on on a property sometimes. 00:43:05.992 --> 00:43:16.786 Uh, but we are working on some more mobile capabilities uh to uh to help you when you're in the the pickup truck, uh out there selling to folks. 00:43:16.786 --> 00:43:19.472 So just a little bit of a sneak peek there. 00:43:19.472 --> 00:43:21.016 So stay tuned. 00:43:21.016 --> 00:43:26.755 Should be coming out here pretty soon and I think you'll, I think you'll like it. 00:43:26.755 --> 00:43:28.097 It's going to help you out quite a bit. 00:43:29.086 --> 00:43:44.965 I'm, I'm, I'm excited to see what you guys are working on, because I have not been disappointed yet and definitely just the search feature is something like I think the first time I was introduced to it and I heard the price tag on it, I was a little sticker shocked. 00:43:44.965 --> 00:43:59.253 But when you sit down and figure out what you get for what you guys are

charging, it's ridiculously reasonable, and I think everybody in this business I mean, it's one flat fee. 00:43:59.253 --> 00:44:02.778 It's one flat fee if I, if I still the same as it was. 00:44:02.778 --> 00:44:11.492 So I don't know if you're talking prices today or or whether you want people just to get ahold of your team, but um, um, but it's I. 00:44:11.492 --> 00:44:15.567 I will tell you that it is probably one of the coolest features in in the business. 00:44:15.626 --> 00:44:27.690 If you're looking for um, I always say that the the best thing to do in this business is something, no matter what it's something, just go do something. 00:44:27.690 --> 00:45:06.666 And so one of the things that we've incorporated in our office is like, if we don't have anything better to do, we pull search up and we just start searching ridiculous things and then, you know, start contacting people, you know, and so one of the you know like contacting people, you know, and so one of the you know, like who's buying stuff in whatever County you know, and so we'll go pull up, you know we'll we'll be able to find who's buying property right now in X County Nebraska or X County Kansas or X County Colorado, and, using you know another tool that we have, we can find those phone numbers and we can just start calling up and talking to people about what they're buying, what they're looking for, and see if we can help them. 00:45:06.666 --> 00:45:15.255 You know, and so cause we have search also that we'll find out what they're buying, so we can go make other phone calls to find out what people want to sell. 00:45:15.255 --> 00:45:23.438 You know, and so it's, you know, it's just it's a very fun tool to use, especially if you're nosy and just want to find out information. 00:45:23.438 --> 00:45:25.039 It's incredible. 00:45:26.706 --> 00:45:28.273 Well, it's funny you mentioned that, kobe. 00:45:28.273 --> 00:45:31.887 I should have mentioned this Pretty soon. 00:45:31.887 --> 00:45:38.034 You'll be able to get phone numbers and email addresses through the platform as well, so you won't even have to go to another tool. 00:45:38.034 --> 00:45:44.847 But in terms of pricing, it's less than a tank of gas per month. 00:45:44.847 --> 00:45:52.327 So so it's really, especially for an ag professional like yourself, a broker, right. 00:45:52.327 --> 00:45:56.460 Like dude, how many tanks of gas do you go through a month? 00:45:56.460 --> 00:45:59.771 Right, it's, it's a lot right, because you're driving all over the place. 00:45:59.771 --> 00:46:00.454 So it's, it's less than that. 00:46:00.454 --> 00:46:01.858 It's's it's a lot Right, because you're driving all over the place. 00:46:01.858 --> 00:46:16.246 So it's, it's less than that, it's quite, it's quite affordable, and the time that you can save, both from a prospecting standpoint but also just in serving your clients, it's, it's well worth the money, yeah. 00:46:17.369 --> 00:46:20.657 Well, and I again I don't know why. 00:46:20.657 --> 00:46:22.092 Well, and again I don't know why. 00:46:22.092 --> 00:46:36.331 This is one of those tools that it's just. 00:46:36.331 --> 00:46:40.844 I almost feel like I'm almost giving away too much by offering this one up to my competition, but I highly recommend it. 00:46:40.844 --> 00:46:42.867 I can't say enough good things about what you guys are up to, sir. 00:46:42.867 --> 00:46:46.110 Anything else before we jump off here Anything we missed. 00:46:47.471 --> 00:46:48.532 No, I don't think so, kobe. 00:46:48.532 --> 00:46:50.614 I really appreciate the opportunity today. 00:46:50.614 --> 00:46:52.737 We really value your business. 00:46:52.737 --> 00:46:55.219 We appreciate working with High Point. 00:46:55.219 --> 00:47:06.967 You guys have been awesome, so look to continue to work with you guys in the future, and if you ever have any ideas for anything you would like for us to add to the platform, just give me a. 00:47:06.967 --> 00:47:08.954 Give me a call and we'd love to talk to you. 00:47:09.585 --> 00:47:23.592 That is one thing I will say before I go is I know for a fact that you guys are very open to um looking at any sort of crazy ideas, because you do pick up the phone when David calls you. 00:47:23.592 --> 00:47:26.458 So he has got lots of ideas. 00:47:26.458 --> 00:47:42.054 Most of them are pretty awesome, but, uh, well, um, we are going to go ahead and put your um uh website information and probably your company phone number in the show notes so that people can get ahold of your company if they're interested. 00:47:42.054 --> 00:47:48.463 And I think, do you do a test drive for people or just yeah, we can do. 00:47:48.826 --> 00:47:49.851 Yeah, we can do trials. 00:47:49.851 --> 00:47:55.918 If folks want to do a trial, just give us a call or drop us an email and we'll get you set up. 00:47:56.465 --> 00:47:57.771 Yeah, highly recommend it. 00:47:57.771 --> 00:48:00.730 Like I said, get a hold of these guys. 00:48:00.730 --> 00:48:05.559 This is probably something you need to have in your toolbox for sure. 00:48:05.559 --> 00:48:12.454 Well, once again, thanks everybody for joining us today, and we will see you all down the road. 00:48:14.146 --> 00:48:17.817 As we wrap up another episode of the American Land Seller Podcast. 00:48:17.817 --> 00:48:19.190 Thank you for joining us. 00:48:19.190 --> 00:48:25.829 Visit wwwamericanlandsellercom and find us on one of your favorite podcast platforms. 00:48:25.829 --> 00:48:34.838 If you would be so kind and you enjoyed today's insights, please like, subscribe, rate, follow and review us on whatever app you are listening or watching on. 00:48:34.838 --> 00:48:37.710 Connect with us on social media for updates. 00:48:37.710 --> 00:48:38.992 Until next week. 00:48:38.992 --> 00:48:41.778 Kobe wishes you success in your land endeavors. 00:48:41.778 --> 00:48:44.269 God bless you and have a great week. 00:48:45.331 --> 00:48:49.148 The American Land Seller is brought to you in part by LandHubcom. 00:48:49.148 --> 00:48:51.974 Are you in the market for the perfect piece of land? 00:48:51.974 --> 00:48:58.217 Look no further than LandHubcom, your solution to the biggest challenges facing land buyers and sellers. 00:48:58.217 --> 00:49:01.728 Today, at LandHub, we're revolutionizing land transactions by effectively connecting buyers and sellers. 00:49:01.728 --> 00:49:04.152 Today, at LandHub, we're revolutionizing land transactions by effectively connecting buyers and sellers. 00:49:04.152 --> 00:49:08.074 Say goodbye to the struggle of finding or marketing land for sale. 00:49:08.074 --> 00:49:17.456 We understand the power of new media marketing, leveraging social media and targeted ads to bring together the ideal audience for all property types. 00:49:17.456 --> 00:49:23.407 Join us today and experience the expertise of LandHub's land marketing professionals. 00:49:23.407 --> 00:49:29.929 Whether you're buying or selling, let us show you the way in the ever-evolving world of land transactions. 00:49:29.929 --> 00:49:35.186 Visit LandHubcom and discover what the future of land marketing looks like. 00:49:35.907 --> 00:49:41.938 Landhubcom, where your land journey begins, and High Point Land Company. 00:49:41.938 --> 00:49:49.956 When it comes to buying and selling land, high Point Land Company sets the standard for excellence across the Midwest and beyond. 00:49:49.956 --> 00:50:02.215 Our expert land specialists bring unmatched market knowledge and a personal touch to every single transaction, whether it's a farm, ranch, recreational or even investment property. 00:50:02.215 --> 00:50:06.130 We provide the expertise and integrity you can trust. 00:50:06.130 --> 00:50:07.974 Looking to buy or sell. 00:50:07.974 --> 00:50:16.927 We offer a premier selection of properties and a marketing strategy designed to get you results, from productive farmland to recreational retreats. 00:50:16.927 --> 00:50:19.293 We help you maximize your investment. 00:50:19.293 --> 00:50:25.849 Visit wwwhighpointlandcompanycom today and experience the difference. 00:50:25.849 --> 00:50:29.777 High Point Land Company a true leader in land sales.