Hire For Your Weaknesses: How Troy Hooper Scaled Pepper Lunch to 570 Locations
Troy Hooper's career looks impossible to explain: culinary school at 17, licensed yacht captain, 15 years fixing broken restaurant businesses, and now scaling Pepper Lunch from 5 North American locations to a planned 1,200 by 2030. What holds it together is one conviction he's carried through all o…
Big Business This Week: Decoding investor FOMO about the AI & SpaceX IPOs
A historic wave of IPOs is about to hit Wall Street. SpaceX $SPACEX, Anthropic $ANTHROPIC, and OpenAI $OPENAI, companies once confined to private markets and tech lore, are racing to go public with valuations that could redefine the market. For the average investor watching from the sidelines, the …
The CEO of a 500-Unit Global Brand Just Shared His Real Estate Playbook
Live from the National Restaurant Show, Pepper Lunch CEO Troy Hooper joins Kyle Closed Monday to talk restaurant real estate at scale. Site selection, co-tenancy strategy, AI-powered site scorecards, franchisee support structure, and the B-minus site mistake they made against their own instincts an…
Markets Are Moving: Is Your Finance Team?
The M&A market is heating up, and AI is compressing deal timelines from weeks to days.
In this episode of The Pre-Read, guest host Josh Gertsch and Troy Hooper of Mergermarket provide a capital markets update that touches on the SpaceX IPO, the quiet M&A surge, and why quality assets with resilien…
Stop Reading Scripts — Pepper Lunch CEO Explains Why Authenticity Wins
Troy Hooper, CEO of Hot Palette America, the parent company of Pepper Lunch, joins Shawn Walchef to explain why authentic storytelling has become one of the most valuable tools restaurant leaders have today. Hooper shares why scripted content falls flat, how curiosity creates stronger business rela…
Why Restaurant CEOs Need to Think Like CTOs. Interview w/ Troy Hooper, CEO of Pepper Lunch
What happens when restaurant leadership, technology, and growth strategy all collide in one conversation? Troy Hooper, CEO of Pepper Lunch joins Jim Balis and Shawn Walchef for the debut episode of the Enterprise CTO Podcast. They discuss what today’s restaurant leaders need to understand about tec…
5 Lessons I Learned From Interviewing the Top CEOs in Hospitality
Running a restaurant will consume you if you get trapped in the daily firefight. Between broken ice machines, labor shortages, food cost spikes, guest complaints, and vendor delays, it is easy to spend 100% of your energy just trying to make it to last call.
At Cali BBQ, we’ve been grinding on the …
Rising Tides Live: Business Partnerships To Friendships
Laura Wilber led this Rising Tides Live conversation about “Business Partnerships to Friendships” and how trust turns professional connections into lasting relationships. Restaurant operators, entrepreneurs, and business leaders shared stories about supporting one another, staying curious, and givi…
Rising Tides live - What's Actually on Your Phone? The Technology Behind Your Daily Success
Shawn Walchef led this Rising Tides Live conversation about the technology tools business leaders use every day. Troy Hooper described building websites with Claude Code, while Allen Beck explained how connecting AI to Slack, Google Workspace, and ClickUp simplifies his daily planning. Elizabeth Do…
Let Go or Burn Out with Troy Hooper
Troy Hooper — the former CEO of Pepper Lunch North America who spent years running turnarounds across restaurants, hotels, resorts, and private clubs — joins Greg and Spiro with a blunt diagnosis for every operator who can't take a real day off: if your phone won't stop ringing, that's not your bus…
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