How Crushing Disappointment Helped Castore Disrupt The Sports World | Tom Beahon
Tom Beahon is the co-founder of sportswear label Castore, which in less than a decade has grown in to a major global challenger brand, and can be seen on athletes and teams including Andy Murray, Red Bull Racing, Newcastle United and the England cricket team.
Growing up, all Tom ever wanted to be w…
The $1BN CEO who has beat Nike and Adidas in 9 years
Tom Beahon, the co-founder of Castore, reveals how he took on global giants Nike and Adidas—and won—in just 9 years.
Tom takes us behind the scenes of Castore’s rise, revealing what really goes on in the world of sports sponsorship deals and how he navigated a highly competitive industry.
He also t…
From Startup to Billion-Pound Brand: The Castore Journey to F1 with Co-Founder Tom Beahon
In this engaging conversation, Tim Silvey interviews Tom Beahon, co-founder of Castore, a premium sportswear brand that has made significant strides in the industry since its inception in 2015/16. Tom shares insights into his entrepreneurial journey, the challenges faced, and the importance of resi…
CLASSIC EPISODE: Castore
The start of the new football season is here, which means lots of new football kits, including many made by Castore, the UK's answer to Nike and Adidas. In this classic episode of the Business Leader Podcast from early 2024, Graham Ruddick sits down with Castore co-founder and chief executive Tom B…
Challenging The Giants of the Game - Tom Beahon, Co-Founder Castore [S9.E5]
![Challenging The Giants of the Game - Tom Beahon, Co-Founder Castore [S9.E5]](https://cdn-images-3.listennotes.com/podcasts/scaling-up-lessons/challenging-the-giants-of-qfeIakoHES_-tFnYSN_AcUI.300x300.jpg)
From a kitchen table in Liverpool, England, to the dressing rooms of some of the world's biggest sports teams, Castore is one of the fastest growing premium sportswear brands on the planet.
Founded in 2015 by brothers Tom and Phil Beahon, both former professional athletes. Castore was built on gri…
Decisions That Made Me: Thomas Beahon (Castore Co-Founder)
Tom Beahon played youth football for Tranmere Rovers from the age of eight, but when he realised he’d never make the very top, he walked away to chase a new dream: building a sportswear brand with his brother, frustrated by the lack of quality kit on the market. Today, Castore is valued at almost a…
Blue Monday - Are Everton suffering an identity crisis on and off the pitch?
What could have been a memorable week of football that saw Everton move up the table and progress in the FA Cup has turned out to be a disaster. On the pitch, the team looks devoid of ideas and players lack confidence, and the manager is once again dampening expectations. Off the pitch, some fans a…
Castore co-founder Tom Beahon: building a £1bn British sportswear giant
How did Castore disrupt global kit deals to build a British sportswear brand valued at almost £1bn? Hannah Prevett speaks to co-founder Tom Beahon about taking on Nike and Adidas.
In this episode of The Business, we look at how Castore transformed from an ambitious startup into a major player in sp…
BONUS: Castore co-founder Tom Beahon on keeping wealth creators in the UK
Is tax policy driving away British business leaders? Hannah Prevett speaks to Castore co-founder Tom Beahon about the future of UK business.
In this bonus episode of The Business, Castore Co-founder Tom Beahon shares his concerns that successful entrepreneurs have little incentive to remain in the…
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