# Tara Button

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120 Priorities are changing

People’s priorities are changing, as we realise more stuff doesn’t make us happier– so how can businesses thrive by doing better, with less? In this episode, Catherine Weetman suggests it’s time to bust one of the myths of the modern economy – people don’t want more and stuff! Prioriti…

057: Tara Button: The Birth Of An Entrepreneur - BuyMeOnce.com

Tara Button is Founder and CEO of BuyMeOnce.com. Born and raised in Hong Kong, Tara spent much of her time scheming with her best friend on how to save the world. She was then sent to boarding school in England at 11, and at the University in Edinburgh, she was inspired by working in the same caf…

128 Tara Button: products that say ‘Buy Me Once’

Tara Button is the founder and CEO of Buy Me Once, a platform which helps people buy the longest-lasting products on the planet. If you’ve heard me talking about the 3 essential strategies for circular businesses, you’ll know that one of those 3 strategies is Keeping things in use for longer, thro…

129 Alex Holland: SolarPunk Stories for a circular future

How do we draw people towards a deliciously sustainable future? In this episode, we’re going off at a slight tangent: to explore how we can bring people into this world, to feel they have agency and to see an exciting, meaningful future where we do better, with less. We’re going to hear about a wa…

135 Tuomo Laine: unlocking circular business models

Tuomo Laine is the CEO and co-founder of Twice Commerce, which provides software to help its clients unlock a range of circular business models. Tuomo is known for being straightforward and action-oriented, and for his dedication to using entrepreneurship for societal good. He is a member of the Un…

Rebuilding and Automating a Business From the Ground Up, with Tara Button

"I had to let everyone go and run the entire business myself." Tara Button's Buy Me Once had raised £3 million and grown to 14 staff. They were burning through cash faster than they could raise it. The choice: close the business completely or go solo with AI automation. The result? Q4 2024 revenue …

52 Sustainability Hacks Finale: From E-Waste to Ethical Pensions, the Ultimate Autumn Action Guide

In this practical and empowering final episode of the 52 Simple Sustainability Hacks series, host Emma Burlow delivers the last actionable tips (numbers 40 to 52) that prove sustainable living doesn't have to cost money or consume your life. Recording in beautiful autumn while resisting the urge t…

92) Looking past ads telling us we need things we don't need with BuyMeOnce's Tara Button

Why should durability be a key factor to take into account when we try to shop more sustainably? How are advertisements set up to potentially manipulate our thinking, and how can we address that ourselves in order to protect our mental health?   Sharing her wisdom here is Tara Button, the Founder o…