How Can My Small Business Compete on More Than Just Price? EP17
If customers can’t tell the difference between you and your competitors, you’re competing on price, whether you realize it or not. In this episode of Underestimated, Shawna Suckow breaks down how small businesses can stand out in crowded, highly commoditized markets without racing to the bottom on …
Can AI Run Parts of My Business So I Can Get My Time Back? | Small Business Automation 2026 | EP18
Why does running your business feel harder as revenue grows?
Many small business owners discover that more clients, more sales, and more opportunities often create more stress, not more freedom. In this episode of Underestimated, Shawna Suckow talks with AI business strategist Alison Simmons about …
How Do I Get My First Customers With No Marketing Budget? | Small Business Growth Tips 2026
How do I get my first customers with no marketing budget? If you're a new business, building trust can feel impossible when you don't have reviews, referrals, testimonials, or a track record. In this episode of Underestimated, Shawna Suckow shares creative ways small business owners can attract cus…
How Do I Build Customer Loyalty That Big Competitors Can't Steal?
How do you build customer loyalty so strong that customers stay with you even when larger competitors show up with lower prices?
In this episode of Underestimated, Shawna Suckow sits down with Sandy Hendrick, Marketing Manager at HTC, an Internet Service Provider in Conway, SC, to talk about what i…
Promo Insiders: How to Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
Am I Missing Easy Holiday Marketing Ideas That Actually Get Attention?
Do your holiday promotions look exactly like everyone else's? If every holiday means another stock graphic and another predictable sale, your customers probably aren't giving it a second glance. In this episode of Underestimated, Shawna Suckow shares some of her favorite ways to use both traditiona…
Why are people visiting my website but not becoming customers?
Have you looked at your website lately... really looked at it? Not as the business owner who already knows where everything is, but as someone who's seeing it for the first time. If it's been a while, you might be surprised by what's helping you and what's quietly driving customers away. In this ep…
The "Blandscape" is Killing Your Business | The Entrepreneurial Journey
Most small businesses struggle because they sound exactly like everyone else.
In this episode, Dave sits down with consumer behavior expert, author, keynote speaker, former corporate buyer, World Series of Poker competitor, and accidental bootlegger Shawna Suckow for a conversation about what actu…
Why Prospects Ghost You (And What to Do About It)
Prospect ghosting feels personal. Usually, it isn’t. In this solo episode, Shawna breaks down nine reasons promising buyers go silent—from decision overload and unclear next steps to missing trust signals and follow-up that accidentally raises the pressure. You’ll learn how to spot what is really h…
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