# Shawn Riegsecker
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shawn riegsecker (born July 14, 1972) is an American entrepreneur, and is the CEO and founder Centro Inc, an advertising software company. Centro raised two rounds of funding, most recently for $30 million in 2015.In 2019, Riegsecker was named CEO of the Year by Illinois Technology Association.In 2012, Riegsecker was named on the Crain's Chicago Business’ Tech 50 list.Prior to founding Centro, Riegsecker worked in advertising sales for Real Media, an ad network.
Riegsecker is a founding director and co-chairman of Unite America, a group formerly known as the Centrist Project that supports independent, moderate political candidates in the United States.
Online acquisition marketing and advertising
Masha talks to Sean O’Neal, Chief Marketing Officer of Datran Media and Quinn Jalli, Privacy Officer and Vice President of ISP Relations for Datran Media. They discuss the topic of online relationship and acquisition marketing in 2006. She also talks to Ken Leeder, the CEO or Real Travel, Inc. Fina…
EP 12: Server room slumber
Shawn Riegsecker, Founder and CEO of Centro. Centro's been voted best place to work in Chicago for 3 years in a row. He talks about their culture, how they manage retention, and the personal sacrifices he made to create the company that includes sleeping on the floor in Centro's server room. He als…
Shawn Riegsecker, CEO at Centro, and Robb Henshaw, CMO at Cameyo
In our 13th episode, Gil talks about category creation with two B2B leaders who have influenced the media automation and virtual application delivery categories.
Panelists for this episode include Shawn Riegsecker, CEO of Centro and one of the creators of the media automation category, and Robb He…
44. Shawn Riegsecker – getting to the Basis Technologies of Centro
Shawn is the Founder and CEO of Basis Technologies, aka Centro, and a well-known figure on the ad tech circuit for two decades. He started the company back in 2001 with the vision of being a comprehensive, automated and intelligent software platform for digital media, focused on mid-market age…
Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back
Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the founder and CEO of Basis (formerly Centro) says media made every mistake in the book dealing with the …
44. Shawn Riegsecker – getting to the Basis Technologies of Centro
Shawn is the Founder and CEO of Basis Technologies, aka Centro, and a well-known figure on the ad tech circuit for two decades. He started the company back in 2001 with the vision of being a comprehensive, automated and intelligent software platform for digital media, focused on mid-market age…
Basis - Buying and workflow tools for mid-market agencies
Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basi…
Riegsecker Sees Local Media at an Inflection Point
Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities a…
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