# Nicolaj Reffstrup

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Ganni's Nicolaj Reffstrup on Measuring Ecological Impact Effectively

Having turned the Danish womenswear brand from a virtual unknown to a global trendsetter, Ganni's founder discusses how his tech background fuelled his approach. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25…

GANNI & Responsible Fashion - "We're Not a Sustainable Brand!"

This week, we're hanging out on the Copenhagen kitchen of the brilliant "insecure overachievers" behind GANNI. Married couple Ditte and Nicolaj Reffstrup are the force behind the cult Copenhagen label and they've have made it, according to Vogue, a "stratospheric success" beloved of #GanniGirls all…

Ganni: Taking risks for long-term return

Understanding cost and thinking long-term is key for fashion to become sustainable, explains Nicolaj Reffstrup, founder of Danish fashion brand, Ganni, on this episode of the Innovators podcast. After all, who is going to pay for it? Join us as we discuss how Ganni is making investments as well as …

How Danish fashion brands Ganni and (di)vision made sustainability cool

When it comes to sustainability, something is popping in the state of Denmark. In this bonus episode, recorded in the offices of Ganni during Copenhagen Fashion Week, we talk with former Ganni CEO Nicolaj Reffstrup and (di)vision Creative Director Simon Wick about how Denmark has positioned itself …

The Cult of Ganni

Nicolaj Reffstrup, the tech brain behind Danish fashion phenom Ganni, chats with Lauren about building a brand as an industry outsider, doing a $700 million deal with L Catterton, working with your spouse (creative director Ditte Reffstrup) without driving each other crazy, and writing a book,“The …

Don’t be mad, we made a podcast… and gossiped about fashion’s impact

On today’s (first ever!) show, we introduce our hosts, Emma Hakansson and Joshua Katcher, an Australian and a New Yorker who love fashion but hate what it does to life on our planet. They jump in with what’s most important, what they’re wearing — obviously. Emma is wearing a jacket Joshua’s label…

From the vault: We're all hypebeasts now, with Alec Leach

For this end of year episode of Non-Toxic, we dive back into the vault to revisit a fascinating conversation with Alec Leach, a sustainability strategist and author of The World is on Fire but We're Still Buying Shoes. (He's also ⁠got a great substack.) Alec shares his eye-opening journey from a hi…

How Ganni Became a Global Brand

How did Ganni become a global name? Is Ganni a sustainable fashion brand? What innovation is needed for fashion brands? Recorded live at Copenhagen Fashion Week at 1Hotel Copenhagen, Victoria sits down with GANNI co-founder Nicolaj Reffstrup  to talk about building one of fashion’s most recognizabl…