# Mark Lester

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Transforming Olipop into a $2B Brand using The Happiness Advantage with Mark Lester from Squint

What do David Bowie lyrics, childhood memories of soda, and gut health all have in common?  For Mark Lester, co-founder of the brand consultancy Squint, they’re part of a deeper exploration into how happiness shapes behavior and how brands can use that insight to grow. Prior to starting squint, Mar…

196: Getting Musical with Mark Lester

Hello everybody welcome to our episode with guest Mark Lester.  Mark played "Oliver" in the great 1968 musical and has a great story to share.  So sit back and enjoy our visit. Susan gave up Davy Jones for this kid so he is something!

Season 5 Favorite Moments

In this highlight episode, we revisit some of our favorite moments from Season Five of Brand Story. The conversation reflects on what it takes to build brands people believe in, how marketers should think beyond surface-level metrics in a zero-click landscape, and what it means to lead creative wor…

Astroscale to provide In-Orbit Refurbishment and Upgrading Services.

Astroscale UK has been awarded a contract by the European Space Agency to lead the design of the In-Orbit Refurbishment and Upgrading Service (IRUS) mission concept. Planet Lab has signed a multi-year agreement with the Swedish Armed Forces to deliver a suite of satellites, space-based data and awa…

Commando (1985) | Loving This At 7 Years Old

Degens Andy S and Brandon Bombay decide to let off some steam and talk about a classic that epitomized '80s action, 'Commando.' Bombay starts it off by recalling how his parents introduced him to adult movies when he was 7 years old by renting this banger.  Then the boys talk about multiple ludicro…

Ep. 97: Oliver!

Joe, Kyle, and Rick review the 1968 British period musical drama film, “Oliver!” Directed by Carol Reed, written by Vernon Harris, with music by Lionel Bart. The film stars Ron Moody, Oliver Reed, Jack Wild, Mark Lester, Shani Wallis, Joseph O’Conor, and Harry Secombe. We ranked the 14 songs from t…

Armed and Dangerous (1986)

John Candy and Eugene Levy are in a buddy cop film about two security workers uncovering corruption in the force. Also stars Meg Ryan in one of her early roles. Written by Harold Ramis and Directed by Mark Lester This movie came out in 1986 in the wake of Beverly Hills Cop and Police Academy.

The OLIPOP Strategy for Category Disruption

Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by blending gut-health science with the nostalgia o…

July 2026

Join Mel and the team as they discuss the best of what's coming your way on Talking Pictures TV, the nation's favourite archive TV and movie channel. Daniel kicks things off with 'Flic Story' from 1975. A true story of murder, madness, and the manhunt of a lifetime starring the legendary Alain D…

Class of 1984 (1982)

Class of 1984 (1982) – Exploitation Crime Drama Hey Cannon Cruisers fans! This week we're covering Class of 1984 (1982), an exploitation crime drama directed by Mark Lester and starring Perry King, Timothy Van Patten, Roddy McDowall, Lisa Langlois, and Michael J. Fox. Inspired by The Blackboard Jun…