# Kai Markus Mueller
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Top podcast episodes featuring kai markus mueller.
Kai Markus Mueller on Neuroscience with Forecasting & AI
In this episode, guest hosts George Boretos and Arian Sultan Khan explore the intersection of Neuroscience with Forecasting & AI with guest Kai Markus Mueller, acclaimed neuroscientist and a pioneer in Neuropricing.Kai, who began his journey in psychology with aspirations of becoming a child psycho…
Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller
In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees.
Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany,…
Ep 102 : Professor Dr. Kai-Markus Mueller on Using Neuroscience to Optimize Pricing Strategies & Win Deals
Are we missing out on potential profits by not exploring your customers' willingness to pay more? How do we find the optimal price for your product?
What is NeuroPricing ? How neuroscience can help us in finding the "Goldilocks price" for your product ?
Can discounts trigger impulsive buying…
2. Part 1 - Pricing and Sales through the lens of neuroscience with Prof. Dr. Kai-Markus Mueller
On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.
In part 1, we learn how Prof. Dr. Mueller has come to combine neuroscience with pricing and what the 2500 brain scans that he studied have revealed about peop…
3. Part 2 - Pricing and Sales through the lens of neuroscience with Prof. Dr. Kai-Markus Mueller
On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.
Part 2 takes us through practical examples of how prices steer people and what neuroscience suggests that we should do differently to be more successful in …
The Invisible Game: What Really Decides Who Wins a Deal with with Kai-Markus Mueller
A salesperson showed Kai-Markus Mueller's cousin an €800 Prada sweater. He bought a €250 Hugo Boss instead and told everyone he got a bargain. The Prada sweater was never for sale. It was there to make the Hugo Boss look cheap.
Kai-Markus Mueller is a neuroscientist who has measured value percepti…
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