The Truth About Dental Marketing
What if your marketing isn't the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Gra…
The Truth About Dental Marketing
What if your marketing isn't the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Gra…
Why Dental Marketing Fails—and What Actually Works [Replay]
What if your marketing isn't the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Gra…
Why Dental Marketing Fails—and What Actually Works [Replay]
What if your marketing isn't the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Gra…
The ROI Obsession That's Costing You Growth
Dentists are trained to think in formulas. Spend X. Get Y. Measure it. Optimize it.
So when marketing doesn't deliver immediate, perfectly trackable ROI, the reaction is often the same: turn it off.
In this episode of Dental Drill Bits, Dana and Sandy are joined by Grace Rizza, CEO of Identity De…
The ROI Obsession That's Costing You Growth
Dentists are trained to think in formulas. Spend X. Get Y. Measure it. Optimize it.
So when marketing doesn't deliver immediate, perfectly trackable ROI, the reaction is often the same: turn it off.
In this episode of Dental Drill Bits, Dana and Sandy are joined by Grace Rizza, CEO of Identity De…
The Right Patients, the Right Marketing | Grace Rizza
Getting more dental leads isn't always the answer. The real goal is attracting the right patients and giving them a reason to choose your practice.
In this episode of Dental Drill Bits, Dana Pardue and Sandy Pardue welcome Grace Rizza, founder and CEO of Identity Dental Marketing, for a conversati…
The Right Patients, the Right Marketing | Grace Rizza
Getting more dental leads isn't always the answer. The real goal is attracting the right patients and giving them a reason to choose your practice.
In this episode of Dental Drill Bits, Dana Pardue and Sandy Pardue welcome Grace Rizza, founder and CEO of Identity Dental Marketing, for a conversati…
Will AI & AEO Recommend Your Dental Practice?
AI is changing how patients search for dentists, but simply creating more content isn't enough. As AI-generated content floods the internet, credibility, expertise, and proof may matter more than ever.
In this episode of Dental Drill Bits, Dana Pardue and Sandy Pardue welcome Grace Rizza, founder …
Will AI & AEO Recommend Your Dental Practice?
AI is changing how patients search for dentists, but simply creating more content isn't enough. As AI-generated content floods the internet, credibility, expertise, and proof may matter more than ever.
In this episode of Dental Drill Bits, Dana Pardue and Sandy Pardue welcome Grace Rizza, founder …
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