# Felicity Carter
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Top podcast episodes featuring felicity carter.
Ep 31: What 1961 Can Tell Us About the Future of Wine
Global wine consumption recently hit its lowest point since 1961, the same year most people were filling jerry cans with wine from the local cooperative and serving it for dinner. In this episode, Felicity takes the first half of a two-part debate with Lulie Halstead, making the case that wine's ex…
Ep 32: The Great Wine Reckoning (And Why We're Drinking It Anyway)
Global wine consumption fell another 2.7% in 2025 —part of a cumulative 14% drop since 2018. Across the top 20 markets, wine volumes are down more than 20% since 2019. That’s one in five bottles, gone.
But Lulie presents the case for why wine remains relevant, from Gen Z participation rates to the…
The Wine Makers – Lulie Halstead, Wine Business Strategist
Lulie Halstead is a globally recognized expert in wine business strategy, consumer insights, and marketing, with over two decades of experience shaping the wine industry’s research and advisory landscape.
We first met Lulie at the Direct-to-Consumer Wine Symposium a few years ago and frequently li…
Ep 33: Treasury Wine Estates' Great Brand Purge: Genius or Disaster?
Treasury Wine Estates, one of the world’s biggest wine companies, has announced it is about to cut more than 40 brands from its portfolio, including names with deep roots in history, like Seppelts. Instead, it will concentrate on 10 ‘regional heroes’, and three main brands: Penfolds, DAOU and Matua…
Ep 34: How the Wine Industry Learned to Bore Its Best Customers
Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture from angles the wine world rarely considers. This prompts Lulie to reveal the ordeal she suffered at a recent tasting, where the audience had to …
Ep 615: Felicity Carter Returns: The journalist, writer, speaker taking on the hardest issues in wine
Felicity Carter a journalist, researcher, and analyst who's spent more than 20 years covering the global drinks industry. Not one to shy away from controversy, Felicity covers some of the thorniest issues in wine: health and alcohol policy, alcohol research and bias, the mainstream media and alcoho…
Ep 35: How Aperol Spritz Conquered a Market But Opened the Door to Its Competitors
How did the spritz take over every pub, bar and supermarket this summer? Is it a fad — or is it the result of clever marketing?
While Aperol dates back to 1919, the seeds of its success were planted in 2003, when Campari bought the brand and introduced the aperitivo moment to Germany. But, luckily…
Ep 36: The Hidden Ingredient Linking Beer, Coke and Chilled Reds
Why do cool drinks feel so refreshing? And how did coldness become an essential selling point for drinks?
The link between chilled drinks and refreshment is so common today that it feels natural — but it took 2,000 years of innovation to get there.
In this entertaining, Freakonomics-style episode…
Ep 37: How to Make Sure AI Recommends Your Wine or Spirits Brand
Like it or not, AI is now the gatekeeper between your wine or spirits brand and your consumer. So how do you ensure that when consumers go looking for a product, that you come up in the recommendations?
Felicity and Lulie do a deep dive into the evidence and surface with the answer as to why AI re…
Bottling Time: Wine Snobs, Glass Makers and the Tax Man
Why do some wines turn to vinegar — while others last for decades? And how did learning to age wine turn a perishable drink into a luxury good worth collecting and trading?
In this three-part series from Areni Global, Pauline Vicard and Felicity Carter look at how the quest for ageability shaped …
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