Transforming Practical Wisdom into Iconic Brands with David Placek
Branding is a condensed form of storytelling.
That’s my opinion, but it’s also shared by David Placek, founder and president of Lexicon Branding. Here are a few of the companies and products they’ve named since 1982:
Subaru Outback, Subaru Forester
BlackBerry
Pentium
PowerBook
Nissan Rogue
…
What marketers need to know about branding AI tools effectively
Branding expert David Placek came on the Marketer's Brief podcast to discuss the dos and don'ts of naming AI products and services
How to name your startup: David Placek - named Vercel, Azure & Blackberry
David Placek from Lexicon - the man who named Vercel and Azure - explains the importance of selecting a name that goes beyond simply describing what a product does. He shares what you can do to come up with a great name.
We cover:
Common Naming Pitfalls: Discusses why names that merely describe …
The Art of the Name: The Man Behind Swiffer, BlackBerry & Lucid—and 100+ Iconic Brands, with David Placek, President & Founder of Lexicon Branding
What do BlackBerry, Swiffer, Impossible Burger, Sonos, and Febreze have in common? They were all named by one man—David Placek, founder of Lexicon Branding, the agency behind more than 100 iconic brand names. Fast Company calls Lexicon “the most envied branding agency in the world.”
A 3i Member sin…
Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)
David Placek is the founder of Lexicon Branding, a company that focuses exclusively on the development of brand names for competitive advantage. Lexicon is behind iconic names such as Sonos, Microsoft’s Azure, Windsurf, Vercel, Impossible Foods, BlackBerry, Intel’s Pentium, Apple’s PowerBook, and S…
Rapidly test and validate any startup idea with the 2-day Foundation Sprint (from the creators of the Design Sprint) | Jake Knapp & John Zeratsky (Character Capital)
Jake Knapp and John Zeratsky are the co-creators of the Design Sprint (the famous five-day product innovation process) and authors of the bestselling book Sprint. After decades of working with over 300 startups in the earliest stages, they discovered that most startups fail not because they can’t b…
Listen: How to find the perfect name
In this episode, naming expert David Placek shares his foundational principles that helped him create some of the world’s most iconic brands: BlackBerry, Azure, Sonos, and Impossible Foods, to name a few.
Whether you’re launching a new company or naming a product, this episode will sharpen how you …
Brand Naming in 2026: AI, Trademarks, and What’s Next with Lexicon’s David Placek
Brand naming in 2026 is more complex, and more critical, than ever.
David Placek, founder of Lexicon Branding (the team behind names like Swiffer, BlackBerry, Sonos, and Dasani), joins Focus Lab CEO Bill Kenney to explore the new frontiers of naming: from AI-driven processes and trademark saturatio…
Moltbook Reactions, Nvidia OpenAI Deal, Codex App Launch, The Files | Matt Schlicht, Alex Blania, Nik, David Placek, Thibault Sottiaux, Christopher O'Donnell, Jim Siders, Chris Black
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(00:43) - Moltbook Reactions
(28:35) - Matt Schlicht, founder and CEO of Octane AI, is an AI and chatbot expert recognized as a Forbes 30 Under 30 honoree. In the conversation, he discusses his journey in the tech industry, including his work at …
Our Magnet Schools and Cannabis: Why We’re Revisiting These Stories Now
Happy Spring Break, Montclair. While Mike and Farnoosh are away, we are opening the archives to revisit two significant segments that explore the unique history and the evolving economy of our town.
This special compilation includes a deep dive into the Magnet School Explainer and an update on the …
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