# Craig Baldwin

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RFPs for Agencies: How to Qualify Opportunities and Stop Wasting Time

RFPs: necessary evil… or optional trap? In this episode of Creative Outcomes, Craig Baldwin breaks down how agencies should think about RFPs (Requests for Proposals) - why clients issue them, what red flags to watch for, and how to qualify opportunities before your team burns weeks of time chasing …

How to Build a Revenue Engine That Doesn’t Depend on You

Most agencies don’t have a growth problem… they have a consistency problem. In this episode of the Creative Outcomes Podcast, Craig Baldwin, Partner at Upsourced, sits down with Danielle Fauteaux (Getting Momentum) to break down what actually drives sustainable agency growth - and why most founders…

What It Takes to Build a Sellable Agency and Lessons Learned

Most people think building an agency is about growth, but it’s about building something that actually works without you. In this episode, Craig Baldwin (Partner, Upsourced) and Albert Banks (Principal, Apertus) break down: - What it really takes to build a sellable agency - The biggest mistakes fou…

How Agency Leaders Can Escape the Day-to-Day and Scale Smarter

Many agency founders hit a growth ceiling because they're trapped in the day-to-day. In this episode, Craig Baldwin, Partner at Upsourced, sits down with agency operations consultant Michael Dupuis to discuss what it really takes to scale an agency - from founder delegation and organizational desig…

How to Build an Agency That Lasts 20+ Years

Growing an agency shouldn't leave you exhausted. In this episode of Creative Outcomes, Craig Baldwin sits down with Shannon Gabor, Founder & CEO of Clever Creative, to talk about what it really takes to build an agency that lasts. After more than 20 years in business, Shannon shares why relationshi…

The Growth Strategy That Increases Agency Value

How do agency owners build sustainable growth without relying solely on referrals, luck, or an ever-expanding network? In this episode, Craig Baldwin sits down with Eric Brown, co-founder of Blood, Sweat & Tears (BST), to discuss what it really takes to create a predictable growth engine for an age…

The Hidden Risk in Your Revenue Forecast

Most agency owners assume that more new business is always better. But what if relying too heavily on new clients is actually increasing the risk in your business? In this episode of Creative Outcomes, Craig Baldwin walks through a practical revenue planning framework and explains why agencies that…