Ep. 04: Don’t Let Your New Wellness Offering Flop: How to Launch It for Success
Adding a new wellness modality or service to your business doesn't mean customers will automatically use it. A successful wellness launch requires much more than simply announcing that something new has arrived.
In this episode of Wellness Means Business, Casey Conrad shares her 14-step Launch-to-L…
Ep. 03: Great Modality, Bad Business? How to Know If a Wellness Modality Will Actually Make You Money
A wellness modality can generate revenue and still be a bad business investment. So how do you determine whether the numbers actually work?
In the previous episode of Wellness Means Business, Casey Conrad shared seven factors to consider when deciding whether a new wellness or recovery modality fit…
Ep. 02: Don’t Waste Money on the Wrong Wellness Modality: How to Choose What’s Right for Your Business
Thinking about adding a new wellness or recovery modality to your business? Don't fall in love with the technology before you've determined whether it actually makes business sense.
A great wellness modality doesn't automatically equal a great business opportunity.
You may experience an exciting ne…
Ep. 01: Why Wellness Means Business: The Opportunity for Fitness & Wellness Entrepreneurs
The wellness economy is growing rapidly—but what does that actually mean for independent fitness and wellness entrepreneurs?
In this inaugural episode of Wellness Means Business, Casey Conrad explores the enormous business opportunity being created by changing consumer attitudes toward health and w…
Ep. 00: Start Here: Wellness Means Business for Fitness & Wellness Entrepreneurs
Wellness Means Business is the podcast for fitness and wellness entrepreneurs who want to attract more clients, increase sales and build a more profitable wellness business.
Hosted by international fitness and wellness business consultant Casey Conrad, the show explores the business behind wellness…
Ep. 10: How to Sell Wellness Without Being Pushy — Even If You’re “Not a Salesperson
If you’re a fitness or wellness entrepreneur who says, “I’m just not a salesperson,” you’re not alone. For many people in the wellness industry, selling feels uncomfortable because they associate sales with being pushy, manipulative, or convincing someone to buy something they don’t want.
But what …
The Money Zone: Why Asking for the Sale Feels So Uncomfortable
You’ve had a great conversation with a prospect. They seem interested, you’ve answered their questions, and now it’s time to talk about the price. What happens inside you at that moment?
In this episode of Wellness Means Business, Casey Conrad takes you into what she calls the money zone: the point…
The Business Opportunity Most Fitness Pros Are Missing
What if the next big opportunity in the fitness business isn’t more workouts, but wellness?
In this episode, Tobias Young sits down with Casey Conrad to explore why wellness is becoming a major opportunity for fitness professionals and how coaches can expand beyond traditional exercise to better s…
Ep. 13: How to Handle Sales Objections: 6 Steps for Wellness & Fitness Professionals
Episode 13 — How to Handle Sales Objections: 6 Steps for Wellness & Fitness Professionals
“It’s too expensive.” “I need to think about it.” “I need to talk to my spouse.”
If you sell wellness programs, fitness services, recovery packages, or wellness products, these sales objections probably sound …
Ep. 14: How to Follow Up Without Being Pushy: Sales Tips for Wellness Professionals
Interested prospects don’t always buy after the first conversation. When they’re ready, will they remember you? Learn how to follow up without being pushy, nurture wellness leads, and stay top of mind through helpful education and genuine personal contact.
In Episode 14 of Wellness Means Business, …
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