# Brian Casel

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Ep 16: Bootstrapped Web Update

How do you scale when the funnel's already working? Jordan reunites with Brian Casel of Builder Methods for their biannual check-in. Jordan's pushing Rosie from unichannel to multichannel, adding SMS to phone answering with a bold 5M ARR goal for 2026. Brian's hitting his stride with Builder Method…

#105: How Alex Hillman Built an AI Assistant with Claude Code

In this episode, Alex Hillman, co-founder of Philadelphia's legendary coworking space Indy Hall, takes us through his journey building a sophisticated AI executive assistant using Claude Code. What started as a simple terminal experiment in October 2025 has evolved into a full production system tha…

SPI 314: From Clients to Passive Income—Productize Your Business with Brian Casel

#314: Learn tips and strategies for productizing—making your client-based business streamlined and scalable—with special guest Brian Casel. Brian shares examples of productizing, advice for hiring staff, and why delegation is the key to a successful productized business. Podcast show notes availabl…

SPI 158: How to Productize Your Service-Based Business

#158: This episode is all about productizing your service-based business. With me this week is productization all-star Brian Casel, founder of Casjam.com. If you’re curious how to go about productizing your service, what service you should choose, or what’s worked for others, Brian has answers for …

Teaching Non-Developers to Build Real Apps With AI

The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. Matt Stauffer talks with Brian Casel about what it means to be a “builder” in 2026—a…

When AI FOMO is real: Speed vs. Discernment

The AI adoption conversation in early 2026 is loud, fast, and full of warnings that you’ll be left behind if you don’t move now. But for most of us, the real question isn’t how fast you can adopt every new tool—it’s whether the tool or use case is right for your business. In this episode, Jessica s…

How Brian Casel Used 20 Years of Experience to Build an AI-First Company

Brian Casel joins the Niche Pursuits Podcast to share how he built Builder Methods, an AI education business grown through YouTube, email, community, and AI agents. He breaks down his content process, including why 15 to 20-minute videos can take days to produce and how some AI-focused videos have …

Finding Carol

Justin Jackson, Brian Casel, and Jordan Gal to dissect Jason Cohen's latest skills, particularly the 'Find Your Carol' AI exercise that reveals how customers truly perceive a business. The trio debates aggressive growth experiments versus refining existing funnels, analyzing why street interviews m…

AI Masterclass With Brian Casel From Builder Methods

This episode is brought to you by Popup Maker & WP Fusion Boost Your Website’s Leads & Sales with Popup Maker Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions. Get Popup Maker Now …

The Harder It Is, The Better

Corey shares how he moved from marketing into coding, why he still keeps technical co-founders on some products, and how he thinks about balancing services, software, and content. The group also digs into AEO, paid ads, churn in productized services, and why manual customer research still matters. …