The Global Discussion - Andrew Boulton: Head of Copy and Author of Copywriting Is
Andrew Boulton, the Head of Copy at Amplience and author of the insightful book 'Copywriting Is... 30 or so thoughts on thinking like a Copywriter,' continues to leave an indelible mark on the world of copywriting. With over a decade of experience, Boulton has become a respected figure in the indus…
119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny
This week, we pushed a creative fledgling out of the agency nest to lure and catch author of ad land’s how-to guide, Junior, to teach them to fly. Long overdue, it’s Thomas Kemeny. Junior is a book that should be instantly useful for people starting out. Unlike most marketing books, Thomas packs i…
Getting Good Copy in Your Marketing with Andrew Boulton S03 E03
Welcome to the very third episode of BriightCast Season 3. In this episode, Rob, Jess and Drew are joined by copywriting author and all-round copy legend, Andrew Boulton, to discuss the power of copywriting in marketing and why it's still your best bet to memorable marketing.
The episode is full o…
Copywriting for Advertising | S3 E10
Learn about the process of how copy is created for advertising scripts, branding and more with the help of Seun Areoye & Andrew Boulton
Main Topics
How copy is made
Tips on how to become a copywriter
Trends
And more…
Additional Resources
You can find me at www.jotroy.com
My E-BOOK https://www.…
How to Heal a Heel: Lessons From the Malvern Diabetic Foot Conference
In today's episode, Dr. Rachael Forsythe (@ROForsythe), consultant vascular surgeon at NHS Lothian, leads a fictional case-based discussion with leaders in managing diabetic foot ulcers. Joining the conversation are Professor Andrew Boulton, Mr. Patrick Coughlin, Dr. David Armstrong, Dr. Dane Wuki…
142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.
This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly b…
The Mediated City 08 (2025 Re-release): Networked Location
It’s an entirely banal and simple act for many contemporary Londoners: to type, or even dictate, an address or location into a service such as Google Maps, or Citymapper, and be presented with a series of route options: walking, cycling, public transport, driving. And not just these options, but th…
Taking the Piss and Turning LOLers into Dollars with Dave Harland, Chief Copywriter at Copy or Die
Dave Harland LOVES words. Big ones. Little ones. Silly ones. Serious ones.
He has a talent for taking the world’s most boring categories and breathing new life into them with a few flourishes of his pen and some rat-tat-tat-clickety-clacks at his keyboard.
During our conversation, we dig into all k…
Episode 9: Andrew Boulton on the power of curiosity, the value of authenticity and embracing creativity in a digital age
Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft.
Tune in for a thoughtful exploration of what it means to be a copywriter today.
Check out Andrew's books:
Copywr…
LIMBWatch Series: Dr. Andrew JM Boulton, MD, DSc (Hon), FACP, FICP, FRCP-The Man Who Changed Diabetic Foot Care Dr. Andrew Boulton on Neuropathy, Prevention & Saving Limbs Worldwide
Welcome to LIMBWatch — the global movement dedicated to protecting limbs, preventing amputations, and transforming the future of diabetic foot care.
In this landmark episode, we welcome one of the world’s most influential leaders in diabetes and diabetic foot disease — Dr. Andrew Boulton, a pionee…
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