# Alexander Osterwalder
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alexander osterwalder (born 1974) is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
== Biography ==
Born 1974 in St. Gallen, Osterwalder obtained his MA in Political Science in 2000 at the University of Lausanne, where in 2004 he also obtained his PhD in Management Information Systems under Yves Pigneur with the thesis, entitled "The Business Model Ontology - a proposition in a design science approach."
In 1999 Osterwalder co-founded his first startup Netfinance.ch, which focused on financial literacy.
How to Test Market Demand for $0 Using Lean Startup Principles
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How to Validate Your Business Idea Without Building a Single Thing
Ever had a "billion-dollar idea" only to have it flop at launch? In this episode, we pull back the curtain on why most startups fail and—more importantly—how you can ensure…
If You Can’t Kill Projects, You Can’t Innovate
AI is changing many things, not everything.Yet, many teams are jumping on the curve without knowing why.
I sat down with Alexander Osterwalder, Strategyzer CEO, whom I respect a lot given his great books, especially the Invincible Company. We talked about what’s happening now.
What changes? What do…
Episode 328 - The Business Model Canvas - A Joint with JP
In this episode, Jeff is joined by author JP Rindfleisch IX for a Joint with JP. They dive into the Business Model Generation by Alexander Osterwalder and Yves Pigneur. Jeff and JP walk through the classic entrepreneurial tool, "The Business Model Canvas" as authors. They talk about how each of the…
AI Is Rewiring Organizations — McGrath, Osterwalder, Amla & Sheikh
One developer. Six months. An $80 million sale to Wix. That's not the future of work — it's already here.
In this special panel from the Kyndryl Institute and The Innovation Show, host Aidan McCullen brings together four of the world's sharpest minds on strategy, innovation and disruption to exp…
The Business Model Nobody Teaches | Alexander Osterwalder
On this episode of the Digitally Human podcast, Alexander Osterwalder, creator of the Business Model Canvas and co-founder of Strategyzer, argues that most companies are solving the wrong problem when they focus on their product.
He walks through two contrasting stories, Oura versus Whoop and the f…
Alex Osterwalder — Which Projects to Fund and Which to Kill
"Spreadsheets are a fantasy made explicit. They're not a metric. What you can measure is the evidence that the business case could work."
Alexander Osterwalder, creator of the Business Model Canvas, CEO of Strategyzer and author of The Invincible Company, Testing Business Ideas and Value Propositi…
Alex Osterwalder — Value Proposition Design in the Age of AI (Part 2)
"You're gonna run up a hundred wrong hills, and you're still not gonna get a good understanding of the map."
Alexander Osterwalder, co-author of Value Proposition Design and founder of Strategyzer, returns for Part 2 of our series. Last week: which projects to retire. This week: value proposition …
Dental Done Differently — Inside Tend's Model with CDO Dr. Chris Salerno | Deep Dives with Dr. Dan
1. Episode Summary
Some dentists spend a career perfecting one thing. Dr. Chris Salerno collected hats instead — clinician, national speaker, chief editor of Dental Economics, ADA committee chair, and now Chief Dental Officer at Tend. But here's the twist: none of it was planned. In this episode o…
Business Model Generation by Alexander Osterwalder and Yves Pigneur
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" is a groundbreaking guide co-authored by Alexander Osterwalder and Yves Pigneur. In this dynamic book, the authors present a visually engaging framework to reinvent, challenge, and innovate business models. With…
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