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All right. Hello and welcome to the Dr. Random podcast. I'm Dr. Sarah and today I'm so excited because I have Hunter. Sure, sure.
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For sure. Yeah, Keep
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it
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simple. Sure.
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Hunter, sure. And he's with what I call uhp. But I'm gonna go ahead and let Hunter introduce himself and tell him what he'd like to share with the audience and then kind of go into a little bit about introduce what UHP is briefly and then we'll die in everything.
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Yeah, no, that's great. Well one, you know, I appreciate you having me on. So it's. Yeah, it's always fun to be able to, to talk, especially share about who UHP is, what we're doing as an organization. But yeah, as you said, my name is Hunter Scher. I'm the senior vice president of academic strategy and innovation at uhp, which basically means I have the pleasure and honor of touching a lot of different lanes and really holding integrity across the organization as a whole. I've been with UHP really since the get and what we are is, is really a transition and educational organization that specializes in working with veterans. And so it started with our CEO initially looking at and working with veterans, combat veterans who was then he was helping them become personal trainers. And that was kind of the brainchild as far as a non profit fit ops that he had back in the day. He and I crossed paths and he shared his vision in what he wanted to do and then found myself about a year or so after that here in northwest Arkansas and absolutely love it. We, we now operate across, you know, a couple different spaces, one of which is still in that health and performance world. So military veterans that are looking to step into health and fitness. So certified personal training, integrative health coaching. Those that aren't familiar with integrative health coaching, it is basically masters of behavior change. It really focuses on what matters to people compared to what's the matter with them. And then culinary nutrition. So those are three main. Yeah, so three main health and performance courses. And then recently we're, we're standing up our trades program. So Ignite America Skilled Trades Institute. The goal is to, to flat out be the largest trade school in the country with a massive. We, we understand what's going on in the trades world as far as 3 million jobs are going to be needed by 2030 and people not going into those roles. And so how do we then tie in two amazing populations? One, the veterans. Two, with the trades community, those that have proven leadership skills already. So how do we empower them with A massive need that the country. And so for us, it's why it lined up to step into the trades. And then we've got some leadership development work that we do as well. But those are the two big pieces. So you've got UHP is the overarching umbrella, if you will, unlock human potential. And then we've got the School of Health and Performance in Ignite America, the Skilled Trades Institute. So, yeah, UHP is, is awesome to say the least. It's one of those things. We've got an 800 acre campus here in northwest Arkansas. And whether people see us on, on social media or whatever it may be, they think it's too good to be true until they get out here. But really fortunate to be a part of this organization. It is so mission driven. The team that we have and then obviously the individuals that we get to serve on a regular basis,
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that's amazing. Well, welcome Hunter. And I'm so glad you're on here to talk about this. Yeah, that's truly unique and I'm hoping that, you know, it will get more exposure coming on the podcast, hopefully. Yeah. And just a little interesting that I find interesting is that you guys, you know, I think that's so important, so key because fitness truly is what can make your overall lifestyle with everything else going on. If you don't have your fitness, it doesn't matter how much money you have or anything. Like that's so core, you know, in life and along with nutrition. So you're hitting on a lot of things that I'm pretty passionate about myself, so. And I've just seen how important a healthy lifestyle is because it's, you know, like you said, for your mind, body, everything. And I just think that this is truly amazing. So I'm like, excited that this is out there for people and what you guys are doing is really awesome. And you mentioned something that kind of caught my attention was filling and you said these roles kind of coming up, you said with. Does that have to do more along with veterans like when they're done with service or. I don't know. You were talking about getting these roles built. So I was curious if you could. Yeah,
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yeah. I think specifically I was probably referencing the trades. Yeah. When we look at electrical, H vac, welding even working, you know, we know data centers and AI are a massive thing now and they need people to work in them.
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And
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there's. There's going to be a massive gap of those that are exiting compared to those that are coming in. And so how do we close that gap with skilled, skilled workers and professionals. And then to your point as well, everything that we do, even in the trade school that we have has an underlying of, of health and performance to it. So if we look at kind of our four main pillars of think, train, feel and lead. Think is move your mind, train, move your body, feel is knowing your emotions and lead is living your values and the social aspect side of things. And so even those that are going through our trade school, they're still getting a base level of understanding when it comes to nutrition, a base level of getting to work out on a regular basis. And we're not trying to
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turn them into, you know, those in the personal training school or bodybuilders or football players or anything like that. But we want them to understand, here's how health and fitness can fit into your lifestyle for quality of life, for longevity, for injury prevention, for overuse injuries that you might see just in life or the trades or whatever it may be. And so it's a huge underlying factor to your point, like a healthy mind and is from a healthy body usually. And so how do we set people up for success once they've taken that uniform off? By really establishing new careers for them in these different worlds.
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Awesome. And just to kind of veer into you personally a little bit, if that's okay. So I think I found out you were a competitive thrower and earned recognition as in NSCA athlete and of the year. And so how would you say your athletic experience shapes the way you coach others?
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Yeah, it's. I kind of grew up as an athlete to your point. I threw discus and hammer and everything in college and had success, but I loved the process side of it. I'm old enough to where, you know, you couldn't find everything on the Internet at the time and you had to kind of learn by trial and error and grew up in small town South Dakota. And it turns out like I'm like, wow, I love the weight room as far as, like when I put X in, I saw Y on the back side, whether it was performance or whatever it may be. And so I fell in love with the process of training and then had the, had the, you know, the, the pleasure to be able to go on to grad school. Was a grad assistant, coached at the Division 1 level for a number of years and then that led into working within special operations. And so.
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Okay.
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Had no intent to ever work with the military. It's just at the time when I got into strength and conditioning, it was really only Division 1 athletics. In the NFL at the time and give or take 2010, 2011, they started funding and standing up programs within special operations and was fortunate was contacted say, hey, we think you'd be a great fit left college athletics, never looked back. Found fell in love with working within that community. So many reasons for it. But when you start to unravel it a little bit, it's you meet one wife or the kids or go to one team party and there's a much larger mission there than. Not that I didn't love to try to help guys or gals get to the next level or go pro or whatever. It was working in basketball, but now it's like, how do we make sure that these individuals, these men and women can come home to their families? How do we make sure that you know that when they go down range or they're on a deployment that they're not limited from the physical side of the house and so fell in love with the community and then that's what then, you know, tied me into what I'm doing now.
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Awesome. And would you say, as you know, you spent years in this, the strength and conditioning before moving into the tactical world in 2011. What made you. Would you say. I think you kind of just went over it, but the leap in special operations and maybe some people don't, I don't know if there's a way you could kind of give a brief. Maybe some people don't know what special operations includes, if you don't
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mind. Yeah, no, no,
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it's.
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It, no, it's, it's. No, it's great. It's. I made the jump because it's at that time I was in my late 20s and anybody that knows college athletics, like to some extent your, your schedule is at the mercy of the athletes. And it's not a bad thing. It's just the world. So you're either in very early in the morning. So I might be in with 5am football for morning training. I might be wrapping up study hall with men's basketball at 9pm at night. And that is six, seven days a week. And that's. I loved it. Do not get me wrong. But I started to look at what is my longevity in this career,
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what
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do I want to do. And then when I was at the University of Wyoming, we started doing a little partner work with 10th Special Forces Group. And, and so to your point, overarching umbrella is special operations. So think Navy Seals, Green Berets, Army Rangers, MARSOC within the Marines, PJs within the Air Force, all the cool guy, cool gal stuff, so to speak.
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Okay.
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Usually why people like get into the military because they're like, I want to do that cool stuff. It's usually special operations, but then work specifically with I, I went up to Seattle, Tacoma area to Fort Lewis and worked with 1st Special Forces Group. And so Special Forces are the Green Berets specifically. You've got usually they've got a little higher level education, they can speak multiple languages. They're usually main scope of their job is to go to other countries and train their military on how to become better soldiers. And so their impact on, you know, during the global war on terror, like specifically like they were pretty heavily involved in Afghanistan because they were doing a lot of training of the Afghani army and everything else. But long story short, I made the jump because here is because those programs didn't exist. And sometimes when you're first through the door, like you're going to take some hits. And there was a small group of us across the country that, that made those leaps with the belief of here's a population that is so deserving and so long overdue to get these services provided to them. Because what we were doing was taking the athletic model of human performance so we would have strength and conditioning coaches, dietitians, data science, athletic trainer, physical therapists, mental performance and bringing that
to these units. And it was just so needed because before it's not what they were doing was inherently wrong,
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but
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they did what was traditionally given to them or what worked with them. It would not right, wrong or indifferent.
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And
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so how can we bring subject matter expertise without trying to pretend to be them? Like, I've never been down range, I've never been in a firefight. I'm not going to even try to approach that with them. But it's, here's who I am, I need to learn from you on what your job is. And so point being, it was like all these cool things. I'm like, I believe this is, this is a, a new lane opening up within human performance. And now it's referenced as tactical strength and conditioning. And fell in love with it, fell in love with the community. And so for me, I got to take what I love and strength and conditioning, take what I love in a community and work with that. That population was cool.
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That's amazing. That's good to know. And I hopefully people learning, maybe they learn something new, you know. And as a civilian working with Green Beret for like over a decade, how would you say did you earn trust and buy in that environment,
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just you, you need to spend time with them. Um, and what I mean by that is even, even here at UHP when we're teaching our personal trainers or people that might have a little bit of a marketing background, and we learned this the hard way. You talk about know, like, and trust. First and foremost, they needed to know us. They needed to know who we were. And so we need to. Whether it was going to the dining facility, them seeing our surround, going over to the team rooms, they just needed to know we even existed in the first place. Second, like, they needed to like us. Like, we needed to go spend time in their world. We needed to show that we were not trying to tell them how to do their jobs. So is that going to stress shoots to the range with them to different training things that they're doing on post? You guys are going up in the helicopter. Can I go up in the bird with you? I just want to be a fly on the wall. And you've got to do that again and again and again and again to the point where you're like, okay, man, like, we get it. We see that you're spending enough time we with us, like, who are you? Why are you trying to learn this? And then you have to just take that trust if you ever do establish it and understand that it is so fragile in that population. From the standpoint, they're not fragile themselves, but they earn their trust through each other, through. I don't like the term suffering, because I think that's a choice or mentality. But like, they go through joint suffering together, they're literally laying down the line, you know, their lives with others. You earn trust that way. I will. I'm not
going to act like, oh, we're going to trust each other because we can work out together. That's not a thing. And so how can I cross the bridge of trust? And then once we have it, man, do you have to take that seriously? But it took a lot of time, a lot of reps, and, and not trying to force anything down their throat. Those programs, and I think rightfully so, are voluntary.
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In
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other words, these are big boy, big girl rules. They're not being told they have to utilize us. And so because of that, we had to treat it a little bit of. We needed to market ourselves to them. We need to help them understand, like, what can we provide? What pains can we take away? What do you want to get out of your job? And that's, you know, some guys wanted to get stronger, some guys wanted to get faster, some Just wanted to be left alone because they, you know, they have. So you need to understand all the positions that go with that. And. But. But yeah, it was like, how do I tell you not, you know, what not to do and just be able to step in and work with you. Not. Yeah. Direct you.
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Yeah. Wow. I don't know. To me, that just sounds exciting to me. I don't know. Like, I've been in a helicopter once and I loved it.
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Yeah.
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I was like, I don't know. I. I just think that sounds exciting to me. I don't know. But, yeah, I think it sounds like such an awesome experience. But like you said, it comes with an incredible amount of trust and responsibility.
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Yep.
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And it sounds like probably almost like a different level of respect, too, that comes with that, you know.
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Yeah.
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And you kind of help lay the foundation for the human performance program at first Special Forces group. Correct. And would you say. What does it like, it's funny, kind of falling into the truth, the. That humans are more important than hardware. Mean to you. And coaching terms.
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Yeah. So it's. You've got the five soft truths, special operation forces, soft sof. And one of those. Even though, you know you're not supposed to talk about it, so to speak. Like, one
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of
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them is, no, you're good. No, you're fine. Like, it's like a cultural thing. Like, you don't say them out loud. So it's. It's just me going through my stuff in my head. But no, it is. It's. When I heard that as far as humans are more important than. Than hardware to me, that resonated. I was really fortunate with a lot of coaches that I had worked under as mentors and people up. Like the cliche. And cliches are usually cliches for a reason, but nobody cares what you know until they know how much you care. And so to, you know, establishing trust within that community, it needed to be that. And it was like, how do we then show these guys and gals, these men and women, that we do care about them, that we do trust. I'm not trying to drive an agenda. Like, it's not me trying to tell you how to train. It's me trying to help you understand or like, where are you coming from? What are the skills that I can help you, you know, learn, build whatever it may be, because I don't win unless you win. And it's sometimes as a coach, we can kind of be directive and how do we really work and partner with them? And so very fortunate to get in on the ground level. I think there was maybe less than, than 15 of us in the entire country back in 2010, 2011 when these across the entire special operations community and because people were like, man, do I want to leave athletics? Do I want to go through this new world, take on potentially this year long contract in which I don't know if I'm gonna have a job in a year. And so now do I move my family, do I do the things or whatever I need to do to relocate, move across the country to take a job that might not exist? And I think it was, people hesitated and just like any field, like, it's like, I'm not going to jump ship. I don't even know if that's going to be a thing. But was really fortunate and it's hands down one of the best decisions I ever made in my life. And yeah, kind of right place, right time, but was also, you know, you do the work ahead of time and you build the trust to where, you know, the people that were in those programs are building, you know, reached out and said, hey, this is what we're doing. What are your thoughts on this? And so, yeah, it was awesome to, to your point to be able to build from the foundation because we had never, it had never been done before. And so you would see different units, even within Special, Special Forces, you've got different units across the country with different program coordinators. They're doing things slightly different because within the world of strength and conditioning, you have the art, you have the science. And as long as things like match up on the science wise, you can get 20 different ways to skin that cat. And so you had people doing different things different ways, but we're still very successful. And so we're trying to figure it out as we go. And thankfully there's, you have a lot of people that care and wanted to give back to that community. And because of that, it created relationships and trust and programs to this day, to me that are hands down the best jobs, so to speak, in the country.
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That's awesome.
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Yeah,
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I love that. And would you say what's a lesson from training elite, maybe operators that most civilian coaches or athletes could maybe apply?
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Yeah, mindset is, mindset is everything. Because people so much of the time, they hear Special Forces, they hear Green Berets and you know,
Rambo was a Green Beret. The A team were Green Berets. And so when people think about like he went into the woods and he created a knife out of this, like those are Green Berets. But then when you see a team, they're called Odas, and you've got 12 guys on a team, and when they got through selection, they might have gotten through for different reasons. He might have got through because he's strong. He might have got through because he's fast. He might have got through because he's well conditioned. He might have got through because his ability to think and problem solve. And so you don't have, like, one person cut from the same cloth. But I saw more people at first group do more with less. And that is not a knock on them. Trust me. There are. There were genetic freaks when it came to the athletic side of the house there. But, like, coming from the Division 1 level in athletics
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in
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which so many more people had so many more God given athletic skills and talents and all that they could do, I saw people in the military, and it's still one of the things that I love about the community. I see them do more with less simply because their mentality, it takes what it takes. I'm gonna find a way to do it. I'm not gonna quit. And they're so mentally resilient. And so that. That was the biggest takeaway that I wanted to, like, bring every athlete or any person I could like to the unit. Like, you need to see what they're able to do due to their mindset alone. And it was cool because we'd do some work with the Seahawks or the Seattle Sounders, and they would come down and you'd get to see, like, guys on the team, you know, working with the guys in the unit and going side by side. And, like, short term, the athletes would outperform them, but they would end up most likely quitting when things got really, really hard, that now they're still some special guys there, mentality wise. But that's the biggest thing. The mindset that those have served, especially at that level, is. Yeah. It's so hard to describe.
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Yeah. Yeah. That's interesting. I think mindset is key. Not to get too personal. Me, myself, right now, I'm actually. People wouldn't know it, but I'm going through a hard time right now. You know, I've been trying to look for work for kind of a while here, like integrating my doctorate with everything else. And I know there's a niche fit out there.
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Yeah.
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And so it's like, you know, but my mindset that I have to do every day, like, I'm still going to the gym, I'm still keeping up my fitness, because without that during this time, I don't know how I would survive. Yeah. And it just takes an incredible amount of. And I know it's nothing compared to what you're talking about, but I think mindset is important that no matter what the world is throwing at you, that you just have to keep going and have that optimism and just know that something's gonna line up, you know, work out. So
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yeah, no, it's. And don't. I wouldn't downplay it in, in regards to. I think everything is relative. You know, again, there's a saying within, you know, the military, as far as some people are more comfortable with bullets flying than babies crying. In other words, they get in a firefight and they're cool, calm and relaxed, but then you come home and speak in it. That's. I've got a seven, almost eight month year old daughter and like that's a whole different like stress. Stress level compared to like putting yourself in some of these stressful environments. And so, but it's, but it's all relative. It's the same like so much of what I was able to, to do. I went through a divorce almost 10 years ago and I would not wish that on anybody, but it was, it was a son of a gun and it takes a lot out of you. But I'm like, okay, what can I do today? I'm gonna like, I know like fitness and training just allows me to disconnect. It allows me to work and like I need to put my routines into place. I need like what can I control? Doesn't mean I wasn't feeling up for it or whatever it sometimes but like, yeah, it's. And so that's where like everything is relative. Like what might be hard to somebody else is easy for somebody. And so. Yeah, no, I appreciate you sharing though.
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Yeah. And. And would you say kind of like how did the. With building up UHP and serving veterans, how did the opportunity at University of Health and Performance unlock human potential? Like would you say come about and what. I mean, I know you kind of went over that a little bit, but just to kind of flow into the next questions.
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Yeah, no, it was. I got connected with our founder and CEO Matt Hessey through another coach and ended up teaching a course for the Arkansas National Guard over the weekend one time in Little Rock. That would have been six and a half years ago, give or take. Which again to any coach out there or whatever it is like anytime you can get opportunities, like take them, like it's going to make you a better coach. It's going to open up your network, whatever it is. And it was, it was the opportunity to work and teach the National Guard some strength and conditioning stuff with his non profit at the time. He filled me in on what he was going to be doing with the future in creating uhp. I'm like, man, that sounds awesome. Like I didn't know a whole lot about it, but I'm like, I love the mission, I love what you're doing. We stayed in touch after that, but basically Hunter, he reached out to me and was like, I love the time that we got to spend with each other watching you coach and teach. Here's what I'm wanting to do, here's why. Potential, you know, a potential role. I see you fitting, you know, in as we stand this up and what are your thoughts? And. And again it was. Here's now leaving to go
to a startup after a unit. To me again, hands down, the best strength and conditioning job is for special forces group. The unit. You're in Seattle, Washington area. You've got the mountains and the water and all the things. I'm like, you're out of your mind if you think I'm going to move to Arkansas from the northwest. But again, it's the power of vision to be
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able
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to share with others, to enroll them into what you believe in the community and understanding who I was. But, but it was, it was a teaching course that I had the opportunity to do and our paths crossed, we stayed connected and we went forward from there. And so the whole intent was how do we take men and women that are potentially struggling more than they should. Even when I was at first group, I saw extremely qualified men and women leave the military and struggle outside of service at no fault of their own. But when you, you've got 10, 15, 20 plus years of really being indoctrinated into a system, not in a bad way. It is what it is. But then seeing them, I'm like, there's no reason why this individual should be having as much trouble as they are, quote unquote in the real world outside of the military. And he shared with me like what he wanted to do to help people transition out that fitting that in. So I'm like, man, now I get to strength and conditioning, working with the military, teaching and coaching to help them become coaches themselves. I'm like, that checks like every box and everything else. And so for me I'm like, yeah, it was a go. And yeah, here we are and haven't looked back since.
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That's awesome. That's yeah, that's truly a epic transition there.
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Yeah.
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And you know, you've impacted over like many veterans and leaders. And what would you say are some of the, the challenges, the biggest ones that kind of you, you think that come out with the movement and performance training to help them address that?
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Yeah. I mean, is that I still, I like, I don't want to say imposter syndrome, but it's like, man, there's still so much to learn. Just when I think that I've again, it's, I truly love to pour in and how can I better serve? Because I don't ever want to find myself in a situation where I don't have the answer. Obviously we're up, that's inevitable. We're always going to get into that situation. But the more people and how do I expose myself to all these different people to, to help as much as I can and then to build off of those experiences. And so being able to work with like Fortune 1 companies and within their high level leadership now how can I take those lessons and now work with a private who is no longer in the military, who maybe didn't have a great, you know, time or didn't enjoy their service? So how do I connect some of those lessons and realize that man, people are still people. How do they, how do they feel seen? How do they feel heard? How do we empower them? But it goes back to the why. I think purpose and why has become a little bit cliche, unfortunately. But I still believe it is so deeply rooted into what makes us tech. And so going back to that humans are more important than, than hardware. How do we understand who individuals are, what gets them out of bed? And then it again, it goes back to, you know, what we believe in, what we're doing at uhp. How do we understand their passions, their, their beliefs, their skills, their values to help them unpack, like, what is your purpose? What is your why? And then man. But once you understand that with people doesn't mean it's easier said than done. But once you can at least go back to like showing them that you truly do care, like that's the underlying factor and that that can be a lot at times and it takes diligent work because it's not just going to happen. Somebody's not just going to pour out everything about it. And sometimes they haven't even done any of this work before and it's tough, it's hard to be like, man, what do you truly care about? I care about like, yeah. So yeah,
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yeah. And you're right. It can be kind of like that kind of cliche question that everybody off. But like. And recently, if this information is correct, you were named teammate of the year.
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Yeah, yeah. Earlier
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this
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past, this past year.
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Okay. Okay.
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Yep.
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And what would you say, like do the organizations, the values mean to you personally and how do you try to live them out with students and staff? I know,
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yeah, it's. How do I, you know, how, how do I lead with empathy from under, like from understanding. And, and I think when the biggest thing, when we talk about, I think empathy or being empathetic, I think people hear soft at times and it can be, but empathy is, it's a matter of understanding. Can I try to at least understanding where you are coming from? That doesn't mean that I'm not going to hold you to this high standard, but at least me allows me to meet you where you're at
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and
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be like, this is where you are. Here's your goal, here's what you're committed to. I understand that you have all these potential barriers or things that you are telling yourself that are in the way. We got to correct them or this doesn't happen. And so you can be again, if it's working back at group and we're helping people get ready for a next level of a selection course, it's like, here's the standard. I understand that you maybe have things going on at home and you're tired and you're under slept. The standard's not going to change to pass this course.
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So
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because that we need to have real honest conversations. If that's the goal, then we need to close those gaps and you can do so from an empathetic standpoint. And so for me, again, how do I understand where people are coming from? Whether that's being fortunate to be a leader, whether that's friend, partner, spouse, whatever that is. Again, it's the quote by Stephen Covey. You know, seek to first to understand, then to be understood. How can I understand where you are coming from before I come in guns blazing, don't get me wrong, like I can, like I'll get hot and amped and I can, I can go there and we can be like, no, we have like, here's the standard, here's where this Ms. We have to close that gap and we have to do better. But I knew I want to understand why we missed, why didn't that happen? Or where are you at right now as people so we can then better empower people to get the job done. So like for me, empathy is a big piece of. But I also think it briefs well. It's easier said than done at times to try to understand where people are coming from because we all still have our own agenda that's driving in our mind. Like, I have to close this. And you're like, oh man, they're actually coming from this spot. But I need to have that conversation.
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Yeah, yeah, that's. And you know, and with your coaching philosophy and human first approach, you know, emphasizing the human first and you know, process oriented approach rather than chasing trends or peer results. Like, how do you balance high performance standards with long term health and longevity?
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Yeah, it's. No, it's, it's a beautiful question because it is from the standpoint of those two are not one in the same. I competed for a long time in Olympic weightlifting and when. So all you, all I cared about when my training was how much can I snatch, how much can I clean and jerk? Those are not associated with the best forms of health for myself. In other words, you know, it's, I would not go on a hike on a Saturday or Sunday or because I'm like, I have to squat tomorrow and my legs are going to be tired and I'm not going to do those things.
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And
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looking back at that, I'm like, I was 35, I'm like, I'm not training for the Olympics. I'm not trying to make a team. This was just me like, but that was, that was my mindset. And so that was not outcome for health and wellness. That was like, you know, process oriented. So one, I think we have to be really honest about where our goals are, what are our priorities, what do we truly care about?
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And
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then what is, what is the investment or to some extent what is the cost that that is going to have? You know, I know Johnny was on here as well and I think Johnny said, Johnny Martin said it beautifully. In regards to work life, balance, there's only life. There's not, there's not balance. Like I have. Like, I am one person and if I'm pouring in everything here, I've only got this one pot of recovery that I can pull from. It doesn't fill back up unless I'm deliberate about the things that fill me back up. And so I need to have honest conversations. If it's with myself, if it's with athletes, you know, our coaches, our team members, like, what is, what season of life are you in right now? And if we're in full startup mode at uhp, then what does that mean? As far as the commitment, what is that going to look like from your role, your job, what does that look like if you want to be a coach moving into the personal training or the strength and conditioning space, they're like, hey, I only want to work between 10 and three every day. And like, we need to have an honest conversation if you want to be successful.
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Yeah.
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So
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how
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do you have the conversation around all those things that matter and understand that performance and sometimes health and fitness are not one in the same, but how do we make sure we understand the investment or the cost that goes into that?
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Yeah. And kind of the vulnerability and emotional openness that comes up in conversations. Your leadership, would you say? Why is it important for coaches and leaders, especially in high stakes environment?
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I think people are smart enough to read when somebody is full of it. And I grew like we are, we can tell if that person is bs. As cool as it is at times to be like, dude, that that guy or that gal is a machine. They're a robot. They show up every single day doing the thing that can be cool to some degree. But at the same point, then how do I follow persons? How do I listen to somebody who doesn't ever show there's a chink in the armor or that they've ever had a bad day or that they've ever struggled? Because now I can't relate to them. They show up at this 10 every single day. Meanwhile, you could be a duck on a pond, cool, calm and collected and underneath. And. And we saw it with guys in service. You see it in the coaching world and any community, people might be thriving at work, but home might be just an absolute,
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you
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know, show. Yeah. And so to me, that ability to model vulnerability and it's taken time, you know, you know, I referenced, you know, going through a divorce. Like for me there's, there was a lot of shame and a lot of guilt that came with that. This doesn't line up with my values. This isn't, doesn't line up with what I want or what I believe in. But by share, but I truly believe by sharing that it's not me trying to do like, I'm not, I'm not a victim with that. I was an active part of that.
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Yeah.
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But it also opened up amazing things that are in my life right now. But then it allows me to then connect with somebody else
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that
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maybe has gone through that, that I can then do a better job of meeting them where they're at. And especially as coaches or as leaders, if we can model vulnerability
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Then
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you'll see that somebody's like, well, if they're willing to be vulnerable, then I can be vulnerable as well. Otherwise, if they're putting up a front and they're putting up a wall, I'm going to meet them where they're at, and I'm going to put up my front wall. And now we're having these superficial conversations, and I truly believe that we can only lead or coach or any, any relationship that we have. Like, if we're not honest with ourself, if we're not open, then that's the level of the relationship that we're going to have with others. And so it's. I just think it's such a crucial part of. Yeah, I'm gonna be open. I'm gonna be honest. I'm gonna show up. I'm gonna give you my best today, and I know it's gonna work out, but I'm. I'm struggling today. I'm in it. And so. Doesn't mean that I'm not going to be a pro. Doesn't mean I'm not going to find a way to get it done. And you don't have to advertise it. You don't have. It's not an excuse, but it's, it's okay to have those conversations. At times. It allows other people to realize that I'm not alone in this, which then opens up so many doors.
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Yeah. And I think too, sometimes people who aren't open about maybe things they're going through, it doesn't give other people the opportunity to step in and maybe help or assist them in ways that maybe they weren't expecting. Sometimes people are afraid to be open or vulnerable about things. But yet, you know, I found times when you're honest and open about something, then it's amazing. Sometimes you. You can kind of see who those real friends are too, during those times or things like that, you know, you get a good sense for things. So, yeah,
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absolutely.
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Taking, you know, your work kind of not really like more of the work seriously, that seems to be the guiding principle. Do you think you could kind of, you know, unpack what that looks like in practice
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as far as
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it's kind of, I guess, like your view on. I guess we could kind of go into recovery, self care, modeling healthy behaviors as a coach or leader and how. Just kind of unlocking all of that? Yeah.
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Yeah. And if, yeah, if you have any clues on how I can do it, I would love to hear it because I'm still, I'm still trying to figure it out on a, on a regular basis. You know, it's joking but, but serious at the same time. And, but I think it goes back to doing some of the self work and understanding that, what, what fills you up. You know, I talked about that, you know, that if we only have this one pot that we're pulling from to recover, what allows us to pour into it? And I think so many of us that might be in different leadership roles or in coaching worlds, you're very much, you've got a servant leader mindset, you know, especially within the military community. Like I am going to serve a purpose larger than myself at usually the, the detriment of myself. I'm probably underslept, I'm over caffeinated. I'm doing this to fall asleep because I want to show up and be the pro to do the job. And I am super guilty of that to the, to the extent of still not doing that. I mean, if you were to, again, if you were to talk to my wife, she would be like, yeah, he doesn't do enough of X, Y and Z. I don't get enough sleep or whatever it is. But those are also,
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but
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those are also conversations that I have with myself to, to go back to, like, what's the cost? What's the investment? If I want to get this done or whatever it is, then maybe I'm willing to not sacrifice, but I'm going to pay for it in some way, shape or form. And then, but again, what does it mean? How long is that going to be? Is that going to be a season? Is that the lifestyle that I want to lead? And what, and what am I really willing to commit to? Yeah. And so, but it starts with those honest conversations and then understanding, like what fills you up? What does recovery look like for people? Because it's going to obviously vary for others. Some people are like, no, I need to go out, I want to see my friends. I need to do this for me. Like I'm still the same little kid that like wants to go play by myself. Don't talk to me, leave me alone. I'm the introverted dude that just likes to recover away from, from coaching or teaching on a regular basis or you know, with. Even within my 30s. I found snowboarding and fell in love, fell in love with it because like when I'm on the mountain, like my brain shuts off. Like it's constantly going, where am
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I
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going? Where should I be and what should I be doing? I'm not doing this, I should be doing that. Why am I behind on, like. But then all of a sudden, I can start riding a little bit. I'm like, nope. I am super present. And even if I'm exhausted from the day, I will come off of a day or a weekend or a trip, like, extremely rejuvenated. And that was a conversation I had with our CEO when I came down. I'm like, hey, look, like for me, I need to take one or two snowboarding trips a year. When we're looking at, like, January, February and all that it is, I'm like, I will. I promise it will. It'll do nothing but pay back into this organization. And. And we've been good with that. So, man, it's. It's. It's doing some self work to understand what makes us think. And then. And then
I think the biggest piece too, is they're not beating yourself up.
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Yeah.
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Like, in other words, like, well, I should, like, as coaches, like, sometimes just because we know the rules, we think that we can break them. And so it's like, well, I know sleep is good for me, but it doesn't apply to me because I'm better than every. Like, no, that's not how it works. And. And so we just need to be really honest with ourselves on what we need and what we don't.
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Yeah. What's your favorite mountain that you snowboarded so far?
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It's. I went to Big Sky a few years ago. Big. The snow was awesome because it just got dumped on powder. Wise, Whistler is just fun. Whistler's just super cool town wise, like, Breckenridge is hard to beat. So. Okay, I've got an epic pass. So it's. It's all been within, like, the epic. People know that. Like, it's been within the epic mountain. So I want to get. I need to do more on the icon side of the house, but. Yeah. Do you snowboard? You ski?
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Yeah. I started skiing and then I got into snowboarding when I was 14, and then I'm kind of stuck with snowboarding. I thought about going back to skiing because actually I was pretty good at it and maybe snowboarding. I just had to. I was more of a skater, so I had to snowboard.
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Yeah. Yeah, it's. It's. They're two different vibes. It's like, it's a whole different vibe. And that's. It's what I like about snowboarding. It's a
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thing.
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So it's fun.
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Yeah. Yeah, it is very cool. I've had some pretty epic powder days just growing up in Northern California, being surrounded by Lake Tahoe, which is about like two, two and a half hours away. So I was blessed in that way.
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Very cool.
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Yeah. And, and what would you say? Kind of, I don't know, you run the Performance Syndicate for individualized remote coaching?
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Yeah, it's, I used to, so to speak. No, as far as, I mean that goes back to basically so when I was at first group I was in a contract role and so in other words we could only work 40 hours a week and I would be done with work at, at 3:00 every single day. Was going through a divorce at the time and I got home at 3 and I had idle hands and that was not going to be a good thing for me. And so I'm like, okay, what can I start doing? And so I started getting into remote coaching, working with other coaches, athletes, programming, doing all the thing. I loved it because it basically started to give me a lot of reps. In other words, the, the amount of programming and training and everything that I was doing on a regular basis was not healthy. I mean we can go back to like periods. I'm like I'd work six
to three every day. I would come home, have a quick meal, go down to the coffee shop and then I would work from 3:30 or 4 until 9:10 o' clock at night and I would get up and I would do it again. But I knew the like, I knew what I was investing in and it allowed me to build something that, that was very successful, that allowed me to coach and work with a lot of people. It gave me so many reps when it came to seeing so many different people and demographics and program design that just fast tracked all of that and that allowed me to then speak, I think better on the business side of the house. In other words, you know, I don't want any of our coaches that we have on our team to be somebody that's only taught it in a class. It allowed me then to learn more about social media, more about marketing, more about actually the financials of going into that. Even if it's only just one or two people that you have working with or for you. There were so many lessons that I took away because then I was like as a coach myself, I'm like, I need to get a business coach, I need to get a social market, like a social media person like to learn from. And using the Performance Syndicate at that time allowed me to do so. For me and where I'm at with uhp, it's one of Those things that I basically shut down because my energy, for me to be all the way here, I really need to, like, push into that. And so, yeah, it's. It was, it was awesome. Love it. It gave me so much, but it really helped develop me into the coach that I am today.
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That's awesome. Yeah. So this goes in, like, everything you do, you never know how it can keep blessing everything going forward and creating more and more experience, skills and training and all that.
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Yeah, absolutely.
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Yeah. And maybe for someone listening who's a coach or a veteran or an athlete or just someone trying to get better, what's one piece of advice you'd give them about building sustainable performance?
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Yeah, no, it's. I. I think the biggest piece is, like, put every. I'm like, not again. Not that my age matters, but, like, I want to put all the stuff down on paper as far as, like, give me like a nice big yellow legal pad because I want to, like, touch it and I want to, like, see it. But, like, okay, where am I at? Where do I want to go? Like, and then what are the things that are true in my life? How many days a week am I willing to commit? You know, what are those days? How long are those days? Where is that? You know, let's. If, if, if it's in the gym, hypothetically, how long of a commute is that to the gym? And I just start putting all these things down on paper so I can have a better understanding of what I'm working with to meet myself, where I'm at right now. And so I think it's. It does take a little bit of work. And I really hope that doesn't scare people away because I. Unfortunately, I've seen it scare people away before. They just try to plug and play. But doing a little bit of that extra in regards to, again, what are my passions? Like, so and so says it's really good for me to go for running, but I hate running. Well, then don't run. Unless you're getting ready for a race and you don't have to. Like, nobody cares. Like, figure out what. Figure out what you're gonna do. But yeah, getting into your beliefs, getting into your values, what do you truly value? Like, okay, if you've got, you know, you want meeting up with your friends after work at 5 o' clock is important to you, then don't schedule 5 o' clock gym time. Like, how do we work that in the. Well, I hate getting up in the morning. It's cool. Is it going at night? Can you Go over lunch. What it like, I mean, it really comes down to answering those questions and being honest about what, what is sustainable? And then arguing like, what is. What is. What is sustainable? How long are we talking? Is that. Are you committed to three weeks, three months, six months? Or is there an overarching layer of like, no, these are my factors that I want to do for the rest of my life and how far that I'm willing to build. So it's. But it takes time and it's. I think it goes back to what I talked on the business side. Like, you've. You've got to get your hands dirty and you got to just get reps. You gotta jump. And I know that, like, that's super cheesy and super cliche, but people have to like, do the thing. You gotta do the thing. So.
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Yeah, and I thought, no, I lost it. That's okay. And would you say, like, I don't know, looking back across the athletics with college special forces and now, uhp, what would you say has stayed, like, consistent in how you approach people in training?
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How do we have fun with is. And it's. And it doesn't mean that you don't take it seriously. Yeah. You know, there was an expression that, that I took and I ended up applying it to my business, but it was a coach of mine that he had shared with me. He was the head. This, this guy, his name was Dragomir. He was the head coach at the Olympic training center for weightlifting at the time. And he had an athlete that came to him. And Dragomir's Romanian, he came from a very different system. Now he's the head coach of the U.S.
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he
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had an. He had an athlete come to him and said, you know, coach, my shoulders feel like hot doo doo. And he just looked at him cold and was like, you're here to squat, you're here to snatch, you're here to clean. You are not. You are not here to feel. And like, as a young athlete, I'm like, that's awesome. Like, you're not here to feel like, da, da da, da da. But it's as continuing to go older because I think those two can exist. When I talk about being like a human first coach, and it's not feeling emotion, but it goes back to like, what is the
commitment that you have made, made to yourself? And so what it says is, no matter if I'm sore, I'm beat up, I'm tired, I'm not gonna. Not to injure myself, but what am I willing to do? What choices do I want to make now compared to what I want right now? What actions will I take compared to what I want right now or what I want long term? And then, man, how do we add some fun to it? Like,
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yeah,
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like, there's very few professions and I'm biased as a coach to get to, like, walk into the room and leave people better than you found them every single time almost.
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Yeah.
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Like, why would you not want to make that fun? Like, we are choosing, like, how cool is it that we are evolved as a species or you have the economics to like, pay to make yourself tired, beat up better compared to just survive. Like, there's a time to take that seriously. There's a time not to. And just understanding that, like, look, yes. Your training might not go all you want or your body composition might be like, we're still working out. Like, we're alive. We're. We're okay. How do we have
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some
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fun? How do we have some fun with this now and then, you know, we know the research backs it up. You know, we've seen what happens when people run with, like a smile on their face and we've seen them run faster times. And the research backs it. So how do we add that fun to. Into the hard work? And again, it goes back to how do we connect what matters to people?
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Yeah. Yeah. That's amazing. Okay. Yeah. And speaking of fun, do you have a favorite series or movie that you feel like you connect to or anything that you'd want to share with audience or anything?
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Yeah. I mean, as a coach, how do you not like Ted Lasso? Ted Lasso is so good. Like, it's, it's hands down, like, one of the best, like, coaching leadership shows that are out there. But from there, like, I grew up, like, loving Star wars. Like, so you can
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start.
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You give me Star wars, you give me Lord of the Rings, you give me some of that fan. Like, I'm all for it. So it's
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awesome.
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Yeah.
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Okay. Yeah, I love Star wars, especially little. Little, you know. Oh, my gosh.
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As far as Grogu. The little.
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Yes, thank you. Yes. And it's funny because I, yeah, I love Star Wars. I grew up where I love the old school one. There are so much. If people really pay attention, there's so much underneath or hidden messages with it too.
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Absolutely.
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But yeah. And I myself have always been a James Bond fan, so I am just fascinated. Buy things with, you know, I don't know. I, I like to. I used to joke around that I'm Make a woman James Bond series or something, but maybe I shouldn't say it out loud.
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It is. And it was. That's super cool.
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Yeah. And would you say kind of the Charlie's Angels series, is that kind of like. Would you call girls women in special ops? Kind of, in a way or. No.
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I mean, so. So they're definitely there. Definitely are. Like, you've got. I've got a really, like, one of my closest friends, she oversaw what is the. Known as the CST program, the cultural support teams.
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Okay.
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And so think women in special operations that have now been attached to the men's spot special operations unit or team.
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Okay.
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Because let's say you go into Afghanistan as a man from a religion standpoint, I cannot really talk, let alone. I don't. I definitely can't touch, but I can't even really interact with you.
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And
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so you would have these women that are badass women, to say the least, that are attached to these teams that are going through and doing so much of that. And so, yeah, you've. You've got all sorts of women. They're doing that within special operations that are doing the thing. Been very fortunate to see that. I've been with friends, like, in D.C. and they're like, we'll be out walking. We're in Georgetown one night, and they're like, do you see this spot right here? They're like, no cameras. And I look around, I'm like, what the. And like, all the little things that people, like, get trained to know. I'm like, this is pretty cool. And
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so
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I've always been really fortunate to, like, I'm a civilian, to, like, see behind the curtain, to be so deeply embedded into the community. But again, it's. They're amazing men and women. If you pour into them, it's. It's just like anything. It's been cool to see what happens.
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Yeah. And I love what you were talking about earlier, too, that maybe everybody has, like, different gifts or different natural talents. And so I think that's so cool that it can be accentuated on with different roles or fill different needs or talents, which is really cool.
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Yeah, absolutely. You would. You'd see this. This guy or gal that, like, they might be a hundred pounds soaking wet, and you're like, how are you doing all of this compared to them? And you realize that they're one. They're really good at their job into. They are out of their mind, like, mentally tough, crazy in all the best ways. And you're like, got it. And they're usually the scariest ones, but. But I say that out of,
like out of love and joking, but it is, it's. And I think that's one of the coolest parts of it is you get to see so many people from so many backgrounds, so many walks of life that found a way. They had their why, they had their reason, they made up their mind and they found a way to get it done. And man, when you put all those people together, you get really cool stuff happening.
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Yeah. Yeah. And I like to think too, like people who naturally can just navigate around. On my last podcast, I was talking with my cousin, like, who works a lot in Jackson Hole, Wyoming, and he knows a lot about the trails and I think about people who can still navigate without using technology. They just know. Like I mentioned how, you know, my dad was in the military and still building job, but like we would be out in the middle of the Sierras and he would know how to navigate through the mountains. And it's like to me, I think people are scared of that now because we're so reliant on our phones and technology to go explore somewhere. You know,
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it is. It's
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like
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those. So many of those skills are so undervalued or underrated. And man, to be able to navigate, to do the things to survive, truly survive, like on
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your
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own if you had to.
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Yeah.
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I mean we could go off on a whole separate tangent on how soft we are as a society and everything.
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Yeah, yeah. That's another podcast. Right. Okay. And so kind of, kind of for some fun stuff here, how what's next for you? And uhp, are there any exciting projects or evolutions on the horizon you are okay with sharing?
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Yeah, like we're. And it's absolutely. I mean one. We're continuing to grow like is one of the biggest pieces with all of this is we don't want to take a dollar out of the. The veteran or the soldier's pocket. So everything can be funded through the GI Bill. Yes, that is their money. Money that they have 100 earned. But the intent is just taking their money, so to speak. But we're continuing to grow and expand. We're running more courses than we ever have before. Our campus that we have is expanding and growing more than it ever has before. It's everything that we've been building for these last number of years is now coming to fruition, which is so cool to see and a huge shout out to the entire team.
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The
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trade school that we are standing up, we're running electrical right now. Soon it's going to be welding. H VAC is going to be coming. Data center work's going to be coming and truly helping people step into amazing jobs because we're seeing people that are on grounds for our five week trade school because everything is
immersive. They live on our campus for either three weeks in the health and performance, five weeks in in the trades and we had people in the trades. Everybody's getting jobs and even health and performance performance side before they even leave campus.
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And
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so to be like I didn't have this now I'm stepping into these. Well like it's awesome. So if there is any desire for that I'm sitting in. What's coming down the pipe as far as a project this next year is we're going to be building out a franchise system for our gems. Is is the growth and the goal from a standpoint of we want to then set up our students that come through the fastest pathway to own and operate their own training facility. And so
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how
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do we do that? That is, that is really run and potentially funded, you know through uhp. So having the pleasure to like I get to do a lot of cool things when it comes to that but working partnerships. We recently had a nascar, a UHP NASCAR due to working with Spire Motorsports. Yeah. And so like we're getting to touch a lot of different things when it comes to the development world when it comes to, to the, the health and performance and trade school as well. So there's. We've always got something up our sleeve that we're working and growing on but we don't want to take our eye off the ball as far as is it helping veterans allow like stepping them into a better version of themselves and setting them up for success. If it's anything to do with that man. Do we want to be involved.
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That's amazing. That's exciting stuff. Cool. And if you you wanted listeners to take away one thing from this conversation, what would you hope it is?
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I man I, I think it just go like if you would have asked me, you know it's one of the things when we start planning out and you get into you start looking at like what's your three year, your five year plan, your ten like where do you want to go? If you would have told me that I'd be in working in a startup when I started 20 plus years ago in in athletics is strength and conditioning. I'd be like how did that get to here?
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And
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go like but you got. I think you get. But if I Look back at what aligned for all these different roles and. And from job to these different lanes. It came back to, like, what do I care about? And so it came back to, like, values. It came back to what do I love doing? What? How do I want to. To leave an impact? I mean, I'm a massive believer for myself. Like, I literally want to leave the world a better place because I was in it. And so how do I do that? And yes, it was athletics first, and then it moved into falling in love with the military community. So how can I help them become better versions of themselves?
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Yeah,
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to do the job. And now how do I do that with those that are transitioning out to have potentially even a larger impact? And so, yeah, like, do the work of like. And I know that can sound daunting from, like, man, you want me to figure out, like, my. My values? Yes. Like, what gets you up every morning? Like, yeah, it's. Again, it sounds cheesy because I feel like it's just like, of course, like if you never. If you find what you love, you never work a day in your life. Like, no, still work, but
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yeah,
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but man, what lines up and. Because I think that just opens up so many things and then the decisions that you make. Even when it was like moving here and incoming to uhp.
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Yeah.
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You know, I called my dad and I was just like, hey, I think I'm thinking about doing this and here's why. Because it then just went back to my values. And if it does, then it makes decisions really easy. But we got to do the work to figure out what those truly are in the first place.
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Amazing. And yeah, and I would say no, like, it's not cliche in a way, like you're saying, because I think it is important, like, because we have to drill it down daily. And though we think we don't forget or it's just in our minds.
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Yeah.
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I truly think that we still need. Need it because, like, you know, we need that motivation. Yes.
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Yeah, we got to do the work. So again, to that point, like, and then what happens when that motivation is not there? Do I. Am I making the decision that's. That's right for right now, or am I making the decision that the one for the long term?
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And
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so, but I got to go back and I got to do the self work to, like, what really matters to me. Yeah.
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And so where would you like to lead people if they want to dive in, learn more? I don't know if you guys take donations for the program, but where People can learn more about UHP and the performance and the kit and follow all your work. What would you
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say? Yeah, it's. It's going to be flat out uhp.com.
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okay.
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It's. That is going to take you to our overarching website. You're going to be able to see the leader side of the house. You're going to see the trade side of the house. If, you know, somebody enters my name or whether it's on Instagram or LinkedIn, that's the easiest way to probably reach out to me directly. But yeah, so I mean, if anything that we can, I can help answer on the UHP like it is. It's an amazing organization, it's an amazing team, it's an amazing mission and I love it because, like, it's been a little over five years and I still truly believe that we haven't scratched the surface and we're just getting started.
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Yeah. Awesome. And is. And you know, and I know you, you shared with us. You have a little baby home, you said seven or eight months.
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Yeah, she's gonna be. Yeah. Here in another week or so. She'll be eight months.
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Oh,
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yeah. It's. It's crazy. So it's.
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Yeah.
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I've got a nine year old who is amazing and so started the process again and so we've got a. I've got a little baby. All I know is being a girl dad and it's the absolute best. And so it's. Yeah, it's. It has broken me open in all of the best ways and it's just, it is so cool.
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Yeah,
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I appreciate
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it. Thank you wife on that. Yeah. And, but thank you so, so much. Is there anything else you feel like you want to share before we end our podcast session today? Anything?
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No, just appreciation and gratitude to you, like, anytime. Like, I'm very fortunate. Love what I get to do on a regular basis. So it's, it makes it easy to be able to, to have these conversations and so to be able to talk to you about it, to share what UHP is, to share what we're doing, to share what coaching is like if you're coming from it, like coming from that place of love and like, how can I leave an impact? Like, man, so much cool stuff happens, so. Doesn't mean it's easy, but it's. Things usually work out pretty well.
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Yeah. Amazing. All right. Okay. Well, thank you so much, Hunter,
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again
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on the Dr. Random podcast. And yeah, so excited for everybody listening today. Hope you enjoyed it and gotten something out of it and follow and support. And as you know, and I was always here on the Dr. Random podcast, I always end with ciao, okay?