Полная расшифровка выпуска Web3 Domains Transform How We Exist Online

you're able to build or the community that you're able to build becomes your brand. 00:07:27.225 --> 00:07:30.853 But here's the problem you still don't own it right. 00:07:30.853 --> 00:07:39.749 Those platforms own it and for all sorts of reasons, we've seen examples of people unfortunately losing you know anything that they built on some of these 00:07:39.788 --> 00:07:40.271 platforms. 00:07:40.271 --> 00:07:44.269 And now here we are in this new thing called Web3. 00:07:44.269 --> 00:07:49.442 Now, this time, identity is bigger than just how people find you. 00:07:49.442 --> 00:07:52.348 Identity in Web3 is more interactive. 00:07:52.348 --> 00:08:01.392 It acts as your login, it's your wallet, it can be your membership card, it's proof of who you are and what you've earned. 00:08:01.392 --> 00:08:07.824 And the biggest difference is that, unlike web one and web two, you can actually own 00:08:07.843 --> 00:08:07.884 it. 00:08:07.884 --> 00:08:12.913 So let's kind of talk about how the old world of identity works. 00:08:12.913 --> 00:08:18.228 So, right now, the way we log in is functionally broken. 00:08:18.228 --> 00:08:20.553 I mean, like, how many logins do you have? 00:08:20.553 --> 00:08:29.983 Some of us have five, 10, 20, 50, maybe even 100 different logins, each one with its own username password. 00:08:29.983 --> 00:08:33.490 You might have to add in a two-factor code, et cetera. 00:08:33.490 --> 00:08:37.966 Some are tied to an email, some are tied to Google, some are tied to 00:08:38.126 --> 00:08:38.407 Apple. 00:08:38.407 --> 00:08:43.043 You get my point, and the problem with that is that that's extremely fragile. 00:08:43.043 --> 00:08:47.774 If your email gets hacked, your whole online identity goes down with it. 00:08:47.774 --> 00:08:52.385 If Facebook bans your account, your identity can vanish overnight. 00:08:52.385 --> 00:08:57.414 If you don't renew your dot com, I mean, well, it's gone Right. 00:08:57.414 --> 00:08:59.539 So think about that for a second. 00:08:59.539 --> 00:09:04.061 We build our digital lives currently on rented land. 00:09:04.061 --> 00:09:08.863 We build our digital lives currently on rented land the usernames, the logins, even the domains that we think we own. 00:09:08.863 --> 00:09:12.442 They all sit on servers that we don't actually control. 00:09:12.442 --> 00:09:21.953 And once you realize that, you then start to see why we might need something new, and that's something new is on-chain 00:09:22.034 --> 00:09:22.436 identity. 00:09:22.436 --> 00:09:26.576 This is where we enter Web3 and we enter wallets. 00:09:26.576 --> 00:09:40.695 When you log into DApps, which are decentralized applications same as any other app, and when you log into DApps like MetaMask, phantom or Coinbase Wallet, you actually aren't using a username or password. 00:09:40.695 --> 00:09:44.453 You're using your wallet and your wallet is your identity. 00:09:44.453 --> 00:09:51.857 It's one universal key that pretty much

works everywhere in Web3, and it carries more than just access. 00:09:51.857 --> 00:09:58.416 It also carries with it any of your assets, your history and your proof. 00:09:58.416 --> 00:10:00.446 So you don't just say I'm a member. 00:10:00.446 --> 00:10:01.692 You get to show that actual membership token in your wallet. 00:10:01.692 --> 00:10:02.456 You don't just say I'm a member. 00:10:02.456 --> 00:10:03.884 You get to show that actual membership token in your wallet. 00:10:03.884 --> 00:10:06.273 You don't just say I paid. 00:10:06.273 --> 00:10:08.604 The blockchain re-verifies and shows it. 00:10:08.604 --> 00:10:10.368 It's permissionless. 00:10:10.368 --> 00:10:18.817 There's no middleman, there's no password resets, no forgot my login, just you, your key and your identity. 00:10:18.817 --> 00:10:22.328 Your online identity in this case is truly yours. 00:10:22.328 --> 00:10:28.698 It's not leased, it's not rented and, most importantly, it's not at risk of being shut down by a 00:10:28.739 --> 00:10:29.320 corporation. 00:10:29.320 --> 00:10:38.884 And so, now that you're able to bring your identity on chain, well, there are several unique ways that you can use it, all powered now by the blockchain. 00:10:38.884 --> 00:10:53.677 We've talked about this in several different episodes and I've talked about this in several different other settings, but there's a lot of big features that are exclusive to Web3 and blockchain that enhance the way that you're able to use identity in a way that's different from Web2. 00:10:53.677 --> 00:11:00.110 One of those first things being token gating, aka access without asking so. 00:11:00.110 --> 00:11:01.735 In Web2, axie asking so. 00:11:01.735 --> 00:11:06.389 In Web 2, access is controlled by usernames and subscriptions. 00:11:06.389 --> 00:11:10.070 You pay Spotify and then they flip a switch and they turn it on. 00:11:10.070 --> 00:11:16.912 You subscribe to Netflix and then you're able to get in, but they also can revoke it at any time. 00:11:16.912 --> 00:11:26.126 Again, miss a payment, any reason, violation of account these things can be shut down and, all of a sudden, your username and password doesn't 00:11:26.167 --> 00:11:26.408 work. 00:11:26.408 --> 00:11:30.735 Well, in Web3, access lives in your wallet. 00:11:30.735 --> 00:11:35.591 You simply need to hold the token that's required to get in and you're in. 00:11:35.591 --> 00:11:38.658 If you don't hold the token, you're out. 00:11:38.658 --> 00:11:40.567 It's really as simple as that. 00:11:40.567 --> 00:11:43.129 Now imagine it's transactionally 00:11:43.169 --> 00:11:43.390 right. 00:11:43.390 --> 00:11:50.620 When people think of NFT technology and how it can be used, token gaining is probably one of the best examples that you can give. 00:11:50.620 --> 00:12:10.500 Imagine something like an NFT ticket that now allows you to to control the treasury or to make decisions or to participate in governance rights in a completely in a business, a nonprofit or whatever it is. 00:12:10.500 --> 00:12:17.232 Imagine holding a membership token that unlocks a private discord or gated content. 00:12:17.232 --> 00:12:30.140 Maybe a mastermind group, maybe something with there actually was a Discord I used to belong to that did private Blender classes and I mean these are classes that and you got to download the software. 00:12:30.140 --> 00:12:37.971 They had some way that they had copied the software where anyone who was a member also got to download Blender software for free, and that was pretty big 00:12:38.011 --> 00:12:38.393 value. 00:12:38.393 --> 00:12:46.379 If that's what you're developing with or building or creating art with right, you're not asking for permission anymore in these cases. 00:12:46.379 --> 00:12:52.273 You're just proving your belongs with what you hold in your wallet, and that flips the entire power dynamic. 00:12:52.273 --> 00:12:57.216 You own the access and you essentially carry it with you. 00:12:57.216 --> 00:13:06.534 Another way that blockchain empowers identity is it makes it extremely usable in this world of Web3 by connecting it to a wallet. 00:13:06.534 --> 00:13:15.178 And again, this is another way, that another value proposition that will become bigger and bigger and bigger as more people come into the space. 00:13:15.178 --> 00:13:25.808 I just read today, I believe, that Shopify is introducing a stable coin, introducing a stable coin. 00:13:25.808 --> 00:13:30.605 So more and more large entities are looking at the rails of Web3 to improve their payment processes, to raise money, to improve their experiences, whatever. 00:13:30.605 --> 00:13:42.798 At some point, hundreds thousands, millions, hundreds of millions, billions and the whole world will have some exposure to Web3 or crypto, whether they want to or not. 00:13:42.798 --> 00:13:47.852 And that exposure, as we all know, when you first into cryptocurrency, is your 00:13:47.952 --> 00:13:48.293 wallet. 00:13:48.293 --> 00:14:03.033 That wallet, for most people, starts off exactly the same and looks kind of exactly the same, which is a big random mess of jumbo numbers or whatever, but it usually, if you're talking about an EVM wallet, it starts with a 0x and it's a 42-character string. 00:14:03.033 --> 00:14:21.875 Well, the problem is that nobody wants to and most people don't trust, and not only just don't trust the string, they don't trust themselves to get it right, but most people don't trust themselves to send anything funds to something like 0x, 7a, blah, blah, blah, blah blah. 00:14:21.875 --> 00:14:25.455 This is where Web3 domains step in. 00:14:25.455 --> 00:14:29.034 They make on-chain identity human readme. 00:14:29.034 --> 00:14:46.765 So, instead of sending something to 0x, blah, blah, blah, we're talking about now being able to send things to places like Marcusdj or purchasecrypto or even something custom like iHeartDomainsdefi wallets, and it's more than just 00:14:46.865

--> 00:14:47.307 cleaner. 00:14:47.307 --> 00:14:52.288 Web-through domains are permanent, and this is where we bring on-chain identity into play. 00:14:52.288 --> 00:14:54.567 Nobody can delete your name. 00:14:54.567 --> 00:14:58.407 When it comes to identity, I mean, imagine your name, your real name. 00:14:58.407 --> 00:15:04.860 You go by every single day, one day being changed or being different and nobody ever referring to you that anymore. 00:15:04.860 --> 00:15:18.833 I mean that would be a pretty devastating experience, and that's the same thing that can literally happen if you build your house on rented ground, if you build something on a social platform that can take your name, if you build something on a website that can get shut down. 00:15:18.833 --> 00:15:35.159 Not to say that you still don't have to do these things, but as we start looking into the future and what things may be possible, you have the opportunity right now to prepare yourself for it, or maybe even be the person that develops the technology that replaces the old ecosystem, so that you're helping more than just 00:15:35.179 --> 00:15:35.581 yourself. 00:15:35.581 --> 00:15:41.192 But in addition to being permanent in Web3, it is also portable. 00:15:41.192 --> 00:15:57.673 So one of the beautiful things about Web3 is that it is a decentralized public ledger, meaning that anything that has the capability to read and resolve the information that's on the blockchain could essentially read anything or any identity or any domain name. 00:15:57.673 --> 00:16:10.470 As we know right now, it's kind of the integration game, but in essence, every single thing that's ever mentioned in the blockchain, every record, every single piece of your on-chain identity is accessible and therefore portable. 00:16:10.470 --> 00:16:18.166 In order to access another D-app, or access or import your information into another D-app, you just simply got to connect your wallet. 00:16:18.166 --> 00:16:21.629 It doesn't take the same processes in Web 2.0. 00:16:21.629 --> 00:16:27.207 Like even right now, I just got my Solana phones right Finally, after so long of waiting for those 00:16:27.249 --> 00:16:27.469 things. 00:16:27.469 --> 00:16:39.370 But one of the processes that it gave is it gave the ability to import any of your info from an old phone or old device, such as an old Android or an iPhone. 00:16:39.370 --> 00:16:46.186 You're able to import that into this new thing so that it starts off on familiar ground right, whatever apps are compatible with it. 00:16:46.186 --> 00:16:49.687 You're going to get an experience that is similar to the one that you just left. 00:16:49.687 --> 00:16:54.921 That's a physical process. 00:16:54.921 --> 00:16:58.692 You have to put the phones next to each other, you've got to use username and password, you've got to wait for one thing to download the other. 00:16:58.692 --> 00:17:15.950 And again, even though it's convenient and it exists and we all take advantage of it, there are faster and decentralized processes that will eventually start gaining steam, and then, of course, with anything that is permanent and that is portable. 00:17:15.950 --> 00:17:18.281 It is also now branded. 00:17:18.281 --> 00:17:26.644 This can now become your digital brand or your calling card, because it is, again, something that you're not going to lose. 00:17:26.644 --> 00:17:28.790 It's something that you are able to use. 00:17:28.790 --> 00:17:32.163 You're not going to lose, it's something that you are able to use. 00:17:32.163 --> 00:17:36.310 So now think about sending money to yourfriendeth instead of copying and pasting a 42-character string. 00:17:36.310 --> 00:17:43.813 That's usability and that creates an identity that people will actually need to use and will want to use. 00:17:43.813 --> 00:17:52.273 Now we are early, but that is changing extremely fast as new companies and industries enter Web3. 00:17:52.273 --> 00:17:56.810 As I've mentioned a bunch of times before, we're really in a transition. 00:17:56.810 --> 00:17:57.192 Right now. 00:17:57.192 --> 00:18:04.859 We're at a crazy intersection where there is multiple technologies kind of converging and changing the way that we think and deal with anything. 00:18:04.859 --> 00:18:12.661 We've got Web3 on one end and we've got AI on the other end, and they both complement each other Right 00:18:12.741 --> 00:18:13.021 now. 00:18:13.021 --> 00:18:23.145 The current reality is that half of the internet is still logging in with emails and passwords, and then you've got us on the other half that are experimenting with wallets and domains. 00:18:23.145 --> 00:18:33.574 It's a little bit messy, kind of just like the early days of the internet, when some people were on AOL, some people were on Yahoo and some were trying to build their first dot com. 00:18:33.574 --> 00:18:48.324 But, like I mentioned earlier, with the entrance of people like Shopify, people like Amazon coming into the space, walmart coming into the space we've got PayPal into the space this tide is starting to shift. 00:18:48.324 --> 00:18:53.765 More apps are starting to let you connect to wallet instead of log in. 00:18:53.765 --> 00:18:55.329 I'm seeing a lot more examples of that. 00:18:55.329 --> 00:19:06.708 More companies are launching stable coins or thinking of ways to get into the space and either bring their finances or the way that you pay them, or even your experiences themselves on chain. 00:19:06.708 --> 00:19:21.961 More and more communities are starting to realize what you can do with nfts and are starting to use token gated experiences instead of white lists and email lists, and more people are starting to register web through domains instead of just relying on traditional handles. 00:19:21.961 --> 00:19:27.173 Again, if you're already in the space and in web 3, this concept has clearly landed with you 00:19:27.299 --> 00:19:27.621 already. 00:19:27.621 --> 00:19:31.183 Most

people in the Web3 space understand the value of a Web3 domain. 00:19:31.183 --> 00:19:39.585 Most people in the Web3 space understand the value of ownership and how transformational these particular assets can be. 00:19:39.585 --> 00:19:58.891 Again, this is already happening and when this transition flips fully, on-chain identity will soon feel just as normal as logging in with Google does today, except this time, when we're talking about on-chain identity, we're talking about identity that is not rented but is owned. 00:19:58.891 --> 00:20:08.053 So, to kind of wrap this up and tie it all together, online identity is about convenience. 00:20:08.053 --> 00:20:11.344 On-chain identity is about convenience. 00:20:11.344 --> 00:20:12.726 On-chain identity is about 00:20:12.746 --> 00:20:12.965 ownership. 00:20:12.965 --> 00:20:19.296 Online identity, unfortunately, is borrowed, but this new concept of on-chain identity is permanent. 00:20:19.296 --> 00:20:30.615 Online identity is controlled mostly by the companies and the apps that you use to log into, and your on-chain identity is controlled and is curated by you. 00:20:30.615 --> 00:20:37.426 We are moving into a future where your wallet is both your universal login and your universal identity. 00:20:37.426 --> 00:20:42.872 Your tokens, your POAPs, your transactions, all of these things. 00:20:42.872 --> 00:20:44.065 These are your memberships. 00:20:44.065 --> 00:20:58.981 Your Web3 domain is your name, it's your brand and it's the highway that people can use to send and pay you, and no platform, no company and no government will be able to take that away once it's minted and built on Web3. 00:20:58.981 --> 00:21:02.429 This isn't just a technological upgrade. 00:21:02.429 --> 00:21:04.252 This is a freedom 00:21:04.393 --> 00:21:04.794 upgrade. 00:21:04.794 --> 00:21:11.313 So a challenge to you is don't just keep using the same username and passwords because they're familiar. 00:21:11.313 --> 00:21:19.150 Again, as the space exists today, certain processes have to be had, but it's just like the transition from checks to credit cards. 00:21:19.150 --> 00:21:24.252 You had some people that, even though they saw the writing on the wall, he still held on Right. 00:21:24.252 --> 00:21:29.403 Well, you still got to embrace the writing on the wall to an extent, so that you don't get left behind. 00:21:29.403 --> 00:21:31.445 You still got to embrace the writing on the wall to an extent so that you don't get left behind. 00:21:31.445 --> 00:21:35.108 So you've got your username and passwords, but experiment more with logging in with your 00:21:35.148 --> 00:21:35.450 wallet. 00:21:35.450 --> 00:21:43.237 If you don't already have a Web3 domain, get your first and get that experience of feeling what it feels like to build an identity on chain. 00:21:43.237 --> 00:21:51.182 Add a couple of POACs, add some NFTs that represent a little bit of you. 00:21:51.182 --> 00:21:51.723 Mint a couple of things. 00:21:51.723 --> 00:21:54.226 Right, you can upload using I forget the name of the like. 00:21:54.226 --> 00:21:59.432 There's R-Weave and et cetera, but there's other exact apps out there where, if you're an artist, you can mint your art. 00:21:59.432 --> 00:22:03.675 If you're a poet or if you're writing essays, if you're writing articles, you can actually mint. 00:22:03.675 --> 00:22:13.806 These things sit inside of your wallet and will become part of your on-chain resume and how people see and identify 00:22:13.826 --> 00:22:13.885 you. 00:22:13.885 --> 00:22:23.429 Again, experience what it feels to own your identity and not just rent it, because the future isn't just online, the future is on-chain. 00:22:23.429 --> 00:22:37.625 I told you guys I would keep this one nice and brief, but hopefully locked in with a lot of different value Again, as we start looking into the future, and sometimes it's hard to see because you're looking at what it looks like right now, but just follow the signs. 00:22:37.625 --> 00:22:39.423 Right, the news points exactly. 00:22:39.423 --> 00:22:41.990 You know all these different news things and updates that we see here on X. 00:22:41.990 --> 00:22:46.270 They're pointing the picture and they're leading dots to an on-chain world. 00:22:46.270 --> 00:22:54.190 An on-chain world and again, it doesn't have to be a huge on-chain world, but as long as you can position yourself early for it, there's bound to be some sort of 00:22:54.230 --> 00:22:54.651 success. 00:22:54.651 --> 00:23:08.661 On the other side, again, you can listen back to this episode and any past episodes of our Tech Talks here directly on X or on your favorite podcast player by going to techtalkhost and choosing the one of your liking. 00:23:08.661 --> 00:23:11.285 Again, you can listen to this on Apple Spotify. 00:23:11.285 --> 00:23:17.521 Pretty much every major podcast player on these episodes, past and present, will be on. 00:23:17.521 --> 00:23:20.913 Also, you can visit our website at iheartdomainscom. 00:23:20.913 --> 00:23:30.944 In addition to the recording of this episode, there's always, always, always also a nice blog overview as well, just in case you'd like to consume your content that way. 00:23:30.944 --> 00:23:35.486 Thank you, guys all, for taking the time out of your Friday to tap into our Tech Talk. 00:23:35.486 --> 00:23:36.803 Happy, demanding. 00:23:36.803 --> 00:23:39.263 Focus on your mission, not your condition. 00:23:39.263 --> 00:23:41.366 We'll talk to you guys in a couple weeks. 00:23:41.366 --> 00:23:53.920 See you soon, thank you.