Полная расшифровка выпуска 🎙️ Introducing PodMation : Discover, Promote, Connect & Grow Your Podcast!

00:04:28.069 getting your podcast discovered. It's great to create it. First, 74 00:04:28.689 --> 00:04:35.389 Podmation works alongside your existing podcast hosting service. Okay. Like again, 75 00:04:35.529 --> 00:04:37.970 I use Spreaker. There's tons of them out there that 76 00:04:38.009 --> 00:04:41.649 are free that you can host your Audible files that 77 00:04:41.730 --> 00:04:44.430 put them up in the cloud. Okay. That's not what 78 00:04:44.470 --> 00:04:48.139 we do. You don't have to move your podcast. You 79 00:04:48.160 --> 00:04:50.699 don't have to move or abandon the platform that you're 80 00:04:50.720 --> 00:04:54.759 already using. Maybe you're comfortable with it. Most of those 81 00:04:54.800 --> 00:04:58.980 platforms like Spreaker and other ones offer what's called an 82 00:04:59.279 --> 00:05:03.120 RSS feed. And what we do is we've developed what's 83 00:05:03.160 --> 00:05:04.939 called an RSS feed integration. 84 00:05:05.000 --> 00:05:06.660 So podmation. 85 00:05:07.310 --> 00:05:13.019 Can import your podcast information and episodes, helping you establish 86 00:05:13.240 --> 00:05:17.639 another online presence, not just a directory of whoever's hosting 87 00:05:17.660 --> 00:05:20.519 your podcast, which may or may not get you traffic. 88 00:05:21.360 --> 00:05:25.579 We have created a way to help you create endless 89 00:05:25.620 --> 00:05:29.639 pages that are SEO optimized, that gets pulled in, that 90 00:05:29.689 --> 00:05:33.589 you can start sharing and having indexed and get noticed. 91 00:05:34.550 --> 00:05:38.889 Now, the creators... Get their own dashboard. 92 00:05:39.170 --> 00:05:43.790 To manage their podcast details, their review episodes, and access 93 00:05:43.870 --> 00:05:44.870 promotional tools. 94 00:05:44.910 --> 00:05:47.149 That's right. We're giving you promotional tools. 95 00:05:47.730 --> 00:05:53.990 We support audio podcasts, video-related content like from YouTube, and 96 00:05:54.110 --> 00:05:57.610 links to external listening and viewing platforms like you may 97 00:05:57.629 --> 00:06:00.230 already have a show on Spotify. So why would we 98 00:06:00.370 --> 00:06:04.040 not want to give you the ability to link to 99 00:06:04.060 --> 00:06:07.459 the platform that we're pulling the RSS feed from? That 100 00:06:07.639 --> 00:06:10.139 linking process is also going to help you get noticed 101 00:06:10.199 --> 00:06:14.779 and build up authority. Now, we also provide, now check 102 00:06:14.800 --> 00:06:19.949 this out, we also provide individual podcasts and episode pages, 103 00:06:20.750 --> 00:06:27.050 organized categories, and search-friendly, yes, I said it, search-friendly content structures. 104 00:06:27.800 --> 00:06:31.579 But here's where things get really interesting. We've introduced a 105 00:06:31.660 --> 00:06:39.089 feature called topic discovery. So unlike other podcast listening platforms, Spotify, Spreaker, Deezer, 106 00:06:39.189 --> 00:06:42.889 all those that simply are nothing more than a repository, 107 00:06:43.069 --> 00:06:45.970 and they give you the front face and directory, but 108 00:06:46.009 --> 00:06:50.889 their real focus was to keep the information on the internet, 109 00:06:51.129 --> 00:06:54.430 but not really to promote it. So what we created 110 00:06:54.470 --> 00:06:57.720 was this thing called topic discovery. Instead of searching only 111 00:06:57.779 --> 00:07:01.620 for the name of the podcast, the visitors can actually 112 00:07:01.720 --> 00:07:06.240 search for subjects they're actually interested in. So let's say 113 00:07:06.319 --> 00:07:10.930 somebody wants to learn about artificial intelligence, maybe electrical safety, 114 00:07:11.009 --> 00:07:15.449 maybe entrepreneurship, or maybe home improvement. They can search those 115 00:07:15.550 --> 00:07:21.240 subjects and discover relative topics relevant episodes based on the 116 00:07:21.399 --> 00:07:26.430 information that had been indexed in podmation. Now, obviously as 117 00:07:26.490 --> 00:07:29.810 podmation grows, as we get more creators, it gives more 118 00:07:29.850 --> 00:07:33.610 opportunities to keep people within the ecosystem and help them 119 00:07:33.689 --> 00:07:36.769 learn the different podcasts and help cross promote. Okay. So 120 00:07:37.449 --> 00:07:43.839 when available creator approved transcript information can also contribute to 121 00:07:43.899 --> 00:07:47.730 those results. So if you have transcript or you elect 122 00:07:47.769 --> 00:07:49.910 to allow it to be public or it pulls it 123 00:07:49.970 --> 00:07:53.500 in from whatever platform you're using, like I use Spreaker 124 00:07:53.600 --> 00:07:55.720 and it'll pull in every, it's going to allow that 125 00:07:55.740 --> 00:07:59.899 to be indexable as well. Now imagine you produced a 126 00:08:00.040 --> 00:08:02.519 hundred podcast episodes over the years, let's say. 127 00:08:02.639 --> 00:08:04.079 Now I've produced over a thousand. 128 00:08:05.300 --> 00:08:09.779 One of those older episodes might contain exactly what somebody 129 00:08:09.839 --> 00:08:13.170 wants to learn today, but it gets buried in their database. 130 00:08:13.790 --> 00:08:19.110 kind of bland directory concept. So topic discovery gives that 131 00:08:19.310 --> 00:08:24.290 episode another opportunity to actually be found and generate interest 132 00:08:24.529 --> 00:08:28.939 in viewers and listeners. That's the whole idea of topic discovery. 133 00:08:29.519 --> 00:08:34.080 Your content should continue creating opportunities long after the original 134 00:08:34.139 --> 00:08:38.039 publication date. That is something that I wanted to make 135 00:08:38.100 --> 00:08:41.779 sure that we focused heavily on. Now, here's another tool 136 00:08:41.820 --> 00:08:46.059 that we're giving you in Podmation. It is the Promotion Studio. 137 00:08:46.639 --> 00:08:50.090 So let's talk about one of my favorite features, Promotion Studio. 138

00:08:50.250 --> 00:08:54.429 Every podcast knows promoting episodes can be time consuming, especially 139 00:08:54.470 --> 00:08:57.509 when you need a graphic to, you know, share on 140 00:08:57.549 --> 00:09:00.850 different social media platforms. So what we did was we 141 00:09:00.970 --> 00:09:05.600 built in a promotional design tool directly into Podmation. We 142 00:09:05.629 --> 00:09:12.850 have 24 customizable promotional templates. with varying sizes. They're clean, professional. 143 00:09:13.169 --> 00:09:15.389 We have some that are bold and colorful and high 144 00:09:15.460 --> 00:09:19.740 impact design. You can customize the headline, the colors, the artwork, 145 00:09:20.120 --> 00:09:23.179 the promotional message. Even the call to action can be changed. 146 00:09:24.639 --> 00:09:27.340 Want to advertise a new episode? 147 00:09:27.600 --> 00:09:28.139 That's great. 148 00:09:28.659 --> 00:09:31.360 Want to introduce our podcast to a new audience? You 149 00:09:31.399 --> 00:09:36.289 can do that too. And there's another exciting feature. Every 150 00:09:36.370 --> 00:09:42.360 design supports three formats, square graphics for social media, landscape 151 00:09:42.399 --> 00:09:46.519 graphics for wider promotional layouts, and then vertical graphics for 152 00:09:46.559 --> 00:09:52.360 those mobile oriented like Instagram and TikTok. Together, that's over 153 00:09:52.360 --> 00:09:56.870 72 potential designed and format combinations that you can customize. 154 00:09:57.029 --> 00:10:01.460 And we're always adding more. Also, we are making it 155 00:10:01.539 --> 00:10:04.240 so that all of these graphics to help keep it 156 00:10:04.299 --> 00:10:08.899 very SEO optimized. Because remember, you're creating these individual pages 157 00:10:08.980 --> 00:10:11.679 for every episode that is out there on the Internet. 158 00:10:12.350 --> 00:10:15.110 that nobody else is doing. We're doing this for you 159 00:10:15.350 --> 00:10:18.179 in the back end. So it's not just having your 160 00:10:18.220 --> 00:10:22.720 podcast showing up on Spotify. We're actively creating additional pages 161 00:10:22.759 --> 00:10:26.019 that can be out there that are searchable. And whether 162 00:10:26.059 --> 00:10:29.259 it's our database or other databases. But what we're doing 163 00:10:29.279 --> 00:10:31.899 with the graphics is whatever graphic you put in, we're 164 00:10:32.000 --> 00:10:34.629 automatically changing that to a WebP image. Why? 165 00:10:34.690 --> 00:10:38.389 Because they load so much quicker. Speed is the key. 166 00:10:39.070 --> 00:10:42.919 So, We've also incorporated QR codes into our promotional tools 167 00:10:42.940 --> 00:10:45.899 so you can share individual episodes, your overall podcast or 168 00:10:45.950 --> 00:10:49.690 video cast. We've created that in there. So imagine that 169 00:10:49.730 --> 00:10:52.509 you're attending some kind of conference with a graphic promoting 170 00:10:52.529 --> 00:10:53.129 your podcast. 171 00:10:53.169 --> 00:10:54.629 Someone scans that QR code. 172 00:10:55.049 --> 00:10:57.519 Rather than you have to tell them, they can scan it, 173 00:10:57.879 --> 00:11:00.080 go right to your content, and then they can share 174 00:11:00.120 --> 00:11:02.759 it because we give you ways to share every episode, 175 00:11:02.919 --> 00:11:06.559 every podcast. The whole idea behind the Promotion Studio program 176 00:11:07.149 --> 00:11:13.090 is to make creating attractive promotional content easier, even if 177 00:11:13.129 --> 00:11:16.980 you're not a graphic designer. Now, we also are giving 178 00:11:17.000 --> 00:11:20.460 you what's called a professional podcast media kit. Why is 179 00:11:20.500 --> 00:11:23.480 this important? Because some of your shows, you might have 180 00:11:23.539 --> 00:11:27.440 potential sponsors. Maybe you want to invite some industry guest 181 00:11:27.480 --> 00:11:30.399 or professional to appear on your podcast. And you don't 182 00:11:30.440 --> 00:11:33.059 just want a quirky little graphic. You want something that 183 00:11:33.100 --> 00:11:36.539 looks professional that you can send to them to introduce 184 00:11:36.559 --> 00:11:40.200 yourself professionally to them. That's what we created the media 185 00:11:40.259 --> 00:11:43.019 kit for. and it can tell them about your show. 186 00:11:43.039 --> 00:11:47.490 You can do it in a PDF to print. Instead 187 00:11:47.549 --> 00:11:50.389 of sending somebody an email, you can attach the PDF, 188 00:11:50.590 --> 00:11:52.629 and they can see it and print it out. It's 189 00:11:52.669 --> 00:11:55.529 just another tool that makes sense for creators to help 190 00:11:55.629 --> 00:12:00.169 grow beyond simply publishing an episode. Now you want to 191 00:12:00.210 --> 00:12:03.470 get that exposure. But not only that, there's something else 192 00:12:03.490 --> 00:12:05.950 that we've done that is revolutionary when it comes to 193 00:12:06.070 --> 00:12:10.629 sharing podcasts and video content. Instead of it being organically found, 194 00:12:10.669 --> 00:12:13.720 let's say, on YouTube and hope that you're going to 195 00:12:13.740 --> 00:12:16.759 get people that stumble on it, or, you know, you 196 00:12:16.779 --> 00:12:19.080 do it on a podcast platform and you hope people 197 00:12:19.220 --> 00:12:24.299 find your podcast episode, right? We created something called Podmation 198 00:12:24.360 --> 00:12:29.539 Growth Center. Now, here's something I think, I think could 199 00:12:29.580 --> 00:12:32.139 become one of the most valuable parts of our entire 200 00:12:32.179 --> 00:12:35.840 platform is the growth center. I believe podcast creators have 201 00:12:35.919 --> 00:12:37.659 tremendous opportunities. 202 00:12:37.179 --> 00:12:39.879 To help one another. This isn't a competition. This is 203 00:12:39.940 --> 00:12:42.120 helping each other. Think about it. 204 00:12:42.759 --> 00:12:46.730 If you produce a

podcast about entrepreneurship, chances are your 205 00:12:46.950 --> 00:12:51.850 audience might also enjoy podcasts about leadership, about marketing, maybe 206 00:12:51.889 --> 00:12:55.980 even business development. So why not create opportunities for creators 207 00:12:56.039 --> 00:12:59.600 to recommend other creators who may specialize in marketing or 208 00:12:59.639 --> 00:13:03.009 leadership or business development or something else? Remember, if they're 209 00:13:03.029 --> 00:13:06.990 listening to your content, you're being a good steward by 210 00:13:07.149 --> 00:13:10.049 sharing other people's content and you get to choose what 211 00:13:10.090 --> 00:13:16.539 you share. That's exactly what our cross promotional feature does. 212 00:13:17.460 --> 00:13:22.559 Participating creators can recommend up to three other podcasts on 213 00:13:22.600 --> 00:13:24.230 their public pages. 214 00:13:24.950 --> 00:13:26.269 So that also gets indexed. 215 00:13:26.429 --> 00:13:32.350 And it's basically you sharing somebody else, somebody else's page 216 00:13:32.610 --> 00:13:35.179 or somebody else's podcast with them. When they come and 217 00:13:35.240 --> 00:13:38.299 see your public facing page, it shares other people that 218 00:13:38.340 --> 00:13:41.019 helps discover other podcasters and they can do the same 219 00:13:41.100 --> 00:13:45.559 for you. And, and, and it creates a, a framework 220 00:13:45.659 --> 00:13:48.779 where it's a giver's gain and everybody gains by sharing 221 00:13:48.820 --> 00:13:50.039 because we all share. 222 00:13:50.340 --> 00:13:53.649 There isn't a competition here. These are just podcasts. These 223 00:13:53.669 --> 00:13:55.190 are episodes that people can learn from. 224 00:13:56.429 --> 00:14:00.110 Now, somebody discovers your podcast could also discover another creator 225 00:14:00.570 --> 00:14:04.919 you've recommended. And those recommendations can introduce audiences to additional 226 00:14:04.980 --> 00:14:06.399 content they may enjoy. 227 00:14:06.419 --> 00:14:10.379 They didn't even know it exists. So we also. 228 00:14:10.159 --> 00:14:14.059 Created what's called Invite a Creator feature. So if you 229 00:14:14.100 --> 00:14:17.639 know another podcaster that maybe is not on Podmation but 230 00:14:17.700 --> 00:14:21.350 could benefit from it, then be a good steward of 231 00:14:21.429 --> 00:14:24.269 growing the network or the community. You can send an 232 00:14:24.409 --> 00:14:28.509 invite to them in a customizable email message and response 233 00:14:28.950 --> 00:14:32.669 and have it send it. And you can track your 234 00:14:32.720 --> 00:14:38.159 referral analytics. So our growth center provides 30-day views of 235 00:14:38.220 --> 00:14:43.169 supported referral activity. You can see information about how visitors 236 00:14:43.289 --> 00:14:46.659 interact with certain podcast links and recommendations. Now, we're not 237 00:14:46.740 --> 00:14:51.220 claiming those clicks represent actual complete podcast downloads. That is 238 00:14:51.259 --> 00:14:54.299 handled by your own provider. Like Spreaker, for example, I 239 00:14:54.320 --> 00:14:56.899 can see unique downloads. That's where we get our data 240 00:14:56.919 --> 00:15:00.409 from or other third parties. That's not what this is for. 241 00:15:00.429 --> 00:15:03.870 This is to see what happens as people move through 242 00:15:03.929 --> 00:15:07.429 your public pages and see where they're clicking, what episodes 243 00:15:07.450 --> 00:15:08.830 they're clicking on, okay? 244 00:15:09.570 --> 00:15:11.169 So the bigger picture is simple. 245 00:15:11.750 --> 00:15:14.889 We want Podmation to become a community where creators have 246 00:15:15.190 --> 00:15:19.980 more opportunities to connect, collaborate, and grow, and less just. 247 00:15:19.860 --> 00:15:21.139 A directory that's out there. 248 00:15:22.100 --> 00:15:25.340 Another amazing feature that we have in our dashboard is 249 00:15:25.580 --> 00:15:29.450 not just the creator dashboard, but also something called visibility score. 250 00:15:29.909 --> 00:15:33.029 It's another feature that we created. Now, let's face it. 251 00:15:33.330 --> 00:15:39.169 Some podcasts are beautifully presented with great artwork, descriptions, promotional information. 252 00:15:39.330 --> 00:15:43.129 Others could use a little work, right? So our visibility 253 00:15:43.169 --> 00:15:46.490 score is designed to encourage creators to pay attention to 254 00:15:46.549 --> 00:15:49.750 how their content is presented and discovered. Look, it's not 255 00:15:49.769 --> 00:15:53.309 a promise that search rankings and that you'll get thousands 256 00:15:53.350 --> 00:15:56.970 of downloads. It's a tool that's focused on improving the 257 00:15:57.029 --> 00:16:02.529 awareness of your podcast's visibility. And everything ties back to 258 00:16:02.570 --> 00:16:07.470 your creator dashboard. From managing your podcast information and episodes. 259 00:16:07.509 --> 00:16:10.289 And by the way, even though you pull your episodes 260 00:16:10.389 --> 00:16:14.909 in from the RSS feed from an existing host, you 261 00:16:14.960 --> 00:16:18.019 can actually change and alter that information if you want. 262 00:16:18.580 --> 00:16:20.820 Maybe you want to make it even more SEO optimized. 263 00:16:21.399 --> 00:16:22.500 The control is up to you. 264 00:16:23.080 --> 00:16:25.200 We're not taking that out of your hands at all. 265 00:16:25.740 --> 00:16:28.000 And that's unique because in a lot of platforms, once 266 00:16:28.039 --> 00:16:30.809 it pulls in, You can't change that info and how 267 00:16:30.850 --> 00:16:34.980 it's presented. In Podmation, you can change how that information 268 00:16:35.320 --> 00:16:40.399 is made. Also, all you creators, you will have access 269 00:16:40.500 --> 00:16:44.830 to a mobile app, a PWA mobile app. 270 00:16:45.159 --> 00:16:47.429 This allows you to be able to upload

things quicker, 271 00:16:48.049 --> 00:16:48.570 get into. 272 00:16:48.450 --> 00:16:52.289 Your account quicker, use it a little more friendly or 273 00:16:52.330 --> 00:16:54.789 on a mobile device and all that. So we created 274 00:16:54.830 --> 00:16:59.470 what's called Podmation's Creator Companion. And basically, it just puts 275 00:16:59.690 --> 00:17:02.309 everything at your fingertips. So you go into your dashboard, 276 00:17:02.350 --> 00:17:04.259 you'll see a button there. You can download it onto 277 00:17:04.299 --> 00:17:08.700 your phone, and it just makes life so much easier. Okay, 278 00:17:08.720 --> 00:17:12.039 now why do all these features matter? We'll wrap this up. Now, 279 00:17:12.579 --> 00:17:16.369 let's put everything together. Imagine you're a podcast creator. You 280 00:17:16.470 --> 00:17:20.710 already have 50 episodes published. You connect your podcast to Podmation. 281 00:17:21.369 --> 00:17:24.109 Through your existing RSS feed, of course, again, you can 282 00:17:24.170 --> 00:17:28.009 manually upload certain feeds if you want, but RSS, most 283 00:17:28.049 --> 00:17:30.670 platforms give you an RSS feed that you just cut 284 00:17:30.690 --> 00:17:34.619 and paste in your dashboard. Your episodes become part of 285 00:17:34.680 --> 00:17:38.720 another podcast delivery and discovery platform, not just the one 286 00:17:38.740 --> 00:17:42.720 that hosts your account. You're now putting your information on 287 00:17:42.779 --> 00:17:46.220 another platform that gives you the tools and and create 288 00:17:46.460 --> 00:17:50.339 SEO optimized pages for each episode, not just your podcast, 289 00:17:50.380 --> 00:17:54.319 but each episode to put it out there and be searchable. 290 00:17:55.720 --> 00:17:59.380 And now even on Podmation, somebody searches for a subject 291 00:17:59.440 --> 00:18:03.630 or discovers one of your episodes through the topic discovery feature. Meanwhile, 292 00:18:04.369 --> 00:18:08.289 you create promotional graphics while using the promotion studio that's 293 00:18:08.329 --> 00:18:11.890 built in. You generate a media kit for potential guests 294 00:18:11.950 --> 00:18:14.859 on your show. You can recommend another creator through the 295 00:18:14.920 --> 00:18:17.480 growth center. They come and recommend your show. You can 296 00:18:17.559 --> 00:18:21.559 track the referral of that. How many visitors have engaged 297 00:18:21.579 --> 00:18:25.359 with your links? All of those tools are designed to 298 00:18:25.500 --> 00:18:29.819 complement one another. That's what we're building. Not just a directory, 299 00:18:30.559 --> 00:18:34.319 not just a graphics design studio, and not just another 300 00:18:34.380 --> 00:18:36.519 place to listen to podcasts because you can do that 301 00:18:36.559 --> 00:18:39.559 on Spreaker, Spotify, Deezer, and all those other things. What 302 00:18:39.599 --> 00:18:45.160 we're building is a platform. that combines discovery, promotion, and 303 00:18:45.259 --> 00:18:46.519 creator collaboration. 304 00:18:46.900 --> 00:18:47.579 And the best part? 305 00:18:48.319 --> 00:18:52.160 You can continue using your existing podcast hosting service and 306 00:18:52.240 --> 00:18:53.319 distribution platforms. 307 00:18:53.400 --> 00:18:54.200 Nothing changes. 308 00:18:55.200 --> 00:19:00.390 Podmation is designed to give your content another opportunity to 309 00:19:00.430 --> 00:19:03.609 be found. That's what was missing. We didn't need another host. 310 00:19:05.150 --> 00:19:06.900 What we needed was a way to be able to 311 00:19:07.079 --> 00:19:11.460 get our individual episodes out there so that they're indexable, 312 00:19:11.500 --> 00:19:15.150 that they're shareable, and that they're easy for people to find. 313 00:19:16.130 --> 00:19:20.259 So look, join us at Podmation. We're excited about everything 314 00:19:20.299 --> 00:19:24.289 we've developed, but we're certainly not finished. In fact, in 315 00:19:24.309 --> 00:19:27.609 the last couple of days, we've had two full updates already, 316 00:19:27.930 --> 00:19:30.789 and I plan on adding more and more features that 317 00:19:30.869 --> 00:19:36.779 help make your podcast or your videocast sensational, okay? We 318 00:19:36.859 --> 00:19:39.759 want creators to be a part of that journey. So 319 00:19:39.940 --> 00:19:43.500 whether you're producing your first podcast or you're already published 320 00:19:43.599 --> 00:19:47.180 hundreds of episodes or like me, over a thousand, you're 321 00:19:47.220 --> 00:19:52.519 invited to visit Podmation.com. Explore the platform, get your free 322 00:19:52.559 --> 00:19:56.839 beta account, check out the promotion studio, learn about the 323 00:19:56.900 --> 00:20:01.380 topic discovery and the growth center, connect your RSS feed 324 00:20:01.400 --> 00:20:03.960 to get your episodes in there, see how those tools 325 00:20:04.019 --> 00:20:06.299 may help promote your show, how you can share the 326 00:20:06.359 --> 00:20:10.539 links to different platforms. Because Here's something I firmly believe. 327 00:20:11.539 --> 00:20:16.940 Creating a great podcast is an accomplishment. Getting that podcast 328 00:20:16.980 --> 00:20:21.579 discovered is an opportunity. And we're building Podmation to help 329 00:20:21.660 --> 00:20:26.339 create more of those opportunities. So visit us at podmation.com. 330 00:20:26.880 --> 00:20:31.640 This is Podmation. Discover, promote, connect, and grow. Thanks for listening, folks. 331 00:20:31.660 --> 00:20:32.839 Until next time, stay safe. 332 00:20:33.319 --> 00:20:36.609 God bless. And absolutely, drumroll.