Полная расшифровка выпуска 144 - Why You Hate Being On Camera (and How to Get Over It)

00:04:23.800 --> 00:04:26.920 This is what you have to push through to get to the other side. 00:04:27.079 --> 00:04:29.879 And it's just a matter because it does take practice. 00:04:30.040 --> 00:04:51.480 And it's just because you're gonna continue to look at yourself and initially your instincts are always gonna be to judge, to judge, to how do I look and how do I compare and had a lot of the comparison problems when I first got on the apps that I was very safe behind the camera, behind the music, and I would do a little dancing, but I had to make sure my camera angle was right so I didn't do that or I didn't look too double-chinned or whatever. 00:04:51.640 --> 00:04:58.199 So I was I took my critical eye from production and I took it into my videos and I was overcritical of myself. 00:04:58.360 --> 00:05:03.160 And the more I did it, it was like poke, poke, poke, and after a while you don't even feel the poke anymore. 00:05:03.319 --> 00:05:06.680 It just got easier and easier to let go. 00:05:07.080 --> 00:05:23.800 And the healing that came from it, which is well beyond just visually seeing myself differently, but it's also taking other people's comments where before I would be more of a people pleaser and I'm gonna win this person over in the comment section and I'm gonna, they don't know me, I'm gonna make sure they you know they like me. 00:05:23.960 --> 00:05:26.680 And then and all of that, I feel so healed. 00:05:26.840 --> 00:05:33.720 I don't, it doesn't phase me anymore, but it's from doing it again and again and pushing through the uncomfortable part. 00:05:33.879 --> 00:05:35.400 That is what has helped me. 00:05:35.640 --> 00:05:45.080 I absolutely and you know what I tell people is if you're watching a video, are you looking at it and saying, Well, that woman could lose 10 pounds, or oh my gosh, what is that guy thinking? 00:05:45.319 --> 00:05:49.080 No, no, and if you're that person thinking that, then you're the problem. 00:05:49.319 --> 00:05:50.280 Yeah, right, exactly. 00:05:50.439 --> 00:05:52.920 So if you're thinking that, you really need to think about yourself a little bit. 00:05:53.000 --> 00:05:54.280 Like, why am I judging this person? 00:05:54.360 --> 00:05:57.240 Like, what do I have to say about what they're living there, how they're living their life? 00:05:57.400 --> 00:06:01.080 So that is it's a little bit of a viewer, you know, a viewer checkpoint. 00:06:01.240 --> 00:06:06.439 If are you thinking that, then maybe you're the only one thinking that, and other people really aren't thinking that way. 00:06:06.840 --> 00:06:11.319 Yeah, and but and the thing is too, when I ask people that, they're like, oh no, of course not. 00:06:11.480 --> 00:06:22.120 And I try I've tried to tell people um, you know, that if they're thinking about it more as a service, like I am creating a video and uh who's gonna be helped by it? 00:06:22.360 --> 00:06:27.000 So um if you can just touch on that, and I just want to um that is so important. 00:06:27.240 --> 00:06:38.120 Yeah, I mean, from a standpoint of even growing on social media, your first your first goal for growth shouldn't be how am I gonna be so uh important to people? 00:06:38.280 --> 00:06:42.040 But it's gonna be more, what does this person need that I have to offer? 00:06:42.199 --> 00:06:48.280 And that doesn't have to be a skill, it doesn't have to be you're teaching somebody something, it could be just being you going through. 00:06:48.360 --> 00:06:56.040 I have a uh studio member who's going through a divorce, and she posted about how she was blindsided by uh this other life of her husbands. 00:06:56.280 --> 00:07:01.319 And that she gained like 5,000 followers just from making one video because people wanted to hear. 00:07:01.560 --> 00:07:03.480 They were, it's like a relatable thing. 00:07:03.640 --> 00:07:15.480 So it doesn't necessarily mean you're teaching, it means you're somehow impacting someone who was potentially going through the same thing, something that's relatable, something you did that touched on something for them where they'd want to be friends with you. 00:07:15.560 --> 00:07:19.400 So there's lots of reasons people follow and hop on the ride. 00:07:19.560 --> 00:07:26.680 And you have to just find what your what is your special sauce that you feel that you can add to your friends that you're gonna make in an app. 00:07:26.920 --> 00:07:28.120 Think of it in real life, right? 00:07:28.280 --> 00:07:28.759 No, yeah. 00:07:28.920 --> 00:07:38.120 I mean, and I I love I love that you said that because it's also and and I think this started for me with back in the pandemic during Clubhouse. 00:07:38.199 --> 00:07:39.480 I was on Clubhouse all the time. 00:07:40.040 --> 00:07:51.400 And you right, and you learn that how you get to know people through their voice, and video just takes it to a whole other level, and you know, it lets people actually feel like they know you. 00:07:51.560 --> 00:07:54.920 Like I felt like I I actually got a chance to meet you about a year ago. 00:07:55.080 --> 00:07:58.680 Oh my god, I felt like I wanted to talk about that today. 00:07:59.160 --> 00:08:12.759 Because I remember you, I was spoken at a luncheon and I was invited to guest speak, and you were you came to it and you came up to me, and I was like, Oh my god, I felt like we'd known each other before, and then we were finally getting to like close the loop on our friendship. 00:08:12.920 --> 00:08:14.520 And then do you remember how bad I felt? 00:08:14.600 --> 00:08:16.360 Because I thought that I called you the wrong name. 00:08:16.439 --> 00:08:24.439 Like I had an A name, Amber and Annette, and we had some Amber's in the studio, and I I thought that I called you the wrong name. 00:08:24.520 --> 00:08:25.640 And you said, No, you didn't. 00:08:25.800 --> 00:08:29.240 And I said, Oh, okay, because I was feeling I because I felt like you were a friend already. 00:08:29.319 -->

00:08:30.920 How dare me call you the wrong name? 00:08:31.000 --> 00:08:32.120 Like, how could I do that? 00:08:32.279 --> 00:08:37.159 So that's how connected I felt when I Yeah, I I I did the I did the same way. 00:08:37.240 --> 00:08:45.399 There were big hugs all around, and you know, it it's it's interesting with video, and then I want to I gotta get and pick your brain a little bit to feed my audience. 00:08:45.559 --> 00:08:47.879 But you know, how we get to know people who video. 00:08:48.279 --> 00:08:52.439 I have people friends in other parts of the country, some in other parts of the world. 00:08:52.600 --> 00:08:54.199 Uh I've never met some. 00:08:55.079 --> 00:08:56.519 I may never meet some. 00:08:56.599 --> 00:09:01.479 Yeah, but I get on video zoom, like a couple of good friends once a month. 00:09:01.559 --> 00:09:05.399 We're on Zoom, hanging out, chit-chatting for like an hour, right? 00:09:05.879 --> 00:09:07.479 That's why it's called social media. 00:09:07.639 --> 00:09:09.959 People are forgetting that the word social is in it. 00:09:10.120 --> 00:09:19.879 And I look at how lucky we are as, and you know, I I don't even like to use the word aging, but as we get older, I see people and in the world, like I'm seeing my mom, she's much less mobile. 00:09:20.039 --> 00:09:37.879 And if she was, if this was her time to be this old, and she was she could have, I mean, obviously she doesn't have background to be on social media, but I see some of the older people in the retirement homes on social media and they are connecting with people and they have a social life, even though they can't mobily go to see these people. 00:09:38.039 --> 00:09:42.439 And we are gonna be so lucky to have that as aging people when we you know what I mean. 00:09:42.759 --> 00:09:44.360 I'm always gonna have friends everywhere. 00:09:44.599 --> 00:09:45.399 No, no, no. 00:09:45.479 --> 00:09:46.679 I I so hear you. 00:09:46.759 --> 00:09:57.799 And I will just say I I remember briefly, I don't know, 20-something years ago, my husband was traveling in Europe often, and we would be on video, it was kind of new, then it'd be all like the you know, garbly and everything. 00:09:57.959 --> 00:10:02.360 And now we're, you know, miles away, but it feels like we're sitting here. 00:10:02.599 --> 00:10:04.199 Yes, I love it. 00:10:04.439 --> 00:10:07.719 So I I want to um pick your brain a little bit. 00:10:07.799 --> 00:10:14.039 If you could just talk about some of the kind of mistakes people make, maybe in their thinking. 00:10:14.120 --> 00:10:21.319 We talked a lot, I think, about that already, but mistakes people make when they um decide they're going to start. 00:10:21.879 --> 00:10:22.360 I love this. 00:10:22.599 --> 00:10:23.639 Finally doing the work. 00:10:23.879 --> 00:10:34.839 The other thing is when people they think they have to get on and suddenly be the focus of the content, and then therefore, oh my God, I'm the center of attention. 00:10:35.000 --> 00:10:36.759 And that's when the second guessing comes in. 00:10:36.919 --> 00:10:37.399 Who am I? 00:10:37.479 --> 00:10:38.360 What can I offer? 00:10:38.519 --> 00:10:45.959 And I see it a lot of times with new, I'll see a new creator come up on my for you page and they'll say, uh, they'll a big pause because they don't know how to edit. 00:10:46.199 --> 00:10:47.719 So you know, the big pause. 00:10:47.799 --> 00:10:48.360 We hate that. 00:10:48.519 --> 00:10:51.879 So it's a big pause, and then it's hi everybody, hi TikTok. 00:10:51.959 --> 00:10:57.799 And they're just trying to think in their mind, they have already set up that so many people are listening to me. 00:10:57.959 --> 00:11:01.399 Oh my gosh, I better present so clearly and concisely. 00:11:01.559 --> 00:11:04.120 I better tell my story from my perspective. 00:11:04.360 --> 00:11:08.039 And people, as a viewer, we're not looking for that. 00:11:08.279 --> 00:11:14.360 I'm not scrolling my page to find somebody's new introduction and they're gonna talk about how they're gonna impact my life. 00:11:14.439 --> 00:11:15.079 I'm not. 00:11:15.399 --> 00:11:20.839 I you almost need to be in the middle of a conversation when you're on someone's board page. 00:11:20.919 --> 00:11:23.479 So you want to show up and it's like they're trying to catch up. 00:11:23.559 --> 00:11:24.919 Wait, what's this person talking about? 00:11:25.159 --> 00:11:27.319 So it doesn't have to be so organized. 00:11:27.479 --> 00:11:29.479 A lot of people think they have to organize, they have to have a plan. 00:11:29.639 --> 00:11:32.120 Video number one is gonna start here, and then it's linear. 00:11:32.199 --> 00:11:37.479 And we come from, as older folks, we come from a linear world where things were in an order. 00:11:37.639 --> 00:11:49.559 And now you have to think of the whole experience as nonlinear, and you could be talking about something in the middle of a conversation, and you could pick up somebody that just is scrolling and then starts tuning into it. 00:11:49.719 --> 00:11:59.240 So the mistake is you don't have to have a plan and start from the beginning, and there it doesn't have to be a linear story, it can be throw it, throw it, throw it, throw it. 00:11:59.399 --> 00:12:02.519 I think I thought of this today, I'm making a video, and you just start. 00:12:02.599 --> 00:12:07.559 And it's not, hi everybody, I thought of this today, I'm making a video because you'll lose everybody immediately. 00:12:07.719 --> 00:12:08.599 You're just gonna start. 00:12:08.839 --> 00:12:12.039 I got this teacup and I am in love with it because of the pattern. 00:12:12.199 --> 00:12:15.079 Whatever it is, you're gonna talk jumping into the middle. 00:12:15.240 --> 00:12:19.159 You don't have to start with an introduction and you don't have to set the stage. 00:12:19.319 --> 00:12:21.719 That is the biggest mistake I see. 00:12:22.199 --> 00:12:24.839 Yeah, and and that's what I when I talk

to people about that. 00:12:24.919 --> 00:12:28.599 I say, you know, if I start to think, hi, I'm a net Richmond, nobody cares. 00:12:29.159 --> 00:12:30.439 Nobody cares who I am. 00:12:30.599 --> 00:12:36.679 If they want to know if I'm on TikTok, LinkedIn, wherever, they will find you they know it's a good thing. 00:12:36.839 --> 00:12:38.519 We live in a world of sleuths. 00:12:39.240 --> 00:12:40.439 Everybody's a sleuth. 00:12:40.679 --> 00:12:42.279 You can find out anything we need. 00:12:42.439 --> 00:12:48.759 Just look at the women on TikTok that find like the man who cheated on the you know, all those stories that come out on social media. 00:12:48.839 --> 00:12:52.199 I mean, we can we can find our way, and anybody can find their way around. 00:12:52.360 --> 00:12:54.839 And if a person can't, they ask somebody who can help them. 00:12:55.000 --> 00:12:57.000 So you don't have to think linearly. 00:12:57.079 --> 00:12:58.199 So that's a big mistake. 00:12:58.279 --> 00:13:11.079 I do see people a lot, and this was, you know, I have this pet peeve, but the people who pick up their selfie cameras and they look at themselves, and it's immediately to me, that's an immediate amateur looking at themself on camera, doesn't know that there is a camera at the top. 00:13:11.319 --> 00:13:13.479 So, of course, that that's a little bit more. 00:13:13.719 --> 00:13:17.799 Maybe we could forgive that if somebody's new, but that's another mistake I see. 00:13:17.879 --> 00:13:18.839 And no editing. 00:13:18.919 --> 00:13:23.399 That's another just being able to, I think learning how to edit is so empowering. 00:13:23.879 --> 00:13:27.799 You will get used to seeing yourself more when you're editing yourself too. 00:13:27.959 --> 00:13:31.719 So it's like you're forced to look at yourself and accept yourself again and again. 00:13:31.799 --> 00:13:39.000 So I think editing is a great skill to have, and it also gives you something to do to distract yourself from did was that a good video? 00:13:39.079 --> 00:13:39.879 No, don't worry about it. 00:13:39.959 --> 00:13:42.199 Just chop it up and it's gonna be fine. 00:13:42.599 --> 00:13:44.360 Yeah, no, no, I I I love that. 00:13:44.439 --> 00:13:53.639 And you know, people don't realize either, like if when when you pause, if it's like four seconds, if you if I'm talking and then it's my microphone. 00:13:54.919 --> 00:13:55.719 I can hear you. 00:13:56.120 --> 00:13:56.599 Okay, good. 00:13:56.679 --> 00:13:57.719 I think that's disconnected. 00:13:57.879 --> 00:13:58.679 Okay, anyway, carry on. 00:13:58.919 --> 00:14:05.719 But the thing is, like if I stop talking and then it's like there's silence for one, two, three, four. 00:14:05.799 --> 00:14:08.199 It feels like forever, right? 00:14:08.360 --> 00:14:08.679 Forever. 00:14:09.879 --> 00:14:12.439 I have a lot of people asking me, how do I overlap the voice? 00:14:12.519 --> 00:14:18.439 Because people are catching on that holding people's attention is keeping them don't even breathe. 00:14:18.599 --> 00:14:21.079 I I like cut my words together. 00:14:21.240 --> 00:14:25.319 Even if I didn't have a pause in talking, I still cut it tighter. 00:14:25.399 --> 00:14:27.319 So there's like a negative pause. 00:14:27.559 --> 00:14:29.639 Yeah, no, I do that too when I'm editing. 00:14:29.719 --> 00:14:32.599 It's like I I started just my mouth is already open. 00:14:32.839 --> 00:14:35.319 I'm already open in speaking and I and I cut it. 00:14:35.399 --> 00:14:37.240 So that's the mother's first lesson. 00:14:37.479 --> 00:14:39.959 So so I love that before I ask you for some more tips. 00:14:40.039 --> 00:14:42.120 I just want to, because this came to mind. 00:14:42.279 --> 00:14:47.639 Um, I love how you talk about the idea of um people, uh viewers. 00:14:47.719 --> 00:14:49.959 And you know, reach is down across platforms. 00:14:50.039 --> 00:14:52.199 I mean, and on LinkedIn, they talk about it every single day. 00:14:52.360 --> 00:14:53.479 Reach, reach, reach. 00:14:53.639 --> 00:14:55.079 And, you know, TikTok. 00:14:55.240 --> 00:15:00.360 Um, I mean, I'm not on TikTok like you're on TikTok, but still I see the stuff is down. 00:15:00.759 --> 00:15:10.039 But um, but I love how you talk about, but think of all, think of those people as like people in the room, kind of yes, and there can be just 10 of them, and that's okay. 00:15:10.199 --> 00:15:12.519 You know, you might reach one in 10 people. 00:15:12.759 --> 00:15:15.399 That's better than reaching zero if you do nothing. 00:15:15.559 --> 00:15:17.000 So views are down. 00:15:17.159 --> 00:15:18.919 I want to also say this about views. 00:15:19.079 --> 00:15:22.839 There is so much less, less engagement now on videos. 00:15:23.079 --> 00:15:29.479 So many more people are watching and watching, and then moving to the next video and not ever hitting the like and not ever hitting the comment button. 00:15:29.719 --> 00:15:30.120 Oh, okay. 00:15:30.519 --> 00:15:36.199 This is like a new trend in social media that people are taking for granted that their view is the gift. 00:15:36.279 --> 00:15:39.159 Like they've stayed long enough, they've watched it, and they're moving on. 00:15:39.399 --> 00:15:43.959 There's there are many less people hitting the like button like button and the comment button. 00:15:44.120 --> 00:15:50.199 So that is adding to the lower engagement because people aren't doing the things, they're enjoying the content, maybe. 00:15:50.360 --> 00:15:51.799 And then I find myself the same thing. 00:15:51.879 --> 00:15:53.079 I'm watching a video, I'm watching a video. 00:15:53.159 --> 00:15:56.360 I'm like, oh, let me go back and even like that video, and I watch the whole thing, you know. 00:15:56.439 --> 00:15:58.439 So sometimes we're just moving too fast. 00:15:58.679 --> 00:16:08.439 And so that's why I take less uh, I guess I put less importance on the number of views, and I worry more about the few people

that do take the time to comment. 00:16:08.599 --> 00:16:12.599 Those are my potential customers, those are the people who are interested in my content. 00:16:12.839 --> 00:16:21.240 When I say customers, of course, I mean just for studio teachings, not trying to sell them products, but those the people that are doing shop videos, they want potential customers. 00:16:21.399 --> 00:16:26.519 So those are the people who are engaging in your videos, those are the people that care about your content. 00:16:26.679 --> 00:16:28.360 And you know how I feel about an email list. 00:16:28.519 --> 00:16:29.719 Get them on an email list. 00:16:29.959 --> 00:16:31.719 Yes, yes, yes, absolutely. 00:16:31.879 --> 00:16:39.240 And you know, I know that that you're not on LinkedIn much, and I keep begging you to please come on LinkedIn and share your stuff because it's so good. 00:16:39.399 --> 00:16:42.839 But I think that too about about um video on LinkedIn. 00:16:43.079 --> 00:16:48.759 And I have noticed LinkedIn, um, I don't know, it seems seems like almost two years now. 00:16:48.839 --> 00:16:56.919 It's been quite a while when they added a video tab to the mobile, and um, you know, and video became more important and they talk about it being more important. 00:16:57.079 --> 00:17:04.920 And I have noticed as I look at it that I see creators like just posting bigger creators from like TikTok and stuff on there. 00:17:05.000 --> 00:17:10.120 And I'm I'm assuming there's some kind of a financial relation relationship, but you know, who knows? 00:17:10.279 --> 00:17:10.680 You know what? 00:17:11.240 --> 00:17:15.160 I just wrote down put put posts on LinkedIn because I want to take your advice and run with it. 00:17:15.319 --> 00:17:18.440 And I want, I guess from my standpoint, I have a question for you. 00:17:18.680 --> 00:17:26.120 Would you think that just posting the content I put on TikTok, or do you think it has to be packaged a certain way on LinkedIn? 00:17:26.279 --> 00:17:27.800 I I would love to ask you. 00:17:28.200 --> 00:17:34.680 Well, I I will I will say what I told you before we we started uh on the podcast today. 00:17:34.920 --> 00:17:42.600 Earlier last week, I posted a video that I created who had dancing boots, you know, used a little masking effect, just the dancing boots dancing. 00:17:42.759 --> 00:17:45.800 I jumped in them and I danced like for three seconds. 00:17:45.960 --> 00:17:52.120 Oh my god, she danced, you know, and she's over 50, dare I say 60, and you know, she's dancing on video. 00:17:52.360 --> 00:17:55.720 And I I just um I got a lot of engagement on it. 00:17:56.039 --> 00:17:56.360 Amazing. 00:17:56.680 --> 00:17:57.720 A lot of engagement. 00:17:57.960 --> 00:18:10.360 And yeah, I mean, I don't, I don't share, I have more trouble getting people to look at me on TikTok if I'm doing like a talking head video than I have people looking at me if I'm doing some kind of a trick video. 00:18:10.440 --> 00:18:14.039 And

I try to do them, you know, I've been trying to get back more into it. 00:18:14.200 --> 00:18:16.519 So yes, I think absolutely okay. 00:18:16.680 --> 00:18:26.200 And and um, you know, I I talk about you all the time to to people because this is the thing too, and and people are so nervous about their age, their age, their age. 00:18:26.360 --> 00:18:31.640 I told you I've had people that I know in their 50s and they're like, oh, my kids say I can't be on video. 00:18:31.800 --> 00:18:35.160 And it's like it's so so not true. 00:18:35.320 --> 00:18:36.600 It's just so not true. 00:18:36.840 --> 00:18:42.680 And um and people want to, I think, learn from people that are not 25. 00:18:42.920 --> 00:18:48.680 Listen, people want to see people that people of our age want to see people that aren't 25 doing things. 00:18:48.759 --> 00:18:54.759 Yeah, I don't necessarily take the same stock of watching you know 25-year-old doing a fitness routine. 00:18:54.920 --> 00:18:57.880 I pay attention when I see the 65-year-old doing a fitness routine. 00:18:58.039 --> 00:19:00.920 Yes, I'm not stopping on the scroll of a 25-year-old. 00:19:01.000 --> 00:19:04.440 I'm not because that's not something I can I can aspire to backwards. 00:19:04.600 --> 00:19:05.160 You know what I mean? 00:19:05.800 --> 00:19:08.519 I'd much rather look at the 90-year-old lady who's in the in the gym. 00:19:08.600 --> 00:19:09.720 And I'm like, yeah, absolutely. 00:19:10.200 --> 00:19:12.440 And and and I need the inspiration people. 00:19:12.840 --> 00:19:13.480 Yes, yes, yes. 00:19:13.560 --> 00:19:15.320 And I follow a granny who does that kind of stuff. 00:19:16.039 --> 00:19:26.039 But but it's it's it's the same type of thing as when you see, you know, the magazine ads with, you know, it's like somebody 22 with for the uh cream, you know, facial cream, wrinkled cream. 00:19:26.120 --> 00:19:28.440 It's like, okay, so let me get off my soapbox there. 00:19:28.519 --> 00:19:29.400 And I love it. 00:19:29.560 --> 00:19:36.279 And you know, you talked about the studio, and um I know that you have students of all levels. 00:19:36.440 --> 00:19:47.400 I feel like when it's first started, the people were sort of a at least a little bit experienced, but now you also have a lot, you have a wider range, but something for everyone. 00:19:47.720 --> 00:19:51.160 If you wanted to learn to do tricks like I do, you got that there. 00:19:51.320 --> 00:19:54.360 If you want, if you're just starting, you've got that too. 00:19:54.519 --> 00:20:05.000 So, can you talk a little bit about maybe um some suggestions for people that want to be a little more engaging if they're new and maybe if they're, you know, a little bit at a higher level. 00:20:05.240 --> 00:20:05.800 Okay, great. 00:20:05.880 --> 00:20:06.360 I love it. 00:20:06.519 --> 00:20:14.200 So, what I will say that I've done because of the people that have joined my program is I have now adapted to the people who are in it. 00:20:14.360 --> 00:20:18.759 So I will, as new people come in, I'm like, we need to figure out how to steer them to the beginner lesson. 00:20:18.840 --> 00:20:23.080 So now they're labeled green and the blue lessons are labeled blue, so more intermediate. 00:20:23.160 --> 00:20:28.200 So you can right away visually know which things to watch first and which advice to take first. 00:20:28.360 --> 00:20:31.480 And I will always, I mean, I'm gonna fall on a sword for this one. 00:20:31.560 --> 00:20:33.880 People who don't want to do trends, like completely okay. 00:20:34.120 --> 00:20:40.920 But if you can understand how to use a trend, the entire social platforms are built on trends. 00:20:41.080 --> 00:20:47.320 And if you're gonna be in your stuck in the mud, like I'm not even gonna try this, you're missing an opportunity. 00:20:47.480 --> 00:20:56.920 And so my thing is always when someone new comes in, whether they're new or experienced, I want to make sure they're going directly to how to use trends to make sure they're maximizing. 00:20:57.160 --> 00:21:08.920 If someone's new that comes in, I want them to understand how to edit a basic speaking video because you can take a very poorly recorded video, as I did for a longtime friend of mine who is now social media famous. 00:21:09.160 --> 00:21:13.880 I took a video of hers and she said, I don't know, I just feel like I sound like I'm just droning on and on. 00:21:13.960 --> 00:21:19.720 And I edited her two-minute drone on to 20 seconds, and she was like, Oh my god, my eyes are open. 00:21:19.960 --> 00:21:25.880 So when someone can move to the two things is learning trends and learning to edit. 00:21:26.120 --> 00:21:30.360 You can take any crappy video out of your phone and make it into something amazing. 00:21:30.519 --> 00:21:34.840 And you don't have to be an experienced 40 years in an edit room person. 00:21:34.920 --> 00:21:36.680 You can learn it as a beginner. 00:21:36.840 --> 00:21:41.400 I love when beginners come in because I feel like I got a blank slate and I don't have to fix anything. 00:21:41.480 --> 00:21:43.560 I can help them, you know, from the beginning. 00:21:43.720 --> 00:21:44.600 That's really nice. 00:21:44.759 --> 00:21:47.560 So I do have both of those things going on. 00:21:47.880 --> 00:21:49.400 Yeah, no, I I love that. 00:21:49.480 --> 00:21:52.039 And again, I I that's where I is a failing of mine. 00:21:52.120 --> 00:21:58.840 I I am not up on the trends, and I am not, you know, as as sharp on things since life's been a little life lately. 00:21:58.920 --> 00:22:07.560 But anyway, um, you know, I I I love that about um that there's such a mix and it's uh it's a very supportive, supportive group. 00:22:07.880 --> 00:22:08.680 Can I just add one thing? 00:22:08.759 --> 00:22:09.560 Because I just came up with the group. 00:22:09.720 --> 00:22:09.960 Of course. 00:22:10.759 --> 00:22:11.080 Of course. 00:22:11.480 --> 00:22:13.240 I I just feel like I need

to share this. 00:22:13.400 --> 00:22:20.519 So when, as you said, you were one of my first members and my core beginner members when I first launched the studio, and those who jumped in. 00:22:21.080 --> 00:22:24.039 Most of them are still with me a year and change, almost two years later. 00:22:24.120 --> 00:22:24.279 Yep. 00:22:24.600 --> 00:22:27.240 And one of them ended up on a TV show on the Golden Bachelor. 00:22:27.480 --> 00:22:28.920 Yes on the meeting this morning. 00:22:29.000 --> 00:22:30.279 She was on the meeting this morning. 00:22:30.440 --> 00:22:35.000 And I because I know her so well for so long, I know that I can show her videos and use them as examples. 00:22:35.160 --> 00:22:40.440 So we did a whole lesson where I said, here's a really good video of hers, and here's one where I'm going to show her how to improve. 00:22:40.600 --> 00:22:46.759 So I also use the content from members and with the members who have, she came in as an influencer. 00:22:46.840 --> 00:22:48.360 She didn't need to grow a following. 00:22:48.440 --> 00:22:50.519 She already had something like 50,000 followers. 00:22:50.759 --> 00:22:57.640 She wanted to learn how to make better transition videos or she could do fashion and she could get noticed by producers, which she did. 00:22:57.880 --> 00:23:05.240 So I love when it's someone, and then convert conversely, I have a mom, an autism mom, who was one of the first members. 00:23:05.400 --> 00:23:08.600 Yeah, one of the first lessons and ended up with a viral video. 00:23:08.680 --> 00:23:10.680 And now she gets little brand deals for autism. 00:23:10.840 --> 00:23:18.680 So it goes from one extreme to the other, but it's everybody when you are seeing other people succeed, you feel that you can. 00:23:18.920 --> 00:23:23.000 I always like to say if you see me succeed, you could say, Oh, she's a producer, she knows what she's doing. 00:23:23.160 --> 00:23:28.039 But if you see someone like yourself who's also doing the things, you can do it too. 00:23:28.200 --> 00:23:31.480 And that's the joy of a community going through something together. 00:23:31.720 --> 00:23:33.400 Yes, yes, that that is so true. 00:23:33.480 --> 00:23:41.880 And it's so funny because I, you know, because you do commercials and and I feel like a brush with celebrity, like, my coach, she did that commercial. 00:23:42.200 --> 00:23:43.720 I know the commercials is true. 00:23:43.960 --> 00:23:49.240 Because I'm always posting behind the scenes, and then you guys do the actual finished thing up there, and it's like it's exciting. 00:23:49.480 --> 00:23:50.759 It is, it's fun. 00:23:51.000 --> 00:23:55.480 It is fun to do those things because it keeps me on the pulse of what's happening from brands. 00:23:55.800 --> 00:24:07.480 So I've since being on social media, I before was doing TV commercials, but now I'm being brought in to do social media ads, and I'm actually have a shoe coming up at the end of September for Pronamol, a new product for social media only. 00:24:07.560 --> 00:24:08.360 I'm doing ads. 00:24:08.519 --> 00:24:14.039 So I it has pivoted my career just being present, never talking about it online. 00:24:14.360 --> 00:24:21.160 I don't talk about being a TV commercial director in my videos, but people see me and they're like, wait a second, go to my bio. 00:24:21.320 --> 00:24:22.200 Oh, wait a second. 00:24:22.360 --> 00:24:25.000 So people find you for what they need you for. 00:24:25.080 --> 00:24:27.960 And it could be something that you didn't even know was coming. 00:24:28.200 --> 00:24:28.920 Hint hint. 00:24:29.000 --> 00:24:35.880 Just while while I'm think of thinking of it, in case you forget to mention it, I want to talk about your podcast. 00:24:36.039 --> 00:24:37.240 You have a great podcast. 00:24:37.400 --> 00:24:39.400 I listen to it every week. 00:24:39.560 --> 00:24:45.160 And when you mention pronamel, you have talked about them on and I I started using the toothpapes like that too. 00:24:45.240 --> 00:24:45.400 Yeah. 00:24:45.640 --> 00:24:47.720 And it wasn't even like it's influencing, but both. 00:24:47.960 --> 00:24:50.759 But the the the um what's the name of the podcast again? 00:24:51.080 --> 00:24:52.920 This the mothership creator strategy. 00:24:53.640 --> 00:24:53.720 Okay. 00:24:53.880 --> 00:24:55.240 So everything is mothership branded. 00:24:55.320 --> 00:25:00.279 So we have the mothership creator studio, the mothership creator strategy is the podcast, and the newsletter. 00:25:00.440 --> 00:25:03.320 And the the newsletter, email newsletter, goes out twice a week. 00:25:03.400 --> 00:25:09.400 It shares trends, content ideas, it gives you your content, kind of your arsenal for what to do this week to week. 00:25:09.560 --> 00:25:11.880 And then the podcast is really a deep dive on a topic. 00:25:12.120 --> 00:25:14.920 So I've done deep dive on the TikTok shop. 00:25:15.240 --> 00:25:19.320 I've done deep dives on how to do good speaking videos, how to do engaging opening lines. 00:25:19.400 --> 00:25:22.039 I like to go deep into a topic each Friday. 00:25:22.120 --> 00:25:23.560 So I enjoyed it so much. 00:25:23.800 --> 00:25:24.920 No, I I love it. 00:25:25.000 --> 00:25:30.440 And again, I wanted to mention it because I know that I've been listening to it obviously, you know, since you started it. 00:25:30.600 --> 00:25:36.360 Um, and so I know that you had gone through a little bit of a rebrand, and I just have it on my, you know, that I follow the show. 00:25:36.440 --> 00:25:39.880 So if you rebrand, I don't remember the name of the rebrand. 00:25:40.120 --> 00:25:43.240 So we're we're getting kind of close to the end. 00:25:43.560 --> 00:25:49.000 We still have some time to chit-chat, but I always um, and it's been such a great conversation. 00:25:49.160 --> 00:26:04.200 I feel like we've touched on a lot of different things, but I always like to ask everyone that I speak with for final thoughts of something I

didn't ask you, we didn't talk about um that you think would be helpful to people who are listening uh to this episode. 00:26:05.000 --> 00:26:07.160 I have a good one actually that I just I bet you do. 00:26:07.400 --> 00:26:13.640 Which is if you are afraid to put your face on camera, you don't have to do that first. 00:26:13.960 --> 00:26:20.120 I I think this is an important piece of the puzzle people skip over because they're like, do it, do it, pick up the phone, record. 00:26:20.279 --> 00:26:28.920 But as a person who's never recorded yourself before, that might seem like a leap from here to like jumping from Mount, you know, climbing Mount Emberse. 00:26:29.080 --> 00:26:30.200 You can do a simple video. 00:26:30.279 --> 00:26:34.680 And a simple, I always like to think of we are all possibly music video directors. 00:26:34.840 --> 00:26:39.560 We have an app in our hands, we can direct our own music video, and we don't even have to star in it. 00:26:39.640 --> 00:26:40.200 That's the beauty. 00:26:40.360 --> 00:26:47.320 So you can say, I'm on vacation, I'm gonna make a music video, I'm gonna take these scenes of all the things that I've done from a point of view lens. 00:26:47.400 --> 00:26:50.200 So it's just from me filming it, me filming it. 00:26:50.360 --> 00:26:54.600 And you can make take little two-second clips and make a beautiful music video. 00:26:54.840 --> 00:26:55.560 Step one. 00:26:55.720 --> 00:26:58.840 Step two, maybe you make a version with a voiceover on it. 00:26:58.920 --> 00:27:04.600 So now you're introducing your voice and you're getting yourself more comfortable just putting your voice on there. 00:27:04.680 --> 00:27:07.080 And a lot of people don't like their voice, but get a microphone. 00:27:07.160 --> 00:27:08.200 You sound great, trust me. 00:27:08.279 --> 00:27:09.080 We love accents. 00:27:09.320 --> 00:27:12.120 If you have a crazy jersey accent, I am here for it. 00:27:12.200 --> 00:27:13.080 You know what I mean? 00:27:13.320 --> 00:27:19.560 I love it, and I love so I think you can take baby steps to one day, then you pick up the camera. 00:27:19.640 --> 00:27:22.360 And I've seen it happen again and again with my studio members. 00:27:22.440 --> 00:27:23.240 I love it. 00:27:23.320 --> 00:27:30.200 I had one woman, she was hell-bent not getting in front of a camera, and she's doing on-camera videos, and she's one of my first members, also. 00:27:30.440 --> 00:27:31.240 I love her to death. 00:27:31.400 --> 00:27:33.160 She's like, I can't believe you did it. 00:27:33.320 --> 00:27:35.000 You got me, you got me on camera. 00:27:35.160 --> 00:27:37.080 Yeah, and I didn't have to force her. 00:27:37.240 --> 00:27:41.240 I just, I just like laid the pebbles out and she just followed it, you know? 00:27:42.200 --> 00:27:43.240 Yeah, it's true. 00:27:43.320 --> 00:27:45.720 And and some people are are so reluctant. 00:27:45.800 --> 00:27:51.000 And then once they got get into it, I I have a couple of people that have worked like that too, and they're like, oh wow. 00:27:51.080 --> 00:27:55.800 It's like, oh, I've been sitting at my studio at home, and you know, it's empowering to be able to do it. 00:27:56.039 --> 00:27:56.279 Yeah. 00:27:56.440 --> 00:28:11.080 And one thing that I want to ask you about too, and I know we're I don't want to, I want to be respectful of your time, but um the idea that people um can can document rather than rather than just recording. 00:28:11.240 --> 00:28:16.200 And I've done that sometimes where I've had my phone and I'm recording myself recording my solo podcast. 00:28:16.519 --> 00:28:18.039 And it's just me talking. 00:28:18.200 --> 00:28:29.880 So I I think that um is a way for people to ease into, you know, not having to speak on camera, but maybe no camera, then no vo no speaking. 00:28:30.200 --> 00:28:36.759 And then just a little bit of, you know, documenting makes it very easy because you can document something and never post it. 00:28:36.920 --> 00:28:51.800 And I'll use the example of I in 2022, I started to lose my eyesight, I didn't know what the hell was going on, but I started picking up my phone and going, I am at the hospital, I don't know why my site, blah, blah, blah, which ended up turning into me documenting a journey of lymphoma and chemo. 00:28:51.960 --> 00:28:58.360 Never did I think that was what gonna happen, but it was because my instinct was to document what's happening for myself. 00:28:58.680 --> 00:29:11.240 I really will be honest, Annette, when I was recording those videos, it was more so to have in my phone so I'd have a timeline of how I lost my eyesight, what was happening, the progression so I could look back on it myself. 00:29:11.480 --> 00:29:18.360 And then when the diagnosis came, Julia and I sat down together, I was still blind, and she helped me edit that video to let people know. 00:29:18.519 --> 00:29:20.440 And then I took people on the journey with me. 00:29:20.519 --> 00:29:24.200 So that was not an expected part of my uh my little social media adventure. 00:29:24.279 --> 00:29:28.120 It was just like life throws you a curveball, you just you know, try and hit it. 00:29:28.279 --> 00:29:29.800 That's what I did, you know. 00:29:29.960 --> 00:29:32.920 So you can document things and you can document very simple things. 00:29:33.000 --> 00:29:36.039 Like here's something I just got from my kitchen that's changed the game for me. 00:29:36.120 --> 00:29:40.920 It doesn't have to be you're trying to sell it, just you're you know, talking about it because it changed something for you. 00:29:41.240 --> 00:29:42.360 So documenting. 00:29:42.519 --> 00:29:43.640 I love your ideas. 00:29:43.960 --> 00:29:45.240 No, I I I love it. 00:29:45.400 --> 00:29:45.800 I love it. 00:29:45.960 --> 00:29:51.000 So um, again, a best place is we're just about to say goodbye for people to find you. 00:29:51.320 --> 00:29:52.200 I don't want to say goodbye. 00:29:52.279 -->

00:29:56.519 Okay, mothershipstudio.com is where you can find my program. 00:29:56.840 --> 00:30:03.160 You can find anything about me on at the mothership because of course I have the link in the profile and it's the mothership with a you. 00:30:03.480 --> 00:30:04.519 You can find it there. 00:30:04.759 --> 00:30:07.640 But the studio is a wonderful place to just try and dabble. 00:30:07.720 --> 00:30:08.120 You know what? 00:30:08.200 --> 00:30:13.400 I'll make a special code in that for your listeners so that if they join for the first month, they can get ten dollars off. 00:30:13.560 --> 00:30:16.120 It's you know, or at this juncture the price is going up. 00:30:16.200 --> 00:30:22.200 So if you get in right now, at this juncture, it's 36 a month with the$10 coupon for the first month, you can get in for$26. 00:30:22.519 --> 00:30:28.759 And I would say get in before our app launches, because when the app launches, the price is going up, but you'll be able to you'll be stuck at your price. 00:30:28.840 --> 00:30:29.400 So your price. 00:30:29.640 --> 00:30:33.720 So I just want to clarify though that this this code will be available. 00:30:33.880 --> 00:30:35.240 That's the that's my only thing. 00:30:35.320 --> 00:30:37.560 Like it'll be available indefinitely. 00:30:37.800 --> 00:30:38.920 Indefinitely, yeah. 00:30:39.000 --> 00:30:40.279 They stay the codes stay there. 00:30:40.519 --> 00:30:40.759 Okay. 00:30:40.920 --> 00:30:44.039 So whoever is listening to the podcast right now, I'm gonna make the code. 00:30:44.200 --> 00:30:45.480 It's Annette 10. 00:30:45.560 --> 00:30:46.440 So I'm writing it down. 00:30:46.600 --> 00:30:48.120 Annette 10, all caps. 00:30:48.519 --> 00:30:49.640 That's gonna be your code. 00:30:49.880 --> 00:30:53.880 Whoever listens to this whenever, the code will be valid to get it ten dollars off. 00:30:54.039 --> 00:30:54.360 Okay. 00:30:54.680 --> 00:30:59.880 Now, mind you, if you do this code in three months from now, the price will be ten dollars off the new price. 00:31:00.039 --> 00:31:04.519 So you want to get in when it's at the lower price of 36, so you can get in at 26. 00:31:05.240 --> 00:31:05.400 Yes. 00:31:06.279 --> 00:31:08.120 I yes, absolutely do it now. 00:31:08.279 --> 00:31:12.039 So I want to thank you so much and thanks everyone for listening. 00:31:12.279 --> 00:31:14.519 And I will see you next time. 00:31:14.840 --> 00:31:15.640 I love being here. 00:31:15.800 --> 00:31:16.120 Bye. 00:31:16.360 --> 00:31:17.160 Thank you. 00:31:18.360 --> 00:31:19.880 Want to continue the conversation? 00:31:20.039 --> 00:31:24.519 Connect with me on LinkedIn or find me on Substack and let me know if you found me through the show. 00:31:24.600 --> 00:31:29.960 And if you find content marketing school valuable, please follow the show and leave a five star review. 00:31:30.120 --> 00:31:32.519 It's the only way I'll know that I'm on the right track. 00:31:32.680 --> 00:31:35.720 Thanks again for joining me, and I'll see you next time.