My name is Ryan Hoppe (Host of the two-time award winning Hoppe Hour podcast in Tampa Bay). My podcast is a mix of interviews with major market radio hosts and comedians who are in town to perform at the local comedy clubs. I also host shows with guest co-hosts as I use my show as a panel to discuss whatever is on my mind and the news.
My listeners tend to be people who listen to Rover's Morning Glory in the markets the show is heard in. I worked for the show in 2015 and still get record breaking listens from Rover's home market of Cleveland. But I have done extremely well in the Tampa Bay market, as I have won two awards by the Creative Loafing here in town. The listeners in Tampa Bay have been so loyal to the show since I began working at 102.5 the Bone in May of 2015.
I have wanted to go into radio since I was in 4th grade so it's been a passion of mine since I graduated from high school in 2012. I first began the show from my room and it was absolutely awful. But over time with my on-air shifts at WHCM 88.3, WNUR 89.3 F.M, and Dance Factory Radio in Chicago, it has helped my podcast as well.
I check out podcasts and radio shows all the time. I have obviously been influenced by the big names like Howard Stern, Adam Carolla, Mancow, and Opie & Anthony . But I love checking out some of the radio guys who have always been good to me. That list includes The Rizzuto Show, The Woody Show, Dave & Mahoney, BJ & Migs, Brother Wease, Abe Kanan, and the shows on 102.5 the Bone.
I started my podcasts in June of 2012, but I would say I began to get into the groove of things in May of 2015 when I began to really push out my show with its name "Hoppe Hour." My show ranges from 60-90 minutes and then I'll edit afterwards to make sure it sounds good. It then is usually up within 4 hours.
That's a funny question because I used to record my show everyday. In 18 months I went through 150 interviews. I literally interviewed every radio personality I could think of, and then I decided it was time for me to grow my own voice. I needed to stop relying so much on interviewing others for material.
I work promotions and as a behind the scenes guy at 102.5 the Bone, so I usually record every Tuesday night. It goes live on my Hoppe Radio app around 9:30 PM Eastern.
I do have to fund my podcast by paying for the premium on Spreaker per year to get 180 hours of content. I also pay for my website (Ryanhopperadio.com), and my Hoppe Radio app in the Google Play and IOS Shop.
My show is sponsored by a Metro PCS cell phone dealer in the Tampa Area with multiple locations. That is all thanks to my good friend and mentor Patrick Mcvicar.
Working the promotion events and the occasional on-air time has helped me grow my brand. I can't thank guys in town like Mike Calta, Roger & JP, Drew Garabo, and the BDRS for the exposure they have given me on-air. It has helped more than they will ever know.
The key to finding sponsors is to go to small businesses and promote yourself. I have gathered 150,000 listens and almost 100,000 downloads in three years.
I record my show live through the Spreaker.com virtual board, and then edit it afterwards through Adobe Audition.
Booking guests is the easiest thing to do, but at the same time it can be difficult to explain to your guest why they should give you THEIR time to call into your show. In order to find guests to book, you have to think about people who would want to cross promote with you on social media, which then would get you listens.
I prepare each show by going through each site that has news, and I just skim through it. The best prep sourced by far is the Twitter account by Perry Michael Simon, @TalkTopics.
When I used to record my show at the Cox Media Group building in Tampa, I would bring local and national comics in for interviews. But since I relocated to my studio set up in my apartment, I now use my Google Voice set up and connect it to the board for interviews.
My show can be found by downloading the Hoppe Radio app in the Google Play and IOS shop. You also can subscribe to it in Itunes, Stitcher, and TuneIN radio. My full archive is all on Youtube as well.
Twitter is the best way to market your podcast because Facebook frankly is going down hill. Since they are trying to stop "Fake news," their new algorithms are absolutely atrocious and in the end hurt creative content being distributed on the timeline.
Radio consultants are cool, and books are fine. But getting advice from other people about how to do a show is just going to lead to you hosting a show that they want you to do. Sure, it's OK to reach out to people for advice, but always be yourself. It's cool to be influenced by the all-time greats like Adam Carolla and Howard Stern, but don't copy them. We can think about those radio hosts or podcasts that have no originality in them, and the listeners can just read through it. Being authentic in 2018 is the way to be.