I'm Dr. Kathrine McAleese, a sociologist & psychotherapist from N Ireland.
My podcast is called The Feisty Life and it's for women who are fed up, frustrated, and feeling like a bit-part player in their own life. You know it if it's you, it's that phase where you look around and go 'what about me?!' (and then you probably feel guilty for even thinking that).
The Feisty Life is all about living a more satisfying life - overcoming burnout and being able to enjoy life more and love well - without feeling like we're constantly dropping the ball or letting someone down, because we're really doing our best and our best is pretty darn fantastic.
I started this podcast to help more women. I run classes and seminars online and in person, and I love those, but I'm aware that the women I speak with are often too busy busting their buns helping others and making sure everyone else is ok, that they don't feel like they can take time or spend the money to learn. They're so busy just trying to get through the day that often the idea of looking after themselves and tweaking their routine so it is easier, is too much to contemplate.
A podcast is a great way for me to reach these women in the midst of their crazy busy schedules and give them a few words of encouragement and hope that things can improve, and it doesn't necessarily require them to do anything massive- other than perhaps include themselves in their list of people to take care of!
I started The Feisty Life in February 2018 and have been consistently broadcasting every other week since then. Because of my target Feisties, I keep episodes to under 20 minutes- I want people to be able to consume them as they're commuting, or getting ready for work, or making their dinner... they're short, hopeful and to the point.
It took me 4 months to launch my first episode- partly because I had a product launch to complete shortly after I attended Pat Flynn's Power Up Podcasting Fast-Track event, so I had to juggle setting up the podcast with my class launch- but I got there!
I release a new episode every other Tuesday. I keep my episodes to under 20 minutes (well, that's the plan- interviewees might challenge that in future episodes!!)
Production was like a turtle wading through molasses to begin with. I'm not techie and I'm doing it all myself, so it was slooow to begin with. That said, it's been really fun to learn, and there's a real sense of accomplishment every time I finish an episode.
I feel very lucky that podcasting fits in well with everything else I do. It's another resource I can send my clients to, and it's also a good way for people to get to know me and how I work before they ever think of buying one of my classes- I mean what better way is there to know if someone would drive you nuts or be a great fit, without spending money?!
So for me, I get to record and edit around my classes and clients, which I realize means I have things a lot easier than some.
What I gain from podcasting is satisfaction: that I know I'm helping women who need it (the reviews and feedback have been amazing). I'm also learning a different way of using my skills, and for someone who could talk the hind leg off a donkey, keeping episodes short is a great challenge, and one I'm relishing!
I am open to sponsorship, but it's not something I've pursued to date. I have been focused on serving my Feisties and making my show as outstanding as possible. The rest will come in due course.
Another gain I've made is some fantastic new friends. The folks who inhabit this podcaster's world are brilliant. I have met so many phenomenally talented and fun people already along this journey and have made some great friends in fellow podcasters.
Podcasting is a great medium. I love that I can begin a drive, put on a podcast and arrive at my destination smarter than I set out. I hope that my Feisty listeners feel uplifted and encouraged when they listen to my podcast. I like the idea that they finish up feeling more ready to walk tall through their day after listening.
My process starts with pen and paper to sketch out how I want the episode to flow. I have an audio technical mic that plugs in to my mac, and I use Garageband to record and edit it. I use Auphonic for improving the sound further and Libsyn for hosting my feed. There is nothing terribly high tech in what I do, but the sound quality is great, and I'm able to use it, which are the most important things!
I ask people to be interviewed if I know their story, or meet them and find something really intriguing that I want to ask more about. My show is not about just having famous people on, I'm interested in everyday overcomers too, because sometimes they're easier to relate to than perhaps some of the financially 'high achievers' are. Plus, I want to honour folks who are achieving in other ways, not just in financial or celebrity success.
I prepare each interview roughly in advance so we know what the point is and make sure to cover the important things- other than that, I know there are likely to be parts of someone's story that are intriguing and that I want to dive deeper on, so it isn't rigid.
I've used Zoom for years in my classes, so I have continued to use it now for podcasting. It's great.
I market my show on Facebook, Twitter, Instagram... and word of mouth is helping for sure.
I use the smart podcast player so people can listen on my website, but iTunes is still where about 50% of my listeners are catching up on episodes.
My advice to aspiring podcasters is that it's not as daunting as you might think. Even if you're not a techie, don't let that stop you. I cannot recommend Pat Flynn's Power-Up Podcasting enough, it is so easy to follow, and there's no way I would have The Feisty Life up and running without it.
Things I've learned:
Pat Flynn is a great resource: smartpassiveincome.com. He has multiple podcasts and is a legend. He really does live his Serve First credo, so is definitely someone to watch, listen to and learn from.