My name is Igor Kheifets and I'm an internet marketer. I'm an email marketing and list building specialist. I'm widely recognized as the authority on list building and traffic generation in the 'make money online' space.
My podcast is about making big money with small lists. I instruct my listeners how to email their email, how to build their list, how to buy traffic, how to influence their audience to fall in love with them, how to position themselves as the authority in their micro-niche, how to close more sales and how to leverage their list to live the List Building Lifestyle.
I started a podcast because some of the people I look up to had podcasts. I also noticed that no one else had a list building podcast worth listening to. I felt it was my obligation to create one about list building and email marketing because the internet is infested with misinformation about these topics. I felt I've had a few things to say worth hearing and so I went for it. I originally didn't plan for it to become what it is today. Last week I recorded my 200th episode. I'm now recognized at seminars because of it. It took me 6 hours to create it and record the first 8 episodes.
Right now I record once a week. I used to do 2 a week. I make the time to record. It's important to me and my listeners. I spend $250 a month on production.
I don't take sponsorships. I promote my own products and services. My podcast listeners are my best clients. What I get from publishing new episodes is the ability to reach my audience in a leveraged way. I simply don't have the time anymore to talk to each one of them. There's too many fans that follow me. I love it and it hurts me that I can't shake their hand, so to speak, so I'm making the best out of podcasting like the great leaders of our society before me. I'd like to touch lives and this is the most efficient way to do it (besides writing a book, which I am almost done with).
I use a raspberry microphone, skype, call recorder for skype, zoom, lybsin and wordpress. I find guests to interview by asking for introductions from other guests I had in the past. I prep for each episode with an outline of ideas I'd like to cover. 95% of the episode is spontaneous though.
I've got a customer base who gets my emails and push notifications. I started the podcast with an audience base of roughly 400 listeners. Today the podcast is much bigger, of course. My list has been the platform that allowed me to successfully launch it.
Don't do it if you don't have anything worthy to say. Don't start it if you don't have real world experience in your niche. Don't start it if you'd like it to become your cash cow.
This is going to be hard work. The hardest part is to remain consistent about producing new episodes. You may find yourself running out of things to say and/or not feeling like carrying on with it because you get bored with it.
There's too many reasons not to start a podcast. But if you'd like to touch people's hearts - you need one.
Podcasting is one of those things that's easy to criticize but hard to do. Recognize you're going to suck at first and start it anyway. You'll get better as you go. And don't try to impress anyone. Just be yourself. You'll attract the right crowd.