Sean D'Souza: Started out as a cartoonist, then a copywriter with Leo Burnett (one of the largest advertising agencies in the world). Now I run Psychotactics.com and we've been online since 2000. Our listeners are small business owners who are sick of get-rich quick schemes and want a sane voice.
I started a podcast back in 2006. Something went wrong; I didn't publish things right and by 2009, I gave up on podcasts. But a client kept bugging me to start the podcast yet again. So I did, in late 2014. And I loved doing it. It's all content generated by me, so it's about 4000-5000 words every week and in about four years that amounts to about a million words.
The goals were to have fun; to use another medium. And the first weeks were interesting, because there's so much to do. I can't remember how long it took to start up the first podcast, but it might have been days (and remember this wasn't the first time I was doing it, either).
There's no time. There never is time, but I consider it important and that's why I do it. I used to write articles that were about 800 words, every week. Having to do the podcast caused me to have to write 4000 word articles. For the first two years, it was extremely hard work. Then something changed. I can now write a 4000-5000 article in a few sessions. It's like a barrier was broken.
We'd probably spend between $100-200 per podcast episode. And that's not counting the sunk costs, which includes over $1000 of music and equipment that must be well over $3000. Hosting is the most modest cost of all. Yes, we fund it ourselves because we haven't accepted any advertising.
No sponsorship. We fund it ourselves. And the podcast leads clients to our site at Psychotactics.com or to the membership site at 5000bc. They soon see that if the information they're getting free of charge is so valuable, they are likely to get better or at least more precise information in the membership site. It's also another medium to get clients to pay attention, and we've made friends along the way.
I use the RE-20. I have about 7 mics in the office including a Rode Podcaster. Finally, I was only really happy with the RE-20. I prepare each episode by writing the script, which usually takes several sessions over three-four days. Then it's recording, editing, cleaning up, music. It's probably about 8-10 hours work for just 20 minutes of podcast time.
We only send out our podcast through the newsletter. No other form of marketing.
If you're going to start, keep going for at least 10 years. There's no point, otherwise.