SHOW DESCRIPTION: What began as a humorous analysis of just behind the scenes TV and film production has now grown into an observation of The Hero’s Journey taken by professionals working in all aspects of Hollywood. The focus is on obstacles, side-hustles, approach, process, optimization and seeking peak performance both on set and off. This podcast is about learning to “Produce Yourself” in many areas of life, by hearing from people who have fought to get where they are in movies and television.
ABOUT THE HOST: Emmy-nominated producer, Terence Michael, has produced over 20 movies and 30 TV shows (Duck Dynasty). In his spare time, he invests in real estate, runs a mortgage business, and consults entrepreneurs on how to monetize their passions and be happy in the process.
Terence has been developing, producing, and delivering story content, from film to television, over the course of ownership in three separate production companies covering most of the major studios, networks, and agencies in "Hollywood". Terence enjoys both developing and producing intellectual properties and formats for 100% Terry Cloth as well as show running other existing network or cable shows.
I started this podcast after realizing I was constantly giving crew members and staff advice on sets of my TV shows. A lot of people tend to ask the same questions about navigating Hollywood, making money, creating side-hustles in between productions, and how to be happy. So I figured with the fairly easy entry point of a podcast, it would be a great medium for providing value to others.
I started the podcast roughly 2 years ago, just as I was prepping my friend to come join me on my show, "Duck Dynasty." He was nervous and had a ton of questions about moving to Louisiana. So that started it, but 70 episodes later it has evolved into peak performance and approach in other areas of life outside of Hollywood as well. But most of my guest do tend to come from Hollywood.
It didn't take but about a week to release the first episode. It was a little scary at first to press that "publish" button. But figuring there might be only 2 people listening, I gave myself permission to fail and experiment. I've learned a lot and continue to get better at it.
Oddly, I never really listened to podcasts before. It's only since starting one, have I now begun to listen to others and appreciate the format. It's so nice to be able to entertain the ears when we are busy driving, working out, cleaning the house, or just about anything else that needs our eyes.
Like anything, it's about priorities. I made this podcast a priority to really see if the medium was a good place to provide value to people. It definitely takes time. But I think the brand of this one is fairly minimal in that it's mostly "guests and interview" style.
I try to release about once a week, but it often is once every other week. That's one nice thing about podcasts, the flexibility in your broadcasting schedule.
I spend very little time/money marketing the podcast. That might be my weakness at the moment. I feel the podcast has reached a level where I'll be putting more focus into this. But I mostly spend time making each one as special as possible. I typically record with each guest for about an hour. That translates into about 3 to 4 hours of editing (it doesn't need to be that much, but I actually love doing it and am proficient at Garage Band).
I haven't monetized the podcast yet, however I have been approached a few times. I'm still waiting to not only perfect the platform and brand, but build a substantial, loyal audience.
I couldn't say the exact number of downloads yet because they are happening in so many different places. At one point we had 6,000 downloads, but it fluctuates. I'm confident in time, and with some eventual marketing we could easily get to 100k listeners per episode. I have some strong guests of late, and in the future.
I use Libsyn as the host. From Libsyn I broadcast straight out to iTunes, Apple Podcasts, Google Play Music, iHeart Radio, Spotify, etc. I record on Garage Band with snowball mics, stands, pop filters, and then edit back in Garage Band. I started out using FaceTime but wasn't happy with the delay. Now I sort of have my own system where I teach the guest to remotely record via Quicktime on their end, while wearing headphones so that we end up with two clean audio tracks.
With guests, it initially started with people I knew in the business. Now I'm getting requests to be on it, which is nice. Guests are starting to recommend other guests. And listeners are starting to reach out.
This is a great question because it's the one area that I'm weak in, and need to work on. I don't promote or market the podcast outside of Instagram. This is an area I want to focus on more. I also candidly don't know where most of the downloads are happening. I've really concentrated less on the infrastructre and more on the content at the moment. I'd rather perfect this for 1,000 people than try to reach 1,000,000 at the moment.
My advice to other podcasters is to have a plan, but be open to serendipity. Podcasts are very intimate. They tend to bring out more personal stories of people. So even though you want to go from A to B... allow the podcast to pivot down a rabbit hole into an unknown world of discovery. Also, don't over-edit. It's easy to do. But I think listeners like hearing the mistakes, the pregnant pauses, etc. Edit more for boring content rather than making it sound too slick.