►Tell us about you and your podcast
My name is Bishop Sand. I'm a former Radiolab producer and science educator. My Podcast, Qualia, is a show that immerses listener in a science experiment to make them feel various cognitive mechanisms. Listeners also learn about what their experiencing as they feel it. All experiments are embedded in a fictional immersive scenario like a hike up a mountain, a dinner party, or a judge on a futuristic debate show. Listeners are people who like detailed, sound-rich environment and visceral, evocative shows. They're also people who like to learn things about their own minds.
►Why & how did you start this podcast?
I've been producing my own science/philosophy podcast for years and needed to go deeper into the listener's ears. I listen to hours of podcasts every day. My goal is to make listeners feel something and to make an innovative sound that pushes the medium forward. I've been developing this podcast for over a year now, but it is just now ready for release.
►How'd you find the time and funding to do this podcast?
This is a passion project and I work on it every spare minute (ask my wife). Our first season will have a total of approximately 12 episodes, published every 2 weeks. It takes roughly 4-5 weeks to put together a single episode. I currently am piecing together several productions projects while working on this show at the same time. It's difficult to calculate the production price, but I pay several hundred on hosting and am budgeting a few thousand on marketing. Yes, I fund this myself.
►What do you gain from podcasting?
No sponsorships yet. It benefits my career because it deepens my skills and my networks of collaborators, guests, and scientific expertise. I've also gained friends along the way, which is nice.
►How does your podcasting process look like?
I use an iMac Pro and Pro Tools with a few good mics and a field recorder. I find guests by reading books on the topic and extensive academic research. Generally, more citations in a field relate to larger figures in the field and these people are great to talk to. But sometimes, local academics are more than sufficient. I prepare each episode by talking to scientists, philosophers, and my fellow collaborators to construct a scenario where we can bring the listener into a cognitive mechanism. Then I interview scientists in person or over Skype (I have guests record themselves with their phone), construct role-playing scenarios with friends/acquaintances that turn into a recording party, and finally, spend hours in front of a Pro Tools session, keyboard, and script page, structuring an episode for the listener.
►How do you market your show?
No marketing yet. Will have stats soon. Our research suggests doing basic marketing on social channels and a more focused influencer approach will be our strategy.
►What advice would you share with aspiring (new) podcasters?
Simply do it now and learn by listening to yourself and others. This has everything I could ever hope to point you toward: A Ridiculous Amount of Podcast Resources.