Olympics Special: London Part 1
We are thrilled to introduce our Olympic Special documentary series to celebrate the Olympic year. This series takes you on a journey through the history and evolution of the Olympic Games, spotlighting the monumental achievements and the intimate, behind-the-scenes stories that have shaped the wor…
Behind the Wins: MPA Awards Night Recap
“Even your rivals are cheering you on”
Cindy Simmons brings you the key moments from this year's MPA Inspiration Awards, along with guests Sue Benson, Founder and Managing Director of The Behaviours Agency and Leigh Herbert, Director of Client Services, Republic of Media.
Sue and Leigh share their …
Breakfast Briefing ‘25: A Year For Growth
Growth is a long game; you have to build the relationships.”
Cindy Simmons is joined by Sue Benson (The Behaviours Agency) and Fergus McCallum (TBWA\MCR) to recap the key talking points from this year's MPA Breakfast Briefing. The event was focused on how we approach the growth of business, people …
1: Kicking Off with Helen Normoyle – A Journey from CMO to Menopause Pioneer
For our very first episode, Sue Benson sits down with an inspiring leader: Helen Normoyle. From her impactful CMO roles at Boots and the BBC, to co-founding the innovative My Menopause Centre, Helen brings a wealth of experience. In this must-hear discussion, she opens up about her personal journey…
2. Jen Grayson on Tackling Taboos and Empowering Midlife Women with Tena
For our second episode, Sue Benson sits down with an inspiring brand manager, Jennifer Grayson. As the force behind Tena, the brand that has taken the taboo out of bladder weakness, Jennifer shares invaluable insights on building a powerful brand with purpose. In this must-hear discussion, she reve…
Women Misbehaving
Welcome to this month’s Blooming North Podcast.
In our latest episode host Lisa is joined by Hattie Pearson, DJ and Presenter and Sue Benson, founder and CEO of The Behaviour’s Agency to talk all about women misbehaving.
Lisa, Hattie and Sue dive into the world of rule breaking, abandonin…
3. Helen Hope on the Nuances of Marketing to Midlife Women
For our third episode Sue Benson sits down with Helen Hope, a marketing expert with a diverse "squiggly career" that includes launching two businesses and holding senior brand roles at Fraser's Group and M Brown. In this essential discussion, Helen shares her thoughts on the nuances of marketing to…
4. Jacynth Bassett on Disrupting Ageism and Championing Intergenerational Marketing
Sue Benson sits down with Jacynth Basset, CEO and Founder of Ageism Is Never In Style. In this inspiring discussion, Jacynth tells us how she is disrupting ageist attitudes across all global industries and championing an age-inclusive approach to business. She addresses the vital case against siloi…
5. Debbie Marshall on Challenging the ‘Last Acceptable Taboo’ and Championing the Silver Consumer.
In this episode, Sue Benson sits down with Debbie Marshall, Managing Director of the Silver Marketing Association. Debbie explores why ageism is still considered the "last acceptable taboo" in society and how she's campaigning for ethical marketing to the mature consumer. She addresses the signific…
Why We Don’t Feel Worthy of More
Scarcity mindset, worthiness, and limiting beliefs shape more of life than most people realize. This Inner Blueprint conversation breaks down how mindset work affects relationships, confidence, money decisions, and the ability to receive what is already within reach.
Sue Benson shares how fear, se…
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