# Sonja Jacob
Principais episódios de podcast
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Top podcast episodes featuring sonja jacob.
Sonja Jacob - Content Marketing Lead at AppDynamics - Redefining Content in the Age of Growth
Sonja Jacob is Content Marketing Lead at AppDynamics.
In this episode we explore the world of content marketing in B2B SaaS and redefine what content means in the age of growth, including:
- How content marketing has evolved over the last 10+ years in B2B SaaS
- How to create a growth-centred cont…
Authentic Storytelling That Delivers - Sonja Jacob - Hard Corps Marketing Show #015
No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift!
Ascertain how storytelling with a narrative upgrades your content, how to use a sociological lens wi…
Sonja Jacob, Content Strategy Team Lead, Drift | EP 190
Sonja Jacob is the Content Strategy Team Lead at Drift.
Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.
Over the years, Sonja helped create or lead marketing…
#marketing The $4.6B Lead Engagement Problem (And The 2018 Drift Lead Response Report)
If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION dollars on ads driving people to their websites. …
Season 1, Episode 5: How To Move Prospects From Education To Consideration
This episode features Sonja Jacob, content strategy team leader at Drift, the leading conversational marketing software company that provides chat tools to businesses. This episode shows you how to use new software tools to construct a buyer journey that is designed to get prospects information and…
The IT Impact of COVID-19 By the Numbers
Less than four months ago, most of us had never heard of “coronavirus” and the term “social distancing” sounded more like the name of an obscure metal band than a daily routine. But today, those terms are well understood, and there’s virtually no industry, business, or corner of the globe that hasn…
#11 - Office hours with Sonja Jacob, global content marketing lead AppDynamics
Sonja Jacob is the Global Content Marketing Lead at Cisco's AppDynamics. She cut her teeth in the startup world, working at companies like Drift, Mattermak and Docsend. This episode is a recording of her recent "office hours" with Superpath Pro members. Each month, we bring in expert content operat…
How to Build a Successful Content Strategy with Sonja Jacob
Thought leadership is a play for relevance, says our guest. But standing out in a highly competitive space such as B2B is a tricky endeavor. Therefore, company executives and field experts must acknowledge that becoming a thought leader is a marathon, not a sprint. And for those who are change-aver…
Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy
On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:
- Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools
👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.…
How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)
In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shar…
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