How Much Does a Sales Call Actually Cost?
What do a foot pedal trash can, Japanese automakers, and modern ag sales have in common?
They were all invented (in a manner of speaking) by Lillian Gilbreth, an engineer, mother of twelve, and one of the most influential figures in modern management science.
In this episode, host Sarah Mock and …
Chapter 10: The Things We Do For Land
In our final episode, host Sarah Mock acknowledges that while obtaining property may look bleak for aspiring farmers in 2026, there are plenty of reasons for hope. As she astutely points out, American agriculture has taken countless twists and turns since its inception — we have no idea what the fu…
Watch Out for the Tail: Risk and Uncertainty in Agriculture
Risk has always been part of farming and agribusiness — but the way we understand and manage it has transformed dramatically over the past 60 years.
Today, hosts Sarah Mock and Trey Malone trace that evolution, from the irrational exuberance of 1970s American agriculture through the devastating far…
Should Agribusiness Make Talent or Buy It?
Agriculture's labor problem is chronic. But attention is focused on the hands in the field, even while another talent crisis looming, and new tech and tools (even AI) seem unlikely to solve it.
Today, hosts Sarah Mock and Trey Malone join experts Jay Akridge, Aissa Good, and Brenna Ellison to dig …
Large-scale Food and the Cyclospora Outbreak
Food and Farm Journalist Sarah Mock talks with Ana Skemp and Josh Wilder about the recent cyclospora outbreak and ways the U.S. food system could change in order to prevent future foodborne illness outbreaks of this scale.
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What We Get Wrong About Farms with Sarah Mock
This episode features special guest Sarah Mock, who is an agriculture and food expert and author of Farm (and other F words) and Big Team Farms. Sarah explains the myths that prevents us from understanding the economic, social, and historical forces shaping agriculture.
She argues that saving agri…
How to Sell Anything to Farmers
Ag sales have always been a hard sell — quite literally.
After all, farmers are conservative spenders, and the people attracted to working in the industry, people who know farmers well (and maybe are farmers themselves), are not excited to be seen as pushy solicitors. That's why agribusinesses hav…
Financing the Farm: Opportunities and Costs
Lending to farmers has always been a difficult proposition. After all, banking and finance are all about managing risk, and agriculture is uniquely resistant to that effort. Today, our current ag finance tools are being tested in new ways, but even as new strategies and technologies emerge, the old…
When AgTech Works (and Why)
AgTech has a ketchup sandwich problem.
In other words, there's a lot of technology and "innovation" being created, but increasingly, it's technology and innovation that no farmer or agribusiness really wants. It's a ketchup sandwich.
How to avoid making— and buying— these agtech ketchup sandwiche…
Un-Predicting the Future of Agribusiness
Uncertainty is the name of the game in ag today, and when it comes to strategy, traditional tools like SWOT analysis and strategic plans don't stand a chance.
From rising farm debt and dicey trade policies to geopolitical breakdowns and the unpredictable arms race of AI, the risks facing farms and…
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