# Roger Dooley

Principais episódios de podcast
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AI Has Leveled the Marketing Playing Field (Rerun)

Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, …

How AI Predicts Customer Behavior and Improves Customer Experience Featuring Roger Dooley

How AI and Behavioral Science Are Transforming Customer Experience    Shep interviews Roger Dooley, keynote speaker and author of The Persuasion Engine. He talks about how AI and neuromarketing tools help businesses predict consumer behavior, measure emotional reactions, and avoid costly customer …

How AI Predicts Customer Behavior and Improves Customer Experience Featuring Roger Dooley

How AI and Behavioral Science Are Transforming Customer Experience    Shep interviews Roger Dooley, keynote speaker and author of The Persuasion Engine. He talks about how AI and neuromarketing tools help businesses predict consumer behavior, measure emotional reactions, and avoid costly customer …

Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science

In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, when psychologist Robert Zajonc put 72 cockroaches through mazes in front of an audience of other cockroaches. That setup wasn't a …

Roger Dooley on The Persuasion Engine

What if AI could help us understand people better, rather than simply replacing what humans do?Episode summaryHow can we use AI to become better at persuasion, communication and understanding human behaviour? My guest on this episode is Roger Dooley, author of The Persuasion Engine, a new book expl…

E234: Roger Dooley - Why 95% of Purchase Decisions Are Made Before Logic Kicks In

Richard Hill sits down with Roger Dooley, the behavioural science author and neuromarketing expert behind Brainfluence, Friction and his latest book The Persuasion Engine. He unpacks why 95% of purchase decisions happen below the level of conscious thought and what that means for how eCommerce bran…

067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information.  It was an extremely interesting talk on a topic that fa…

How Ron Johnson Built the Apple Store with Steve Jobs | Shop Different

Ron Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable retailer on earth. Before that he helped make Target "Tar-zhay," and after it he had one of the most publicly dissected tenures in retail history as CE…

How AI is Changing Neuromarketing Forever with Roger Dooley

How is artificial intelligence transforming neuromarketing, persuasion and human decision-making? In this episode, Roger Dooley introduces the ideas behind his book, The Persuasion Engine, and explains how Neuromarketing 2.0 is making advanced behavioural science faster, smarter and more accessibl…