Week 5 | Storytelling
## This Week's Theme: Storytelling
Week 5 dives into the power of storytelling for brands and businesses. Adam and Alicia explore how narrative principles and practices can help you connect with different types of people, from crafting the anatomy of a great story to telling engaging narratives in…
What's more important: Video Quality, Content Quality, or Speed to publish? | Mo Ismail (4 of 5)
## In This Episode
Video strategist Mo Ismail tackles the question of what matters most when creating video content: production quality, content quality, or speed to publish. Mo argues that for most creators and brands trying to build awareness and community, speed to market wins — because someone…
How to come up with content topics that incite connection? | Mo Ismail (3 of 5)
## In This Episode
Mo Ismail, a video strategist helping digital entrepreneurs and thought leaders create impactful video content, answers the question: how do you come up with content topics that incite belongingness and social connection? Mo explains that social belonging is a fundamental human …
Week Four Theme | Content Creation
## This Week's Theme: Content Creation
Week 4 dives into the craft of creating content that connects, resonates, and respects your audience. From navigating cultural sensitivities in design to choosing between polish and speed, this week tackles the practical questions every brand creator faces.
…
How do you create a video cover that catches someone's attention? | Mo Ismail (2 of 5)
## In This Episode
Mo Ismail tackles the question every content creator faces: how do you create a video cover that catches someone's attention? Mo breaks down why most creators over-produce their graphics and under-prioritize the one element that actually drives clicks — the title. He shares a pr…
Week 2 | Brand Look and Feel
## This Week's Theme: Brand Look and Feel
Week 2 dives into how brands can tie purpose and intention into their visual identity. From choosing the right photography style to creating attention-grabbing video covers to navigating authentic representation in fashion, this week's guests explore the m…
How might someone become more confident and authentic on camera? | Mo Ismail (1 of 5)
## In This Episode
Adam and Alicia sit down with Mo Ismail to explore how creators and entrepreneurs can show up with more confidence and authenticity on camera. Mo challenges the common assumption that confidence means charisma or high energy, arguing instead that true confidence comes from clari…
Leadership and the Courage to Stand Out | Season 2 Intro
## This Week's Theme: Leadership & the Courage to Stand Out
Season 2 of Strategize This introduces a bold new format — one question, one guest, one focused conversation. This week, Adam and Alicia preview five episodes exploring what it takes to lead authentically and stand out in your field.
## …
How to Build a Standout Brand w/ Mo Ismail | Ep 421
In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadershi…
Stop Doing Everything w/ Mo Ismail | Ep 426
Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the pressu…
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